EZ Texting vs Heymarket (2026): which should you pick?
As of Nov 12, 2026, EZ Texting grades higher than Heymarket: 2.2 against 2.0 out of 4.0.
Checked Oct 18, 2026 and Nov 12, 2026 · graded Oct 18, 2026 and Nov 12, 2026 by ToolGPA
EZ Texting grades higher on value for money. They get the same grade on the free plan, features, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
EZ Texting
SMS, MMS and RCS marketing for US and Canadian businesses
Heymarket
Shared inbox for business texting and email
Which one is for you
Pick EZ Texting if
- Fits if you're a small US or Canadian business starting out with text marketing
- Works for collecting sign-ups with keywords and QR codes on posters or receipts
Look elsewhere if
- Not for you if you have customers outside the US and Canada
- Pricey if several people need logins, as each plan includes 1 user and extra seats are $10 a month
- Tight if you send picture messages, as each MMS uses 3 of your 500 credits
- Pricey if your list tops 500, since EZ Texting points you to Boost at $60 a month for the same 500 credits
- Watch out: Launch adds a $5 monthly telecom fee, and there's no free plan after the 14-day trial
Pick Heymarket if
- Fits if a small team answers customer texts from one shared inbox
- Works for teams already living in HubSpot or Salesforce
Look elsewhere if
- Tight if you're solo: every plan has a 2-user minimum
- Pricey if you need campaigns or automations, which start at $99 a person
- Watch out: messages cost extra, $0.03 a credit, plus $10 a month per campaign for registration
- Skip it if you need the API, which sits on Pro at $199 a person
How we grade them
| 2.2GPAEZ TextingFair | 2.0GPAHeymarketFair | |
|---|---|---|
| Value for money | CLaunch is $20 a month billed yearly with 500 credits. Texting 1,000 customers needs 500 more at $0.04 each ($20), and Launch adds a $5 telecom fee, so about $45 a month. EZ Texting itself points lists over 500 to Boost at $60. Ordinary for this category. | D$49 a person a month on yearly billing, with a 2-user minimum, so the floor is $98. Campaigns and automations need Plus at $99 a person. The category's dearer quarter starts at $49. |
| Free plan and trial | CNo free plan, just a 14-day free trial of Launch. Fine for a test campaign, then you're paying. | CFree trial with no credit card, but no free plan. You get a taste, then you pay. |
| Features | CThe texting job done fully: keywords, QR codes, sign-up forms, mass and one-to-one texts, drip campaigns, a team inbox, text-to-pay links and RCS. But texting is one channel of this category, and it only works in the US and Canada. | CShared inbox, broadcasts, automations and AI agents. But lists, campaigns and group messaging are missing from Standard, and API access needs Pro at $199. |
| Ease of use | CNo App Store rating on record. Keywords and campaigns are simple enough, but there's a number to set up and a credit count to watch, since an MMS uses 3 credits. | CNo store rating on record. It's a web app with an inbox, templates, integrations and a number to text-enable, so there is setup to do. |
| Platforms and integrations | BWeb, iPhone and Android, with Zapier, HubSpot, Mailchimp, Constant Contact and an open API on every plan. Texts only reach the US and Canada, and there's no desktop app, which an A needs. | BWeb inbox that teammates can also reach from their phones, plus Salesforce, HubSpot, Slack, Zendesk and Zapier. No desktop app on record. |
| Best for | text marketing for US and Canadian businesses | a shared texting inbox for teams |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: EZ Texting and Heymarket. How we grade
Price against what you get
EZ Texting starts at $20 a month and scores 2.3 out of 4 on features, ease of use and platforms. Heymarket starts at $49 a month for each person and scores 2.3.
They score the same, and EZ Texting starts $29 a month lower. Of the other SMS and chat marketing tools on the chart, 2 score higher than EZ Texting for less, and 3 score higher than Heymarket for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- EZ Texting also covers qR codes.
- Heymarket also covers shared inbox and AI agents.
At a glance
| EZ Texting | Heymarket | |
|---|---|---|
| Pricing | Free trial | Free trial |
| Starts at | $20 per month for 500 credits, billed annually ($25 billed monthly) | $49 per user / month, billed annually |
| Free plan | None | None |
| Free trial | 14-day free trial of the Launch plan | Free trial, no credit card required |
| Web | ||
| iOS | ||
| Android | ||
| Made by | EZ Texting | Heymarket |
| Price read from | eztexting.com | heymarket.com |
| Checked | Oct 18, 2026 | Nov 12, 2026 |
Worth knowing
EZ Texting
- Plan credits cover 500 texts a month: an SMS uses 1 credit and an MMS 3. Extra credits cost $0.04 on Launch down to $0.03 on Scale.
