The Zoho Campaigns Insider’s Guide
Everything we know about Zoho Campaigns in one document: what it costs, its grades, getting a refund, getting help and what else to look at. Read it here, or keep a copy.
Zoho Campaigns
The Insider’s Guide
Email, SMS and WhatsApp campaigns that tie into Zoho's apps
Every plan, grade, refund rule and rival among email marketing and newsletter tools, read from Zoho Campaigns’s own pages.
Made by Zoho Corporation · checked Oct 17, 2026 · toolgpa.com
Contents
- 01WelcomeWhat it is, who it suits, its grades and the ten things to know first
- 02What it costsEvery plan, the free plan, ways to pay less and how prices have moved
- 03What it doesIts main features, where it runs, what it works with and who makes it
- 04Where it standsIts grades against its category, and whether to keep it or make your own
- 05The alternativesThe tools it is most often weighed against, side by side
- 06Quick answersThe questions people ask about it, each answered in a line or two
- 07About ToolGPAWho made this guide, what else is on the site, and how to cite it
ToolGPA put this guide together from Zoho Campaigns’s own pages, its app-store listings and our grades. Every fact in it is on Zoho Campaigns’s page too, where it is kept up to date. Checked Oct 17, 2026.
Part 01 · Overview
Welcome
What it is, who it suits, its grades and the ten things to know first
3.0
GPA, above 24 of the 24 other email marketing and newsletter tools we grade
Zoho Campaigns is Zoho's email marketing service, with SMS and WhatsApp campaigns sold as add-ons. It offers a drag-and-drop editor, automated workflows, segmentation and the Zia AI assistant, and connects to Zoho CRM and the rest of Zoho's suite. Paid plans are priced by contact count, and a free plan covers 2,000 contacts.
To get you started, here are 9 things to know about Zoho Campaigns, taken from its own pages and our grades.
The free plan has no automations, though, and cart emails and pop-ups need Professional.
- 1
Best for email marketing for businesses on Zoho
It ties into Zoho CRM and the rest of Zoho's apps, and texts and WhatsApp are there if you buy credits.
- 2
Paid plans start at $3 a month
As its pricing page puts it: $3 per month for up to 500 contacts, billed yearly.
- 3
There is a free plan
Forever Free plan: up to 2,000 contacts, 6,000 emails a month and 5 users, with templates, generative AI and basic reports. No automation workflows.
- 4
It runs on Web
Web.
- 5
Drag-and-drop editor and templates
Pre-designed templates, HTML import and dynamic content blocks; Standard adds over 120 templates, attachments and A/B tests.
- 6
Automated workflows
Triggered by form sign-ups, list entry, segments and email actions. Professional adds date, tag and open triggers, abandoned cart and purchase follow-ups.
- 7
Zia AI
Writes campaign copy from your subject line and audience, recommends subject lines and products, and times sends. You can also bring your own AI model.
- 8
A 3.0 GPA, above 24 of 24
That is against the other email marketing and newsletter tools we grade, on value, the free plan, features, ease of use and platforms.
- 9
Keep it
To replace Zoho Campaigns you would be making newsletters sent to thousands of people that still reach the inbox. That is not a weekend's work, with an AI app builder or without one.
Zoho Campaigns at a glance
- Pricing
- Free plan, from $3 per month for up to 500 contacts, billed yearly
- Free plan
- Yes
- Free trial
- 14-day free trial, no credit card required
- Runs on
- Web
- Made by
- Zoho Corporation
- Category
- Email Marketing & Newsletters
- Our grade
- 3.0 GPA, very good
The report card
Best for email marketing for businesses on Zoho
Zoho Campaigns is the cheapest proper email tool here: $3 a month on yearly billing for 500 contacts, with A/B tests and workflows. It ties into Zoho CRM and the rest of Zoho's apps, and texts and WhatsApp are there if you buy credits. The free plan has no automations, though, and cart emails and pop-ups need Professional.
| Subject | Grade | Comment |
|---|---|---|
| Value for money | A | Standard is $3 a month for 500 contacts on yearly billing, or $4 monthly, well under 60% of the cheaper quarter of email tools. Even Professional is $4.50, and Standard is $49 a month billed monthly at 10,000 contacts. |
| Free plan and trial | B | Forever Free covers 2,000 contacts, 6,000 emails a month and 5 users, with templates and AI writing help. That's three emails a month to a full list, which one person could live on. No automated workflows, though. |
| Features | B | A drag-and-drop editor, workflows triggered by sign-ups and email actions, A/B tests, the Zia AI for copy and send times, SMS and WhatsApp campaigns, and syncs with Zoho CRM, Desk and Books. That's the whole job. Cart emails and pop-ups need Professional. |
| Ease of use | C | No App Store rating on record and no phone app. If you already use Zoho it slots right in, but otherwise it's a web app with lists, workflows and templates to set up. |
| Platforms and integrations | B | Web only, with Zoho CRM and Bigin, Salesforce, HubSpot, Shopify, WooCommerce, Eventbrite and Zapier, and an API. No desktop or phone app keeps it at a B. |
An A is worth 4 points, a B 3, a C 2, a D 1 and an F nothing. The GPA is the average of the five.
