BenchmarkONE vs Keap (2026): which should you pick?

Pick BenchmarkONE if

• Fits if you are a small business that wants contacts and email together
• Works for agencies, which get bundled accounts and co-branding

Look elsewhere if

• Tight if you stay free: 250 contacts and 500 emails a month
• Pricey if you want the CRM, since Pro is $179 against $29 for Lite at 500 contacts
• Watch out: prices climb to $319 on Lite and $619 on Pro at the largest tier
• Watch out: agency pricing isn't published and goes through a sales conversation

Pick Keap if

• Fits if you want CRM, marketing automation and payments in one product
• Works for service businesses that book appointments and send invoices

Look elsewhere if

• Pricey if you're a one- or two-person shop, at $299 a month before the setup package
• Skip it if you're outside the US and want text marketing, which is US only
• Not for you if you hate contracts, as leaving an annual one early costs a $299 fee
• Watch out: the price covers 2 users and 1,500 contacts, with $39 per extra user and more for more contacts
• Tight if you want to try it properly: the trial caps you at 25 emails, with no payments or texting

BenchmarkONE

• The free plans stop at 250 contacts and 500 emails a month.
• Pro costs much more than Lite at the same contact count: $179 against $29 a month at 500 contacts, billed annually.
• Agency pricing is not published and is sold through a sales conversation.
• Prices step up with the contact count, reaching $319 a month for Lite and $619 for Pro at the largest listed tier, billed annually.

Keap

• There is no free plan, and the 14-day trial is capped at 25 emails with no payment processing or texting.
• A one-time implementation package is required; its list price is $1,500, shown discounted to $500.
• The base price covers 2 users and 1,500 contacts; each extra user is $39 a month and more contacts raise the price.
• Annual contracts carry a $299 early termination fee, and text marketing is available in the U.S. only.

BenchmarkONE

Email marketing

Send personalized email to the contact list; available on the free Lite plan within its 500-emails-a-month limit.

Marketing automation

Follow-up workflows that send targeted messages to leads; listed on Lite and Pro.

CRM and deal pipeline

Pro adds a full CRM with a deal pipeline, social profiles, a live activity feed and user permissions.

Landing pages and popups

Build landing pages and popups to capture leads into the contact list.

Gmail and Outlook tools

A Gmail integration and an Outlook add-in create contacts, notes and tasks from the inbox; a Chrome extension adds leads from web pages.

Agency features

The agency plan adds bundled accounts, co-branding and a master template library for agencies serving several clients.

Keap

CRM and contact segmentation

Contact and company records hold activity, notes, tasks and custom fields, with tags, saved searches and lead scoring to single out the leads most likely to buy.

Sales and marketing automation

A drag-and-drop builder automates follow-up across the customer lifecycle, with a library of prebuilt automation templates and an AI assistant that drafts whole campaigns.

Email and text marketing

Broadcasts, newsletters and automated emails are built in. Text broadcasts and automated texts are U.S.-only, with a first tier of 500 messages and 100 voice minutes included.

Sales pipeline and appointments

A pipeline tracks leads through each stage and can trigger automation, and an appointment scheduler shares a booking link synced with a Gmail or Outlook calendar.

Quotes, invoices and payments

Quotes turn into invoices, checkout forms sell online, and payments run through Keap's own U.S. processor or third parties such as PayPal and Stripe.

Landing pages and forms

Landing pages, multi-page sales funnels and forms capture leads and start an automation when someone completes them.

BenchmarkONE

• Lite (free)$0

  per month for up to 250 contacts

  Unlimited users, 500 emails a month, contact management, email marketing, marketing automation and landing pages.

• Lite$29

  per month for up to 500 contacts, billed annually ($49 billed monthly)

  Email-focused plan. The price rises with the list: $119 a month at 10,000 contacts, billed annually ($159 billed monthly).

• Pro$179

  per month for up to 500 contacts, billed annually ($219 monthly)

  Adds the full CRM, deal pipeline, Gmail and Outlook integration, a mobile web app and user permissions. $269 a month at 10,000 contacts, billed annually ($329 billed monthly).

• AgenciesCustom

  Special pricing for qualifying agencies, with bundled accounts, co-branding, a master template library and partner certification.

Keap

• Keap$299

  per month for 2 users and 1,500 contacts, billed monthly

  The full platform in one plan, or $2,988 a year billed annually. Extra users are $39 a month each, and the price rises with the number of contacts.

BenchmarkONE

• Annual discount

  Lower price with yearly billing

  The pricing page shows lower monthly prices when billed yearly: for example Lite at 500 contacts is $29 a month against $49 billed monthly.

Keap

• Annual discount

  Lower rate with annual billing

  Keap's pricing page lists the base plan at $2,988 billed annually, which works out to $249 a month, against $299 a month billed monthly.