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SMS-Magic vs TextUs (2026): which should you pick?

As of Nov 13, 2026, SMS-Magic grades higher than TextUs: 2.2 against 1.6 out of 4.0.

Checked Nov 12, 2026 and Nov 13, 2026 · graded Nov 12, 2026 and Nov 13, 2026 by ToolGPA

SMS-Magic grades higher on value for money and the free plan. They get the same grade on features, ease of use and platforms.

Price, platforms and features side by side. The table says where each price was read and when.

SMS-Magic

Texting and WhatsApp messaging that runs inside Salesforce and Zoho

Free trial · from $7/mo
Full detailssms-magic.com

TextUs

Business texting for recruiting, sales and customer teams

From $299/mo
Full detailstextus.com

Which one is for you

Pick SMS-Magic if

  • Fits if you live in Salesforce and want to text from it
  • Works for teams that need reminders from CRM records

Look elsewhere if

  • Watch out: prices read are for Salesforce in the US; Zoho and other countries differ
  • Watch out: the page doesn't say if the figures are monthly or yearly
  • Pricey if you add extras: the mobile app is $5, and US brand registration $41.50 a month
  • Not for you if you have no CRM, as it is a CRM add-on

Pick TextUs if

  • Fits if you recruit or staff and live in an ATS like Bullhorn
  • Works for teams sending thousands of texts a month

Look elsewhere if

  • Pricey if you text fewer than a few thousand messages: $299 a month is the floor
  • Not for you if you want month-to-month, since every agreement is 12 months
  • Watch out: a long text or emoji uses more credits, MMS uses 3, and overage is $0.05 a message
  • Too light for support without paying: Pro gets email and ticket support, a named manager is Enterprise only

How we grade them

2.2GPASMS-MagicFair1.6GPATextUsWeak
Value for money
B$7 a user is under the category's $25, but the billing basis isn't shown and the $50 bundle sets a floor.
D$299 a month on a 12-month term for 5,000 messages and 5 numbers. The category's dearest tenth starts at $112, and extra messages cost $0.02 each.
Free plan and trial
DA 14-day trial, but card terms aren't stated, and there is no free plan.
FNo free plan and no trial on record, and no month-to-month option.
Features
CCampaigns, conversations and reminders in the CRM, with 1-to-1 conversations from $17 and WhatsApp only on $32.
CTexting, campaigns, automation, keywords and an inbox, with Bullhorn, Workday and Greenhouse links. Narrower than it looks: built for staffing, and the listing shows credit rules, not other uses.
Ease of use
CNo store rating on record, and you install it in your CRM and register to send.
CNo store rating on record. A web inbox with a mobile app page, plus integrations to connect to your ATS.
Platforms and integrations
BWeb, inside Salesforce or Zoho, plus a mobile app licence and WhatsApp on the top plan.
BWeb, with a mobile app page and Salesforce, HubSpot, Bullhorn, Workday, Greenhouse and Zapier.
Best fortexting inside Salesforce or Zohotexting for staffing and recruiting teams

The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: SMS-Magic and TextUs. How we grade

Price against what you get

SMS-Magic starts at $7 a month for each person and scores 2.3 out of 4 on features, ease of use and platforms. TextUs starts at $299 a month and scores 2.3.

They score the same, and SMS-Magic starts $292 a month lower. Of the other SMS and chat marketing tools on the chart, none scores higher than SMS-Magic for less, and 7 score higher than TextUs for less.

Features, ease of use and platforms, averaged

D1.0C2.0B3.0A4.0$5$10$20$50$100$200$500More for lessCosts more, scores moreCosts less, scores lessCosts more, scores lessSMS-MagicTextUs

What paid plans start at, a month (each step along is roughly double) →

  • The best score at each price
  • Has a free plan
  • No free plan
The full chart of SMS and chat marketing tools, and the best at every price

Where they differ

    In commonWebShared inboxMarketing automationBusiness textingSMS marketingWhatsApp messaging

    At a glance

    SMS-MagicTextUs
    PricingFree trialPaid
    Starts at$7 per user / month (Salesforce, US; billing basis not shown)$299 per month, 12-month term
    Free planNoneNone
    Free trial14-day free trialNone listed
    Web
    Made bySMS-MagicTextUs
    Price read frompricing.sms-magic.comtextus.com
    CheckedNov 13, 2026Nov 12, 2026

    Worth knowing

    SMS-Magic

    • The prices read were the Salesforce, United States set; Zoho, other CRMs and other countries are priced separately.
    • The page has a Monthly/Yearly toggle marked 'Save 20%' and does not say which basis the displayed figures use.
    • Add-ons: mobile app license $5 a month, virtual phone number $2 a month and US brand registration $41.50 a month.
    • It is a CRM add-on, so it runs inside Salesforce or Zoho rather than as a standalone web product, except through its separate portal.

