Postscript vs Recart (2026): which should you pick?
As of Nov 13, 2026, Postscript grades higher than Recart: 2.2 against 1.4 out of 4.0.
Checked Oct 18, 2026 and Nov 13, 2026 · graded Oct 18, 2026 and Nov 13, 2026 by ToolGPA
Postscript grades higher on value for money, the free plan and platforms. They get the same grade on features and ease of use.
Price, platforms and features side by side. The table says where each price was read and when.
Postscript
SMS and RCS marketing for Shopify stores, billed per message sent
Which one is for you
Pick Postscript if
- Fits if you run a Shopify store and want cart and browse abandonment texts
- Works for stores that would rather pay per message than a monthly platform fee
Look elsewhere if
- Not for you if your store isn't on Shopify, as other stores need their own code to add its SDK
- Pricey if you want the API or to drop "Powered by Postscript", which start on Professional at $500 a month
- Skip it if you text only now and then, as the $49 minimum applies even in a quiet month
- Pricey if you want a dedicated short code, at $750 a month passed through from the carriers
- Watch out: RCS waits for Enterprise, email is still a waitlist, and carrier fees average $0.0033 per SMS on top
Pick Recart if
- Fits if you run a Shopify store and want to grow a text list
- Works for stores that want a team to manage campaigns
Look elsewhere if
- Pricey if you are small: $200 a month on a quarterly commitment
- Watch out: the tier basis isn't shown, so your price is unclear
- Watch out: carrier fees and $0.02 per verification are extra
- Not for you if you are off Shopify, as the page markets only for it
How we grade them
| 2.2GPAPostscriptFair | 1.4GPARecartWeak | |
|---|---|---|
| Value for money | CStarter has no platform fee, just a $49 monthly minimum spend. Texting 1,000 customers once at $0.009 per SMS stays inside that minimum, so $49 is the figure, plus US carrier fees averaging $0.0033 per SMS. That's the dear end of ordinary for this category. | D$200 a month at the lowest tier, with managed SMS from $500, against $36 in the middle of the category. |
| Free plan and trial | CNo free plan, but a free trial with a $100 credit toward message and carrier fees for your first 30 days. | FNo free plan or trial is shown on the pricing page. |
| Features | CThe texting job done fully for a Shopify store: campaigns, cart and browse abandonment flows, popups, two-way replies and segments built on order data. But texting is one channel of this category, RCS waits for Enterprise and email is still a waitlist. | COpt-in popups, cart and browse abandonment, automations and a managed service, with SMS sold only as a higher tier. |
| Ease of use | CNo App Store rating on record. It plugs into Shopify, but you still set up opt-in popups, keywords and flows before the first text goes out. | CNo store rating on record, and a store has to be connected. |
| Platforms and integrations | BRuns on the web, with Shopify, Klaviyo, Gorgias, Zendesk, Kustomer, Mailchimp, Omnisend and Triple Whale. API access waits for Professional at $500 a month, and there's no app. | CWeb only, marketed for Shopify stores, with no apps listed. |
| Best for | SMS marketing for Shopify stores | one-click SMS sign-ups for Shopify |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Postscript and Recart. How we grade
Price against what you get
Postscript starts at $49 a month and scores 2.3 out of 4 on features, ease of use and platforms. Recart starts at $200 a month and scores 2.0.
Postscript scores higher and starts $151 a month lower. Of the other SMS and chat marketing tools on the chart, 4 score higher than Postscript for less, and 39 score higher than Recart for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Recart also covers online store.
At a glance
| Postscript | Recart | |
|---|---|---|
| Pricing | Free trial | Paid |
| Starts at | $49 per month minimum spend on messages, with no platform fee | $200 per month for List Growth, quarterly commitment |
| Free plan | None | None |
| Free trial | Free trial with a $100 credit toward message and carrier fees for the first 30 days | None listed |
| Web | ||
| Made by | Postscript | Recart |
| Price read from | postscript.io | recart.com |
| Checked | Oct 18, 2026 | Nov 13, 2026 |
Worth knowing
Postscript
- Every text is billed on top of the plan: $0.009 per SMS on Starter down to $0.007 on Professional, plus US carrier fees that average $0.0033 per SMS and $0.00799 per MMS.
