The Tailwind Insider’s Guide
Everything we know about Tailwind in one document: what it costs, its grades, getting a refund, getting help and what else to look at. Read it here, or keep a copy.
Tailwind
The Insider’s Guide
Pinterest scheduler that designs, writes and times Pins for you
Every plan, grade, refund rule and rival among social media schedulers, read from Tailwind’s own pages.
Made by Tailwind (Bridesview, Inc.) · checked Oct 17, 2026 · toolgpa.com
Contents
- 01WelcomeWhat it is, who it suits, its grades and the ten things to know first
- 02What it costsEvery plan, the free plan, ways to pay less and how prices have moved
- 03What it doesIts main features, where it runs, what it works with and who makes it
- 04Where it standsIts grades against its category, and whether to keep it or make your own
- 05The alternativesThe tools it is most often weighed against, side by side
- 06Quick answersThe questions people ask about it, each answered in a line or two
- 07About ToolGPAWho made this guide, what else is on the site, and how to cite it
ToolGPA put this guide together from Tailwind’s own pages, its app-store listings and our grades. Every fact in it is on Tailwind’s page too, where it is kept up to date. Checked Oct 17, 2026.
Part 01 · Overview
Welcome
What it is, who it suits, its grades and the ten things to know first
2.2
GPA, above 2 of the 19 other social media schedulers we grade
Tailwind is a Pinterest marketing tool that creates Pins from a website's pages, writes their titles and descriptions with AI and publishes them at suggested times. Since September 25, 2026 it is sold as separate Pinterest tools for scheduling, keyword research and engagement, priced per Pinterest account. Instagram and Facebook scheduling remain only on legacy plans that new customers cannot buy.
To get you started, here are 9 things to know about Tailwind, taken from its own pages and our grades.
There's no App Store rating on record for us to go by, and you'll connect Pinterest and your website before the weekly Pins start.
- 1
Best for Pinterest traffic for blogs and shops
Instagram and Facebook scheduling are gone for new customers, so your other profiles need another tool.
- 2
Paid plans start at $17.99 a month
As its pricing page puts it: $17.99 per Pinterest account / month, billed annually ($29.99 monthly).
- 3
You can try it first
One-time free actions per Pinterest account, including 10 scheduled Pins and 5 SmartPins; no card needed
- 4
It runs on Web
Web, with a browser extension too.
- 5
SmartSchedule
Builds a posting calendar with suggested time slots, and spacing rules keep Pins from the same page from going out too close together.
- 6
SmartPin
Turns pages from your site into new Pin designs each week, picking images and writing copy. A basic SmartPin costs 3 credits and a premium one 7.
- 7
Ghostwriter AI
Drafts Pin titles, descriptions and alt text. Each generation uses 1 credit from the monthly allowance.
- 8
A 2.2 GPA, above 2 of 19
That is against the other social media schedulers we grade, on value, the free plan, features, ease of use and platforms.
- 9
Your call
You could make the core of Tailwind for yourself: calendar and reports.
Tailwind at a glance
- Pricing
- Free trial, from $17.99 per Pinterest account / month, billed annually ($29.99 monthly)
- Free plan
- No
- Free trial
- One-time free actions per Pinterest account, including 10 scheduled Pins and 5 SmartPins; no card needed
- Runs on
- Web, Browser extension
- Made by
- Tailwind (Bridesview, Inc.)
- Category
- Social Media Schedulers
- Our grade
- 2.2 GPA, fair
The report card
Best for Pinterest traffic for blogs and shops
Tailwind is for Pinterest and nothing else now: it turns your site's pages into new Pins each week, writes the copy and spaces them out at good times. It's $17.99 a month per Pinterest account billed yearly. Instagram and Facebook scheduling are gone for new customers, so your other profiles need another tool.
| Subject | Grade | Comment |
|---|---|---|
| Value for money | C | One Pinterest account is $17.99 a month billed yearly, or $29.98 with the SEO and engagement tools. It covers one network, so we set it against its listed alternatives: Buffer charges $10 a channel on Team, but Tailwind also designs and writes the Pins. |
| Free plan and trial | C | No free plan, but each Pinterest account gets a one-off set of free actions, including 10 scheduled Pins and 5 SmartPins, with no card needed. |
| Features | C | SmartSchedule, weekly SmartPins built from your pages, Ghostwriter copy, and site sync with Shopify and WordPress. It does the Pinterest job fully, but it's one network, and SEO and boosts are separate tools on a credit allowance. |
| Ease of use | C | There's no App Store rating on record for us to go by, and you'll connect Pinterest and your website before the weekly Pins start. So it gets the ordinary grade. |
| Platforms and integrations | B | Web plus Chrome, Firefox and Safari extensions, with Canva, Shopify, WordPress, Squarespace, Claude and ChatGPT. No phone or desktop app is listed. |
An A is worth 4 points, a B 3, a C 2, a D 1 and an F nothing. The GPA is the average of the five.
