Ocoya vs Ripl (2026): which should you pick?
As of Nov 13, 2026, Ripl grades higher than Ocoya: 2.2 against 2.0 out of 4.0.
Checked Nov 9, 2026 and Nov 13, 2026 · graded Oct 17, 2026 and Nov 13, 2026 by ToolGPA
Ripl grades higher on value for money. They get the same grade on the free plan, features, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Ocoya
AI-assisted social scheduler with a design studio and workflows
Ripl
Template-based social video and image maker with scheduling
Which one is for you
Pick Ocoya if
- Fits if you want AI to draft and illustrate most of your posts
- Works for agencies running many client brands, as brands are unlimited on every plan
Look elsewhere if
- Skip it if you need reports on how posts did, as none are described
- Not for you if you'd rather not hand over a card: the 7-day trial bills on day 7 unless cancelled
- Tight if you lean on AI, with 300 credits a month on Starter and 1,500 on Team
- Pricey if a second person needs in, since Starter is 1 user and Team is $79 a month
- Watch out: there are no App Store or Play Store apps, only the web app installed from a browser
Pick Ripl if
- Fits if you want ready-made post designs for a small business
- Works for one person making videos and graphics on a phone
Look elsewhere if
- Not for you if you want scheduling on the cheaper plan, as it needs Premium
- Skip it if you want an inbox or listening, as none is listed
- Watch out: the pricing page shows monthly prices only, and does not list the networks you can connect
- Tight if you need team accounts, which are Premium only
How we grade them
| 2.0GPAOcoyaFair | 2.2GPARiplFair | |
|---|---|---|
| Value for money | CStarter is one user, so a team of two or three buys Team: $790 a year, about $66 a month, for 5 users and 20 profiles. That's above this category's $58 dearer quarter but under the $99 dearest tenth. On your own, Starter is $290 a year. | BBase is $12.99 a month, inside the cheaper quarter, which tops out at $14. Premium is $19.99. |
| Free plan and trial | DNo free plan, and the 7-day trial needs a card and turns into a paid plan on day 7 unless you cancel. | DA 7-day trial with no free plan; the listing does not say whether a card is needed. |
| Features | CAI captions, images and campaigns, a design studio, visual workflows, an inbox, approvals and an API across 20-plus destinations. The gap its listing names: no post analytics or performance reports in its feature pages or help centre. | CTemplates, stock media, music, content ideas and sharing. No inbox, listening or analytics beyond engagement tracking are listed. |
| Ease of use | CThere's no App Store rating on record for us to go by, and you'll set up a brand profile, channels and posting slots first. So it gets the ordinary grade. | CWeb and phone app where you pick templates and set up your brand. No store rating on record. |
| Platforms and integrations | BA web app you can install on phones and computers from the browser, with Notion, Airtable, WordPress, WooCommerce, Slack, Discord, an API and an MCP server. There are no app-store apps. | BWeb, iPhone and Android. The pages do not list which networks connect. |
| Best for | AI-written posts and automated workflows | branded social videos and graphics |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Ocoya and Ripl. How we grade
Price against what you get
Ocoya starts at $29 a month and scores 2.3 out of 4 on features, ease of use and platforms. Ripl starts at $12.99 a month and scores 2.3.
They score the same, and Ripl starts $16.01 a month lower. Of the other social media schedulers on the chart, 12 score higher than Ocoya for less, and 4 score higher than Ripl for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Ocoya also covers shared inbox and workflow automation.
- Ripl also covers video editing.
At a glance
| Ocoya | Ripl | |
|---|---|---|
| Pricing | Free trial | Free trial |
| Starts at | $29 per month for up to 5 social profiles, billed monthly | $12.99 per month |
| Free plan | None | None |
| Free trial | 7-day free trial of any plan; a card is required and the plan bills on day 7 unless cancelled | 7-day free trial |
| Web | ||
| iOS | ||
| Android | ||
| Made by | UAB Ocoya | Ripl |
| Price read from | ocoya.com | ripl.com |
| Checked | Nov 9, 2026 | Nov 13, 2026 |
Worth knowing
Ocoya
- There is no free plan; the 7-day trial needs a card and turns into a paid plan unless cancelled.
