Sakari vs SimpleTexting (2026): which should you pick?
As of Nov 13, 2026, we pick SimpleTexting: it is first in our ranking of SMS and chat marketing tools, and it grades higher too, 2.4 against 2.0.
Checked Oct 18, 2026 and Nov 12, 2026 · graded Oct 18, 2026 and Nov 12, 2026 by ToolGPA
SimpleTexting grades higher on the free plan and ease of use. They get the same grade on value for money, features and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Sakari
SMS marketing and two-way texting with a dedicated number
SimpleTexting
SMS marketing and two-way texting priced by monthly message credits
Which one is for you
Pick Sakari if
- Fits if a small team wants texting with unlimited users and contacts
- Works for businesses that can take a new local or toll-free number
Look elsewhere if
- Not for you if you need to text from your existing mobile number
- Watch out: every segment sent and received is billed, about 160 characters each
- Pricey if you add numbers, which start at $4 a month and aren't refundable
- Tight if you send MMS, which costs $0.02 more than the plan rate
Pick SimpleTexting if
- Fits if you're a small US business sending promotions and reminders by text
- Works for churches and nonprofits, with 15% off monthly plans
Look elsewhere if
- Not for you if your customers are on WhatsApp or Instagram rather than plain texts
- Pricey if your team is big, as each user past 3 costs $20 a month
- Tight if you downgrade, as rolled-over credits are lost when you do
- Watch out: a local number adds $10 a month and $4 to register, and carriers add about $0.0025 per US text
- Pricey if you want a dedicated short code, from $1,000 a month with 6 to 8 weeks to set up
How we grade them
| 2.0GPASakariFair | 2.4GPASimpleTextingFair | |
|---|---|---|
| Value for money | C$25 a month for the entry allowance, just above the category's cheaper quarter at $23.20. Price then rises with the slider, and only the entry step was readable. | C1,000 credits, enough to text 1,000 customers once, is $39.20 a month billed yearly ($49 monthly). A local number adds $10 a month and $4 to register, and carriers add about $0.0025 a US text. That's ordinary for this category. |
| Free plan and trial | D14-day free trial, and the FAQ mentions 100 free messaging credits. No free plan, and the page doesn't say whether a card is needed. | CNo free plan, but a free trial with no credit card. It has you text your own number first, so you see how a campaign lands before paying. |
| Features | CMass texts, two-way chats, auto-replies and drip campaigns with unlimited users. But it can't text from your current mobile number, and every segment in and out is billed. | CThe texting job done fully: mass texts and MMS, two-way replies, unlimited keywords, forms and pop-ups, auto-replies, drip campaigns and an AI writer. But texting is one channel of this category, with no WhatsApp or Instagram. |
| Ease of use | CNo store rating on record. A web app that needs a new number picked and registered before you send. | B4.68 from 3,487 App Store ratings, just under the 4.7 an A needs. Every plan has the same features, so there's no tier puzzle to work out either. |
| Platforms and integrations | BWeb, iPhone and Android, with HubSpot, ActiveCampaign, Pipedrive and Slack. No desktop app. | BWeb, iPhone and Android, with Mailchimp, Zapier, Calendly and the API on every plan. No desktop app, which an A needs. |
| Best for | mass texts and two-way business SMS | mass texts and replies for small US businesses |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Sakari and SimpleTexting. How we grade
Price against what you get
Sakari starts at $25 a month and scores 2.3 out of 4 on features, ease of use and platforms. SimpleTexting starts at $23.20 a month and scores 2.7.
SimpleTexting scores higher and starts $1.80 a month lower. Of the other SMS and chat marketing tools on the chart, 3 score higher than Sakari for less, and none scores higher than SimpleTexting for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Sakari also covers shared inbox.
- SimpleTexting also covers forms.
At a glance
| Sakari | SimpleTexting | |
|---|---|---|
| Pricing | Free trial | Free trial |
| Starts at | $25 per month | $23.20 per month for 500 credits, billed annually ($29 billed monthly) |
| Free plan | None | None |
| Free trial | 14-day free trial; the FAQ mentions 100 free messaging credits | Free trial with no credit card required, which lets you text your own number before texting customers |
| Web | ||
| iOS | ||
| Android | ||
| Made by | Sakari | SimpleTexting, LLC (part of Sinch) |
| Price read from | sakari.io | simpletexting.com |
| Checked | Nov 12, 2026 | Oct 18, 2026 |
Worth knowing
Sakari
- You are billed for every segment sent and received, about 160 characters each, and MMS costs $0.02 more than the plan's rate.
