The Ripl Insider’s Guide
Everything we know about Ripl in one document: what it costs, its grades, getting a refund, getting help and what else to look at. Read it here, or keep a copy.
Ripl
The Insider’s Guide
Template-based social video and image maker with scheduling
Every plan, grade, refund rule and rival among social media schedulers, read from Ripl’s own pages.
Made by Ripl · checked Nov 13, 2026 · toolgpa.com
Contents
- 01WelcomeWhat it is, who it suits, its grades and the ten things to know first
- 02What it costsEvery plan, the free plan, ways to pay less and how prices have moved
- 03What it doesIts main features, where it runs, what it works with and who makes it
- 04Where it standsIts grades against its category, and whether to keep it or make your own
- 05The alternativesThe tools it is most often weighed against, side by side
- 06Quick answersThe questions people ask about it, each answered in a line or two
- 07About ToolGPAWho made this guide, what else is on the site, and how to cite it
ToolGPA put this guide together from Ripl’s own pages, its app-store listings and our grades. Every fact in it is on Ripl’s page too, where it is kept up to date. Checked Nov 13, 2026.
Part 01 · Overview
Welcome
What it is, who it suits, its grades and the ten things to know first
2.2
GPA, above 36 of the 90 other social media schedulers we grade
Ripl is a content-creation app for small businesses that turns photos and video clips into branded social posts from templates. It adds a social media calendar of seasonal template ideas, one-click sharing to connected channels, and scheduling plus an AI caption writer on the higher plan.
To get you started, here are 9 things to know about Ripl, taken from its own pages and our grades.
Web and phone app where you pick templates and set up your brand.
- 1
Best for branded social videos and graphics
Ripl makes branded social posts from templates, stock media and music, shared with one click.
- 2
Paid plans start at $12.99 a month
As its pricing page puts it: $12.99 per month.
- 3
You can try it first
7-day free trial
- 4
It runs on 3 platforms
Web, iOS and Android.
- 5
Branded templates
Upload photos or clips and apply ready-made templates; a logo, font and colors are applied across posts in one click.
- 6
Stock media and music
Both plans include professional stock images, video and royalty-free music to use inside posts.
- 7
Content ideas by business type
Posting ideas and a social media calendar of seasonal templates are tailored to business types such as restaurants and real estate.
- 8
A 2.2 GPA, above 36 of 90
That is against the other social media schedulers we grade, on value, the free plan, features, ease of use and platforms.
- 9
Keep it
To replace Ripl you would be making a video editor. That is not a weekend's work, with an AI app builder or without one.
Ripl at a glance
- Pricing
- Free trial, from $12.99 per month
- Free plan
- No
- Free trial
- 7-day free trial
- Runs on
- Web, iOS, Android
- Made by
- Ripl
- Category
- Social Media Schedulers
- Our grade
- 2.2 GPA, fair
- Store rating
- 4.8 on the App Store, 49,904 ratings
The report card
Best for branded social videos and graphics
Ripl makes branded social posts from templates, stock media and music, shared with one click. Scheduling, team accounts and the AI caption writer need the $19.99 plan, and it is a creation tool rather than a full social suite.
| Subject | Grade | Comment |
|---|---|---|
| Value for money | B | Base is $12.99 a month, inside the cheaper quarter, which tops out at $14. Premium is $19.99. |
| Free plan and trial | D | A 7-day trial with no free plan; the listing does not say whether a card is needed. |
| Features | C | Templates, stock media, music, content ideas and sharing. No inbox, listening or analytics beyond engagement tracking are listed. |
| Ease of use | C | Web and phone app where you pick templates and set up your brand. No store rating on record. |
| Platforms and integrations | B | Web, iPhone and Android. The pages do not list which networks connect. |
An A is worth 4 points, a B 3, a C 2, a D 1 and an F nothing. The GPA is the average of the five.
Who Ripl is for
- Fits if you want ready-made post designs for a small business
- Works for one person making videos and graphics on a phone
Who it is not for
- Not for you if you want scheduling on the cheaper plan, as it needs Premium
- Skip it if you want an inbox or listening, as none is listed
- Watch out: the pricing page shows monthly prices only, and does not list the networks you can connect
- Tight if you need team accounts, which are Premium only
Good to know
Good for
- Small businesses that want finished video posts without design skills
- Restaurants, retailers and real estate agents who post from templates
- Solo owners who create content on a phone
Worth knowing
- Scheduling, team accounts and the AI caption writer need the Premium Plan.
- It is mainly a creation tool; the pages do not list an inbox, listening or analytics beyond engagement tracking.
- The pricing page shows monthly prices only and does not list a yearly option.
- The pricing page does not list which social networks can be connected.
