The Landbot Insider’s Guide
Everything we know about Landbot in one document: what it costs, its grades, getting a refund, getting help and what else to look at. Read it here, or keep a copy.
Landbot
The Insider’s Guide
No-code chatbot and AI agent builder for websites and WhatsApp
Every plan, grade, refund rule and rival among SMS and chat marketing tools, read from Landbot’s own pages.
Made by HELLO UMI S.L. (Landbot) · checked Oct 18, 2026 · toolgpa.com
Contents
- 01WelcomeWhat it is, who it suits, its grades and the ten things to know first
- 02What it costsEvery plan, the free plan, ways to pay less and how prices have moved
- 03What it doesIts main features, where it runs, what it works with and who makes it
- 04Where it standsIts grades against its category, and whether to keep it or make your own
- 05The alternativesThe tools it is most often weighed against, side by side
- 06Quick answersThe questions people ask about it, each answered in a line or two
- 07About ToolGPAWho made this guide, what else is on the site, and how to cite it
ToolGPA put this guide together from Landbot’s own pages, its app-store listings and our grades. Every fact in it is on Landbot’s page too, where it is kept up to date. Checked Oct 18, 2026.
Part 01 · Overview
Welcome
What it is, who it suits, its grades and the ten things to know first
2.0
GPA, above 0 of the 14 other SMS and chat marketing tools we grade
Landbot is a no-code builder for chatbots and AI agents that run on a website, in WhatsApp and in Messenger. Teams use its visual flow editor to qualify leads, answer support questions and take bookings, and can hand a chat to a person in a shared inbox. Plans are priced by chats a month, and WhatsApp needs its own plan or add-on.
To get you started, here are 9 things to know about Landbot, taken from its own pages and our grades.
The visual editor is the draw, and the free plan lets you build a real bot.
- 1
Best for chat-style lead capture on your website
Landbot is a no-code builder for chatbots and AI agents that live on your website, in WhatsApp and in Messenger.
- 2
Paid plans start at $36 a month
As its pricing page puts it: $36 per month for up to 500 chats, billed annually ($45 monthly).
- 3
There is a free plan
1 seat and 100 chats a month on web chat, with the full builder and templates. No AI chats, no API, and WhatsApp only with a test number.
- 4
It runs on Web
Web.
- 5
Visual flow builder
Drag-and-drop editor with templates for lead capture, quizzes, product finders and booking steps, with A/B testing from Starter.
- 6
AI agents
AI agents on every paid plan that understand intent and reply in real time, with a monthly AI-chat allowance of 100 to 500 depending on the plan.
- 7
WhatsApp bots and campaigns
Bots on your own WhatsApp number and segmented WhatsApp campaigns you can schedule, on Professional WA and Business.
- 8
A 2.0 GPA, above 0 of 14
That is against the other SMS and chat marketing tools we grade, on value, the free plan, features, ease of use and platforms.
- 9
Keep it
To replace Landbot you would be making the WhatsApp Business API, which Meta opens only through approved partners. That is not a weekend's work, with an AI app builder or without one.
Landbot at a glance
- Pricing
- Free plan, from $36 per month for up to 500 chats, billed annually ($45 monthly)
- Free plan
- Yes
- Free trial
- 14-day free trial of the paid plans, no card required; the account then moves to Free
- Runs on
- Web
- Made by
- HELLO UMI S.L. (Landbot), since 2015
- Category
- SMS & Chat Marketing
- Our grade
- 2.0 GPA, fair
The report card
Best for chat-style lead capture on your website
Landbot is a no-code builder for chatbots and AI agents that live on your website, in WhatsApp and in Messenger. The visual editor is the draw, and the free plan lets you build a real bot. But messaging customers, rather than waiting for them to start a chat, means WhatsApp campaigns, and those need Professional WA at $188 a month billed yearly.
| Subject | Grade | Comment |
|---|---|---|
| Value for money | D | Starter is $36 a month billed yearly for 500 web and Messenger chats, but that only answers people who start a chat. Messaging 1,000 customers means WhatsApp campaigns, which need Professional WA at $188 billed yearly, plus Meta's fees and Landbot's own charge per message. |
| Free plan and trial | C | A free plan with 1 seat and 100 chats a month on web chat, with the full builder. No AI chats, and WhatsApp only on a test number. There's also a 14-day trial of the paid plans with no card. |
| Features | C | A strong bot builder with AI agents, A/B tests, human takeover and CRM links. But campaigns are WhatsApp only and need Professional WA, Instagram isn't a channel, and branding removal and the API wait for Professional. |
| Ease of use | C | No App Store rating on record. The work here is building the bot itself, block by block, which templates speed up but don't skip. |
| Platforms and integrations | B | Runs on the web, with HubSpot, Salesforce, Pipedrive, Google Sheets, Airtable, Mailchimp, Zapier and Slack. No phone or desktop app, which keeps it off an A. |
An A is worth 4 points, a B 3, a C 2, a D 1 and an F nothing. The GPA is the average of the five.
