The Bik Insider’s Guide
Everything we know about Bik in one document: what it costs, its grades, getting a refund, getting help and what else to look at. Read it here, or keep a copy.
Bik
The Insider’s Guide
AI CRM for online stores: WhatsApp, Instagram and helpdesk
Every plan, grade, refund rule and rival among SMS and chat marketing tools, read from Bik’s own pages.
Made by BIK · checked Nov 13, 2026 · toolgpa.com
Contents
- 01WelcomeWhat it is, who it suits, its grades and the ten things to know first
- 02What it costsEvery plan, the free plan, ways to pay less and how prices have moved
- 03What it doesIts main features, where it runs, what it works with and who makes it
- 04Where it standsIts grades against its category, and whether to keep it or make your own
- 05The alternativesThe tools it is most often weighed against, side by side
- 06Quick answersThe questions people ask about it, each answered in a line or two
- 07About ToolGPAWho made this guide, what else is on the site, and how to cite it
ToolGPA put this guide together from Bik’s own pages, its app-store listings and our grades. Every fact in it is on Bik’s page too, where it is kept up to date. Checked Nov 13, 2026.
Part 01 · Overview
Welcome
What it is, who it suits, its grades and the ten things to know first
1.4
GPA, above 0 of the 77 other SMS and chat marketing tools we grade
Bik (BIK.ai) is a customer messaging and CRM platform built for e-commerce stores. It combines campaigns and journeys across WhatsApp, Instagram and other channels with a helpdesk and a library of prebuilt AI commerce agents. Plans are set by contact count, helpdesk users and monthly AI credits.
To get you started, here are 8 things to know about Bik, taken from its own pages and our grades.
It connects to a store and needs journeys and automations built before it does anything.
- 1
Best for WhatsApp and Instagram messaging for online stores
Bik is a customer platform for online stores, with WhatsApp and Instagram journeys, a helpdesk and AI agents.
- 2
Paid plans start at $350 a month
As its pricing page puts it: $350 per month for up to 10,000 contacts.
- 3
It runs on Web
Web.
- 4
Multichannel journeys and campaigns
Build journeys, drip campaigns and broadcasts across channels, with RFM segments and dynamic variables.
- 5
Helpdesk
A helpdesk with custom inboxes, canned responses and support routing and assignment sits beside the marketing tools.
- 6
AI agents and assist
Pick from prebuilt AI commerce agents or build your own, with AI summaries, replies and translation in the helpdesk. Usage draws on monthly AI credits.
- 7
A 1.4 GPA, above 0 of 77
That is against the other SMS and chat marketing tools we grade, on value, the free plan, features, ease of use and platforms.
- 8
Keep it
To replace Bik you would be making the WhatsApp Business API, which Meta opens only through approved partners. That is not a weekend's work, with an AI app builder or without one.
Bik at a glance
- Pricing
- Paid, from $350 per month for up to 10,000 contacts
- Free plan
- No
- Free trial
- None stated
- Runs on
- Web
- Made by
- BIK
- Category
- SMS & Chat Marketing
- Our grade
- 1.4 GPA, weak
The report card
Best for WhatsApp and Instagram messaging for online stores
Bik is a customer platform for online stores, with WhatsApp and Instagram journeys, a helpdesk and AI agents. But it starts at $350 a month for 10,000 contacts, has no free plan or trial, and role-based access is held back for the $499 plan.
| Subject | Grade | Comment |
|---|---|---|
| Value for money | D | $350 a month for Growth and $499 for Scale, both capped at 10,000 contacts. That's well above the $149 where this category's dearest tenth begins. |
| Free plan and trial | F | No free plan and no trial on the pricing page. |
| Features | C | Journeys, helpdesk, AI agents, a customer data platform and several WhatsApp numbers. Growth has 1 workspace and 20 automations, and WhatsApp message fees from Meta aren't shown. |
| Ease of use | C | No store rating on record. It connects to a store and needs journeys and automations built before it does anything. |
| Platforms and integrations | C | Web only, with Shopify and Google Sheets listed. No phone or desktop app is on record. |
An A is worth 4 points, a B 3, a C 2, a D 1 and an F nothing. The GPA is the average of the five.