Who Zoho Campaigns is for
- Great if your business already runs on Zoho CRM or Zoho Books
- Handy when you want automations and A/B tests for a few dollars a month
- Good for small clubs and teams, since the free plan allows 5 users
Who it is not for
- Skip it if you want a welcome series on the free plan, as workflows need a paid plan
- Tight if you're on Standard and run a shop, since cart and purchase emails need Professional
- Not for you if you want texts included, as SMS and WhatsApp are paid for with separate credits
Good to know
Good for
- Businesses already using Zoho CRM or other Zoho apps
- Small lists that fit within the free 2,000-contact plan
- Online stores wanting cart and purchase follow-ups at a low price
Worth knowing
- The free plan has no automated workflows and stops at 6,000 emails a month.
- Standard tops out at 100,000 contacts; larger lists need Professional, up to 500,000.
- SMS and WhatsApp are paid for with separate credits, and a dedicated IP costs $360 a year.
- Abandoned-cart, purchase follow-up and pop-up forms need Professional.
Part 02 · Pricing
What it costs
Every plan, the free plan, ways to pay less and how prices have moved
$3
A month to start. There is a free plan too
Zoho Campaigns has a free plan. Paid plans start at $3 per month for up to 500 contacts, billed yearly.
That's three emails a month to a full list, which one person could live on.
Forever Free
$0
2,000 contacts, 6,000 emails a month, 5 users, drag-and-drop and HTML templates, and basic reports.
Standard
$3
per month for up to 500 contacts, billed yearly ($4 monthly)
Unlimited emails, 10 users, A/B tests, basic workflows and priority support; up to 100,000 contacts. $49 a month billed monthly at 10,000 contacts.
Professional
$4.50
per month for up to 500 contacts, billed yearly ($6 monthly)
Advanced segments, scoring, dynamic content, pop-ups, cart and purchase workflows, 20 users; up to 500,000 contacts. $81 a month billed monthly at 10,000.
The free plan
Forever Free plan: up to 2,000 contacts, 6,000 emails a month and 5 users, with templates, generative AI and basic reports. No automation workflows.
Trying it first
14-day free trial, no credit card required
Read from zoho.com on Oct 17, 2026.
Ways to pay less
Annual discount
Save 25% with yearly billing
Zoho Campaigns' pricing page takes 25% off paid plans billed yearly: Standard at 500 contacts is $3 a month instead of $4.
Stated on zoho.com
Part 03 · Features
What it does
Its main features, where it runs, what it works with and who makes it
1
Place it runs: Web
Email, SMS and WhatsApp campaigns that tie into Zoho's apps. Here is what it does, as its own site describes it, and what it covers: public API, AI features, marketing automation, forms, email campaigns, business texting.
Cart emails and pop-ups need Professional.
- Drag-and-drop editor and templates
- Pre-designed templates, HTML import and dynamic content blocks; Standard adds over 120 templates, attachments and A/B tests.
- Automated workflows
- Triggered by form sign-ups, list entry, segments and email actions. Professional adds date, tag and open triggers, abandoned cart and purchase follow-ups.
- Zia AI
- Writes campaign copy from your subject line and audience, recommends subject lines and products, and times sends. You can also bring your own AI model.
- SMS and WhatsApp
- Text and WhatsApp campaigns and workflow steps on paid plans, paid for with separate credits.
- Zoho suite integrations
- Syncs with Zoho CRM, Bigin, Desk, Books, Survey and Backstage, plus Salesforce, HubSpot, Shopify, WooCommerce and Zapier.
Where it runs
- Web
What it works with
- Zoho CRM
- Bigin by Zoho CRM
- Salesforce
- HubSpot
- Shopify
- WooCommerce
- Eventbrite
- Zapier
Zoho Campaigns is made by Zoho Corporation.
Part 04 · Standing
Where it stands
Its grades against its category, and whether to keep it or make your own
24/24
Other email marketing and newsletter tools it is graded above
Zoho Campaigns's GPA of 3.0 is higher than 24 of the 24 other email marketing and newsletter tools we grade.
It stands best on value for money (A, above 23 of 24) and worst on ease of use (C, above 1).