- Built for Shopify; other stores can add Postscript's popups and opt-in checkbox through an SDK in their own code.
- A dedicated short code costs $750 a month, passed through from the carriers; the toll-free number is free.
- API access and removing "Powered by Postscript" from opt-ins start at Professional, at $500 a month.
Recart
- No free plan or trial is shown, and the lowest tier is $200 a month with a quarterly commitment.
- The pricing calculator does not say what sets a tier, so the step that applies to a given store is not shown.
- Carrier fees are added on top of the SMS rates; the page puts the US average at 0.45¢ per SMS and 1.1¢ per MMS.
- Each OneClick verification costs $0.02, and the page markets the product for Shopify.
Key features
Postscript
- Flow builder with templates
- Automations for cart and browse abandonment, welcome series, upsells and shipping updates, included on every plan.
- Subscriber acquisition
- Popups, checkout collection, onsite opt-in, forms and keywords, with Starter limited to 2 opt-in keywords and higher plans unlimited.
- Shopify segmentation
- Segments built from Shopify order data and third-party integrations, with reports on subscribers, revenue and message performance.
- Two-way texting
- Reply to subscribers who text back, and pass conversations to help desks such as Gorgias, Zendesk and Kustomer.
- RCS messages
- Rich messages from a branded profile alongside SMS and MMS; on the plans page RCS is an option on Enterprise.
- Postscript AI plan
- A $699 a month bundle sold through sales, with on-brand AI messages, large-scale message testing and AI-driven one-to-one journeys.
Recart
- OneClick opt-in
- A popup that lets shoppers join the SMS list with one click instead of typing a number, which the vendor calls a typeless popup.
- List growth for email and SMS
- Popup tooling aimed at growing both the email and SMS lists, with unlimited subscribers on every priced plan.
- Cart and browse abandonment
- Automated recovery flows for shoppers who leave a cart or browse without buying.
- Automations and campaign library
- Automated flows plus a library of SMS and email campaigns from other brands to use as references.
- Managed service
- The priced plans include onboarding and, on the higher tiers, a success manager, managed A/B tests and a shared Slack channel.
Plans
Postscript
Starter$49
per month minimum spend on messages, with no platform fee
Shown as $0 a month with a $49 monthly minimum spend. $0.009 per SMS and $0.045 per MMS, 2 opt-in keywords, a toll-free number, campaigns and flows.
Growth$100
per month, plus messages
$0.008 per SMS and $0.03 per MMS, unlimited opt-in keywords, and live chat and email support.
Professional$500
per month, plus messages
$0.007 per SMS and $0.024 per MMS, enhanced analytics, priority support, API access, and no "Powered by Postscript" on opt-ins.
EnterpriseCustom
Custom pricing with a customer success manager, personalized product recommendations, data warehouse push and the option to add RCS.
Recart
List Growth$200
per month, quarterly commitment; tier basis not shown
OneClick opt-in popups with unlimited subscribers. Later steps shown: $300, $500, $800, then $1,500 to $3,000 on annual commitment.
List Growth + SMS$500
per month, quarterly commitment; tier basis not shown
Adds managed SMS: 0.85¢ plus carrier fees per US SMS. Steps shown at $1,000, $2,250 and $4,250 a month, with lower per-text rates.
Common questions
Which is cheaper, Postscript or Recart?
As of Nov 13, 2026, Postscript is cheaper to start with: $49 a month, against $200 a month for Recart. Postscript starts at $49 per month minimum spend on messages, with no platform fee, and Recart starts at $200 per month for List Growth, quarterly commitment.
Which has a free plan, Postscript or Recart?
As of Nov 13, 2026, neither Postscript nor Recart has a free plan. Postscript has a free trial.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.