- Sakari cannot message from your current mobile number; you choose a new local, toll-free, landline or VoIP number.
- Additional numbers start at $4 a month, and purchases are non-refundable per the pricing FAQ.
- Only the $25 entry price was readable; the slider's higher steps and annual prices are not shown in page text.
SimpleTexting
- A local number adds a $10 monthly carrier fee and $4 one-time registration; carriers also charge about $0.0025 per US message, passed on without markup.
- Extra users cost $20 a month each beyond the 3 included, and extra numbers $10 a month each.
- A dedicated short code starts at $1,000 a month and takes 6 to 8 weeks to set up.
- Rollover credits are lost if you downgrade your plan.
Key features
Sakari
- Mass texting and two-way messages
- Send texts to large lists and handle replies in conversation, with MMS available in the United States and Canada.
- Auto-replies and drip campaigns
- Schedule messages and set automatic replies and follow-ups so texts go out without manual sending.
- Opt-in forms and compliance
- Customizable opt-in forms are meant to keep lists 10DLC compliant, and a URL shortener is included.
- API and integrations
- An API is included, along with native integrations such as HubSpot, ActiveCampaign, Pipedrive and Slack at no extra charge.
- Reporting
- Analytics track conversion rates, open rates and return on investment for campaigns.
SimpleTexting
- Mass texting and MMS
- Send campaigns to segments of unlimited contacts, with picture messages at 3 credits each and longer 306-character texts at 2.
- Two-way messaging
- Customers can reply and the team answers one to one; incoming SMS replies are free and incoming MMS cost 1 credit.
- Keywords, forms and pop-ups
- Unlimited text-to-join keywords, plus opt-in forms and website pop-ups that add people to your list.
- Auto-replies and drip campaigns
- Automatic replies and scheduled sequences of texts that go out after someone joins a list.
- AI Assist
- A message generator that drafts campaign texts, included on every plan.
- Rollover credits
- On monthly plans, unused plan credits roll over to the end of the following month; yearly plans get all credits up front.
Plans
Sakari
Standard$25
per month for the entry allowance; billing basis not shown
Price rises with the monthly segment allowance chosen on a slider. Unlimited users and contacts, one free number; 90-day credit rollover.
EnterpriseCustom
Higher-volume plans and custom integrations. Priced by contacting Sakari.
SimpleTexting
500 credits$23.20
per month for 500 credits, billed annually ($29 billed monthly)
All features, 3 users, unlimited contacts and keywords. Extra credits 5.5¢ each. An SMS uses 1 credit, a 306-character text 2 and an MMS 3.
1,000 credits$39.20
per month for 1,000 credits, billed annually ($49 billed monthly)
Same features with twice the credits; extra credits 5¢ each.
3,000 credits$87.20
per month for 3,000 credits, billed annually ($109 billed monthly)
Same features; extra credits 4¢ each. The 2,000-credit step is $63.20 billed yearly ($79 monthly).
7,500 credits$183.20
per month for 7,500 credits, billed annually ($229 billed monthly)
Same features; extra credits 3.5¢ each. The 15,000-credit step is $319.20 billed yearly ($399 monthly).
50,000 credits$719.20
per month for 50,000 credits, billed annually ($899 billed monthly)
Same features; extra credits 2¢ each. The 25,000-credit step is $439.20 billed yearly ($549 monthly).
CustomCustom
Plans for more than 50,000 texts a month or a dedicated short code, built with the sales team.
Ways to pay less
Sakari
No public discounts listed.
SimpleTexting
- Annual discount
Save 20% with yearly billing
SimpleTexting's pricing page says yearly plans save 20% and deliver the year's credits up front: 500 credits a month is $278.40 a year against $29 a month.
- Nonprofit
15% off for nonprofits and churches
Nonprofits, churches and other tax-exempt organizations get 15% off any monthly plan, according to the pricing page FAQ.
Common questions
Which is cheaper, Sakari or SimpleTexting?
As of Nov 12, 2026, SimpleTexting is cheaper to start with: $23.20 a month, against $25 a month for Sakari. Sakari starts at $25 per month, and SimpleTexting starts at $23.20 per month for 500 credits, billed annually ($29 billed monthly).
Which has a free plan, Sakari or SimpleTexting?
As of Nov 12, 2026, neither Sakari nor SimpleTexting has a free plan. Both have a free trial.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.
