Sakari vs SMS-Magic (2026): which should you pick?
As of Nov 13, 2026, SMS-Magic grades higher than Sakari: 2.2 against 2.0 out of 4.0.
Checked Nov 12, 2026 and Nov 13, 2026 · graded Nov 12, 2026 and Nov 13, 2026 by ToolGPA
SMS-Magic grades higher on value for money. They get the same grade on the free plan, features, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Sakari
SMS marketing and two-way texting with a dedicated number
SMS-Magic
Texting and WhatsApp messaging that runs inside Salesforce and Zoho
Which one is for you
Pick Sakari if
- Fits if a small team wants texting with unlimited users and contacts
- Works for businesses that can take a new local or toll-free number
Look elsewhere if
- Not for you if you need to text from your existing mobile number
- Watch out: every segment sent and received is billed, about 160 characters each
- Pricey if you add numbers, which start at $4 a month and aren't refundable
- Tight if you send MMS, which costs $0.02 more than the plan rate
Pick SMS-Magic if
- Fits if you live in Salesforce and want to text from it
- Works for teams that need reminders from CRM records
Look elsewhere if
- Watch out: prices read are for Salesforce in the US; Zoho and other countries differ
- Watch out: the page doesn't say if the figures are monthly or yearly
- Pricey if you add extras: the mobile app is $5, and US brand registration $41.50 a month
- Not for you if you have no CRM, as it is a CRM add-on
How we grade them
| 2.0GPASakariFair | 2.2GPASMS-MagicFair | |
|---|---|---|
| Value for money | C$25 a month for the entry allowance, just above the category's cheaper quarter at $23.20. Price then rises with the slider, and only the entry step was readable. | B$7 a user is under the category's $25, but the billing basis isn't shown and the $50 bundle sets a floor. |
| Free plan and trial | D14-day free trial, and the FAQ mentions 100 free messaging credits. No free plan, and the page doesn't say whether a card is needed. | DA 14-day trial, but card terms aren't stated, and there is no free plan. |
| Features | CMass texts, two-way chats, auto-replies and drip campaigns with unlimited users. But it can't text from your current mobile number, and every segment in and out is billed. | CCampaigns, conversations and reminders in the CRM, with 1-to-1 conversations from $17 and WhatsApp only on $32. |
| Ease of use | CNo store rating on record. A web app that needs a new number picked and registered before you send. | CNo store rating on record, and you install it in your CRM and register to send. |
| Platforms and integrations | BWeb, iPhone and Android, with HubSpot, ActiveCampaign, Pipedrive and Slack. No desktop app. | BWeb, inside Salesforce or Zoho, plus a mobile app licence and WhatsApp on the top plan. |
| Best for | mass texts and two-way business SMS | texting inside Salesforce or Zoho |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Sakari and SMS-Magic. How we grade
Price against what you get
Sakari starts at $25 a month and scores 2.3 out of 4 on features, ease of use and platforms. SMS-Magic starts at $7 a month for each person and scores 2.3.
They score the same, and SMS-Magic starts $18 a month lower. Of the other SMS and chat marketing tools on the chart, 3 score higher than Sakari for less, and none scores higher than SMS-Magic for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- SMS-Magic also covers whatsApp messaging.
At a glance
| Sakari | SMS-Magic | |
|---|---|---|
| Pricing | Free trial | Free trial |
| Starts at | $25 per month | $7 per user / month (Salesforce, US; billing basis not shown) |
| Free plan | None | None |
| Free trial | 14-day free trial; the FAQ mentions 100 free messaging credits | 14-day free trial |
| Web | ||
| iOS | ||
| Android | ||
| Made by | Sakari | SMS-Magic |
| Price read from | sakari.io | pricing.sms-magic.com |
| Checked | Nov 12, 2026 | Nov 13, 2026 |
Worth knowing
Sakari
- You are billed for every segment sent and received, about 160 characters each, and MMS costs $0.02 more than the plan's rate.
