The BenchmarkONE Insider’s Guide
Everything we know about BenchmarkONE in one document: what it costs, its grades, getting a refund, getting help and what else to look at. Read it here, or keep a copy.
BenchmarkONE
The Insider’s Guide
Small-business CRM with email marketing and automation
Every plan, grade, refund rule and rival among email marketing and newsletter tools, read from BenchmarkONE’s own pages.
Made by BenchmarkONE · checked Nov 13, 2026 · toolgpa.com
Contents
- 01WelcomeWhat it is, who it suits, its grades and the ten things to know first
- 02What it costsEvery plan, the free plan, ways to pay less and how prices have moved
- 03What it doesIts main features, where it runs, what it works with and who makes it
- 04Where it standsIts grades against its category, and whether to keep it or make your own
- 05The alternativesThe tools it is most often weighed against, side by side
- 06Quick answersThe questions people ask about it, each answered in a line or two
- 07About ToolGPAWho made this guide, what else is on the site, and how to cite it
ToolGPA put this guide together from BenchmarkONE’s own pages, its app-store listings and our grades. Every fact in it is on BenchmarkONE’s page too, where it is kept up to date. Checked Nov 13, 2026.
Part 01 · Overview
Welcome
What it is, who it suits, its grades and the ten things to know first
2.4
GPA, above 67 of the 102 other email marketing and newsletter tools we grade
BenchmarkONE combines a contact database, email marketing, automation workflows and landing pages for small businesses and marketing agencies. It offers a Lite plan centered on email and a Pro plan that adds a full CRM with a deal pipeline. Both plans are priced by the number of contacts and include unlimited users.
To get you started, here are 9 things to know about BenchmarkONE, taken from its own pages and our grades.
A web app where you build lists, automations and pipelines.
- 1
Best for email marketing plus a small CRM
BenchmarkONE combines email marketing, automation and a CRM for small businesses, free for 250 contacts.
- 2
Paid plans start at $29 a month
As its pricing page puts it: $29 per month for up to 500 contacts, billed annually ($49 billed monthly).
- 3
There is a free plan
Lite and Pro both start at 250 contacts and 500 emails a month for $0, with unlimited users.
- 4
It runs on Web
Web, with a browser extension too.
- 5
Email marketing
Send personalized email to the contact list; available on the free Lite plan within its 500-emails-a-month limit.
- 6
Marketing automation
Follow-up workflows that send targeted messages to leads; listed on Lite and Pro.
- 7
CRM and deal pipeline
Pro adds a full CRM with a deal pipeline, social profiles, a live activity feed and user permissions.
- 8
A 2.4 GPA, above 67 of 102
That is against the other email marketing and newsletter tools we grade, on value, the free plan, features, ease of use and platforms.
- 9
Keep it
To replace BenchmarkONE you would be making newsletters sent to thousands of people that still reach the inbox. That is not a weekend's work, with an AI app builder or without one.
BenchmarkONE at a glance
- Pricing
- Free plan, from $29 per month for up to 500 contacts, billed annually ($49 billed monthly)
- Free plan
- Yes
- Free trial
- None stated
- Runs on
- Web, Browser extension
- Made by
- BenchmarkONE
- Category
- Email Marketing & Newsletters
- Our grade
- 2.4 GPA, fair
The report card
Best for email marketing plus a small CRM
BenchmarkONE combines email marketing, automation and a CRM for small businesses, free for 250 contacts. Lite is $29 a month for 500 contacts, the full CRM needs Pro at $179, and prices step up with contacts.
| Subject | Grade | Comment |
|---|---|---|
| Value for money | C | Lite is $29 a month for 500 contacts on annual billing, but the CRM sits on Pro at $179, and 10,000 contacts costs $119 on Lite and $269 on Pro. |
| Free plan and trial | C | A free plan of 250 contacts and 500 emails a month, with unlimited users. A cap you will meet. |
| Features | B | Email, automation, landing pages, popups, a CRM and Gmail and Outlook tools. The full CRM is Pro only. |
| Ease of use | C | No store rating on record. A web app where you build lists, automations and pipelines. |
| Platforms and integrations | B | Web app and Chrome extension with Zapier, Gmail and Outlook. |
An A is worth 4 points, a B 3, a C 2, a D 1 and an F nothing. The GPA is the average of the five.
