Metricool vs Publer
We give Metricool a 2.4 GPA and Publer a 2.6, out of 4.0. Metricool grades higher on features. Publer grades higher on ease of use. They get the same grade on value for money, the free plan and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Metricool
Social media planner and analytics priced by the number of brands
Publer
Social media scheduler priced by connected accounts and members
How we grade them
| 2.4GPAMetricoolFair | 2.6GPAPublerGood | |
|---|---|---|
| Value for money | CTeam access starts on Advanced, $53 a month billed yearly for up to 15 brands, so that's what two or three people pay for five profiles. That's between this category's $29 middle and $58 dearer quarter. On your own, Starter is $20 for 5 brands. | CBusiness, the plan with analytics and approvals, is $8 an account a month billed yearly, so five accounts are $40, and each extra team member adds to that. That's above this category's $29 middle and under the $58 dearer quarter. Professional is $20 for five. |
| Free plan and trial | CA free plan for 1 brand, with 30 days of analytics and 5 competitors. But it leaves out LinkedIn and X and stops at 20 scheduled posts a month, which a business posting daily will hit. | CFree for good with 3 accounts and 10 queued posts each, but no X, 25 drafts and only 24 hours of published-post history, and analytics are a Business thing. Fine for a try, tight for a business. |
| Features | BA planner for 11 networks, an inbox, comment-to-DM automations, reports with ads and website data, 100 competitors and an API. Nothing in the listing shows a gap in the core job; extras sit in add-ons, like X at $10 an account. | CCalendar, bulk uploads of up to 500 posts, RSS, recycling, AI, competitor tracking and approvals on Business. The gaps it shows: no social inbox in its listing, a daily posting cap only Enterprise lifts, and an API only for eligible customers. |
| Ease of use | CThere's no App Store rating on record for us to go by, and you'll connect social, ad and website accounts to get the most from it. So it gets the ordinary grade. | AIts iPhone and iPad app averages 4.75 from about 26,600 ratings, and connecting accounts and scheduling a first post is quick. |
| Platforms and integrations | BWeb, iPhone and Android, with Canva, Google Drive, Adobe Express, Zapier, Make, Data Studio, WordPress and Shopify, plus an API on Advanced. No desktop app, which an A needs. | BWeb, iPhone, Android and a browser extension, with Canva, Google Drive, Unsplash, WordPress and Linkie. No desktop app, which an A needs. |
| Best for | social, ads and website stats in one place | cheap scheduling to lots of networks |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Metricool and Publer. How we grade
Price against what you get
Metricool starts at $20 a month and scores 2.7 out of 4 on features, ease of use and platforms. Publer starts at $4 a month and scores 3.0.
Publer scores higher and starts $16 a month lower. Of the other social media schedulers on the chart, 3 score higher than Metricool for less, and none scores higher than Publer for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Metricool starts at $20 per month for up to 5 brands, billed annually ($25 billed monthly). Publer starts at $4 per month for 1 social account, billed yearly ($5 billed monthly).
- Only Publer lists a browser extension.
At a glance
| Metricool | Publer | |
|---|---|---|
| Pricing | Free plan | Free plan |
| Starts at | $20 per month for up to 5 brands, billed annually ($25 billed monthly) | $4 per month for 1 social account, billed yearly ($5 billed monthly) |
| Free plan | 1 brand on every network except LinkedIn and X, 20 scheduled posts a month, 5 competitors and 30 days of analytics. | 1 user, 1 workspace, 3 social accounts other than X, 10 scheduled posts per account at a time and 25 drafts. |
| Free trial | None listed | 7-day free trial of Professional, 14-day free trial of Business |
| Web | ||
| iOS | ||
| Android | ||
| Browser extension | ||
| Made by | Metricool Software, S.L. | Kalemi |
| Price read from | metricool.com | publer.com |
| Checked | Oct 17, 2026 | Oct 17, 2026 |
Who each one suits
Metricool
- Freelancers and small agencies paying by brand rather than by user
- People who want ad and website analytics beside social reports
- Anyone starting out on a free plan with one brand
Publer
- Solo creators who want one or two accounts for a few dollars a month
- Agencies that need unlimited workspaces and pay only for accounts used
- People who post to less common networks such as Telegram or Mastodon
Worth knowing
Metricool
- The Free plan leaves out LinkedIn and X and allows 20 scheduled posts a month with 30 days of analytics.
- X needs an add-on at $10 a month per connected account on every paid plan.