Who Bik is for
- Fits if you run a Shopify-type store with real WhatsApp volume and a budget for it
- Works for teams that want helpdesk and campaigns in the same tool
Who it is not for
- Pricey if you're small: $350 a month is where it starts
- Not for you if you want to try first, as there's no trial or free plan
- Watch out: both plans stop at 10,000 contacts, and the next step has no published price
- Tight if you need role-based access control, which isn't on Growth
- Watch out: Meta's WhatsApp message fees aren't on the pricing page
Good to know
Good for
- Shopify-style online stores that want marketing and support in one tool
- Stores with a contact list of around 10,000 and a small support team
Worth knowing
- There is no free plan or free trial on the pricing page; the entry plan is $350 a month.
- Both listed plans stop at 10,000 contacts; larger lists need the Custom plan, which has no published price.
- Role-based access control is not on Growth, which also has 1 workspace and 20 automations.
- WhatsApp message fees charged by Meta are not shown on the pricing page.
Part 02 · Pricing
What it costs
Every plan, the free plan, ways to pay less and how prices have moved
$350
A month to start
Bik is a paid product, starting at $350 per month for up to 10,000 contacts.
No free plan and no trial on the pricing page.
Growth
$350
per month for up to 10,000 contacts
10 helpdesk users, 20 automations, 1 workspace and 2,000 BIK AI credits. Price rises with contacts; not shown.
Scale
$499
per month for up to 10,000 contacts
25 helpdesk users, 50 automations, 3 workspaces, 5,000 AI credits and role-based access control.
Custom
Custom
Contacts as required, unlimited automations, volume pricing and a dedicated success manager; sold through sales.
Read from bik.ai on Nov 13, 2026.
Part 03 · Features
What it does
Its main features, where it runs, what it works with and who makes it
1
Place it runs: Web
AI CRM for online stores: WhatsApp, Instagram and helpdesk. Here is what it does, as its own site describes it, and what it covers: AI features, shared inbox, marketing automation, help desk, whatsApp messaging, chatbots.
Journeys, helpdesk, AI agents, a customer data platform and several WhatsApp numbers.
- Multichannel journeys and campaigns
- Build journeys, drip campaigns and broadcasts across channels, with RFM segments and dynamic variables.
- Helpdesk
- A helpdesk with custom inboxes, canned responses and support routing and assignment sits beside the marketing tools.
- AI agents and assist
- Pick from prebuilt AI commerce agents or build your own, with AI summaries, replies and translation in the helpdesk. Usage draws on monthly AI credits.
- Customer data platform
- Customer 360 profiles and retargeting automations, with website widgets and Click-to-WhatsApp ad integration.
- Multiple WhatsApp numbers
- Every plan can connect more than one WhatsApp number, alongside webhook and Google Sheets connections.
- Reporting and security
- Node-level analytics, advanced reporting and two-factor authentication on all plans; role-based access from Scale.
Where it runs
- Web
What it works with
- Shopify
- Google Sheets
Bik is made by BIK.
Part 04 · Standing
Where it stands
Its grades against its category, and whether to keep it or make your own
0/77
Other SMS and chat marketing tools it is graded above
Bik's GPA of 1.4 is higher than 0 of the 77 other SMS and chat marketing tools we grade, and level with 1.
It stands best on ease of use (C, above 5 of 77) and worst on free plan and trial (F, above 0).
Its paid plans start at $350 a month, against a middle price of $36 for the category: 50 of the 50 others that charge start lower.
On features, ease of use and platforms it scores 2.0 out of 4. 40 tools score higher and cost less.
