Heymarket vs TextUs (2026): which should you pick?
As of Nov 12, 2026, Heymarket grades higher than TextUs: 2.0 against 1.6 out of 4.0.
Checked Nov 12, 2026 · graded Nov 12, 2026 by ToolGPA
Heymarket grades higher on the free plan. They get the same grade on value for money, features, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Heymarket
Shared inbox for business texting and email
Which one is for you
Pick Heymarket if
- Fits if a small team answers customer texts from one shared inbox
- Works for teams already living in HubSpot or Salesforce
Look elsewhere if
- Tight if you're solo: every plan has a 2-user minimum
- Pricey if you need campaigns or automations, which start at $99 a person
- Watch out: messages cost extra, $0.03 a credit, plus $10 a month per campaign for registration
- Skip it if you need the API, which sits on Pro at $199 a person
Pick TextUs if
- Fits if you recruit or staff and live in an ATS like Bullhorn
- Works for teams sending thousands of texts a month
Look elsewhere if
- Pricey if you text fewer than a few thousand messages: $299 a month is the floor
- Not for you if you want month-to-month, since every agreement is 12 months
- Watch out: a long text or emoji uses more credits, MMS uses 3, and overage is $0.05 a message
- Too light for support without paying: Pro gets email and ticket support, a named manager is Enterprise only
How we grade them
| 2.0GPAHeymarketFair | 1.6GPATextUsWeak | |
|---|---|---|
| Value for money | D$49 a person a month on yearly billing, with a 2-user minimum, so the floor is $98. Campaigns and automations need Plus at $99 a person. The category's dearer quarter starts at $49. | D$299 a month on a 12-month term for 5,000 messages and 5 numbers. The category's dearest tenth starts at $112, and extra messages cost $0.02 each. |
| Free plan and trial | CFree trial with no credit card, but no free plan. You get a taste, then you pay. | FNo free plan and no trial on record, and no month-to-month option. |
| Features | CShared inbox, broadcasts, automations and AI agents. But lists, campaigns and group messaging are missing from Standard, and API access needs Pro at $199. | CTexting, campaigns, automation, keywords and an inbox, with Bullhorn, Workday and Greenhouse links. Narrower than it looks: built for staffing, and the listing shows credit rules, not other uses. |
| Ease of use | CNo store rating on record. It's a web app with an inbox, templates, integrations and a number to text-enable, so there is setup to do. | CNo store rating on record. A web inbox with a mobile app page, plus integrations to connect to your ATS. |
| Platforms and integrations | BWeb inbox that teammates can also reach from their phones, plus Salesforce, HubSpot, Slack, Zendesk and Zapier. No desktop app on record. | BWeb, with a mobile app page and Salesforce, HubSpot, Bullhorn, Workday, Greenhouse and Zapier. |
| Best for | a shared texting inbox for teams | texting for staffing and recruiting teams |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Heymarket and TextUs. How we grade
Price against what you get
Heymarket starts at $49 a month for each person and scores 2.3 out of 4 on features, ease of use and platforms. TextUs starts at $299 a month and scores 2.3.
They score the same, and Heymarket starts $250 a month lower. Of the other SMS and chat marketing tools on the chart, 3 score higher than Heymarket for less, and 6 score higher than TextUs for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Heymarket also covers AI agents.
- TextUs also covers whatsApp messaging.
At a glance
| Heymarket | TextUs | |
|---|---|---|
| Pricing | Free trial | Paid |
| Starts at | $49 per user / month, billed annually | $299 per month, 12-month term |
| Free plan | None | None |
| Free trial | Free trial, no credit card required | None listed |
| Web | ||
| Made by | Heymarket | TextUs |
| Price read from | heymarket.com | textus.com |
| Checked | Nov 12, 2026 | Nov 12, 2026 |
Worth knowing
Heymarket
- Messages are billed separately in credits: the page shows $0.03 per credit and one SMS segment is 1 credit, MMS 2 and RCS rich media 3.
- Prices shown are billed annually with a 2-user minimum; the page says monthly billing is available but does not show its price.
- Group messaging, lists, campaigns and automations are not on Standard, and API access needs Pro.
- A $10 per month per campaign charge covers 10DLC registration and compliance, and RCS rich media is annual-plans only.
TextUs
- Every agreement starts with a 12-month term; month-to-month plans are not offered, though monthly billing is available on a 12-month commitment.
- Messages are bought as credits: a standard text is 1 credit, longer or emoji texts use more, and MMS uses 3.
- Overage past what you bought is billed at $0.05 per message.
- Pro includes email and ticket support; a named Customer Success Manager is Enterprise only.
Key features
Heymarket
- Shared inbox
- Texts and emails from many users, teams and channels land in one inbox that teammates can read and answer from desktop or their phones.
- Broadcasts and campaigns
- Personalized mass texts go to lists, and campaigns send a series of messages to them. Both start on the Plus plan.
- Automations
- Rules reply, assign chats or enroll contacts in a campaign based on keywords, timing or message sentiment.
- AI agents
- Q&A and scheduling agents trained on your own content answer questions and book appointments; AI Essentials and AI Advanced are tied to the Plus and Pro plans.
- Text-enable existing numbers
- A current business landline or number can be text-enabled or ported, and group messaging lets several contacts share one conversation.
TextUs
- Campaigns and automation
- SMS and MMS broadcasts, automated campaigns and keywords, with an AI Rewrite tool inside the Smart Delivery Suite on the Pro plan.
- Inbox
- A shared inbox for one-to-one conversations, which the platform pages position for recruiters, sales reps and customer teams.
- ATS and CRM integrations
- Direct integrations cover Salesforce, HubSpot and applicant systems such as Bullhorn, Greenhouse and Workday, plus Zapier.
- WhatsApp messaging
- WhatsApp messaging is offered as a beta add-on to the Pro plan at $49 per user per month.
- Developer tools and mobile app
- The platform menu lists developer tools and a TextUs mobile app alongside the web inbox.
Plans
Heymarket
Standard$49
per user / month, billed annually
Two-way messaging, shared inbox, unlimited contacts, templates, basic reporting and HubSpot. Minimum 2 users.
Plus$99
per user / month, billed annually
Adds lists and campaigns, automations, advanced reporting, group messaging and AI Essentials. Minimum 2 users.
Pro$199
per user / month, billed annually
Adds AI Advanced, API access, inbox transfer and advanced administration and security. Minimum 2 users.
EnterpriseCustom
Custom users and feature setup, white-glove onboarding, priority support and higher message volumes.
TextUs
Pro$299
per month, 12-month term, up to 5,000 messages
5,000 messages and 5 phone numbers a month. Extra messages $0.02 each, extra numbers $49 a month, with a Smart Delivery Suite.
EnterpriseCustom
Custom volume pricing, a named Customer Success Manager, short-code and RCS Branded Sender eligibility. Sold through sales.
Ways to pay less
Heymarket
- Annual discount
Save up to 18% on annual billing
The pricing page has a Monthly and Annually toggle and says annual billing saves up to 18%.
TextUs
No public discounts listed.
Common questions
Which is cheaper, Heymarket or TextUs?
As of Nov 12, 2026, Heymarket starts at $49 per user / month, billed annually, and TextUs starts at $299 per month, 12-month term. One is priced for each person and the other is not, so which costs less depends on how many of you use it.
Which has a free plan, Heymarket or TextUs?
As of Nov 12, 2026, neither Heymarket nor TextUs has a free plan. Heymarket has a free trial.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.