- Team access, approvals, the API and Data Studio connector need Advanced at $53 a month, billed annually.
- Metricool Studio and unlimited campaign dashboards need the Advanced Analytics add-on, from $12 a month on Starter and $36 on Advanced.
Publer
- The Free plan leaves out X, holds 10 scheduled posts per account at a time and keeps published posts for 24 hours.
- Listed prices are for a single social account; each added account and team member raises the total, with every tenth one free.
- Analytics, best times, competitor analysis, recycling, approvals and unlimited AI need Business; the API goes only to eligible Business and Enterprise customers.
- Paid plans schedule without limit but cap daily posting to prevent spam; only Enterprise lifts Publer's daily cap.
Key features
Metricool
- Planner
- A calendar with best-time suggestions auto-publishes to Instagram, Facebook, TikTok, YouTube, Threads, Pinterest, LinkedIn, Bluesky, X, Twitch and Google Business Profile.
- Analytics and competitors
- Reports cover social profiles, Facebook, Google and TikTok ads, and a website or blog. Paid plans keep unlimited history and follow up to 100 competitors.
- Reports
- PDF and PPT reports can be downloaded or sent monthly; Advanced adds customizable templates and a Data Studio connector for combined reports.
- Inbox and Flows
- Messages and comments from Instagram, Facebook, TikTok, YouTube, LinkedIn and Google Business Profile in one inbox, plus automations that turn comments into DMs.
- AI assistant and MCP
- AI credits per brand each month (5 on Free, 20 on Starter, 35 on Advanced) write and adapt posts, and a Metricool MCP server works with AI assistants.
- SmartLinks
- A link-in-bio page with unlimited links, images and buttons, a YouTube feed and click analytics; paid plans allow several pages.
Publer
- Calendar and cross-posting
- Posts for Facebook, Instagram, TikTok, X, Threads, LinkedIn, Pinterest, YouTube, Bluesky, Mastodon, Telegram, Google Business Profile and WordPress are planned on a drag-and-drop calendar.
- Bulk scheduling and RSS
- Up to 500 posts at once from a CSV file or a bulk media upload, and RSS feeds that auto-schedule new articles, on paid plans.
- Recycling and AutoSchedule
- Posting schedules fill slots automatically on every plan, and Business adds automatic recycling of evergreen posts with Spintax variations.
- Analytics and competitors
- Business adds post and account analytics, downloadable reports, best times to post, hashtag analytics and competitor tracking.
- AI Assist
- AI writes captions, completes text, makes images and suggests comment replies; prompts are unlimited on Business.
- Workspaces and approvals
- Paid plans get unlimited workspaces and roles per social account, and Business adds approval workflows for teams and outside clients.
Plans
Metricool
Free$0
1 brand, 20 posts a month, 30 days of analytics, 5 competitor profiles and 5 AI credits a month.
Starter$20
per month for up to 5 brands, billed annually ($25 billed monthly)
Unlimited publishing, LinkedIn, unlimited analytics history, 100 competitors, PDF and PPT reports. $36 a month for 10 brands, billed annually.
Advanced$53
per month for up to 15 brands, billed annually ($67 billed monthly)
Team and client access, roles, post approvals, report templates, Data Studio connector and API. $85 at 25 brands, $159 at 50, billed annually.
CustomCustom
More than 50 brands, white label, a dedicated account manager and custom AI credits.
Publer
Free$0
3 social accounts (no X), 10 queued posts per account, 25 drafts and 24 hours of published-post history.
Professional$4
per month for 1 social account, billed yearly ($5 billed monthly)
X support, unlimited scheduling and workspaces, bulk scheduling, RSS automations and full post history. Each added account or member raises the price.
Business$8
per month for 1 social account, billed yearly ($10 billed monthly)
Analytics and reports, best times, competitor analysis, post recycling, approvals, unlimited AI and the API. Each added account or member raises the price.
EnterpriseCustom
Volume discounts, 1:1 onboarding, priority support, no daily posting cap from Publer and payment by purchase order or wire.
Ways to pay less
Metricool
- Annual discount
Up to 24% off with annual billing
Annual billing brings Starter to $20 a month from $25 for 5 brands, and Advanced to $53 from $67 for 15 brands.
Publer
- Annual discount
20% off with yearly billing
Publer's help center gives yearly billing a 20% discount: $4 a month instead of $5 for Professional and $8 instead of $10 for Business at one account.
