Tailwind
Pinterest scheduler that designs, writes and times Pins for you
Tailwind report card
Fair · out of 4.0 · graded Oct 17, 2026
Best for Pinterest traffic for blogs and shops
Tailwind is for Pinterest and nothing else now: it turns your site's pages into new Pins each week, writes the copy and spaces them out at good times. It's $17.99 a month per Pinterest account billed yearly. Instagram and Facebook scheduling are gone for new customers, so your other profiles need another tool.
Who Tailwind is for
- Great if Pinterest sends real traffic to your blog or shop
- Handy when your site has lots of pages you want turned into fresh Pins
- Good for people running a few Pinterest accounts who pay per account
Who Tailwind is not for
- Skip it if you want Instagram or Facebook too, as new plans are Pinterest only
- Tight if you make lots of Pins, since credits don't roll over and 100 more cost $10
- Pricey if you want SEO and boosts as well, at $29.98 a month for the bundle
Why Tailwind gets a 2.2
Five grades, each with its reason. The GPA is their average: an A is 4 points, an F is none.
- CValue for moneyOne Pinterest account is $17.99 a month billed yearly, or $29.98 with the SEO and engagement tools. It covers one network, so we set it against its listed alternatives: Buffer charges $10 a channel on Team, but Tailwind also designs and writes the Pins.
- CFree plan and trialNo free plan, but each Pinterest account gets a one-off set of free actions, including 10 scheduled Pins and 5 SmartPins, with no card needed.
- CFeaturesSmartSchedule, weekly SmartPins built from your pages, Ghostwriter copy, and site sync with Shopify and WordPress. It does the Pinterest job fully, but it's one network, and SEO and boosts are separate tools on a credit allowance.
- CEase of useThere's no App Store rating on record for us to go by, and you'll connect Pinterest and your website before the weekly Pins start. So it gets the ordinary grade.
- BPlatforms and integrationsWeb plus Chrome, Firefox and Safari extensions, with Canva, Shopify, WordPress, Squarespace, Claude and ChatGPT. No phone or desktop app is listed.
What these grades rest on. Graded from this listing, whose facts were read from Tailwind's own pages on 17 October 2026. Not based on using the product, and shorter than our full reviews. How we review and grade.
Make Tailwind? Put this grade on your site
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<a href="https://toolgpa.com/tools/tailwind#review"><img src="https://toolgpa.com/badge/tailwind.svg" alt="Tailwind: 2.2 GPA on ToolGPA" width="196" height="56"></a>Where Tailwind stands among social media schedulers
Tailwind's GPA of 2.2 is higher than 2 of the 19 other social media schedulers we grade, and level with 7.
It stands best on platforms and integrations (B, above 1 of 19) and worst on features (C, above 0).
Its paid plans start at $17.99 a month, against a middle price of $27.25 for the category: 5 of the 19 others that charge start lower.
On features, ease of use and platforms it scores 2.3 out of 4. 4 tools score higher and cost less.
Each grade against the category
Every bar is all 20 social media schedulers we grade, cut by the letter each got. Tailwind’s own letter is outlined.
- CValue for moneyAbove 4 of 19, level with 14
- CFree plan and trialAbove 1 of 19, level with 17
- CFeaturesAbove 0 of 19, level with 10
- CEase of useAbove 0 of 19, level with 14
- BPlatforms and integrationsAbove 1 of 19, level with 17
Price against what you get
Each dot is one of 20 social media schedulers. Further left costs less, and higher up scores better on features, ease of use and platforms. Point at a dot to see which tool it is.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Keep Tailwind, or make your own?
Your call
You could make the core of Tailwind for yourself: calendar and reports.
What you would give up is listed below. Whether that is worth the price is your call. It costs $215.88 a year.
What you could make
- Calendar and reports: an app builder makes these well.
- It runs in a browser, which is where something home-made would run too.
What you could not
- It plugs into other products, Pinterest, Canva and Shopify among them.
- AI features, unless you pay a model provider for each request yourself.
What this rests on. Tailwind’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
What is Tailwind?
Tailwind is a Pinterest marketing tool that creates Pins from a website's pages, writes their titles and descriptions with AI and publishes them at suggested times. Since September 25, 2026 it is sold as separate Pinterest tools for scheduling, keyword research and engagement, priced per Pinterest account. Instagram and Facebook scheduling remain only on legacy plans that new customers cannot buy.
Tailwind is a paid product with a free trial, starting at $17.99 per Pinterest account / month, billed annually ($29.99 monthly). See every plan
Good for
- Bloggers and online shops that get traffic from Pinterest
- Sites with many pages they want turned into fresh Pins each week
- People who manage several Pinterest accounts and pay per account
Worth knowing
- Current plans cover Pinterest only; Instagram and Facebook scheduling are limited to legacy plans no longer sold.
- Pinterest SEO and Pinterest Engagement are each $11.99 a month billed yearly ($14.99 monthly) when bought on their own.
- Each plan has a monthly credit allowance that does not carry over; extra credits cost $10 per 100.
- Every Pinterest account needs its own subscription, and the free start is a one-time set of actions, not a free plan.