Who Landbot is for
- Great if you want to turn a dull website form into a chat that qualifies leads
- Handy when you take bookings or answer the same questions over and over
- Good for teams without developers who want to build bots themselves
Who it is not for
- Pricey if WhatsApp campaigns are the point, as they need Professional WA at $188 a month
- Not for you if your customers live on Instagram, which isn't one of its channels
- Tight if your chats spike, as each one past the allowance costs $0.05
Good to know
Good for
- Marketing teams turning website forms into chat-style lead capture
- Businesses qualifying leads and taking bookings on WhatsApp
- Teams without developers who want to build bots themselves
Worth knowing
- WhatsApp needs Professional WA or Business. Meta's fee comes on top, plus a Landbot charge the page states as a flat 20% in one place and €0.05 per message in another.
- Chats past the plan's allowance cost $0.05 each and AI chats past it $0.10 each; the page alerts you at 80% and 90% of the allowance.
- Branding removal, webhooks, the API and CRM integrations such as HubSpot start at Professional.
- Extra seats are €25 a month in the comparison table, which gives no dollar figure; annual billing is a 12-month commitment.
Part 02 · Pricing
What it costs
Every plan, the free plan, ways to pay less and how prices have moved
$36
A month to start. There is a free plan too
Landbot has a free plan. Paid plans start at $36 per month for up to 500 chats, billed annually ($45 monthly).
No AI chats, and WhatsApp only on a test number.
Free
$0
1 seat, 100 chats a month, web chat only, full builder and templates. No AI chats.
Starter
$36
per month for up to 500 chats, billed annually ($45 monthly)
2 seats, 100 AI chats, web and Messenger bots, A/B tests, basic integrations such as Mailchimp. Extra chats cost $0.05 each.
Professional
$88
per month for up to 2,500 chats, billed annually ($110 monthly)
3 seats, 300 AI chats, no Landbot branding, HubSpot, Salesforce, Pipedrive, webhooks and live chat support. Extra chats cost $0.05 each.
Professional WA
$188
per month for up to 2,500 chats, billed annually ($210 monthly)
Professional plus one WhatsApp number at $100 a month, and 500 AI chats. Meta's message fees come on top.
Business
Custom
Contract pricing for custom chat and AI volume, from 5 seats, one WhatsApp number, dedicated support and an uptime SLA.
The free plan
1 seat and 100 chats a month on web chat, with the full builder and templates. No AI chats, no API, and WhatsApp only with a test number.
Trying it first
14-day free trial of the paid plans, no card required; the account then moves to Free
Read from landbot.io on Oct 18, 2026.
Ways to pay less
Annual discount
Save 20% with yearly billing
Landbot's pricing page says annual billing saves 20%: Starter is $36 a month billed yearly against $45 monthly, Professional $88 against $110.
Stated on landbot.io
Part 03 · Features
What it does
Its main features, where it runs, what it works with and who makes it
1
Place it runs: Web
No-code chatbot and AI agent builder for websites and WhatsApp. Here is what it does, as its own site describes it, and what it covers: no-code, live chat, AI support agent, whatsApp messaging, chatbots.
A strong bot builder with AI agents, A/B tests, human takeover and CRM links.
- Visual flow builder
- Drag-and-drop editor with templates for lead capture, quizzes, product finders and booking steps, with A/B testing from Starter.
- AI agents
- AI agents on every paid plan that understand intent and reply in real time, with a monthly AI-chat allowance of 100 to 500 depending on the plan.
- WhatsApp bots and campaigns
- Bots on your own WhatsApp number and segmented WhatsApp campaigns you can schedule, on Professional WA and Business.
- Human takeover
- A person can take over a chat with its full history in a shared inbox, on every plan; each person uses a seat.
- CRM and app integrations
- Mailchimp and Segment from Starter; HubSpot, Salesforce, Pipedrive, Zoho, Google Sheets, Airtable and webhooks from Professional.
Where it runs
- Web
What it works with
- HubSpot
- Salesforce
- Pipedrive
- Google Sheets
- Airtable
- Mailchimp
- Zapier
- Slack
Landbot is made by HELLO UMI S.L. (Landbot), and has been around since 2015.
