The SMS-Magic Insider’s Guide
Everything we know about SMS-Magic in one document: what it costs, its grades, getting a refund, getting help and what else to look at. Read it here, or keep a copy.
SMS-Magic
The Insider’s Guide
Texting and WhatsApp messaging that runs inside Salesforce and Zoho
Every plan, grade, refund rule and rival among SMS and chat marketing tools, read from SMS-Magic’s own pages.
Made by SMS-Magic · checked Nov 13, 2026 · toolgpa.com
Contents
- 01WelcomeWhat it is, who it suits, its grades and the ten things to know first
- 02What it costsEvery plan, the free plan, ways to pay less and how prices have moved
- 03What it doesIts main features, where it runs, what it works with and who makes it
- 04Where it standsIts grades against its category, and whether to keep it or make your own
- 05The alternativesThe tools it is most often weighed against, side by side
- 06Quick answersThe questions people ask about it, each answered in a line or two
- 07About ToolGPAWho made this guide, what else is on the site, and how to cite it
ToolGPA put this guide together from SMS-Magic’s own pages, its app-store listings and our grades. Every fact in it is on SMS-Magic’s page too, where it is kept up to date. Checked Nov 13, 2026.
Part 01 · Overview
Welcome
What it is, who it suits, its grades and the ten things to know first
2.2
GPA, above 47 of the 77 other SMS and chat marketing tools we grade
SMS-Magic is a business messaging app built for CRMs, with native versions for Salesforce and Zoho plus a mobile app and a portal for teams without a CRM. It supports SMS campaigns, two-way conversations, automated reminders and, on its top plan, WhatsApp and Facebook Messenger. Pricing differs by CRM and country.
To get you started, here are 9 things to know about SMS-Magic, taken from its own pages and our grades.
No store rating on record, and you install it in your CRM and register to send.
- 1
Best for texting inside Salesforce or Zoho
But the page doesn't say whether prices are monthly or yearly, and the cheapest plan is only reminders and campaigns.
- 2
Paid plans start at $7 a month for each person
As its pricing page puts it: $7 per user / month (Salesforce, US; billing basis not shown).
- 3
You can try it first
14-day free trial
- 4
It runs on Web
Web.
- 5
Native CRM app
Messaging works on standard and custom Salesforce objects, with Lightning and Classic support; a separate Zoho app and a portal are listed.
- 6
Bulk and automated campaigns
Send from list views and reports, schedule campaigns and trigger messages from Process Builder and workflows.
- 7
Two-way conversation inbox
An inbox on the utility bar with assignment, bulk assignment, filters and a multi-chat desk.
- 8
A 2.2 GPA, above 47 of 77
That is against the other SMS and chat marketing tools we grade, on value, the free plan, features, ease of use and platforms.
- 9
Keep it
To replace SMS-Magic you would be making texts to thousands of numbers, registered with the carriers. That is not a weekend's work, with an AI app builder or without one.
SMS-Magic at a glance
- Pricing
- Free trial, from $7 per user / month (Salesforce, US; billing basis not shown)
- Free plan
- No
- Free trial
- 14-day free trial
- Runs on
- Web
- Made by
- SMS-Magic
- Category
- SMS & Chat Marketing
- Our grade
- 2.2 GPA, fair
The report card
Best for texting inside Salesforce or Zoho
SMS-Magic is a texting app built for CRMs, starting at $7 a user for Salesforce in the US, with a 14-day trial. But the page doesn't say whether prices are monthly or yearly, and the cheapest plan is only reminders and campaigns.
| Subject | Grade | Comment |
|---|---|---|
| Value for money | B | $7 a user is under the category's $25, but the billing basis isn't shown and the $50 bundle sets a floor. |
| Free plan and trial | D | A 14-day trial, but card terms aren't stated, and there is no free plan. |
| Features | C | Campaigns, conversations and reminders in the CRM, with 1-to-1 conversations from $17 and WhatsApp only on $32. |
| Ease of use | C | No store rating on record, and you install it in your CRM and register to send. |
| Platforms and integrations | B | Web, inside Salesforce or Zoho, plus a mobile app licence and WhatsApp on the top plan. |
An A is worth 4 points, a B 3, a C 2, a D 1 and an F nothing. The GPA is the average of the five.
