Metricool vs Tailwind
We give Metricool a 2.4 GPA and Tailwind a 2.2, out of 4.0. Metricool grades higher on features. They get the same grade on value for money, the free plan, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Metricool
Social media planner and analytics priced by the number of brands
Tailwind
Pinterest scheduler that designs, writes and times Pins for you
How we grade them
| 2.4GPAMetricoolFair | 2.2GPATailwindFair | |
|---|---|---|
| Value for money | CTeam access starts on Advanced, $53 a month billed yearly for up to 15 brands, so that's what two or three people pay for five profiles. That's between this category's $29 middle and $58 dearer quarter. On your own, Starter is $20 for 5 brands. | COne Pinterest account is $17.99 a month billed yearly, or $29.98 with the SEO and engagement tools. It covers one network, so we set it against its listed alternatives: Buffer charges $10 a channel on Team, but Tailwind also designs and writes the Pins. |
| Free plan and trial | CA free plan for 1 brand, with 30 days of analytics and 5 competitors. But it leaves out LinkedIn and X and stops at 20 scheduled posts a month, which a business posting daily will hit. | CNo free plan, but each Pinterest account gets a one-off set of free actions, including 10 scheduled Pins and 5 SmartPins, with no card needed. |
| Features | BA planner for 11 networks, an inbox, comment-to-DM automations, reports with ads and website data, 100 competitors and an API. Nothing in the listing shows a gap in the core job; extras sit in add-ons, like X at $10 an account. | CSmartSchedule, weekly SmartPins built from your pages, Ghostwriter copy, and site sync with Shopify and WordPress. It does the Pinterest job fully, but it's one network, and SEO and boosts are separate tools on a credit allowance. |
| Ease of use | CThere's no App Store rating on record for us to go by, and you'll connect social, ad and website accounts to get the most from it. So it gets the ordinary grade. | CThere's no App Store rating on record for us to go by, and you'll connect Pinterest and your website before the weekly Pins start. So it gets the ordinary grade. |
| Platforms and integrations | BWeb, iPhone and Android, with Canva, Google Drive, Adobe Express, Zapier, Make, Data Studio, WordPress and Shopify, plus an API on Advanced. No desktop app, which an A needs. | BWeb plus Chrome, Firefox and Safari extensions, with Canva, Shopify, WordPress, Squarespace, Claude and ChatGPT. No phone or desktop app is listed. |
| Best for | social, ads and website stats in one place | Pinterest traffic for blogs and shops |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Metricool and Tailwind. How we grade
Price against what you get
Metricool starts at $20 a month and scores 2.7 out of 4 on features, ease of use and platforms. Tailwind starts at $17.99 a month and scores 2.3.
Metricool scores higher, and starts $2.01 a month higher: the question is whether the extra is worth that to you. Of the other social media schedulers on the chart, 3 score higher than Metricool for less, and 4 score higher than Tailwind for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Metricool starts at $20 per month for up to 5 brands, billed annually ($25 billed monthly). Tailwind starts at $17.99 per Pinterest account / month, billed annually ($29.99 monthly).
- Metricool has a free plan. Tailwind does not, though it has a free trial.
- Only Metricool lists iOS and Android apps.
- Only Tailwind lists a browser extension.
At a glance
| Metricool | Tailwind | |
|---|---|---|
| Pricing | Free plan | Free trial |
| Starts at | $20 per month for up to 5 brands, billed annually ($25 billed monthly) | $17.99 per Pinterest account / month, billed annually ($29.99 monthly) |
| Free plan | 1 brand on every network except LinkedIn and X, 20 scheduled posts a month, 5 competitors and 30 days of analytics. | None |
| Free trial | None listed | One-time free actions per Pinterest account, including 10 scheduled Pins and 5 SmartPins; no card needed |
| Web | ||
| iOS | ||
| Android | ||
| Browser extension | ||
| Made by | Metricool Software, S.L. | Tailwind (Bridesview, Inc.) |
| Price read from | metricool.com | tailwindapp.com |
| Checked | Oct 17, 2026 | Oct 17, 2026 |
Who each one suits
Metricool
- Freelancers and small agencies paying by brand rather than by user
- People who want ad and website analytics beside social reports
- Anyone starting out on a free plan with one brand
Tailwind
- Bloggers and online shops that get traffic from Pinterest
- Sites with many pages they want turned into fresh Pins each week
- People who manage several Pinterest accounts and pay per account
Worth knowing
Metricool
- The Free plan leaves out LinkedIn and X and allows 20 scheduled posts a month with 30 days of analytics.
