Brivity vs Follow Up Boss (2026): which should you pick?
As of Nov 13, 2026, Brivity and Follow Up Boss share a 2.0 GPA, neither has a free plan and their prices can't be set side by side, so the choice depends on whether you care more about features, where Brivity grades higher, or the free plan, where Follow Up Boss does.
Checked Nov 12, 2026 and Nov 13, 2026 · graded Nov 12, 2026 and Nov 13, 2026 by ToolGPA
They get the same grade on value for money, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Follow Up Boss
Real estate CRM that routes and follows up on incoming leads
Which one is for you
Pick Brivity if
- Fits if you are a real estate team that wants follow-up, a website and transactions in one place
- Works for teams of 2 to 25 that fit its user tiers
Look elsewhere if
- Skip it if you want a price list, as none is published
- Not for you if you are outside real estate, since it is not a general CRM
- Watch out: lead generation, assistants and recruiting are add-ons
- Watch out: some features, such as AI Write, may carry extra charges
Pick Follow Up Boss if
- Fits if you are a real estate agent or team with leads coming in from portals
- Works for brokerages that want leads routed to agents
Look elsewhere if
- Not for you if you are outside real estate, as it is built around leads for agents
- Pricey if you are solo: $58 a user a month is above most CRM tools
- Watch out: calling is an extra $39 a user on monthly Grow, $33 yearly
- Watch out: the pricing page doesn't name the mobile platforms behind its app
How we grade them
| 2.0GPABrivityFair | 2.0GPAFollow Up BossFair | |
|---|---|---|
| Value for money | CNo price published; plans go by user count (2, 5, 10, 25 or more) and are quoted after a demo. It stays at the ordinary grade. | C$58 a user a month billed yearly ($69 monthly), in the dearer quarter of CRM tools, which start at $49. Pro and Platform are flat fees for 10 and 30 users. |
| Free plan and trial | FNo free plan and no trial on record, so the first step is a demo or a quote. | DA 14-day free trial with no contract, but the listing doesn't say whether a card is needed. No free plan. |
| Features | BFollow-up plans, texting, a dialer, email, IDX websites, transaction management, marketing tools and mobile apps. Nothing in the listing is missing from the agent's core job, though lead generation is an add-on. | CLead capture and routing, action plans, calling, texting, email, team inboxes and AI. The listing's gap: calling is an extra $39 a user on monthly Grow. |
| Ease of use | CNo store rating on record. Websites, follow-up plans and lead sources need setting up. | CNo store rating on record. Lead sources and action plans have to be set up. |
| Platforms and integrations | BWeb, iPhone and Android on record. No integrations list and no desktop app are shown. | BWeb only, with Zillow Pro, Zapier and CINC connections. The page doesn't name the mobile platforms. |
| Best for | a real estate CRM with follow-up, websites and transactions | following up on real estate leads |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Brivity and Follow Up Boss. How we grade
Where they differ
- Brivity also covers marketing automation, business texting and dashboards.
- Follow Up Boss also covers shared inbox, workflow automation and reports.
At a glance
| Brivity | Follow Up Boss | |
|---|---|---|
| Pricing | Paid | Free trial |
| Starts at | Not published | $58 per user / month, billed annually ($69 billed monthly) |
| Free plan | None | None |
| Free trial | None listed | 14-day free trial, no contract |
| Web | ||
| iOS | ||
| Android | ||
| Made by | Brivity | Follow Up Boss |
| Price read from | Not confirmed | followupboss.com |
| Checked | Nov 13, 2026 | Nov 12, 2026 |
Worth knowing
Brivity
- Prices are not published: the plans page lists tiers by user count and asks for a demo.
- Plans are tiered by users: up to 2, up to 5, up to 10, up to 25, and a custom plan for more than 25.
- Lead generation, virtual assistants and recruiting are add-ons, and the page says additional charges may apply for some features such as AI Write.
- Built for real estate; it is not a general-purpose CRM.
Follow Up Boss
- Pro and Platform are priced as a flat fee that includes 10 and 30 users, with set prices for extra users.
- Calling is an extra $39 per user a month on Grow when billed monthly ($33 billed annually).
- Prices exclude tax. The pricing page does not name the mobile platforms behind its mobile app.
Key features
Brivity
- Automated follow-up plans
- Auto Plans trigger texts and emails and prompt agents when to call, for buyers, sellers, inactive prospects, open house visitors and website visitors.
- Texting, dialer and email
- The CRM page lists an integrated dialer, and the plans page lists unlimited texting and an email platform.
- IDX websites and lead capture
- A customizable IDX website, home valuation lead capture, single property sites and landing pages feed leads into the CRM.
- Transaction management
- Tracks a deal from contract to close with task plans, automated client update emails and a client portal.
- Marketing tools
- Postcard and letter campaigns, flyers, social graphics and listing videos, plus Facebook and Google lead generation sold as add-ons.
- Mobile apps
- Brivity GO for agents, Brivity Home for clients' home search, and an Open House app for sign-ins that works offline.
Follow Up Boss
- Lead capture and routing
- Imports leads from lead sources and websites, with round-robin, first-to-claim and price or ZIP-code based distribution on the feature table.
- Action Plans and Smart Lists
- Automated follow-up sequences and saved lists that keep agents working the leads that need contact next.
- Calling, texting and email
- Two-way email sync, two-way texting and calling from inside the CRM. Calling is an add-on on Grow and included on Pro and Platform.
- Team inboxes and reporting
- Pro adds team inboxes and call reporting; lead-source and agent performance reports are on every plan.
- AI features
- Smart summaries, smart messages, suggested tasks and predictive lead prioritization, listed on the pricing page for every plan.
- Open integrations
- The vendor lists more than 250 integrations, including lead sources, website providers and Zapier.
Plans
Brivity
Pricing could not be confirmed. See brivity.com.
Follow Up Boss
Grow$58
per user / month, billed annually ($69 billed monthly)
For solo agents and small teams: lead sources, lead distribution, Smart Lists and Action Plans. Calling is a $33 per user add-on.
Pro$416
per month for 10 users, billed annually ($499 billed monthly)
Adds unlimited calling and texting, team inboxes, call reporting and onboarding. Extra users cost $41 a month on annual billing.
Platform$833
per month for 30 users, billed annually ($1000 billed monthly)
Adds teams within teams and priority support for large teams. Extra users cost $17 a month on annual billing.
Ways to pay less
Brivity
No public discounts listed.
Follow Up Boss
- Annual discount
2 months free with yearly billing
The pricing page states that yearly billing includes two months free compared with paying monthly.
Common questions
Which is cheaper, Brivity or Follow Up Boss?
As of Nov 13, 2026, Brivity has no price we could confirm, and Follow Up Boss starts at $58 per user / month, billed annually ($69 billed monthly).
Which has a free plan, Brivity or Follow Up Boss?
As of Nov 13, 2026, neither Brivity nor Follow Up Boss has a free plan. Follow Up Boss has a free trial.
Which platforms do Brivity and Follow Up Boss run on?
As of Nov 13, 2026, only Brivity lists iOS and Android apps. Both list a web app. A platform missing from a listing is one its maker's pages did not mention.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.