Each grade against the category
Every bar is all 78 SMS and chat marketing tools we grade, cut by the letter each got. Bik’s own letter is outlined.
- DValue for moneyAbove 0 of 77
- FFree plan and trialAbove 0 of 77
- CFeaturesAbove 3 of 77
- CEase of useAbove 5 of 77
- CPlatforms and integrationsAbove 0 of 77
Price against what you get
Each dot is one of 51 SMS and chat marketing tools. Further left costs less; higher up scores better on features, ease of use and platforms. Bik is the marked dot.
What paid plans start at, a month (each step along is roughly double) →
Keep it, or make your own?
Whether this is something you could build for yourself with an AI app builder, and what you would give up.
Keep it
To replace Bik you would be making the WhatsApp Business API, which Meta opens only through approved partners. That is not a weekend's work, with an AI app builder or without one.
That makes this kind of software worth paying for, not this one in particular: 76 of the 77 other SMS and chat marketing tools grade higher. It costs $4,200 a year.
What you could make
- Help desk: an app builder makes this well.
What you could not
- The WhatsApp Business API, which Meta opens only through approved partners.
- Email sent in volume that still reaches the inbox.
- One mailbox that several people work at once.
- A chatbot builder hooked into the messaging apps.
- AI features, unless you pay a model provider for each request yourself.
- Hooks into the device itself: widgets.
- What a company asks for before it lets staff use something: roles and permissions.
What this rests on. Bik’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
Part 05 · Alternatives
The alternatives
The tools it is most often weighed against, side by side
Wati, Interakt, SleekFlow, Recart and Emotive
The 5 tools Bik is most often weighed against, with where each one differs from it.
- 2.4GPA
Wati
Free trial · from $59/mo
WhatsApp Business API inbox with broadcasts, chatbots and ad flows.
- Only Wati lists iOS and Android apps.
- Bik also covers help desk.
- 2.6GPA
Interakt
Free trial · from ₹999/mo
WhatsApp and Instagram marketing, inbox and chatbots for Indian brands.
- Only Interakt lists iOS and Android apps.
- Bik also covers help desk.
- 2.2GPA
SleekFlow
Free trial · from $49/mo
Shared inbox and AI agents for WhatsApp, social chats, SMS and email.
- Only SleekFlow lists iOS and Android apps.
- Bik also covers help desk and chatbots.
- SleekFlow also covers AI support agent.
- 1.4GPA
Recart
From $200/mo
SMS marketing and popup list growth for Shopify stores.
- Bik also covers shared inbox, help desk, whatsApp messaging and chatbots.
- Recart also covers sMS marketing, online store and popups.
- 1.8GPA
Emotive
Free trial
SMS marketing and ad attribution for ecommerce brands.
- Bik also covers shared inbox, help desk, whatsApp messaging and chatbots.
- Emotive also covers sMS marketing, ad creative and online store.
Part 06 · Questions
Quick answers
The questions people ask about it, each answered in a line or two
12
Questions, each answered in a line or two
The short version of everything above, for when you only need the answer. Each one is told in full in its part of the guide.
Is Bik free?
No. Bik is a paid product, starting at $350 per month for up to 10,000 contacts.
How much does Bik cost?
Bik lists 3 plans. Growth: $350 per month for up to 10,000 contacts.
What platforms does Bik work on?
Bik is available on Web.
Does Bik have an Android app?
No Android app was listed when its pages were read on Nov 13, 2026. Bik is listed for Web.
Does Bik have an iPhone app?
No iPhone app was listed when its pages were read on Nov 13, 2026. Bik is listed for Web.
Is Bik open source?
Bik is not described as open source on its own site, as read on Nov 13, 2026.
What does Bik integrate with?
Bik's listing names Shopify and Google Sheets. A listing names up to eight integrations, so it may connect to more.
Who makes Bik?
Bik is made by BIK.
What are the alternatives to Bik?
