Ripl review (2026): is it worth $12.99 a month?
Template-based social video and image maker with scheduling
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Ripl report card
Fair · out of 4.0 · graded Nov 13, 2026
Best for branded social videos and graphics
Ripl makes branded social posts from templates, stock media and music, shared with one click. Scheduling, team accounts and the AI caption writer need the $19.99 plan, and it is a creation tool rather than a full social suite.
Who Ripl is for
- Fits if you want ready-made post designs for a small business
- Works for one person making videos and graphics on a phone
Who Ripl is not for
- Not for you if you want scheduling on the cheaper plan, as it needs Premium
- Skip it if you want an inbox or listening, as none is listed
- Watch out: the pricing page shows monthly prices only, and does not list the networks you can connect
- Tight if you need team accounts, which are Premium only
Why Ripl gets a 2.2
Five grades, each with its reason. The GPA is their average: an A is 4 points, an F is none.
- BValue for moneyBase is $12.99 a month, inside the cheaper quarter, which tops out at $14. Premium is $19.99.
- DFree plan and trialA 7-day trial with no free plan; the listing does not say whether a card is needed.
- CFeaturesTemplates, stock media, music, content ideas and sharing. No inbox, listening or analytics beyond engagement tracking are listed.
- CEase of useWeb and phone app where you pick templates and set up your brand. No store rating on record.
- BPlatforms and integrationsWeb, iPhone and Android. The pages do not list which networks connect.
What these grades rest on. Graded from this listing, whose facts were read from Ripl's own pages on 13 November 2026. Not based on using the product, and shorter than our full reviews. How we review and grade.
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<a href="https://toolgpa.com/tools/ripl#review"><img src="https://toolgpa.com/badge/ripl.svg" alt="Ripl: 2.2 GPA on ToolGPA" width="196" height="56"></a>Where Ripl stands among social media schedulers
Ripl's GPA of 2.2 is higher than 36 of the 90 other social media schedulers we grade, and level with 28.
It stands best on value for money (B, above 72 of 90) and worst on free plan and trial (D, above 11).
Its paid plans start at $12.99 a month, against a middle price of $24.46 for the category: 18 of the 79 others that charge start lower.
On features, ease of use and platforms it scores 2.3 out of 4. 4 tools score higher and cost less.
Each grade against the category
Every bar is all 91 social media schedulers we grade, cut by the letter each got. Ripl’s own letter is outlined.
- BValue for moneyAbove 72 of 90, level with 15
- DFree plan and trialAbove 11 of 90, level with 15
- CFeaturesAbove 2 of 90, level with 69
- CEase of useAbove 6 of 90, level with 79
- BPlatforms and integrationsAbove 20 of 90, level with 69
Price against what you get
Each dot is one of 80 social media schedulers. Further left costs less, and higher up scores better on features, ease of use and platforms. Point at a dot to see which tool it is.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Keep Ripl, or make your own?
Keep it
To replace Ripl you would be making a video editor. That is not a weekend's work, with an AI app builder or without one.
It costs $155.88 a year.
What you could make
- Templates and calendar: an app builder makes these well.
What you could not
- A video editor.
- A real app for iOS and Android. Something home-made would be a web page.
- AI features, unless you pay a model provider for each request yourself.
- Sharing with other people, which means accounts and invitations.
What this rests on. Ripl’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
What is Ripl?
Ripl is a content-creation app for small businesses that turns photos and video clips into branded social posts from templates. It adds a social media calendar of seasonal template ideas, one-click sharing to connected channels, and scheduling plus an AI caption writer on the higher plan.
Worth knowing
- Scheduling, team accounts and the AI caption writer need the Premium Plan.
- It is mainly a creation tool; the pages do not list an inbox, listening or analytics beyond engagement tracking.
- The pricing page shows monthly prices only and does not list a yearly option.
- The pricing page does not list which social networks can be connected.
Key features
- Branded templates
- Upload photos or clips and apply ready-made templates; a logo, font and colors are applied across posts in one click.
- Stock media and music
- Both plans include professional stock images, video and royalty-free music to use inside posts.
- Content ideas by business type
- Posting ideas and a social media calendar of seasonal templates are tailored to business types such as restaurants and real estate.
- One-click sharing
- Posts can be shared straight to connected social channels; scheduling ahead is a Premium feature.
- Teams and multiple businesses
- Premium lets you invite teammates to a team account and manage several businesses from one login.
- AI caption writer
- Premium includes an AI tool that drafts captions for your posts.
Ripl pricing
As of Nov 13, 2026, Ripl is a paid product with a free trial, starting at $12.99 per month.
- Starts at
- $12.99 per month
- Free plan
- None
- Free trial
- 7-day free trial
| Plan | Price | What you get |
|---|---|---|
| Base Plan | $12.99per month | Templates, branding in one click, stock media and music, and one-click sharing to your channels. |
| Premium Plan | $19.99per month | Base features plus post scheduling, team accounts, multiple businesses, AI caption writer and fast-tracked support. |
Read from ripl.com on Nov 13, 2026. Prices change, so confirm with Ripl before you buy.
How people rate the Ripl app
4.8
out of 5 for the iPhone and iPad app
49,904 ratings on the App Store in the United States, read Nov 13, 2026. It rates the app, not everything the product does. See the listing
Ripl alternatives
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Common questions
Does Ripl have a Windows app?
No Windows app was listed when its pages were read on Nov 13, 2026. Ripl is listed for Web, iOS and Android.
Does Ripl have a macOS app?
No macOS app was listed when its pages were read on Nov 13, 2026. Ripl is listed for Web, iOS and Android.
Is Ripl open source?
Ripl is not described as open source on its own site, as read on Nov 13, 2026.
Sources for this page
The prices, plans, platforms and features above were read from these pages on Nov 13, 2026. What people say is linked where it appears.