Who SMS-Magic is for
- Fits if you live in Salesforce and want to text from it
- Works for teams that need reminders from CRM records
Who it is not for
- Watch out: prices read are for Salesforce in the US; Zoho and other countries differ
- Watch out: the page doesn't say if the figures are monthly or yearly
- Pricey if you add extras: the mobile app is $5, and US brand registration $41.50 a month
- Not for you if you have no CRM, as it is a CRM add-on
Good to know
Good for
- Salesforce teams that want texting logged against contact and lead records
- Sales and service teams sending appointment reminders and alerts
Worth knowing
- The prices read were the Salesforce, United States set; Zoho, other CRMs and other countries are priced separately.
- The page has a Monthly/Yearly toggle marked 'Save 20%' and does not say which basis the displayed figures use.
- Add-ons: mobile app license $5 a month, virtual phone number $2 a month and US brand registration $41.50 a month.
- It is a CRM add-on, so it runs inside Salesforce or Zoho rather than as a standalone web product, except through its separate portal.
Part 02 · Pricing
What it costs
Every plan, the free plan, ways to pay less and how prices have moved
$7
A month to start, for each person
SMS-Magic is a paid product with a free trial, starting at $7 per user / month (Salesforce, US; billing basis not shown).
Automation Messaging
$7
per user / month, billing basis not shown
SMS reminders, alerts and campaigns sent from Salesforce; bundle listed at $50 a month.
Conversational Messaging
$17
per user / month, billing basis not shown
Adds 1-to-1 conversations, analytics and a mobile app; 6,000 SMS credits; bundle listed at $100 a month.
Multichannel Messaging
$32
per user / month, billing basis not shown
Adds WhatsApp and Messenger; 12,000 SMS credits, 1 WhatsApp number; bundle listed at $180 a month.
Trying it first
14-day free trial
Read from pricing.sms-magic.com on Nov 13, 2026.
Ways to pay less
Annual discount
Yearly billing saves 20%
The pricing page's Monthly/Yearly toggle is labelled 'Save 20%' for yearly billing.
Stated on pricing.sms-magic.com
Part 03 · Features
What it does
Its main features, where it runs, what it works with and who makes it
1
Place it runs: Web
Texting and WhatsApp messaging that runs inside Salesforce and Zoho. Here is what it does, as its own site describes it, and what it covers: shared inbox, marketing automation, business texting, sMS marketing, whatsApp messaging.
Web, inside Salesforce or Zoho, plus a mobile app licence and WhatsApp on the top plan.
- Native CRM app
- Messaging works on standard and custom Salesforce objects, with Lightning and Classic support; a separate Zoho app and a portal are listed.
- Bulk and automated campaigns
- Send from list views and reports, schedule campaigns and trigger messages from Process Builder and workflows.
- Two-way conversation inbox
- An inbox on the utility bar with assignment, bulk assignment, filters and a multi-chat desk.
- WhatsApp and Messenger
- The Multichannel plan adds WhatsApp business messaging and Facebook Messenger conversations.
- Consent and compliance tools
- Single and double opt-ins, consent by number and content type, and compliance reports aimed at rules such as TCPA and GDPR.
- Carrier flexibility
- Connects to carriers and aggregators directly, or to your own provider such as Vonage or Twilio, with country-based routing.
Where it runs
- Web
What it works with
- Salesforce
- Zoho
- Pardot
- Marketo
SMS-Magic is made by SMS-Magic.
Part 04 · Standing
Where it stands
Its grades against its category, and whether to keep it or make your own
47/77
Other SMS and chat marketing tools it is graded above
SMS-Magic's GPA of 2.2 is higher than 47 of the 77 other SMS and chat marketing tools we grade, and level with 20.
It stands best on value for money (B, above 66 of 77) and worst on free plan and trial (D, above 24).
