Agorapulse vs Hootsuite
We give Agorapulse a 2.2 GPA and Hootsuite a 2.6, out of 4.0. Hootsuite grades higher on ease of use. They get the same grade on value for money, the free plan, features and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Agorapulse
Social media inbox, publishing and ROI reports, priced per user
Hootsuite
Social media suite for publishing, inbox, listening and reports
How we grade them
| 2.2GPAAgorapulseFair | 2.6GPAHootsuiteGood | |
|---|---|---|
| Value for money | DStandard is $79 a user a month billed yearly with 10 profiles, so two people pay $158 a month and three $237. That puts it in this category's dearest tenth, which starts at $99. The inbox and ROI reports are what you're paying for. | DStandard is $99 a user a month billed yearly, so two people managing five profiles pay $198 a month and three pay $297. That's in this category's dearest tenth, which starts at $99. Listening and competitor benchmarks are what the money buys over cheaper tools. |
| Free plan and trial | CThe free plan was withdrawn on July 6, 2026. What's left is a 30-day trial with no card, and a free Archie AI plan that only creates posts through Archie, for four networks. | CNo free plan, but a 14-day trial with no card needed. Trial accounts are held to 10 to 20 posts a day and can't bulk schedule, which is fine for a look around. |
| Features | BA strong inbox with moderation rules and Google reviews, a shared calendar, approvals on every plan, ROI reports and an MCP server. Nothing in the listing shows a gap in the core job, though full X management and listening are add-ons. | BPublishing to nine networks, a shared inbox with WhatsApp in it, listening, benchmarks against 5 competitors and analytics on the first plan. Nothing in the listing shows a gap in the core job; approvals and routing just cost more, on Advanced. |
| Ease of use | CThere's no App Store rating on record for us to go by, and you'll connect profiles and set up moderation rules to get the most from it. So it gets the ordinary grade. | AIts iPhone and iPad app averages 4.7 from about 34,300 ratings. Connecting profiles and setting up approvals takes a little time, but people clearly get on with it. |
| Platforms and integrations | BWeb, iPhone and Android, with Canva, Google Analytics, Bitly, Zapier, HubSpot, Salesforce, Slack and Microsoft Teams. No desktop app, which an A needs. | BWeb, iPhone and Android, with more than 100 apps in its directory, among them Canva, Salesforce, Slack and monday.com, plus MCP connectors for ChatGPT and Claude. No desktop app, which an A needs. |
| Best for | teams buried in comments and DMs | publishing, inbox and listening in one place |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Agorapulse and Hootsuite. How we grade
Price against what you get
Agorapulse starts at $79 a month for each person and scores 2.7 out of 4 on features, ease of use and platforms. Hootsuite starts at $99 a month for each person and scores 3.3.
Hootsuite scores higher, and starts $20 a month higher: the question is whether the extra is worth that to you. Of the other social media schedulers on the chart, 3 score higher than Agorapulse for less, and none scores higher than Hootsuite for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Agorapulse starts at $79 per user / month, billed annually ($99 billed monthly). Hootsuite starts at $99 per user / month, billed annually.
At a glance
| Agorapulse | Hootsuite | |
|---|---|---|
| Pricing | Free trial | Free trial |
| Starts at | $79 per user / month, billed annually ($99 billed monthly) | $99 per user / month, billed annually |
| Free plan | None | None |
| Free trial | 30-day free trial, no credit card required | 14-day free trial, no credit card required |
| Web | ||
| iOS | ||
| Android | ||
| Made by | Agorapulse | Hootsuite Inc. |
| Price read from | agorapulse.com | hootsuite.com |
| Checked | Oct 17, 2026 | Oct 17, 2026 |
Who each one suits
Agorapulse
- Teams that spend much of their day answering comments and DMs
- Marketers who need to show the traffic and revenue social posts bring in
- Agencies sharing calendars with clients for approval
Hootsuite
- Marketing and social teams that also handle customer messages on social
- Brands that want listening and competitor tracking beside publishing
- Larger organizations that need approvals, routing and single sign-on
Worth knowing
Agorapulse
- Each user pays the full plan rate, and each plan includes 10 social profiles; extra profiles cost $10 a month each billed annually ($15 monthly).
- The free plan was withdrawn on July 6, 2026; the free Archie AI plan left in its place only creates posts through Archie and covers four networks.
- Full X (Twitter) management is sold as a separate X Lite or X Plus add-on through sales.
- Listening, competitive benchmarking and employee advocacy are add-ons sold through a demo.