Who Tailwind is for
- Great if Pinterest sends real traffic to your blog or shop
- Handy when your site has lots of pages you want turned into fresh Pins
- Good for people running a few Pinterest accounts who pay per account
Who it is not for
- Skip it if you want Instagram or Facebook too, as new plans are Pinterest only
- Tight if you make lots of Pins, since credits don't roll over and 100 more cost $10
- Pricey if you want SEO and boosts as well, at $29.98 a month for the bundle
Good to know
Good for
- Bloggers and online shops that get traffic from Pinterest
- Sites with many pages they want turned into fresh Pins each week
- People who manage several Pinterest accounts and pay per account
Worth knowing
- Current plans cover Pinterest only; Instagram and Facebook scheduling are limited to legacy plans no longer sold.
- Pinterest SEO and Pinterest Engagement are each $11.99 a month billed yearly ($14.99 monthly) when bought on their own.
- Each plan has a monthly credit allowance that does not carry over; extra credits cost $10 per 100.
- Every Pinterest account needs its own subscription, and the free start is a one-time set of actions, not a free plan.
Part 02 · Pricing
What it costs
Every plan, the free plan, ways to pay less and how prices have moved
$17.99
A month to start
Tailwind is a paid product with a free trial, starting at $17.99 per Pinterest account / month, billed annually ($29.99 monthly).
Pin Scheduling & Creation
$17.99
per Pinterest account / month, billed annually ($29.99 monthly)
SmartSchedule, Pin spacing, website sync, weekly SmartPin creation and Ghostwriter copy, with 300 credits a month. Scheduling a Pin uses 1 credit.
Bundle
$29.98
per Pinterest account / month, billed annually ($44.98 monthly)
Scheduling and creation plus the Pinterest SEO and Pinterest Engagement tools, with 400 credits a month. Saves $180 a year against monthly billing.
Trying it first
One-time free actions per Pinterest account, including 10 scheduled Pins and 5 SmartPins; no card needed
Read from tailwindapp.com on Oct 17, 2026.
Ways to pay less
Annual discount
Up to 40% off with annual billing
Annual billing brings Pin Scheduling & Creation from $29.99 to $17.99 a month and the Bundle from $44.98 to $29.98, charged once a year.
Stated on tailwindapp.comNonprofit
50% off for nonprofits
Tailwind's pricing FAQ offers 50% off any product to verified nonprofits that send in their documentation.
Stated on tailwindapp.com
Part 03 · Features
What it does
Its main features, where it runs, what it works with and who makes it
2
Places it runs: Web and Browser extension
Pinterest scheduler that designs, writes and times Pins for you. Here is what it does, as its own site describes it, and what it covers: AI features, calendar, reports.
SmartSchedule, weekly SmartPins built from your pages, Ghostwriter copy, and site sync with Shopify and WordPress.
- SmartSchedule
- Builds a posting calendar with suggested time slots, and spacing rules keep Pins from the same page from going out too close together.
- SmartPin
- Turns pages from your site into new Pin designs each week, picking images and writing copy. A basic SmartPin costs 3 credits and a premium one 7.
- Ghostwriter AI
- Drafts Pin titles, descriptions and alt text. Each generation uses 1 credit from the monthly allowance.
- Website sync and browser extension
- Pulls content from Shopify, WordPress, Squarespace and other sites, and the Chrome, Firefox and Safari extensions make Pins from any page.
- Pinterest SEO
- Keyword research with a single score per keyword, keyword tracking, and a view of which keywords Pinterest matched to each Pin. Sold as a separate tool.
- Turbo boosts
- The Pinterest Engagement tool puts chosen Pins in front of a community of Tailwind users for 30, 60 or 90 days. Sold as a separate tool.