Its paid plans start at $7 a month for each person, against a middle price of $36 for the category: 0 of the 50 others that charge start lower.
On features, ease of use and platforms it scores 2.3 out of 4, and no tool on the category's chart scores higher without costing more.
Each grade against the category
Every bar is all 78 SMS and chat marketing tools we grade, cut by the letter each got. SMS-Magic’s own letter is outlined.
- BValue for moneyAbove 66 of 77
- DFree plan and trialAbove 24 of 77
- CFeaturesAbove 3 of 77
- CEase of useAbove 5 of 77
- BPlatforms and integrationsAbove 19 of 77
Price against what you get
Each dot is one of 51 SMS and chat marketing tools. Further left costs less; higher up scores better on features, ease of use and platforms. SMS-Magic is the marked dot.
What paid plans start at, a month (each step along is roughly double) →
Keep it, or make your own?
Whether this is something you could build for yourself with an AI app builder, and what you would give up.
Keep it
To replace SMS-Magic you would be making texts to thousands of numbers, registered with the carriers. That is not a weekend's work, with an AI app builder or without one.
It costs $84 a year.
What you could not
- Texts to thousands of numbers, registered with the carriers.
- The WhatsApp Business API, which Meta opens only through approved partners.
- Email sent in volume that still reaches the inbox.
- One mailbox that several people work at once.
- Texts from a business number, registered with the carriers.
- It is priced for each person, which means accounts and billing for a team.
What this rests on. SMS-Magic’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
Part 05 · Alternatives
The alternatives
The tools it is most often weighed against, side by side
TextMagic, ClickSend, Sakari, Heymarket and TextUs
The 5 tools SMS-Magic is most often weighed against, with where each one differs from it.
- 2.2GPA
TextMagic
Free trial
Pay-as-you-go business SMS and email with a shared inbox.
- Only TextMagic lists iOS and Android apps.
- SMS-Magic also covers marketing automation and whatsApp messaging.
- TextMagic also covers workflow automation, email campaigns and live chat.
- 1.8GPA
ClickSend
Free trial · from $20
Prepaid SMS and MMS sending by app, API or email, with no monthly fee.
- SMS-Magic also covers shared inbox, marketing automation and whatsApp messaging.
- 2.0GPA
Sakari
Free trial · from $25/mo
SMS marketing and two-way texting with a dedicated number.
- Only Sakari lists iOS and Android apps.
- SMS-Magic also covers whatsApp messaging.
- 2.0GPA
Heymarket
Free trial · from $49/mo
Shared inbox for business texting and email.
- SMS-Magic also covers whatsApp messaging.
- Heymarket also covers AI agents.
- 1.6GPA
TextUs
From $299/mo
Part 06 · Questions
Quick answers
The questions people ask about it, each answered in a line or two
13
Questions, each answered in a line or two
The short version of everything above, for when you only need the answer. Each one is told in full in its part of the guide.
Is SMS-Magic free?
No, SMS-Magic is a paid product, but you can try it first. 14-day free trial.
How much does SMS-Magic cost?
SMS-Magic lists 3 plans. Automation Messaging: $7 per user / month, billing basis not shown.
What platforms does SMS-Magic work on?
SMS-Magic is available on Web.
Does SMS-Magic offer any discounts?
SMS-Magic publicly lists the following: Yearly billing saves 20%.
Does SMS-Magic have an Android app?
No Android app was listed when its pages were read on Nov 13, 2026. SMS-Magic is listed for Web.
Does SMS-Magic have an iPhone app?
No iPhone app was listed when its pages were read on Nov 13, 2026. SMS-Magic is listed for Web.
Is SMS-Magic open source?
SMS-Magic is not described as open source on its own site, as read on Nov 13, 2026.
What does SMS-Magic integrate with?
SMS-Magic's listing names Salesforce, Zoho, Pardot and Marketo. A listing names up to eight integrations, so it may connect to more.
Who makes SMS-Magic?
SMS-Magic is made by a company of the same name.
What are the alternatives to SMS-Magic?