Part 02 · Pricing
What it costs
Every plan, the free plan, ways to pay less and how prices have moved
$12.99
A month to start
Ripl is a paid product with a free trial, starting at $12.99 per month.
Base Plan
$12.99
per month
Templates, branding in one click, stock media and music, and one-click sharing to your channels.
Premium Plan
$19.99
per month
Base features plus post scheduling, team accounts, multiple businesses, AI caption writer and fast-tracked support.
Trying it first
7-day free trial
Read from ripl.com on Nov 13, 2026.
Part 03 · Features
What it does
Its main features, where it runs, what it works with and who makes it
3
Places it runs: Web, iOS and Android
Template-based social video and image maker with scheduling. Here is what it does, as its own site describes it, and what it covers: AI features, templates, calendar, video editing.
Templates, stock media, music, content ideas and sharing.
- Branded templates
- Upload photos or clips and apply ready-made templates; a logo, font and colors are applied across posts in one click.
- Stock media and music
- Both plans include professional stock images, video and royalty-free music to use inside posts.
- Content ideas by business type
- Posting ideas and a social media calendar of seasonal templates are tailored to business types such as restaurants and real estate.
- One-click sharing
- Posts can be shared straight to connected social channels; scheduling ahead is a Premium feature.
- Teams and multiple businesses
- Premium lets you invite teammates to a team account and manage several businesses from one login.
- AI caption writer
- Premium includes an AI tool that drafts captions for your posts.
Where it runs
- Web
- iOS
- Android
What it works with
Its own pages name no integrations.
Ripl is made by Ripl.
Part 04 · Standing
Where it stands
Its grades against its category, and whether to keep it or make your own
36/90
Other social media schedulers it is graded above
Ripl's GPA of 2.2 is higher than 36 of the 90 other social media schedulers we grade, and level with 28.
It stands best on value for money (B, above 72 of 90) and worst on free plan and trial (D, above 11).
Its paid plans start at $12.99 a month, against a middle price of $24.46 for the category: 18 of the 79 others that charge start lower.
On features, ease of use and platforms it scores 2.3 out of 4. 4 tools score higher and cost less.
Each grade against the category
Every bar is all 91 social media schedulers we grade, cut by the letter each got. Ripl’s own letter is outlined.
- BValue for moneyAbove 72 of 90
- DFree plan and trialAbove 11 of 90
- CFeaturesAbove 2 of 90
- CEase of useAbove 6 of 90
- BPlatforms and integrationsAbove 20 of 90
Price against what you get
Each dot is one of 80 social media schedulers. Further left costs less; higher up scores better on features, ease of use and platforms. Ripl is the marked dot.
What paid plans start at, a month (each step along is roughly double) →
Keep it, or make your own?
Whether this is something you could build for yourself with an AI app builder, and what you would give up.
Keep it
To replace Ripl you would be making a video editor. That is not a weekend's work, with an AI app builder or without one.
It costs $155.88 a year.
What you could make
- Templates and calendar: an app builder makes these well.
What you could not
- A video editor.
- A real app for iOS and Android. Something home-made would be a web page.
- AI features, unless you pay a model provider for each request yourself.
- Sharing with other people, which means accounts and invitations.
What this rests on. Ripl’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
Part 05 · Alternatives
The alternatives
The tools it is most often weighed against, side by side
Planoly, Later, Ocoya, Outfy and Pallyy
The 5 tools Ripl is most often weighed against, with where each one differs from it.
- 2.4GPA
Planoly
Free plan · from $14/mo
Visual social planner with link in bio and Instagram DM automation.
- Planoly has a free plan. Ripl does not, though it has a free trial.
- Ripl also covers video editing.
- Planoly also covers online store.
- 2.4GPA
Later
Free trial · from $18.75/mo
Visual social media planner with link in bio and analytics.
- Only Later lists a browser extension.
- Ripl also covers templates and video editing.
- Later also covers shared inbox and reports.
- 2.0GPA
Ocoya
Free trial · from $29/mo
AI-assisted social scheduler with a design studio and workflows.
- Only Ripl lists iOS and Android apps.
- Ripl also covers video editing.
- Ocoya also covers shared inbox and workflow automation.
- 2.2GPA
Outfy
Free plan · from $15/mo
Turns online-store products into videos and automatic social posts.
- Outfy has a free plan. Ripl does not, though it has a free trial.
- Only Ripl lists iOS and Android apps.
- Ripl also covers templates and video editing.
- 2.2GPA
Pallyy
Free plan · from $25/mo
Social media scheduler for agencies, priced per client.
- Pallyy has a free plan. Ripl does not, though it has a free trial.
- Only Ripl lists iOS and Android apps.
- Ripl also covers templates and video editing.