Where it runs
- Web
- Browser extension
What it works with
- Canva
- Shopify
- WordPress
- Squarespace
- Claude
- ChatGPT
Tailwind is made by Tailwind (Bridesview, Inc.).
Part 04 · Standing
Where it stands
Its grades against its category, and whether to keep it or make your own
2/19
Other social media schedulers it is graded above
Tailwind's GPA of 2.2 is higher than 2 of the 19 other social media schedulers we grade, and level with 7.
It stands best on platforms and integrations (B, above 1 of 19) and worst on features (C, above 0).
Its paid plans start at $17.99 a month, against a middle price of $27.25 for the category: 5 of the 19 others that charge start lower.
On features, ease of use and platforms it scores 2.3 out of 4. 4 tools score higher and cost less.
Each grade against the category
Every bar is all 20 social media schedulers we grade, cut by the letter each got. Tailwind’s own letter is outlined.
- CValue for moneyAbove 4 of 19
- CFree plan and trialAbove 1 of 19
- CFeaturesAbove 0 of 19
- CEase of useAbove 0 of 19
- BPlatforms and integrationsAbove 1 of 19
Price against what you get
Each dot is one of 20 social media schedulers. Further left costs less; higher up scores better on features, ease of use and platforms. Tailwind is the marked dot.
What paid plans start at, a month (each step along is roughly double) →
Keep it, or make your own?
Whether this is something you could build for yourself with an AI app builder, and what you would give up.
Your call
You could make the core of Tailwind for yourself: calendar and reports.
What you would give up is listed below. Whether that is worth the price is your call. It costs $215.88 a year.
What you could make
- Calendar and reports: an app builder makes these well.
- It runs in a browser, which is where something home-made would run too.
What you could not
- It plugs into other products, Pinterest, Canva and Shopify among them.
- AI features, unless you pay a model provider for each request yourself.
What this rests on. Tailwind’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
Part 05 · Alternatives
The alternatives
The tools it is most often weighed against, side by side
Later, Buffer, Metricool, Publer and SocialBee
The 5 tools Tailwind is most often weighed against, with where each one differs from it.
- 2.4GPA
Later
Free trial · from $18.75/mo
Visual social media planner with link in bio and analytics.
- Only Later lists iOS and Android apps.
- Later also covers shared inbox.
- 2.8GPA
Buffer
Free plan · from $5/mo
Social media scheduler priced by the channel, with a free plan.
- Buffer has a free plan. Tailwind does not, though it has a free trial.
- Only Buffer lists iOS and Android apps.
- Buffer also covers templates.
- 2.4GPA
Metricool
Free plan · from $20/mo
Social media planner and analytics priced by the number of brands.
- Metricool has a free plan. Tailwind does not, though it has a free trial.
- Only Tailwind lists a browser extension.
- Only Metricool lists iOS and Android apps.
- 2.6GPA
Publer
Free plan · from $4/mo
Social media scheduler priced by connected accounts and members.
- Publer has a free plan. Tailwind does not, though it has a free trial.
- Only Publer lists iOS and Android apps.
- 2.2GPA
SocialBee
Free trial · from $29/mo
Category-based social media scheduler that recycles evergreen posts.
- Only Tailwind lists a browser extension.
- Only SocialBee lists iOS and Android apps.
Part 06 · Questions
Quick answers
The questions people ask about it, each answered in a line or two
13
Questions, each answered in a line or two
The short version of everything above, for when you only need the answer. Each one is told in full in its part of the guide.
Is Tailwind free?
No, Tailwind is a paid product, but you can try it first. One-time free actions per Pinterest account, including 10 scheduled Pins and 5 SmartPins; no card needed.
How much does Tailwind cost?
Tailwind lists 2 plans. Pin Scheduling & Creation: $17.99 per Pinterest account / month, billed annually ($29.99 monthly).
What platforms does Tailwind work on?
Tailwind is available on Web. It also has a browser extension.
Does Tailwind offer any discounts?
Tailwind publicly lists the following: Up to 40% off with annual billing; 50% off for nonprofits.
Does Tailwind have an Android app?
No Android app was listed when its pages were read on Oct 17, 2026. Tailwind is listed for Web.
Does Tailwind have an iPhone app?
No iPhone app was listed when its pages were read on Oct 17, 2026. Tailwind is listed for Web.
Is Tailwind open source?
Tailwind is not described as open source on its own site, as read on Oct 17, 2026.
What does Tailwind integrate with?