The closest alternatives to Bik in our directory are Wati, Interakt, SleekFlow, Recart and Emotive.
How does Bik compare with other SMS and chat marketing tools?
Bik's GPA of 1.4 is higher than 0 of the 77 other SMS and chat marketing tools we grade, and level with 1.
Is Bik good value for money?
ToolGPA grades Bik D for value for money. Its paid plans start at $350 a month, against a middle price of $36 for the category: 50 of the 50 others that charge start lower.
Could I make my own version of Bik?
To replace Bik you would be making the WhatsApp Business API, which Meta opens only through approved partners.
Where this guide comes from
The prices, plans, platforms and features were read from Bik’s own pages on Nov 13, 2026, and the grades were given on Nov 13, 2026. Graded from this listing, whose facts were read from Bik's own pages on 13 November 2026. Not based on using the product, and shorter than our full reviews.
Every tool we list gets five grades, A to F, each with its reason, and a GPA that averages them. How each is decided is at toolgpa.com/grades. This guide is ToolGPA’s own work; it is not made, paid for or approved by BIK. Prices change, so check bik.ai before you buy.
Part 07 · About
About ToolGPA
Who made this guide, what else is on the site, and how to cite it
7,721
Tools graded, in 95 categories
ToolGPA grades software the way a school report grades a pupil: five subjects, a letter for each with the reason written beside it, and a GPA that averages them. Prices, plans and platforms are read from each maker’s own pages and dated, so you always know how fresh a figure is.
Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. Every tool on the site has a guide like this one, free to download and pass on. It all lives at toolgpa.com.
7,721
tools graded
95
categories
739
price changes on record
579
apps priced in 12 countries
What else is on toolgpa.com
- Bik, kept up to dateEverything in this guide, with prices and grades as they are todaytoolgpa.com/tools/bik
- How grades are givenThe rules behind every letter and every GPAtoolgpa.com/grades
- Value chartsWhat each tool costs against what it scores, for every categorytoolgpa.com/charts
- CompareAny two tools side by side, plan by plantoolgpa.com/compare
- Price changesEvery price rise and cut on record, each with its sourcetoolgpa.com/price-changes
- Prices by countryWhat apps cost on the App Store in 12 countriestoolgpa.com/prices-by-country
- Pay lessEvery public discount: yearly billing, students, nonprofitstoolgpa.com/save
- Keep or makeWhich tools are worth paying for, and which you could build yourselftoolgpa.com/keep-or-make
Scan for the live page
Prices and grades as they are today
Quoting this guide?
Please name ToolGPA and link to the live page, so readers can check the figures for themselves:
ToolGPA, "Bik: The Insider's Guide", checked Nov 13, 2026. https://toolgpa.com/tools/bik
Know someone choosing between SMS and chat marketing tools?
Send them this guide: toolgpa.com/tools/bik/guide
ToolGPA elsewhere: youtube.com/@toolgpa
See our other guides
The best-graded SMS and chat marketing tools after Bik, each with an Insider's Guide of its own.
- SMS & Chat Marketing Insider's GuideEvery one of the 78 SMS and chat marketing tools we grade, compared
- Chatfuel Insider's GuideAI chatbots for WhatsApp, Instagram and Facebook with a usage wallet2.6 GPA
- Interakt Insider's GuideWhatsApp and Instagram marketing, inbox and chatbots for Indian brands2.6 GPA
- AiSensy Insider's GuideWhatsApp API for broadcasts, retargeting and click-to-WhatsApp ads2.4 GPA
Choosing software? Every tool graded, every price dated.
Compare tools at toolgpa.com ›Everything in this guide is ToolGPA’s own summary of what Bik’s pages, its app-store listings and public reviews said on the dates shown. Grades are our judgement under the rules at toolgpa.com/grades. Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. Bik is a trademark of its owner, and this guide is not made, paid for or approved by BIK. Prices and plans change: check bik.ai before you buy.