- AI features and workflow runs draw on a monthly credit allowance: 300 on Starter, 1,500 on Team.
- Its pricing page counts analytics exports against credits, but its feature pages and help center describe no post analytics or performance reports.
- There are no app-store apps; phones and computers install the web app from the browser.
Ripl
- Scheduling, team accounts and the AI caption writer need the Premium Plan.
- It is mainly a creation tool; the pages do not list an inbox, listening or analytics beyond engagement tracking.
- The pricing page shows monthly prices only and does not list a yearly option.
- The pricing page does not list which social networks can be connected.
Key features
Ocoya
- Publishing to over twenty destinations
- Facebook, Instagram, X, LinkedIn, Pinterest, Bluesky, Threads, YouTube Shorts, Google Business, TikTok, Telegram and Mastodon, plus Slack, Discord, WordPress and Notion.
- Planner and approvals
- List, board and calendar views of the same posts, posting slots per channel, labels, a shareable calendar and sign-off before a post publishes.
- AI captions, images and campaigns
- Writes captions, images, hashtags and multi-post campaigns from a brand profile. Each AI action uses 1 credit; scheduling and publishing use none.
- Design Studio
- A built-in image editor with templates, brand styling, stock images and AI image generation and editing.
- Workflows and AI agents
- Visual automations that react to a schedule, an RSS item, a new WooCommerce product or a comment, then write and post or reply. Each run uses 1 credit.
- Inbox, API and MCP
- DMs, comments and mentions in one inbox with assignment and labels. A REST API and an MCP server let developers and AI clients create and schedule posts.
Ripl
- Branded templates
- Upload photos or clips and apply ready-made templates; a logo, font and colors are applied across posts in one click.
- Stock media and music
- Both plans include professional stock images, video and royalty-free music to use inside posts.
- Content ideas by business type
- Posting ideas and a social media calendar of seasonal templates are tailored to business types such as restaurants and real estate.
- One-click sharing
- Posts can be shared straight to connected social channels; scheduling ahead is a Premium feature.
- Teams and multiple businesses
- Premium lets you invite teammates to a team account and manage several businesses from one login.
- AI caption writer
- Premium includes an AI tool that drafts captions for your posts.
Plans
Ocoya
Starter$29
per month for up to 5 social profiles, billed monthly
1 user, unlimited brands and 300 AI credits a month. $290 billed yearly.
Team$79
per month for up to 20 social profiles, billed monthly
5 users, unlimited brands and 1,500 AI credits a month. $790 billed yearly.
Agency$199
per month for up to 100 social profiles, billed monthly
20 users, unlimited brands and 5,000 AI credits a month. $1,990 billed yearly.
CustomCustom
For large businesses that need more than the Agency plan, arranged with sales.
Ripl
Base Plan$12.99
per month
Templates, branding in one click, stock media and music, and one-click sharing to your channels.
Premium Plan$19.99
per month
Base features plus post scheduling, team accounts, multiple businesses, AI caption writer and fast-tracked support.
Ways to pay less
Ocoya
- Annual discount
Two months free with yearly billing
Yearly billing costs ten months instead of twelve: $290 for Starter, $790 for Team and $1,990 for Agency.
Ripl
No public discounts listed.
Common questions
Which is cheaper, Ocoya or Ripl?
As of Nov 13, 2026, Ripl is cheaper to start with: $12.99 a month, against $29 a month for Ocoya. Ocoya starts at $29 per month for up to 5 social profiles, billed monthly, and Ripl starts at $12.99 per month.
Which has a free plan, Ocoya or Ripl?
As of Nov 13, 2026, neither Ocoya nor Ripl has a free plan. Both have a free trial.
Which platforms do Ocoya and Ripl run on?
As of Nov 13, 2026, only Ripl lists iOS and Android apps. Both list a web app. A platform missing from a listing is one its maker's pages did not mention.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.