Tailwind's listing names Pinterest, Canva, Shopify, WordPress, Squarespace, Claude and ChatGPT.
Who makes Tailwind?
Tailwind is made by Tailwind (Bridesview, Inc.).
What are the alternatives to Tailwind?
The closest alternatives to Tailwind in our directory are Later, Buffer, Metricool, Publer and SocialBee.
How does Tailwind compare with other social media schedulers?
Tailwind's GPA of 2.2 is higher than 2 of the 19 other social media schedulers we grade, and level with 7.
Is Tailwind good value for money?
ToolGPA grades Tailwind C for value for money. Its paid plans start at $17.99 a month, against a middle price of $27.25 for the category: 5 of the 19 others that charge start lower.
Could I make my own version of Tailwind?
You could make the core of Tailwind for yourself: calendar and reports.
Where this guide comes from
The prices, plans, platforms and features were read from Tailwind’s own pages on Oct 17, 2026, and the grades were given on Oct 17, 2026. Graded from this listing, whose facts were read from Tailwind's own pages on 17 October 2026. Not based on using the product, and shorter than our full reviews.
Every tool we list gets five grades, A to F, each with its reason, and a GPA that averages them. How each is decided is at toolgpa.com/grades. This guide is ToolGPA’s own work; it is not made, paid for or approved by Tailwind (Bridesview, Inc.). Prices change, so check tailwindapp.com before you buy.
Part 07 · About
About ToolGPA
Who made this guide, what else is on the site, and how to cite it
1,880
Tools graded, in 47 categories
ToolGPA grades software the way a school report grades a pupil: five subjects, a letter for each with the reason written beside it, and a GPA that averages them. Prices, plans and platforms are read from each maker’s own pages and dated, so you always know how fresh a figure is.
ToolGPA is free to read. It may earn a commission from affiliate links and it works with sponsors, but anything paid for is labelled and no one can pay for a grade. Every tool on the site has a guide like this one, free to download and pass on. It all lives at toolgpa.com.
1,880
tools graded
47
categories
426
price changes on record
579
apps priced in 12 countries
What else is on toolgpa.com
- Tailwind, kept up to dateEverything in this guide, with prices and grades as they are todaytoolgpa.com/tools/tailwind
- How grades are givenThe rules behind every letter and every GPAtoolgpa.com/grades
- Value chartsWhat each tool costs against what it scores, for every categorytoolgpa.com/charts
- CompareAny two tools side by side, plan by plantoolgpa.com/compare
- Price changesEvery price rise and cut on record, each with its sourcetoolgpa.com/price-changes
- Prices by countryWhat apps cost on the App Store in 12 countriestoolgpa.com/prices-by-country
- Pay lessEvery public discount: yearly billing, students, nonprofitstoolgpa.com/save
- Keep or makeWhich tools are worth paying for, and which you could build yourselftoolgpa.com/keep-or-make
Scan for the live page
Prices and grades as they are today
Quoting this guide?
Please name ToolGPA and link to the live page, so readers can check the figures for themselves:
ToolGPA, "Tailwind: The Insider's Guide", checked Oct 17, 2026. https://toolgpa.com/tools/tailwind
Know someone choosing between social media schedulers?
Send them this guide: toolgpa.com/tools/tailwind/guide
ToolGPA elsewhere: youtube.com/@toolgpa
See our other guides
The best-graded social media schedulers after Tailwind, each with an Insider's Guide of its own.
- Social Media Schedulers Insider's GuideEvery one of the 20 social media schedulers we grade, compared
- Buffer Insider's GuideSocial media scheduler priced by the channel, with a free plan2.8 GPA
- Hootsuite Insider's GuideSocial media suite for publishing, inbox, listening and reports2.6 GPA
- Publer Insider's GuideSocial media scheduler priced by connected accounts and members2.6 GPA
Choosing software? Every tool graded, every price dated.
Compare tools at toolgpa.com ›Everything in this guide is ToolGPA’s own summary of what Tailwind’s pages, its app-store listings and public reviews said on the dates shown. Grades are our judgement under the rules at toolgpa.com/grades. ToolGPA uses affiliate links and may earn a commission from them, and it works with sponsors; anything paid for is labelled, and no one can pay for a grade. Tailwind is a trademark of its owner, and this guide is not made, paid for or approved by Tailwind (Bridesview, Inc.). Prices and plans change: check tailwindapp.com before you buy.