Part 06 · Questions
Quick answers
The questions people ask about it, each answered in a line or two
12
Questions, each answered in a line or two
The short version of everything above, for when you only need the answer. Each one is told in full in its part of the guide.
Is Ripl free?
No, Ripl is a paid product, but you can try it first. 7-day free trial.
How much does Ripl cost?
Ripl lists 2 plans. Base Plan: $12.99 per month.
What platforms does Ripl work on?
Ripl is available on Web, iOS and Android.
How is Ripl rated?
Ripl's iPhone and iPad app averages 4.8 out of 5 from 49,904 ratings on the App Store in the United States, as read on Nov 13, 2026.
Does Ripl have a Windows app?
No Windows app was listed when its pages were read on Nov 13, 2026. Ripl is listed for Web, iOS and Android.
Does Ripl have a macOS app?
No macOS app was listed when its pages were read on Nov 13, 2026. Ripl is listed for Web, iOS and Android.
Is Ripl open source?
Ripl is not described as open source on its own site, as read on Nov 13, 2026.
Who makes Ripl?
Ripl is made by a company of the same name.
What are the alternatives to Ripl?
The closest alternatives to Ripl in our directory are Planoly, Later, Ocoya, Outfy and Pallyy.
How does Ripl compare with other social media schedulers?
Ripl's GPA of 2.2 is higher than 36 of the 90 other social media schedulers we grade, and level with 28.
Is Ripl good value for money?
ToolGPA grades Ripl B for value for money. Its paid plans start at $12.99 a month, against a middle price of $24.46 for the category: 18 of the 79 others that charge start lower.
Could I make my own version of Ripl?
To replace Ripl you would be making a video editor. That is not a weekend's work, with an AI app builder or without one.
Where this guide comes from
The prices, plans, platforms and features were read from Ripl’s own pages on Nov 13, 2026, and the grades were given on Nov 13, 2026. Graded from this listing, whose facts were read from Ripl's own pages on 13 November 2026. Not based on using the product, and shorter than our full reviews.
Every tool we list gets five grades, A to F, each with its reason, and a GPA that averages them. How each is decided is at toolgpa.com/grades. This guide is ToolGPA’s own work; it is not made, paid for or approved by Ripl. Prices change, so check ripl.com before you buy.
Part 07 · About
About ToolGPA
Who made this guide, what else is on the site, and how to cite it
7,721
Tools graded, in 95 categories
ToolGPA grades software the way a school report grades a pupil: five subjects, a letter for each with the reason written beside it, and a GPA that averages them. Prices, plans and platforms are read from each maker’s own pages and dated, so you always know how fresh a figure is.
Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. Every tool on the site has a guide like this one, free to download and pass on. It all lives at toolgpa.com.
7,721
tools graded
95
categories
739
price changes on record
579
apps priced in 12 countries
What else is on toolgpa.com
- Ripl, kept up to dateEverything in this guide, with prices and grades as they are todaytoolgpa.com/tools/ripl
- How grades are givenThe rules behind every letter and every GPAtoolgpa.com/grades
- Value chartsWhat each tool costs against what it scores, for every categorytoolgpa.com/charts
- CompareAny two tools side by side, plan by plantoolgpa.com/compare
- Price changesEvery price rise and cut on record, each with its sourcetoolgpa.com/price-changes
- Prices by countryWhat apps cost on the App Store in 12 countriestoolgpa.com/prices-by-country
- Pay lessEvery public discount: yearly billing, students, nonprofitstoolgpa.com/save
- Keep or makeWhich tools are worth paying for, and which you could build yourselftoolgpa.com/keep-or-make
Scan for the live page
Prices and grades as they are today
Quoting this guide?
Please name ToolGPA and link to the live page, so readers can check the figures for themselves:
ToolGPA, "Ripl: The Insider's Guide", checked Nov 13, 2026. https://toolgpa.com/tools/ripl
Know someone choosing between social media schedulers?
Send them this guide: toolgpa.com/tools/ripl/guide
ToolGPA elsewhere: youtube.com/@toolgpa
See our other guides
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- Buffer Insider's GuideSocial media scheduler priced by the channel, with a free plan2.8 GPA
- Fedica Insider's GuideScheduling and follower analytics across 15 social networks2.6 GPA
- Hootsuite Insider's GuideSocial media suite for publishing, inbox, listening and reports2.6 GPA
Choosing software? Every tool graded, every price dated.
Compare tools at toolgpa.com ›Everything in this guide is ToolGPA’s own summary of what Ripl’s pages, its app-store listings and public reviews said on the dates shown. Grades are our judgement under the rules at toolgpa.com/grades. Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. Ripl is a trademark of its owner, and this guide is not made, paid for or approved by Ripl. Prices and plans change: check ripl.com before you buy.