Publer vs Tailwind
We give Publer a 2.6 GPA and Tailwind a 2.2, out of 4.0. Publer grades higher on ease of use. They get the same grade on value for money, the free plan, features and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Publer
Social media scheduler priced by connected accounts and members
Tailwind
Pinterest scheduler that designs, writes and times Pins for you
How we grade them
| 2.6GPAPublerGood | 2.2GPATailwindFair | |
|---|---|---|
| Value for money | CBusiness, the plan with analytics and approvals, is $8 an account a month billed yearly, so five accounts are $40, and each extra team member adds to that. That's above this category's $29 middle and under the $58 dearer quarter. Professional is $20 for five. | COne Pinterest account is $17.99 a month billed yearly, or $29.98 with the SEO and engagement tools. It covers one network, so we set it against its listed alternatives: Buffer charges $10 a channel on Team, but Tailwind also designs and writes the Pins. |
| Free plan and trial | CFree for good with 3 accounts and 10 queued posts each, but no X, 25 drafts and only 24 hours of published-post history, and analytics are a Business thing. Fine for a try, tight for a business. | CNo free plan, but each Pinterest account gets a one-off set of free actions, including 10 scheduled Pins and 5 SmartPins, with no card needed. |
| Features | CCalendar, bulk uploads of up to 500 posts, RSS, recycling, AI, competitor tracking and approvals on Business. The gaps it shows: no social inbox in its listing, a daily posting cap only Enterprise lifts, and an API only for eligible customers. | CSmartSchedule, weekly SmartPins built from your pages, Ghostwriter copy, and site sync with Shopify and WordPress. It does the Pinterest job fully, but it's one network, and SEO and boosts are separate tools on a credit allowance. |
| Ease of use | AIts iPhone and iPad app averages 4.75 from about 26,600 ratings, and connecting accounts and scheduling a first post is quick. | CThere's no App Store rating on record for us to go by, and you'll connect Pinterest and your website before the weekly Pins start. So it gets the ordinary grade. |
| Platforms and integrations | BWeb, iPhone, Android and a browser extension, with Canva, Google Drive, Unsplash, WordPress and Linkie. No desktop app, which an A needs. | BWeb plus Chrome, Firefox and Safari extensions, with Canva, Shopify, WordPress, Squarespace, Claude and ChatGPT. No phone or desktop app is listed. |
| Best for | cheap scheduling to lots of networks | Pinterest traffic for blogs and shops |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Publer and Tailwind. How we grade
Price against what you get
Publer starts at $4 a month and scores 3.0 out of 4 on features, ease of use and platforms. Tailwind starts at $17.99 a month and scores 2.3.
Publer scores higher and starts $13.99 a month lower. Of the other social media schedulers on the chart, none scores higher than Publer for less, and 4 score higher than Tailwind for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Publer starts at $4 per month for 1 social account, billed yearly ($5 billed monthly). Tailwind starts at $17.99 per Pinterest account / month, billed annually ($29.99 monthly).
- Publer has a free plan. Tailwind does not, though it has a free trial.
- Only Publer lists iOS and Android apps.
At a glance
| Publer | Tailwind | |
|---|---|---|
| Pricing | Free plan | Free trial |
| Starts at | $4 per month for 1 social account, billed yearly ($5 billed monthly) | $17.99 per Pinterest account / month, billed annually ($29.99 monthly) |
| Free plan | 1 user, 1 workspace, 3 social accounts other than X, 10 scheduled posts per account at a time and 25 drafts. | None |
| Free trial | 7-day free trial of Professional, 14-day free trial of Business | One-time free actions per Pinterest account, including 10 scheduled Pins and 5 SmartPins; no card needed |
| Web | ||
| iOS | ||
| Android | ||
| Browser extension | ||
| Made by | Kalemi | Tailwind (Bridesview, Inc.) |
| Price read from | publer.com | tailwindapp.com |
| Checked | Oct 17, 2026 | Oct 17, 2026 |
Who each one suits
Publer
- Solo creators who want one or two accounts for a few dollars a month
- Agencies that need unlimited workspaces and pay only for accounts used
- People who post to less common networks such as Telegram or Mastodon
Tailwind
- Bloggers and online shops that get traffic from Pinterest
- Sites with many pages they want turned into fresh Pins each week
- People who manage several Pinterest accounts and pay per account
Worth knowing
Publer
- The Free plan leaves out X, holds 10 scheduled posts per account at a time and keeps published posts for 24 hours.