Who BenchmarkONE is for
- Fits if you are a small business that wants contacts and email together
- Works for agencies, which get bundled accounts and co-branding
Who it is not for
- Tight if you stay free: 250 contacts and 500 emails a month
- Pricey if you want the CRM, since Pro is $179 against $29 for Lite at 500 contacts
- Watch out: prices climb to $319 on Lite and $619 on Pro at the largest tier
- Watch out: agency pricing isn't published and goes through a sales conversation
Good to know
Good for
- Small businesses that want a CRM and email marketing in one tool
- Agencies managing marketing for several clients under their own branding
- Teams with many users, since every plan includes unlimited users
Worth knowing
- The free plans stop at 250 contacts and 500 emails a month.
- Pro costs much more than Lite at the same contact count: $179 against $29 a month at 500 contacts, billed annually.
- Agency pricing is not published and is sold through a sales conversation.
- Prices step up with the contact count, reaching $319 a month for Lite and $619 for Pro at the largest listed tier, billed annually.
Part 02 · Pricing
What it costs
Every plan, the free plan, ways to pay less and how prices have moved
$29
A month to start. There is a free plan too
BenchmarkONE has a free plan. Paid plans start at $29 per month for up to 500 contacts, billed annually ($49 billed monthly).
Lite (free)
$0
per month for up to 250 contacts
Unlimited users, 500 emails a month, contact management, email marketing, marketing automation and landing pages.
Lite
$29
per month for up to 500 contacts, billed annually ($49 billed monthly)
Email-focused plan. The price rises with the list: $119 a month at 10,000 contacts, billed annually ($159 billed monthly).
Pro
$179
per month for up to 500 contacts, billed annually ($219 monthly)
Adds the full CRM, deal pipeline, Gmail and Outlook integration, a mobile web app and user permissions. $269 a month at 10,000 contacts, billed annually ($329 billed monthly).
Agencies
Custom
Special pricing for qualifying agencies, with bundled accounts, co-branding, a master template library and partner certification.
The free plan
Lite and Pro both start at 250 contacts and 500 emails a month for $0, with unlimited users.
Read from benchmarkone.com on Nov 13, 2026.
Ways to pay less
Annual discount
Lower price with yearly billing
The pricing page shows lower monthly prices when billed yearly: for example Lite at 500 contacts is $29 a month against $49 billed monthly.
Stated on benchmarkone.com
Part 03 · Features
What it does
Its main features, where it runs, what it works with and who makes it
2
Places it runs: Web and Browser extension
Small-business CRM with email marketing and automation. Here is what it does, as its own site describes it, and what it covers: public API, sales pipeline, marketing automation, reports, email campaigns.
Email, automation, landing pages, popups, a CRM and Gmail and Outlook tools.
- Email marketing
- Send personalized email to the contact list; available on the free Lite plan within its 500-emails-a-month limit.
- Marketing automation
- Follow-up workflows that send targeted messages to leads; listed on Lite and Pro.
- CRM and deal pipeline
- Pro adds a full CRM with a deal pipeline, social profiles, a live activity feed and user permissions.
- Landing pages and popups
- Build landing pages and popups to capture leads into the contact list.
- Gmail and Outlook tools
- A Gmail integration and an Outlook add-in create contacts, notes and tasks from the inbox; a Chrome extension adds leads from web pages.
- Agency features
- The agency plan adds bundled accounts, co-branding and a master template library for agencies serving several clients.
Where it runs
- Web
- Browser extension
What it works with
- Zapier
- Gmail
- Outlook
- Chrome
BenchmarkONE is made by BenchmarkONE.
Part 04 · Standing
Where it stands
Its grades against its category, and whether to keep it or make your own
67/102
Other email marketing and newsletter tools it is graded above
BenchmarkONE's GPA of 2.4 is higher than 67 of the 102 other email marketing and newsletter tools we grade, and level with 17.
It stands best on features (B, above 47 of 102) and worst on ease of use (C, above 11).
Its paid plans start at $29 a month, against a middle price of $19 for the category: 46 of the 78 others that charge start lower.
On features, ease of use and platforms it scores 2.7 out of 4. 3 tools score higher and cost less.
Each grade against the category
Every bar is all 103 email marketing and newsletter tools we grade, cut by the letter each got. BenchmarkONE’s own letter is outlined.