Its paid plans start at $3 a month, against a middle price of $13 for the category: 0 of the 22 others that charge start lower.
On features, ease of use and platforms it scores 2.7 out of 4, and no tool on the category's chart scores higher without costing more.
Each grade against the category
Every bar is all 25 email marketing and newsletter tools we grade, cut by the letter each got. Zoho Campaigns’s own letter is outlined.
- AValue for moneyAbove 23 of 24
- BFree plan and trialAbove 20 of 24
- BFeaturesAbove 3 of 24
- CEase of useAbove 1 of 24
- BPlatforms and integrationsAbove 0 of 24
Price against what you get
Each dot is one of 23 email marketing and newsletter tools. Further left costs less; higher up scores better on features, ease of use and platforms. Zoho Campaigns is the marked dot.
What paid plans start at, a month (each step along is roughly double) →
Keep it, or make your own?
Whether this is something you could build for yourself with an AI app builder, and what you would give up.
Keep it
To replace Zoho Campaigns you would be making newsletters sent to thousands of people that still reach the inbox. That is not a weekend's work, with an AI app builder or without one.
It is one of the better ones too: its GPA of 3.0 is higher than 24 of the 24 other email marketing and newsletter tools we grade. It costs $36 a year.
What you could make
- Forms: an app builder makes this well.
What you could not
- Newsletters sent to thousands of people that still reach the inbox.
- Email sent in volume that still reaches the inbox.
- Texts from a business number, registered with the carriers.
- It plugs into other products, Zoho CRM, Bigin by Zoho CRM and Salesforce among them, and has an API.
- AI features, unless you pay a model provider for each request yourself.
- The depth: we grade its features B, which means it covers the whole job.
What this rests on. Zoho Campaigns’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
Part 05 · Alternatives
The alternatives
The tools it is most often weighed against, side by side
Mailchimp, Brevo, MailerLite, Constant Contact and HubSpot
The 5 tools Zoho Campaigns is most often weighed against, with where each one differs from it.
- 2.8GPA
Mailchimp
Free plan · from $13/mo
Email and SMS marketing with automations, priced by contact count.
- Only Mailchimp lists iOS and Android apps.
- Zoho Campaigns also covers business texting.
- Mailchimp also covers reports.
- 2.6GPA
Brevo
Free plan · from $9/mo
Email, SMS and WhatsApp marketing priced by emails sent, with a CRM.
- Zoho Campaigns also covers business texting.
- Brevo also covers sales pipeline and live chat.
- 2.6GPA
MailerLite
Free plan · from $12/mo
Email newsletters, automations, sites and paid subscriptions.
- Only MailerLite lists an iOS app.
- Zoho Campaigns also covers business texting.
- MailerLite also covers paid newsletters.
- 2.6GPA
Constant Contact
Free trial · from $10.20/mo
Email, SMS and social marketing for small businesses.
- Zoho Campaigns has a free plan. Constant Contact does not, though it has a free trial.
- Only Constant Contact lists an iOS app.
- 3.2GPA
HubSpot
Free plan · from $20/mo
Free CRM at the center of a marketing, sales and service suite.
- Only HubSpot lists iOS and Android apps.
- Only HubSpot lists a browser extension.
- Zoho Campaigns also covers forms, email campaigns and business texting.
Part 06 · Questions
Quick answers
The questions people ask about it, each answered in a line or two
15
Questions, each answered in a line or two
The short version of everything above, for when you only need the answer. Each one is told in full in its part of the guide.
Is Zoho Campaigns free?
Zoho Campaigns has a free plan. Forever Free plan: up to 2,000 contacts, 6,000 emails a month and 5 users, with templates, generative AI and basic reports.
How much does Zoho Campaigns cost?
Zoho Campaigns lists 3 plans. Forever Free: $0.
What platforms does Zoho Campaigns work on?
Zoho Campaigns is available on Web.
Does Zoho Campaigns offer any discounts?
Zoho Campaigns publicly lists the following: Save 25% with yearly billing.
Does Zoho Campaigns have an Android app?
No Android app was listed when its pages were read on Oct 17, 2026. Zoho Campaigns is listed for Web.
Does Zoho Campaigns have an iPhone app?
No iPhone app was listed when its pages were read on Oct 17, 2026. Zoho Campaigns is listed for Web.
Is Zoho Campaigns open source?
Zoho Campaigns is not described as open source on its own site, as read on Oct 17, 2026.
Does Zoho Campaigns have an API?
Yes. Zoho Campaigns offers a public API, according to its own site.
What does Zoho Campaigns integrate with?