- Each plan includes one user; extra seats cost $10 a month each, and extra numbers carry their own fee.
- Works only in the United States and Canada.
- Launch adds a $5 monthly telecom fee, waived on higher plans; the FAQ says other carrier fees on 10-digit numbers are included in the plan.
Heymarket
- Messages are billed separately in credits: the page shows $0.03 per credit and one SMS segment is 1 credit, MMS 2 and RCS rich media 3.
- Prices shown are billed annually with a 2-user minimum; the page says monthly billing is available but does not show its price.
- Group messaging, lists, campaigns and automations are not on Standard, and API access needs Pro.
- A $10 per month per campaign charge covers 10DLC registration and compliance, and RCS rich media is annual-plans only.
Key features
EZ Texting
- List building
- Unlimited contacts, keywords, QR codes, sign-up forms, click-to-text buttons, custom fields and double opt-in on every plan.
- Mass and one-to-one texts
- Personalized campaigns and individual replies, with AI Reply and AI Compose and a royalty-free Shutterstock media library for MMS.
- Scheduling and automation
- A visual campaign calendar, drip campaigns and keyword auto-replies, included on every plan.
- Team inbox and API
- A shared inbox for replies, call forwarding, reports, integrations and an open API on every plan.
- Conversion tools
- Branded contact cards, shortened links, and text-to-pay or text-to-donate links inside messages.
- RCS messages
- Branded, verified sender profiles with carousels, buttons, images and video on phones that support RCS.
Heymarket
- Shared inbox
- Texts and emails from many users, teams and channels land in one inbox that teammates can read and answer from desktop or their phones.
- Broadcasts and campaigns
- Personalized mass texts go to lists, and campaigns send a series of messages to them. Both start on the Plus plan.
- Automations
- Rules reply, assign chats or enroll contacts in a campaign based on keywords, timing or message sentiment.
- AI agents
- Q&A and scheduling agents trained on your own content answer questions and book appointments; AI Essentials and AI Advanced are tied to the Plus and Pro plans.
- Text-enable existing numbers
- A current business landline or number can be text-enabled or ported, and group messaging lets several contacts share one conversation.
Plans
EZ Texting
Launch$20
per month for 500 credits, billed annually ($25 billed monthly)
Suggested for up to 500 contacts. Local textable number, 1 user, extra credits $0.04 each, plus a $5 monthly telecom fee.
Boost$60
per month for 500 credits, billed annually ($75 billed monthly)
Suggested for 500 to 2,000 contacts. Local high-volume number, 1 user, extra credits $0.035 each, no telecom fee.
Scale$100
per month for 500 credits, billed annually ($125 billed monthly)
Suggested for 2,000 to 50,000 contacts. High-volume, high-speed number, onboarding specialist, extra credits $0.03 each.
Enterprise$3,000
per month for 200,000 credits
Sold through sales. Dedicated short code, extra credits $0.01 each, a success manager and priority support; setup takes 4 to 12 weeks.
Heymarket
Standard$49
per user / month, billed annually
Two-way messaging, shared inbox, unlimited contacts, templates, basic reporting and HubSpot. Minimum 2 users.
Plus$99
per user / month, billed annually
Adds lists and campaigns, automations, advanced reporting, group messaging and AI Essentials. Minimum 2 users.
Pro$199
per user / month, billed annually
Adds AI Advanced, API access, inbox transfer and advanced administration and security. Minimum 2 users.
EnterpriseCustom
Custom users and feature setup, white-glove onboarding, priority support and higher message volumes.
Ways to pay less
EZ Texting
- Annual discount
Save up to 20% with yearly billing
EZ Texting's pricing page says annual plans save up to 20%: Launch is $20 a month billed yearly against $25 monthly, with 6,000 credits up front.
Heymarket
- Annual discount
Save up to 18% on annual billing
The pricing page has a Monthly and Annually toggle and says annual billing saves up to 18%.
Common questions
Which is cheaper, EZ Texting or Heymarket?
As of Nov 12, 2026, EZ Texting starts at $20 per month for 500 credits, billed annually ($25 billed monthly), and Heymarket starts at $49 per user / month, billed annually. One is priced for each person and the other is not, so which costs less depends on how many of you use it.
Which has a free plan, EZ Texting or Heymarket?
As of Nov 12, 2026, neither EZ Texting nor Heymarket has a free plan. Both have a free trial.
Which platforms do EZ Texting and Heymarket run on?
As of Nov 12, 2026, only EZ Texting lists iOS and Android apps. Both list a web app. A platform missing from a listing is one its maker's pages did not mention.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.