Brevo vs Zoho Campaigns
We give Brevo a 2.6 GPA and Zoho Campaigns a 3.0, out of 4.0. Zoho Campaigns grades higher on value for money and the free plan. They get the same grade on features, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Brevo
Email, SMS and WhatsApp marketing priced by emails sent, with a CRM
Zoho Campaigns
Email, SMS and WhatsApp campaigns that tie into Zoho's apps
How we grade them
| 2.6GPABrevoGood | 3.0GPAZoho CampaignsVery good | |
|---|---|---|
| Value for money | BStarter is $9 a month for 5,000 emails, inside the cheaper quarter of email tools, and from 20,000 emails the contact cap jumps to 500,000. Automations and A/B tests need Standard at $18, and taking the Brevo logo off Starter is $12 a month more. | AStandard is $3 a month for 500 contacts on yearly billing, or $4 monthly, well under 60% of the cheaper quarter of email tools. Even Professional is $4.50, and Standard is $49 a month billed monthly at 10,000 contacts. |
| Free plan and trial | CFree for good with no card: 300 emails a day, campaigns and transactional email by API. Once your list passes 300 people, though, a single newsletter can't all go out on the same day. | BForever Free covers 2,000 contacts, 6,000 emails a month and 5 users, with templates and AI writing help. That's three emails a month to a full list, which one person could live on. No automated workflows, though. |
| Features | BCampaigns, transactional email, automations, SMS, segments, forms, AI writing and a sales CRM, all from one contact list. That covers the whole job and then some. WhatsApp, popups and push wait for the $499 Professional plan. | BA drag-and-drop editor, workflows triggered by sign-ups and email actions, A/B tests, the Zia AI for copy and send times, SMS and WhatsApp campaigns, and syncs with Zoho CRM, Desk and Books. That's the whole job. Cart emails and pop-ups need Professional. |
| Ease of use | CNo App Store rating on record. It's a big web app with campaigns, automations, a CRM and SMS in it, so you'll be setting things up before it earns its keep. | CNo App Store rating on record and no phone app. If you already use Zoho it slots right in, but otherwise it's a web app with lists, workflows and templates to set up. |
| Platforms and integrations | BWeb only, with Shopify, WordPress, Stripe, Zapier, ChatGPT and Claude connections and an API. No desktop or phone app is listed. | BWeb only, with Zoho CRM and Bigin, Salesforce, HubSpot, Shopify, WooCommerce, Eventbrite and Zapier, and an API. No desktop or phone app keeps it at a B. |
| Best for | big lists you only email now and then | email marketing for businesses on Zoho |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Brevo and Zoho Campaigns. How we grade
Price against what you get
Brevo starts at $9 a month and scores 2.7 out of 4 on features, ease of use and platforms. Zoho Campaigns starts at $3 a month and scores 2.7.
They score the same, and Zoho Campaigns starts $6 a month lower. Of the other email marketing and newsletter tools on the chart, none scores higher than Brevo for less, and none scores higher than Zoho Campaigns for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Brevo starts at $9 per month for 5,000 emails and up to 500 contacts, billed monthly. Zoho Campaigns starts at $3 per month for up to 500 contacts, billed yearly.
- Brevo also covers sales pipeline and live chat.
- Zoho Campaigns also covers business texting.
At a glance
| Brevo | Zoho Campaigns | |
|---|---|---|
| Pricing | Free plan | Free plan |
| Starts at | $9 per month for 5,000 emails and up to 500 contacts, billed monthly | $3 per month for up to 500 contacts, billed yearly |
| Free plan | Up to 300 emails a day (campaigns and transactional), 1 marketing seat and transactional email by API and SMTP. No credit card needed. | Forever Free plan: up to 2,000 contacts, 6,000 emails a month and 5 users, with templates, generative AI and basic reports. No automation workflows. |
| Free trial | None listed | 14-day free trial, no credit card required |
| Web | ||
| Made by | Brevo | Zoho Corporation |
| Price read from | brevo.com | zoho.com |
| Checked | Oct 17, 2026 | Oct 17, 2026 |
Who each one suits
Brevo
- Senders with a large list who email it only now and then
- Businesses that want marketing and transactional email in one account
- Small teams adding SMS or WhatsApp to email campaigns
Zoho Campaigns
- Businesses already using Zoho CRM or other Zoho apps
- Small lists that fit within the free 2,000-contact plan
- Online stores wanting cart and purchase follow-ups at a low price
Worth knowing
Brevo
- Starter and Standard cap contacts by email volume: 500 contacts at 5,000 emails a month, 2,500 at 15,000, and 500,000 from 20,000.