Key features
- SmartSchedule
- Builds a posting calendar with suggested time slots, and spacing rules keep Pins from the same page from going out too close together.
- SmartPin
- Turns pages from your site into new Pin designs each week, picking images and writing copy. A basic SmartPin costs 3 credits and a premium one 7.
- Ghostwriter AI
- Drafts Pin titles, descriptions and alt text. Each generation uses 1 credit from the monthly allowance.
- Website sync and browser extension
- Pulls content from Shopify, WordPress, Squarespace and other sites, and the Chrome, Firefox and Safari extensions make Pins from any page.
- Pinterest SEO
- Keyword research with a single score per keyword, keyword tracking, and a view of which keywords Pinterest matched to each Pin. Sold as a separate tool.
- Turbo boosts
- The Pinterest Engagement tool puts chosen Pins in front of a community of Tailwind users for 30, 60 or 90 days. Sold as a separate tool.
Tailwind pricing
- Starts at
- $17.99 per Pinterest account / month, billed annually ($29.99 monthly)
- Free plan
- None
- Free trial
- One-time free actions per Pinterest account, including 10 scheduled Pins and 5 SmartPins; no card needed
| Plan | Price | What you get |
|---|---|---|
| Pin Scheduling & Creation | $17.99per Pinterest account / month, billed annually ($29.99 monthly) | SmartSchedule, Pin spacing, website sync, weekly SmartPin creation and Ghostwriter copy, with 300 credits a month. Scheduling a Pin uses 1 credit. |
| Bundle | $29.98per Pinterest account / month, billed annually ($44.98 monthly) | Scheduling and creation plus the Pinterest SEO and Pinterest Engagement tools, with 400 credits a month. Saves $180 a year against monthly billing. |
Read from tailwindapp.com on Oct 17, 2026. Prices change, so confirm with Tailwind before you buy.
Ways to pay less
- Annual discountUp to 40% off with annual billing
Annual billing brings Pin Scheduling & Creation from $29.99 to $17.99 a month and the Bundle from $44.98 to $29.98, charged once a year.
Stated on tailwindapp.com - Nonprofit50% off for nonprofits
Tailwind's pricing FAQ offers 50% off any product to verified nonprofits that send in their documentation.
Stated on tailwindapp.com
Works with
Tailwind alternatives
- Tailwind vs Later
Free trial · from $18.75/mo
- Tailwind vs Buffer
Free plan · from $5/mo
- Tailwind vs Metricool
Free plan · from $20/mo
- Tailwind vs Publer
Free plan · from $4/mo
- Tailwind vs SocialBee
Free trial · from $29/mo
Common questions
Is Tailwind free?
No, Tailwind is a paid product, but you can try it first. One-time free actions per Pinterest account, including 10 scheduled Pins and 5 SmartPins; no card needed.
How much does Tailwind cost?
Tailwind lists 2 plans. Pin Scheduling & Creation: $17.99 per Pinterest account / month, billed annually ($29.99 monthly). Bundle: $29.98 per Pinterest account / month, billed annually ($44.98 monthly). Prices were read from tailwindapp.com on Oct 17, 2026.
What platforms does Tailwind work on?
Tailwind is available on Web. It also has a browser extension.
Does Tailwind offer any discounts?
Tailwind publicly lists the following: Up to 40% off with annual billing; 50% off for nonprofits.
Does Tailwind have an Android app?
No Android app was listed when its pages were read on Oct 17, 2026. Tailwind is listed for Web.
Does Tailwind have an iPhone app?
No iPhone app was listed when its pages were read on Oct 17, 2026. Tailwind is listed for Web.
Is Tailwind open source?
Tailwind is not described as open source on its own site, as read on Oct 17, 2026.
What does Tailwind integrate with?
Tailwind's listing names Pinterest, Canva, Shopify, WordPress, Squarespace, Claude and ChatGPT. A listing names up to eight integrations, so it may connect to more.
Who makes Tailwind?
Tailwind is made by Tailwind (Bridesview, Inc.).
What are the alternatives to Tailwind?
The closest alternatives to Tailwind in our directory are Later, Buffer, Metricool, Publer and SocialBee. Each one has a side-by-side comparison with Tailwind.
How does Tailwind compare with other social media schedulers?
Tailwind's GPA of 2.2 is higher than 2 of the 19 other social media schedulers we grade, and level with 7. It stands best on platforms and integrations (B, above 1 of 19) and worst on features (C, above 0).
Is Tailwind good value for money?
ToolGPA grades Tailwind C for value for money. Its paid plans start at $17.99 a month, against a middle price of $27.25 for the category: 5 of the 19 others that charge start lower. On features, ease of use and platforms it scores 2.3 out of 4. 4 tools score higher and cost less.
Could I make my own version of Tailwind?
You could make the core of Tailwind for yourself: calendar and reports. What you would give up is listed below. Whether that is worth the price is your call. It costs $215.88 a year. What you could not make: It plugs into other products, Pinterest, Canva and Shopify among them. AI features, unless you pay a model provider for each request yourself. This is a judgement from its listing. We have not built one.
Sources for this page
The prices, plans, platforms and features above were read from these pages on Oct 17, 2026.