Hootsuite
- There is no free plan. Trial accounts are limited to 10 to 20 posts a day and cannot bulk schedule.
- Every user is a paid seat, and Standard stops at 10 social accounts; unlimited accounts need Professional at $199 per user / month.
- Approval workflows and message assignment need Advanced at $399 per user / month; single sign-on is Enterprise only.
- Monthly billing is offered at a higher rate than the annual figures the plans page shows, but the monthly price is not published there.
Key features
Agorapulse
- Social inbox
- Comments, DMs and Google Business Profile reviews from every network land in one inbox, with translation, contact history and automated moderation rules.
- Publishing calendar
- Posts to Facebook, Instagram, LinkedIn, TikTok, X, YouTube, Threads, Pinterest, Bluesky and Google Business Profile are planned on one calendar, with CSV bulk upload of 200 posts.
- Approvals and shared calendars
- Simple approvals for teammates or clients on every plan; calendars shared with outside reviewers (5 on Professional, unlimited on Advanced) and multi-step approvals on Custom.
- Reports and ROI
- Profile, post and community reports with PDF and white-label exports; Advanced adds ads reporting, PowerPoint exports and an ROI report linking posts to revenue.
- AI writing and MCP
- An AI assistant writes captions and alt text, and ChatGPT or Claude can connect through Agorapulse's MCP server.
- Integrations
- Canva, Google Drive, Bitly and Google Analytics in the composer and reports, plus Zapier, HubSpot, Salesforce, Slack, Microsoft Teams and Looker Studio.
Hootsuite
- Publishing calendar
- Posts for Instagram, Facebook, TikTok, YouTube, X, LinkedIn, Threads, Pinterest and Bluesky are planned on one calendar, with best-time suggestions and bulk scheduling.
- Shared inbox
- DMs and comments land in one inbox, WhatsApp included, with saved and suggested replies. Professional automates replies; Advanced adds assignment and routing.
- Listening and competitors
- Track mentions, trends and competitors' posting. Standard benchmarks 5 competitors and Professional 20; Enterprise covers 13 months of history across more sources.
- Analytics and reports
- Performance analytics come with every plan. Custom, scheduled and exported reports start on Professional, and branded reports shared outside the account need Advanced.
- Wisdom AI and MCP connectors
- An AI assistant drafts posts, recommends and analyzes on every plan, and MCP connectors let ChatGPT, Claude, Copilot and Gemini run Hootsuite tasks.
- App directory
- More than 100 apps plug into the dashboard, among them Canva and Adobe Express in the composer, Salesforce, Slack, monday.com and Google Business Profile.
Plans
Agorapulse
Standard$79
per user / month, billed annually ($99 billed monthly)
10 social profiles, unlimited scheduling, the social inbox, basic reports with branded exports and 6 months of data.
Professional$119
per user / month, billed annually ($149 billed monthly)
Adds link in bio, calendar notes, ad comment moderation, post and inbox assignments, team reports and 12 months of data.
Advanced$149
per user / month, billed annually ($199 billed monthly)
Adds labels, saved replies, moderation rules, bulk actions, unlimited shared calendars, ads and ROI reports and 24 months of data.
CustomCustom
Unlimited profiles, AI reply suggestions, SSO, custom roles, multi-step approvals, the reports API and a customer success manager.
Hootsuite
Standard$99
per user / month, billed annually
Up to 10 social accounts, unlimited scheduling, AI posts and images, a shared inbox, listening and benchmarks against 5 competitors.
Professional$199
per user / month, billed annually
Unlimited social accounts, automated inbox replies and DMs, 30-day Quick Search, 90-day trend forecasts and custom scheduled reports.
Advanced$399
per user / month, billed annually
Approval workflows, internal comments, message assignment and routing, satisfaction surveys, team productivity and branded reports.
EnterpriseCustom
Single sign-on, compliance tools, 13 months of listening history, attribution and ROI reporting, employee advocacy and onboarding.
Ways to pay less
Agorapulse
- Annual discount
Up to 20% off with annual billing
Annual billing brings Standard to $79 a user a month from $99, Professional to $119 from $149 and Advanced to $149 from $199.
- Nonprofit
Special pricing for nonprofits
Agorapulse's pricing FAQ says nonprofits can get a plan at a special price by contacting the company; no figure is published.
Hootsuite
- Nonprofit
Up to 60% off for nonprofits
The HootGiving program gives approved nonprofits a discount of up to 60% on the Standard, Professional and Advanced plans, by application.