Part 04 · Standing
Where it stands
Its grades against its category, and whether to keep it or make your own
0/14
Other SMS and chat marketing tools it is graded above
Landbot's GPA of 2.0 is higher than 0 of the 14 other SMS and chat marketing tools we grade, and level with 1.
It stands best on platforms and integrations (B, above 1 of 14) and worst on value for money (D, above 0).
Its paid plans start at $36 a month, against a middle price of $26.59 for the category: 8 of the 13 others that charge start lower.
On features, ease of use and platforms it scores 2.3 out of 4. 3 tools score higher and cost less.
Each grade against the category
Every bar is all 15 SMS and chat marketing tools we grade, cut by the letter each got. Landbot’s own letter is outlined.
- DValue for moneyAbove 0 of 14
- CFree plan and trialAbove 1 of 14
- CFeaturesAbove 1 of 14
- CEase of useAbove 0 of 14
- BPlatforms and integrationsAbove 1 of 14
Price against what you get
Each dot is one of 14 SMS and chat marketing tools. Further left costs less; higher up scores better on features, ease of use and platforms. Landbot is the marked dot.
What paid plans start at, a month (each step along is roughly double) →
Keep it, or make your own?
Whether this is something you could build for yourself with an AI app builder, and what you would give up.
Keep it
To replace Landbot you would be making the WhatsApp Business API, which Meta opens only through approved partners. That is not a weekend's work, with an AI app builder or without one.
That makes this kind of software worth paying for, not this one in particular: 13 of the 14 other SMS and chat marketing tools grade higher. It costs $432 a year.
What you could not
- The WhatsApp Business API, which Meta opens only through approved partners.
- A builder that other people can use without writing code.
- An AI model answering your customers from your own help articles.
- A chatbot builder hooked into the messaging apps.
- A chat box on your site that reaches you the moment a customer types.
- It plugs into other products, HubSpot, Salesforce and Pipedrive among them.
What this rests on. Landbot’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
Part 05 · Alternatives
The alternatives
The tools it is most often weighed against, side by side
Manychat, Chatfuel, Wati, Tidio and respond.io
The 5 tools Landbot is most often weighed against, with where each one differs from it.
- 2.4GPA
Manychat
Free plan · from $169/yr
Instagram, WhatsApp and Messenger DM automation for creators and shops.
- Only Manychat lists iOS and Android apps.
- Landbot also covers no-code and AI support agent.
- Manychat also covers marketing automation.
- 2.6GPA
Chatfuel
Free trial · from $18/mo
AI chatbots for WhatsApp, Instagram and Facebook with a usage wallet.
- Landbot has a free plan. Chatfuel does not, though it has a free trial.
- Landbot also covers no-code.
- Chatfuel also covers marketing automation.
- 2.4GPA
Wati
Free trial · from $59/mo
WhatsApp Business API inbox with broadcasts, chatbots and ad flows.
- Landbot has a free plan. Wati does not, though it has a free trial.
- Only Wati lists iOS and Android apps.
- Landbot also covers no-code, live chat and AI support agent.
- 3.2GPA
Tidio
Free plan · from $24.17/mo
Live chat, ticketing and the Lyro AI agent priced by conversations.
- Only Tidio lists macOS, Windows, iOS and Android apps.
- Landbot also covers no-code, whatsApp messaging and chatbots.
- Tidio also covers help desk.
- 2.6GPA
respond.io
Free trial · from $79/mo
Team inbox for WhatsApp, social chats, email and calls with AI agents.
- Landbot has a free plan. respond.io does not, though it has a free trial.
- Only respond.io lists iOS and Android apps.
- Landbot also covers no-code, whatsApp messaging and chatbots.
Part 06 · Questions
Quick answers
The questions people ask about it, each answered in a line or two
14
Questions, each answered in a line or two
The short version of everything above, for when you only need the answer. Each one is told in full in its part of the guide.
Is Landbot free?
Landbot has a free plan. 1 seat and 100 chats a month on web chat, with the full builder and templates.
How much does Landbot cost?
Landbot lists 5 plans. Free: $0.
What platforms does Landbot work on?
Landbot is available on Web.
Does Landbot offer any discounts?
Landbot publicly lists the following: Save 20% with yearly billing.
Does Landbot have an Android app?
No Android app was listed when its pages were read on Oct 18, 2026. Landbot is listed for Web.
Does Landbot have an iPhone app?
No iPhone app was listed when its pages were read on Oct 18, 2026. Landbot is listed for Web.
Is Landbot open source?
Landbot is not described as open source on its own site, as read on Oct 18, 2026.
What does Landbot integrate with?