- Sakari cannot message from your current mobile number; you choose a new local, toll-free, landline or VoIP number.
- Additional numbers start at $4 a month, and purchases are non-refundable per the pricing FAQ.
- Only the $25 entry price was readable; the slider's higher steps and annual prices are not shown in page text.
SMS-Magic
- The prices read were the Salesforce, United States set; Zoho, other CRMs and other countries are priced separately.
- The page has a Monthly/Yearly toggle marked 'Save 20%' and does not say which basis the displayed figures use.
- Add-ons: mobile app license $5 a month, virtual phone number $2 a month and US brand registration $41.50 a month.
- It is a CRM add-on, so it runs inside Salesforce or Zoho rather than as a standalone web product, except through its separate portal.
Key features
Sakari
- Mass texting and two-way messages
- Send texts to large lists and handle replies in conversation, with MMS available in the United States and Canada.
- Auto-replies and drip campaigns
- Schedule messages and set automatic replies and follow-ups so texts go out without manual sending.
- Opt-in forms and compliance
- Customizable opt-in forms are meant to keep lists 10DLC compliant, and a URL shortener is included.
- API and integrations
- An API is included, along with native integrations such as HubSpot, ActiveCampaign, Pipedrive and Slack at no extra charge.
- Reporting
- Analytics track conversion rates, open rates and return on investment for campaigns.
SMS-Magic
- Native CRM app
- Messaging works on standard and custom Salesforce objects, with Lightning and Classic support; a separate Zoho app and a portal are listed.
- Bulk and automated campaigns
- Send from list views and reports, schedule campaigns and trigger messages from Process Builder and workflows.
- Two-way conversation inbox
- An inbox on the utility bar with assignment, bulk assignment, filters and a multi-chat desk.
- WhatsApp and Messenger
- The Multichannel plan adds WhatsApp business messaging and Facebook Messenger conversations.
- Consent and compliance tools
- Single and double opt-ins, consent by number and content type, and compliance reports aimed at rules such as TCPA and GDPR.
- Carrier flexibility
- Connects to carriers and aggregators directly, or to your own provider such as Vonage or Twilio, with country-based routing.
Plans
Sakari
Standard$25
per month for the entry allowance; billing basis not shown
Price rises with the monthly segment allowance chosen on a slider. Unlimited users and contacts, one free number; 90-day credit rollover.
EnterpriseCustom
Higher-volume plans and custom integrations. Priced by contacting Sakari.
SMS-Magic
Automation Messaging$7
per user / month, billing basis not shown
SMS reminders, alerts and campaigns sent from Salesforce; bundle listed at $50 a month.
Conversational Messaging$17
per user / month, billing basis not shown
Adds 1-to-1 conversations, analytics and a mobile app; 6,000 SMS credits; bundle listed at $100 a month.
Multichannel Messaging$32
per user / month, billing basis not shown
Adds WhatsApp and Messenger; 12,000 SMS credits, 1 WhatsApp number; bundle listed at $180 a month.
Ways to pay less
Sakari
No public discounts listed.
SMS-Magic
- Annual discount
Yearly billing saves 20%
The pricing page's Monthly/Yearly toggle is labelled 'Save 20%' for yearly billing.
Common questions
Which is cheaper, Sakari or SMS-Magic?
As of Nov 13, 2026, Sakari starts at $25 per month, and SMS-Magic starts at $7 per user / month (Salesforce, US; billing basis not shown). One is priced for each person and the other is not, so which costs less depends on how many of you use it.
Which has a free plan, Sakari or SMS-Magic?
As of Nov 13, 2026, neither Sakari nor SMS-Magic has a free plan. Both have a free trial.
Which platforms do Sakari and SMS-Magic run on?
As of Nov 13, 2026, only Sakari lists iOS and Android apps. Both list a web app. A platform missing from a listing is one its maker's pages did not mention.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.