- CValue for moneyAbove 21 of 102
- CFree plan and trialAbove 33 of 102
- BFeaturesAbove 47 of 102
- CEase of useAbove 11 of 102
- BPlatforms and integrationsAbove 31 of 102
Price against what you get
Each dot is one of 82 email marketing and newsletter tools. Further left costs less; higher up scores better on features, ease of use and platforms. BenchmarkONE is the marked dot.
What paid plans start at, a month (each step along is roughly double) →
Keep it, or make your own?
Whether this is something you could build for yourself with an AI app builder, and what you would give up.
Keep it
To replace BenchmarkONE you would be making newsletters sent to thousands of people that still reach the inbox. That is not a weekend's work, with an AI app builder or without one.
It costs $348 a year.
What you could make
- Sales pipeline and reports: an app builder makes these well.
What you could not
- Newsletters sent to thousands of people that still reach the inbox.
- Email sent in volume that still reaches the inbox.
- It plugs into other products, Zapier, Gmail and Outlook among them, and has an API.
- Hooks into the device itself: Live Activities.
- What a company asks for before it lets staff use something: roles and permissions.
- The depth: we grade its features B, which means it covers the whole job.
What this rests on. BenchmarkONE’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
Part 05 · Alternatives
The alternatives
The tools it is most often weighed against, side by side
HubSpot, ActiveCampaign, Keap, Mailchimp and GetResponse
The 5 tools BenchmarkONE is most often weighed against, with where each one differs from it.
- 3.2GPA
HubSpot
Free plan · from $20/mo
Free CRM at the center of a marketing, sales and service suite.
- Only HubSpot lists iOS and Android apps.
- BenchmarkONE also covers reports and email campaigns.
- HubSpot also covers booking links and workflow automation.
- 2.4GPA
ActiveCampaign
Free trial · from $15/mo
Email marketing and multi-step automation priced by contacts.
- BenchmarkONE has a free plan. ActiveCampaign does not, though it has a free trial.
- Only BenchmarkONE lists a browser extension.
- ActiveCampaign also covers forms.
- 2.2GPA
Keap
Free trial · from $299/mo
CRM with sales and marketing automation for small businesses.
- BenchmarkONE has a free plan. Keap does not, though it has a free trial.
- Only BenchmarkONE lists a browser extension.
- Only Keap lists iOS and Android apps.
- 2.8GPA
Mailchimp
Free plan · from $13/mo
Email and SMS marketing with automations, priced by contact count.
- Only BenchmarkONE lists a browser extension.
- Only Mailchimp lists iOS and Android apps.
- BenchmarkONE also covers sales pipeline.
- 2.4GPA
GetResponse
Free plan · from $19/mo
Email marketing with automation, webinars, courses and landing pages.
- Only BenchmarkONE lists a browser extension.
- Only GetResponse lists iOS and Android apps.
- BenchmarkONE also covers sales pipeline and reports.
Part 06 · Questions
Quick answers
The questions people ask about it, each answered in a line or two
14
Questions, each answered in a line or two
The short version of everything above, for when you only need the answer. Each one is told in full in its part of the guide.
Is BenchmarkONE free?
BenchmarkONE has a free plan. Lite and Pro both start at 250 contacts and 500 emails a month for $0, with unlimited users.
How much does BenchmarkONE cost?
BenchmarkONE lists 4 plans. Lite (free): $0 per month for up to 250 contacts.
What platforms does BenchmarkONE work on?
BenchmarkONE is available on Web. It also has a browser extension.
Does BenchmarkONE offer any discounts?
BenchmarkONE publicly lists the following: Lower price with yearly billing.
Does BenchmarkONE have an Android app?
No Android app was listed when its pages were read on Nov 13, 2026. BenchmarkONE is listed for Web.
Does BenchmarkONE have an iPhone app?
No iPhone app was listed when its pages were read on Nov 13, 2026. BenchmarkONE is listed for Web.
Is BenchmarkONE open source?
BenchmarkONE is not described as open source on its own site, as read on Nov 13, 2026.
Does BenchmarkONE have an API?
Yes. BenchmarkONE offers a public API, according to its own site.
What does BenchmarkONE integrate with?
BenchmarkONE's listing names Zapier, Gmail, Outlook and Chrome. A listing names up to eight integrations, so it may connect to more.