Landbot's listing names HubSpot, Salesforce, Pipedrive, Google Sheets, Airtable, Mailchimp, Zapier and Slack.
Does Landbot have a free trial?
Yes. 14-day free trial of the paid plans, no card required; the account then moves to Free.
Who makes Landbot?
Landbot is made by HELLO UMI S.L. (Landbot). It dates from 2015.
What are the alternatives to Landbot?
The closest alternatives to Landbot in our directory are Manychat, Chatfuel, Wati, Tidio and respond.io.
How does Landbot compare with other SMS and chat marketing tools?
Landbot's GPA of 2.0 is higher than 0 of the 14 other SMS and chat marketing tools we grade, and level with 1.
Is Landbot good value for money?
ToolGPA grades Landbot D for value for money. Its paid plans start at $36 a month, against a middle price of $26.59 for the category: 8 of the 13 others that charge start lower.
Could I make my own version of Landbot?
To replace Landbot you would be making the WhatsApp Business API, which Meta opens only through approved partners.
Where this guide comes from
The prices, plans, platforms and features were read from Landbot’s own pages on Oct 18, 2026, and the grades were given on Oct 18, 2026. Graded from this listing, whose facts were read from Landbot's own pages on 18 October 2026. Not based on using the product, and shorter than our full reviews.
Every tool we list gets five grades, A to F, each with its reason, and a GPA that averages them. How each is decided is at toolgpa.com/grades. This guide is ToolGPA’s own work; it is not made, paid for or approved by HELLO UMI S.L. (Landbot). Prices change, so check landbot.io before you buy.
Part 07 · About
About ToolGPA
Who made this guide, what else is on the site, and how to cite it
2,281
Tools graded, in 73 categories
ToolGPA grades software the way a school report grades a pupil: five subjects, a letter for each with the reason written beside it, and a GPA that averages them. Prices, plans and platforms are read from each maker’s own pages and dated, so you always know how fresh a figure is.
ToolGPA is free to read. It may earn a commission from affiliate links and it works with sponsors, but anything paid for is labelled and no one can pay for a grade. Every tool on the site has a guide like this one, free to download and pass on. It all lives at toolgpa.com.
2,281
tools graded
73
categories
426
price changes on record
579
apps priced in 12 countries
What else is on toolgpa.com
- Landbot, kept up to dateEverything in this guide, with prices and grades as they are todaytoolgpa.com/tools/landbot
- How grades are givenThe rules behind every letter and every GPAtoolgpa.com/grades
- Value chartsWhat each tool costs against what it scores, for every categorytoolgpa.com/charts
- CompareAny two tools side by side, plan by plantoolgpa.com/compare
- Price changesEvery price rise and cut on record, each with its sourcetoolgpa.com/price-changes
- Prices by countryWhat apps cost on the App Store in 12 countriestoolgpa.com/prices-by-country
- Pay lessEvery public discount: yearly billing, students, nonprofitstoolgpa.com/save
- Keep or makeWhich tools are worth paying for, and which you could build yourselftoolgpa.com/keep-or-make
Scan for the live page
Prices and grades as they are today
Quoting this guide?
Please name ToolGPA and link to the live page, so readers can check the figures for themselves:
ToolGPA, "Landbot: The Insider's Guide", checked Oct 18, 2026. https://toolgpa.com/tools/landbot
Know someone choosing between SMS and chat marketing tools?
Send them this guide: toolgpa.com/tools/landbot/guide
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See our other guides
The best-graded SMS and chat marketing tools after Landbot, each with an Insider's Guide of its own.
- SMS & Chat Marketing Insider's GuideEvery one of the 15 SMS and chat marketing tools we grade, compared
- Chatfuel Insider's GuideAI chatbots for WhatsApp, Instagram and Facebook with a usage wallet2.6 GPA
- Interakt Insider's GuideWhatsApp and Instagram marketing, inbox and chatbots for Indian brands2.6 GPA
- AiSensy Insider's GuideWhatsApp API for broadcasts, retargeting and click-to-WhatsApp ads2.4 GPA
Choosing software? Every tool graded, every price dated.
Compare tools at toolgpa.com ›Everything in this guide is ToolGPA’s own summary of what Landbot’s pages, its app-store listings and public reviews said on the dates shown. Grades are our judgement under the rules at toolgpa.com/grades. ToolGPA uses affiliate links and may earn a commission from them, and it works with sponsors; anything paid for is labelled, and no one can pay for a grade. Landbot is a trademark of its owner, and this guide is not made, paid for or approved by HELLO UMI S.L. (Landbot). Prices and plans change: check landbot.io before you buy.