The closest alternatives to SMS-Magic in our directory are TextMagic, ClickSend, Sakari, Heymarket and TextUs.
How does SMS-Magic compare with other SMS and chat marketing tools?
SMS-Magic's GPA of 2.2 is higher than 47 of the 77 other SMS and chat marketing tools we grade, and level with 20.
Is SMS-Magic good value for money?
ToolGPA grades SMS-Magic B for value for money. Its paid plans start at $7 a month for each person, against a middle price of $36 for the category: 0 of the 50 others that charge start lower.
Could I make my own version of SMS-Magic?
To replace SMS-Magic you would be making texts to thousands of numbers, registered with the carriers.
Where this guide comes from
The prices, plans, platforms and features were read from SMS-Magic’s own pages on Nov 13, 2026, and the grades were given on Nov 13, 2026. Graded from this listing, whose facts were read from SMS-Magic's own pages on 13 November 2026. Not based on using the product, and shorter than our full reviews.
Every tool we list gets five grades, A to F, each with its reason, and a GPA that averages them. How each is decided is at toolgpa.com/grades. This guide is ToolGPA’s own work; it is not made, paid for or approved by SMS-Magic. Prices change, so check sms-magic.com before you buy.
Part 07 · About
About ToolGPA
Who made this guide, what else is on the site, and how to cite it
7,721
Tools graded, in 95 categories
ToolGPA grades software the way a school report grades a pupil: five subjects, a letter for each with the reason written beside it, and a GPA that averages them. Prices, plans and platforms are read from each maker’s own pages and dated, so you always know how fresh a figure is.
Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. Every tool on the site has a guide like this one, free to download and pass on. It all lives at toolgpa.com.
7,721
tools graded
95
categories
739
price changes on record
579
apps priced in 12 countries
What else is on toolgpa.com
- SMS-Magic, kept up to dateEverything in this guide, with prices and grades as they are todaytoolgpa.com/tools/sms-magic
- How grades are givenThe rules behind every letter and every GPAtoolgpa.com/grades
- Value chartsWhat each tool costs against what it scores, for every categorytoolgpa.com/charts
- CompareAny two tools side by side, plan by plantoolgpa.com/compare
- Price changesEvery price rise and cut on record, each with its sourcetoolgpa.com/price-changes
- Prices by countryWhat apps cost on the App Store in 12 countriestoolgpa.com/prices-by-country
- Pay lessEvery public discount: yearly billing, students, nonprofitstoolgpa.com/save
- Keep or makeWhich tools are worth paying for, and which you could build yourselftoolgpa.com/keep-or-make
Scan for the live page
Prices and grades as they are today
Quoting this guide?
Please name ToolGPA and link to the live page, so readers can check the figures for themselves:
ToolGPA, "SMS-Magic: The Insider's Guide", checked Nov 13, 2026. https://toolgpa.com/tools/sms-magic
Know someone choosing between SMS and chat marketing tools?
Send them this guide: toolgpa.com/tools/sms-magic/guide
ToolGPA elsewhere: youtube.com/@toolgpa
See our other guides
The best-graded SMS and chat marketing tools after SMS-Magic, each with an Insider's Guide of its own.
- SMS & Chat Marketing Insider's GuideEvery one of the 78 SMS and chat marketing tools we grade, compared
- Chatfuel Insider's GuideAI chatbots for WhatsApp, Instagram and Facebook with a usage wallet2.6 GPA
- Interakt Insider's GuideWhatsApp and Instagram marketing, inbox and chatbots for Indian brands2.6 GPA
- AiSensy Insider's GuideWhatsApp API for broadcasts, retargeting and click-to-WhatsApp ads2.4 GPA
Choosing software? Every tool graded, every price dated.
Compare tools at toolgpa.com ›Everything in this guide is ToolGPA’s own summary of what SMS-Magic’s pages, its app-store listings and public reviews said on the dates shown. Grades are our judgement under the rules at toolgpa.com/grades. Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. SMS-Magic is a trademark of its owner, and this guide is not made, paid for or approved by SMS-Magic. Prices and plans change: check sms-magic.com before you buy.