Who makes BenchmarkONE?
BenchmarkONE is made by a company of the same name.
What are the alternatives to BenchmarkONE?
The closest alternatives to BenchmarkONE in our directory are HubSpot, ActiveCampaign, Keap, Mailchimp and GetResponse.
How does BenchmarkONE compare with other email marketing and newsletter tools?
BenchmarkONE's GPA of 2.4 is higher than 67 of the 102 other email marketing and newsletter tools we grade, and level with 17.
Is BenchmarkONE good value for money?
ToolGPA grades BenchmarkONE C for value for money. Its paid plans start at $29 a month, against a middle price of $19 for the category: 46 of the 78 others that charge start lower.
Could I make my own version of BenchmarkONE?
To replace BenchmarkONE you would be making newsletters sent to thousands of people that still reach the inbox.
Where this guide comes from
The prices, plans, platforms and features were read from BenchmarkONE’s own pages on Nov 13, 2026, and the grades were given on Nov 13, 2026. Graded from this listing, whose facts were read from BenchmarkONE's own pages on 13 November 2026. Not based on using the product, and shorter than our full reviews.
Every tool we list gets five grades, A to F, each with its reason, and a GPA that averages them. How each is decided is at toolgpa.com/grades. This guide is ToolGPA’s own work; it is not made, paid for or approved by BenchmarkONE. Prices change, so check benchmarkone.com before you buy.
Part 07 · About
About ToolGPA
Who made this guide, what else is on the site, and how to cite it
7,721
Tools graded, in 95 categories
ToolGPA grades software the way a school report grades a pupil: five subjects, a letter for each with the reason written beside it, and a GPA that averages them. Prices, plans and platforms are read from each maker’s own pages and dated, so you always know how fresh a figure is.
Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. Every tool on the site has a guide like this one, free to download and pass on. It all lives at toolgpa.com.
7,721
tools graded
95
categories
739
price changes on record
579
apps priced in 12 countries
What else is on toolgpa.com
- BenchmarkONE, kept up to dateEverything in this guide, with prices and grades as they are todaytoolgpa.com/tools/benchmarkone
- How grades are givenThe rules behind every letter and every GPAtoolgpa.com/grades
- Value chartsWhat each tool costs against what it scores, for every categorytoolgpa.com/charts
- CompareAny two tools side by side, plan by plantoolgpa.com/compare
- Price changesEvery price rise and cut on record, each with its sourcetoolgpa.com/price-changes
- Prices by countryWhat apps cost on the App Store in 12 countriestoolgpa.com/prices-by-country
- Pay lessEvery public discount: yearly billing, students, nonprofitstoolgpa.com/save
- Keep or makeWhich tools are worth paying for, and which you could build yourselftoolgpa.com/keep-or-make
Scan for the live page
Prices and grades as they are today
Quoting this guide?
Please name ToolGPA and link to the live page, so readers can check the figures for themselves:
ToolGPA, "BenchmarkONE: The Insider's Guide", checked Nov 13, 2026. https://toolgpa.com/tools/benchmarkone
Know someone choosing between email marketing and newsletter tools?
Send them this guide: toolgpa.com/tools/benchmarkone/guide
ToolGPA elsewhere: youtube.com/@toolgpa
See our other guides
The best-graded email marketing and newsletter tools after BenchmarkONE, each with an Insider's Guide of its own.
- Email Marketing & Newsletters Insider's GuideEvery one of the 103 email marketing and newsletter tools we grade, compared
- Substack Insider's GuideNewsletter, podcast and video publishing with paid subscriptions3.2 GPA
- Mailrelay Insider's GuideEmail marketing with a large free plan and SMS and WhatsApp add-ons3.0 GPA
- SendFox Insider's GuideEmail newsletters and list building for creators on a budget3.0 GPA
Choosing software? Every tool graded, every price dated.
Compare tools at toolgpa.com ›Everything in this guide is ToolGPA’s own summary of what BenchmarkONE’s pages, its app-store listings and public reviews said on the dates shown. Grades are our judgement under the rules at toolgpa.com/grades. Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. BenchmarkONE is a trademark of its owner, and this guide is not made, paid for or approved by BenchmarkONE. Prices and plans change: check benchmarkone.com before you buy.