- Listed prices are for a single social account; each added account and team member raises the total, with every tenth one free.
- Analytics, best times, competitor analysis, recycling, approvals and unlimited AI need Business; the API goes only to eligible Business and Enterprise customers.
- Paid plans schedule without limit but cap daily posting to prevent spam; only Enterprise lifts Publer's daily cap.
Tailwind
- Current plans cover Pinterest only; Instagram and Facebook scheduling are limited to legacy plans no longer sold.
- Pinterest SEO and Pinterest Engagement are each $11.99 a month billed yearly ($14.99 monthly) when bought on their own.
- Each plan has a monthly credit allowance that does not carry over; extra credits cost $10 per 100.
- Every Pinterest account needs its own subscription, and the free start is a one-time set of actions, not a free plan.
Key features
Publer
- Calendar and cross-posting
- Posts for Facebook, Instagram, TikTok, X, Threads, LinkedIn, Pinterest, YouTube, Bluesky, Mastodon, Telegram, Google Business Profile and WordPress are planned on a drag-and-drop calendar.
- Bulk scheduling and RSS
- Up to 500 posts at once from a CSV file or a bulk media upload, and RSS feeds that auto-schedule new articles, on paid plans.
- Recycling and AutoSchedule
- Posting schedules fill slots automatically on every plan, and Business adds automatic recycling of evergreen posts with Spintax variations.
- Analytics and competitors
- Business adds post and account analytics, downloadable reports, best times to post, hashtag analytics and competitor tracking.
- AI Assist
- AI writes captions, completes text, makes images and suggests comment replies; prompts are unlimited on Business.
- Workspaces and approvals
- Paid plans get unlimited workspaces and roles per social account, and Business adds approval workflows for teams and outside clients.
Tailwind
- SmartSchedule
- Builds a posting calendar with suggested time slots, and spacing rules keep Pins from the same page from going out too close together.
- SmartPin
- Turns pages from your site into new Pin designs each week, picking images and writing copy. A basic SmartPin costs 3 credits and a premium one 7.
- Ghostwriter AI
- Drafts Pin titles, descriptions and alt text. Each generation uses 1 credit from the monthly allowance.
- Website sync and browser extension
- Pulls content from Shopify, WordPress, Squarespace and other sites, and the Chrome, Firefox and Safari extensions make Pins from any page.
- Pinterest SEO
- Keyword research with a single score per keyword, keyword tracking, and a view of which keywords Pinterest matched to each Pin. Sold as a separate tool.
- Turbo boosts
- The Pinterest Engagement tool puts chosen Pins in front of a community of Tailwind users for 30, 60 or 90 days. Sold as a separate tool.
Plans
Publer
Free$0
3 social accounts (no X), 10 queued posts per account, 25 drafts and 24 hours of published-post history.
Professional$4
per month for 1 social account, billed yearly ($5 billed monthly)
X support, unlimited scheduling and workspaces, bulk scheduling, RSS automations and full post history. Each added account or member raises the price.
Business$8
per month for 1 social account, billed yearly ($10 billed monthly)
Analytics and reports, best times, competitor analysis, post recycling, approvals, unlimited AI and the API. Each added account or member raises the price.
EnterpriseCustom
Volume discounts, 1:1 onboarding, priority support, no daily posting cap from Publer and payment by purchase order or wire.
Tailwind
Pin Scheduling & Creation$17.99
per Pinterest account / month, billed annually ($29.99 monthly)
SmartSchedule, Pin spacing, website sync, weekly SmartPin creation and Ghostwriter copy, with 300 credits a month. Scheduling a Pin uses 1 credit.
Bundle$29.98
per Pinterest account / month, billed annually ($44.98 monthly)
Scheduling and creation plus the Pinterest SEO and Pinterest Engagement tools, with 400 credits a month. Saves $180 a year against monthly billing.
Ways to pay less
Publer
- Annual discount
20% off with yearly billing
Publer's help center gives yearly billing a 20% discount: $4 a month instead of $5 for Professional and $8 instead of $10 for Business at one account.
Tailwind
- Annual discount
Up to 40% off with annual billing
Annual billing brings Pin Scheduling & Creation from $29.99 to $17.99 a month and the Bundle from $44.98 to $29.98, charged once a year.
- Nonprofit
50% off for nonprofits
Tailwind's pricing FAQ offers 50% off any product to verified nonprofits that send in their documentation.