    TextUs

    • Every agreement starts with a 12-month term; month-to-month plans are not offered, though monthly billing is available on a 12-month commitment.
    • Messages are bought as credits: a standard text is 1 credit, longer or emoji texts use more, and MMS uses 3.
    • Overage past what you bought is billed at $0.05 per message.
    • Pro includes email and ticket support; a named Customer Success Manager is Enterprise only.

    Key features

    SMS-Magic

    Native CRM app
    Messaging works on standard and custom Salesforce objects, with Lightning and Classic support; a separate Zoho app and a portal are listed.
    Bulk and automated campaigns
    Send from list views and reports, schedule campaigns and trigger messages from Process Builder and workflows.
    Two-way conversation inbox
    An inbox on the utility bar with assignment, bulk assignment, filters and a multi-chat desk.
    WhatsApp and Messenger
    The Multichannel plan adds WhatsApp business messaging and Facebook Messenger conversations.
    Consent and compliance tools
    Single and double opt-ins, consent by number and content type, and compliance reports aimed at rules such as TCPA and GDPR.
    Carrier flexibility
    Connects to carriers and aggregators directly, or to your own provider such as Vonage or Twilio, with country-based routing.

    TextUs

    Campaigns and automation
    SMS and MMS broadcasts, automated campaigns and keywords, with an AI Rewrite tool inside the Smart Delivery Suite on the Pro plan.
    Inbox
    A shared inbox for one-to-one conversations, which the platform pages position for recruiters, sales reps and customer teams.
    ATS and CRM integrations
    Direct integrations cover Salesforce, HubSpot and applicant systems such as Bullhorn, Greenhouse and Workday, plus Zapier.
    WhatsApp messaging
    WhatsApp messaging is offered as a beta add-on to the Pro plan at $49 per user per month.
    Developer tools and mobile app
    The platform menu lists developer tools and a TextUs mobile app alongside the web inbox.

    Plans

    SMS-Magic

    • Automation Messaging$7

      per user / month, billing basis not shown

      SMS reminders, alerts and campaigns sent from Salesforce; bundle listed at $50 a month.

    • Conversational Messaging$17

      per user / month, billing basis not shown

      Adds 1-to-1 conversations, analytics and a mobile app; 6,000 SMS credits; bundle listed at $100 a month.

    • Multichannel Messaging$32

      per user / month, billing basis not shown

      Adds WhatsApp and Messenger; 12,000 SMS credits, 1 WhatsApp number; bundle listed at $180 a month.

    TextUs

    • Pro$299

      per month, 12-month term, up to 5,000 messages

      5,000 messages and 5 phone numbers a month. Extra messages $0.02 each, extra numbers $49 a month, with a Smart Delivery Suite.

    • EnterpriseCustom

      Custom volume pricing, a named Customer Success Manager, short-code and RCS Branded Sender eligibility. Sold through sales.

    Ways to pay less

    SMS-Magic

    • Annual discount

      Yearly billing saves 20%

      The pricing page's Monthly/Yearly toggle is labelled 'Save 20%' for yearly billing.

    TextUs

    No public discounts listed.

    Common questions

    Which is cheaper, SMS-Magic or TextUs?

    As of Nov 13, 2026, SMS-Magic starts at $7 per user / month (Salesforce, US; billing basis not shown), and TextUs starts at $299 per month, 12-month term. One is priced for each person and the other is not, so which costs less depends on how many of you use it.

    Which has a free plan, SMS-Magic or TextUs?

    As of Nov 13, 2026, neither SMS-Magic nor TextUs has a free plan. SMS-Magic has a free trial.

    More comparisons

    How this page was made

    • The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
    • The grades are our own, from each tool’s review or report card. The GPA is their average.
    • Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
    • The differences and the answers to the questions are worked out from those listings.
    How we review and grade