- X needs an add-on at $10 a month per connected account on every paid plan.
- Team access, approvals, the API and Data Studio connector need Advanced at $53 a month, billed annually.
- Metricool Studio and unlimited campaign dashboards need the Advanced Analytics add-on, from $12 a month on Starter and $36 on Advanced.
Tailwind
- Current plans cover Pinterest only; Instagram and Facebook scheduling are limited to legacy plans no longer sold.
- Pinterest SEO and Pinterest Engagement are each $11.99 a month billed yearly ($14.99 monthly) when bought on their own.
- Each plan has a monthly credit allowance that does not carry over; extra credits cost $10 per 100.
- Every Pinterest account needs its own subscription, and the free start is a one-time set of actions, not a free plan.
Key features
Metricool
- Planner
- A calendar with best-time suggestions auto-publishes to Instagram, Facebook, TikTok, YouTube, Threads, Pinterest, LinkedIn, Bluesky, X, Twitch and Google Business Profile.
- Analytics and competitors
- Reports cover social profiles, Facebook, Google and TikTok ads, and a website or blog. Paid plans keep unlimited history and follow up to 100 competitors.
- Reports
- PDF and PPT reports can be downloaded or sent monthly; Advanced adds customizable templates and a Data Studio connector for combined reports.
- Inbox and Flows
- Messages and comments from Instagram, Facebook, TikTok, YouTube, LinkedIn and Google Business Profile in one inbox, plus automations that turn comments into DMs.
- AI assistant and MCP
- AI credits per brand each month (5 on Free, 20 on Starter, 35 on Advanced) write and adapt posts, and a Metricool MCP server works with AI assistants.
- SmartLinks
- A link-in-bio page with unlimited links, images and buttons, a YouTube feed and click analytics; paid plans allow several pages.
Tailwind
- SmartSchedule
- Builds a posting calendar with suggested time slots, and spacing rules keep Pins from the same page from going out too close together.
- SmartPin
- Turns pages from your site into new Pin designs each week, picking images and writing copy. A basic SmartPin costs 3 credits and a premium one 7.
- Ghostwriter AI
- Drafts Pin titles, descriptions and alt text. Each generation uses 1 credit from the monthly allowance.
- Website sync and browser extension
- Pulls content from Shopify, WordPress, Squarespace and other sites, and the Chrome, Firefox and Safari extensions make Pins from any page.
- Pinterest SEO
- Keyword research with a single score per keyword, keyword tracking, and a view of which keywords Pinterest matched to each Pin. Sold as a separate tool.
- Turbo boosts
- The Pinterest Engagement tool puts chosen Pins in front of a community of Tailwind users for 30, 60 or 90 days. Sold as a separate tool.
Plans
Metricool
Free$0
1 brand, 20 posts a month, 30 days of analytics, 5 competitor profiles and 5 AI credits a month.
Starter$20
per month for up to 5 brands, billed annually ($25 billed monthly)
Unlimited publishing, LinkedIn, unlimited analytics history, 100 competitors, PDF and PPT reports. $36 a month for 10 brands, billed annually.
Advanced$53
per month for up to 15 brands, billed annually ($67 billed monthly)
Team and client access, roles, post approvals, report templates, Data Studio connector and API. $85 at 25 brands, $159 at 50, billed annually.
CustomCustom
More than 50 brands, white label, a dedicated account manager and custom AI credits.
Tailwind
Pin Scheduling & Creation$17.99
per Pinterest account / month, billed annually ($29.99 monthly)
SmartSchedule, Pin spacing, website sync, weekly SmartPin creation and Ghostwriter copy, with 300 credits a month. Scheduling a Pin uses 1 credit.
Bundle$29.98
per Pinterest account / month, billed annually ($44.98 monthly)
Scheduling and creation plus the Pinterest SEO and Pinterest Engagement tools, with 400 credits a month. Saves $180 a year against monthly billing.
Ways to pay less
Metricool
- Annual discount
Up to 24% off with annual billing
Annual billing brings Starter to $20 a month from $25 for 5 brands, and Advanced to $53 from $67 for 15 brands.
Tailwind
- Annual discount
Up to 40% off with annual billing
Annual billing brings Pin Scheduling & Creation from $29.99 to $17.99 a month and the Bundle from $44.98 to $29.98, charged once a year.
- Nonprofit
50% off for nonprofits
Tailwind's pricing FAQ offers 50% off any product to verified nonprofits that send in their documentation.