Zoho Campaigns's listing names Zoho CRM, Bigin by Zoho CRM, Salesforce, HubSpot, Shopify, WooCommerce, Eventbrite and Zapier.
Does Zoho Campaigns have a free trial?
Yes. 14-day free trial, no credit card required.
Who makes Zoho Campaigns?
Zoho Campaigns is made by Zoho Corporation.
What are the alternatives to Zoho Campaigns?
The closest alternatives to Zoho Campaigns in our directory are Mailchimp, Brevo, MailerLite, Constant Contact and HubSpot.
How does Zoho Campaigns compare with other email marketing and newsletter tools?
Zoho Campaigns's GPA of 3.0 is higher than 24 of the 24 other email marketing and newsletter tools we grade.
Is Zoho Campaigns good value for money?
ToolGPA grades Zoho Campaigns A for value for money. Its paid plans start at $3 a month, against a middle price of $13 for the category: 0 of the 22 others that charge start lower.
Could I make my own version of Zoho Campaigns?
To replace Zoho Campaigns you would be making newsletters sent to thousands of people that still reach the inbox.
Where this guide comes from
The prices, plans, platforms and features were read from Zoho Campaigns’s own pages on Oct 17, 2026, and the grades were given on Oct 17, 2026. Graded from this listing, whose facts were read from Zoho's own pages on 17 October 2026. Not based on using the product, and shorter than our full reviews.
Every tool we list gets five grades, A to F, each with its reason, and a GPA that averages them. How each is decided is at toolgpa.com/grades. This guide is ToolGPA’s own work; it is not made, paid for or approved by Zoho Corporation. Prices change, so check zoho.com before you buy.
Part 07 · About
About ToolGPA
Who made this guide, what else is on the site, and how to cite it
1,880
Tools graded, in 47 categories
ToolGPA grades software the way a school report grades a pupil: five subjects, a letter for each with the reason written beside it, and a GPA that averages them. Prices, plans and platforms are read from each maker’s own pages and dated, so you always know how fresh a figure is.
ToolGPA is free to read. It may earn a commission from affiliate links and it works with sponsors, but anything paid for is labelled and no one can pay for a grade. Every tool on the site has a guide like this one, free to download and pass on. It all lives at toolgpa.com.
1,880
tools graded
47
categories
426
price changes on record
579
apps priced in 12 countries
What else is on toolgpa.com
- Zoho Campaigns, kept up to dateEverything in this guide, with prices and grades as they are todaytoolgpa.com/tools/zoho-campaigns
- How grades are givenThe rules behind every letter and every GPAtoolgpa.com/grades
- Value chartsWhat each tool costs against what it scores, for every categorytoolgpa.com/charts
- CompareAny two tools side by side, plan by plantoolgpa.com/compare
- Price changesEvery price rise and cut on record, each with its sourcetoolgpa.com/price-changes
- Prices by countryWhat apps cost on the App Store in 12 countriestoolgpa.com/prices-by-country
- Pay lessEvery public discount: yearly billing, students, nonprofitstoolgpa.com/save
- Keep or makeWhich tools are worth paying for, and which you could build yourselftoolgpa.com/keep-or-make
Scan for the live page
Prices and grades as they are today
Quoting this guide?
Please name ToolGPA and link to the live page, so readers can check the figures for themselves:
ToolGPA, "Zoho Campaigns: The Insider's Guide", checked Oct 17, 2026. https://toolgpa.com/tools/zoho-campaigns
Know someone choosing between email marketing and newsletter tools?
Send them this guide: toolgpa.com/tools/zoho-campaigns/guide
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See our other guides
The best-graded email marketing and newsletter tools after Zoho Campaigns, each with an Insider's Guide of its own.
- Email Marketing & Newsletters Insider's GuideEvery one of the 25 email marketing and newsletter tools we grade, compared
- EmailOctopus Insider's GuideSimple, low-cost email marketing with a free plan for 2,5002.8 GPA
- Mailchimp Insider's GuideEmail and SMS marketing with automations, priced by contact count2.8 GPA
- Sender Insider's GuideEmail and SMS marketing with a free plan for 2,500 subscribers2.8 GPA
Choosing software? Every tool graded, every price dated.
Compare tools at toolgpa.com ›Everything in this guide is ToolGPA’s own summary of what Zoho Campaigns’s pages, its app-store listings and public reviews said on the dates shown. Grades are our judgement under the rules at toolgpa.com/grades. ToolGPA uses affiliate links and may earn a commission from them, and it works with sponsors; anything paid for is labelled, and no one can pay for a grade. Zoho Campaigns is a trademark of its owner, and this guide is not made, paid for or approved by Zoho Corporation. Prices and plans change: check zoho.com before you buy.