- The Free plan is limited to 300 emails a day.
- Starter has a single seat and shows the Brevo logo unless you pay $12 a month; extra seats on Standard cost $12 a month each, up to 3.
- SMS credits are bought separately and priced by volume and destination; WhatsApp campaigns start at the $499 Professional plan.
Zoho Campaigns
- The free plan has no automated workflows and stops at 6,000 emails a month.
- Standard tops out at 100,000 contacts; larger lists need Professional, up to 500,000.
- SMS and WhatsApp are paid for with separate credits, and a dedicated IP costs $360 a year.
- Abandoned-cart, purchase follow-up and pop-up forms need Professional.
Key features
Brevo
- Email campaigns and transactional email
- A drag-and-drop editor and templates for campaigns, plus transactional email over an API and SMTP relay on every plan, Free included.
- Marketing automation
- Standard and above allow unlimited multi-step workflows triggered by sign-ups, website activity and custom events.
- SMS and WhatsApp
- SMS campaigns are sold as credits priced by volume and destination on every plan. WhatsApp, popups and web and mobile push come with Professional.
- Sales CRM
- Sales seats add pipelines, deals and sales automation to the same contact database, sold as a separate monthly charge per seat.
- Segments and forms
- Paid plans can save unlimited segments filtered by website activity, campaign engagement and custom events, and build branded sign-up forms.
- AI tools
- An AI writer drafts subject lines and copy from Starter, send-time optimization comes with Standard, and Aura AI segmentation and data questions come with Professional.
Zoho Campaigns
- Drag-and-drop editor and templates
- Pre-designed templates, HTML import and dynamic content blocks; Standard adds over 120 templates, attachments and A/B tests.
- Automated workflows
- Triggered by form sign-ups, list entry, segments and email actions. Professional adds date, tag and open triggers, abandoned cart and purchase follow-ups.
- Zia AI
- Writes campaign copy from your subject line and audience, recommends subject lines and products, and times sends. You can also bring your own AI model.
- SMS and WhatsApp
- Text and WhatsApp campaigns and workflow steps on paid plans, paid for with separate credits.
- Zoho suite integrations
- Syncs with Zoho CRM, Bigin, Desk, Books, Survey and Backstage, plus Salesforce, HubSpot, Shopify, WooCommerce and Zapier.
Plans
Brevo
Free$0
300 emails a day, 1 seat, campaigns and transactional email. Upgrading removes the daily sending limit.
Starter$9
per month for 5,000 emails and up to 500 contacts, billed monthly
1 seat, forms, segmentation and AI writing help; removing the Brevo logo costs $12 a month. Price rises with volume: $17 a month at 10,000 emails.
Standard$18
per month for 5,000 emails and up to 500 contacts, billed monthly
Automation workflows, A/B testing, send-time optimization, no Brevo logo, up to 3 seats. $69 a month at 20,000 emails, where the contact cap rises to 500,000.
Professional$499
per month for 150,000 emails, billed monthly
10 seats, WhatsApp, popups and push, contact scoring, AI segmentation, phone support and up to 2 million contacts.
EnterpriseCustom
For 1 million or more contacts: multiple brands under one account, dedicated IP, SSO and SAML, custom data integrations.
Zoho Campaigns
Forever Free$0
2,000 contacts, 6,000 emails a month, 5 users, drag-and-drop and HTML templates, and basic reports.
Standard$3
per month for up to 500 contacts, billed yearly ($4 monthly)
Unlimited emails, 10 users, A/B tests, basic workflows and priority support; up to 100,000 contacts. $49 a month billed monthly at 10,000 contacts.
Professional$4.50
per month for up to 500 contacts, billed yearly ($6 monthly)
Advanced segments, scoring, dynamic content, pop-ups, cart and purchase workflows, 20 users; up to 500,000 contacts. $81 a month billed monthly at 10,000.
Ways to pay less
Brevo
- Annual discount
Save 10% with yearly billing
Brevo's pricing page takes 10% off Starter, Standard and Professional when billed yearly: Starter at 5,000 emails is $97 a year instead of $108.
Zoho Campaigns
- Annual discount
Save 25% with yearly billing
Zoho Campaigns' pricing page takes 25% off paid plans billed yearly: Standard at 500 contacts is $3 a month instead of $4.
