Buffer vs Missinglettr (2026): which should you pick?
As of Nov 13, 2026, we pick Buffer: it is first in our ranking of social media schedulers, and it grades higher too, 2.8 against 2.2.
Checked Oct 17, 2026 and Nov 12, 2026 · graded Oct 17, 2026 and Nov 13, 2026 by ToolGPA
Buffer grades higher on the free plan, ease of use and platforms. Missinglettr grades higher on value for money. They get the same grade on features.
Price, platforms and features side by side. The table says where each price was read and when.
Buffer
Social media scheduler priced by the channel, with a free plan
Missinglettr
Turns blog posts into automated social media campaigns
Which one is for you
Pick Buffer if
- Fits if you post to a few channels and want to pay only for those
- Works for one person running up to 3 accounts on the free plan
Look elsewhere if
- Pricey if you keep adding channels on Team, since every one is $10 a month, including the three that were free
- Too light for teams that live in DMs, as its inbox is described for comments, and there's no competitor tracking on record
- Tight if you're staying free, with 10 queued posts per channel, 1 user and 30 days of analytics
- Not for you if you need approvals or more than one user on Essentials, as those need Team
- Watch out: Instagram personal profiles and Facebook groups get a reminder to post by hand, not automatic publishing
Pick Missinglettr if
- Fits if you blog often and want old posts shared again over the year
- Makes sense if you run a few accounts and can live with 3 to 10 profiles
Look elsewhere if
- Skip it if you post to TikTok, YouTube or Pinterest, as the FAQ lists none of them
- Tight if you manage Pages and Groups, because each destination counts as a profile and Solo has 3
- Pricey if you need white-label reporting, which starts at $147 a month on Agency
- Watch out: Solo and Pro cap AI generations at 100 and 500, and there is no free plan after the trial
How we grade them
| 2.8GPABufferGood | 2.2GPAMissinglettrFair | |
|---|---|---|
| Value for money | CFive channels on Team, which a team needs because Essentials is one user, is $50 a month billed yearly ($10 a channel). That's above this category's $29 middle and under the $58 where the dearer quarter starts. On your own, Essentials is $25 for five. | BSolo is $12 a month billed yearly for 3 profiles, inside the cheaper quarter of social tools ($17.99) but not under 60% of it. Monthly billing is $15. |
| Free plan and trial | BFree for good with up to 3 channels, AI help, a comment inbox and 30 days of insights. One person can run three accounts on it. The catch is 10 queued posts per channel at a time and a single user. | CEvery plan has a free trial with no card, but there is no free plan to fall back on. |
| Features | CQueue, calendar, ideas board, AI help, reports and an API across 12 networks. The gaps it shows: the inbox is described for comments only, there's no competitor tracking on record, and Instagram personal profiles and Facebook groups only get a reminder to post by hand. | CDrip campaigns, curation, a calendar and AI generations. The FAQ names only five destinations and leaves out TikTok, YouTube and Pinterest. |
| Ease of use | AIts iPhone and iPad app averages 4.7 from about 34,600 ratings, and the free plan needs nothing but your social accounts connected. | CNo store rating on record. You connect each social profile and review campaigns before they publish. |
| Platforms and integrations | BWeb, iPhone, Android and a Chrome extension, plus an API on every plan, an MCP server, and Canva, Zapier, Make and WordPress. No desktop app, which is what an A needs. | CWeb only, and the one integration on record is Wistia. White-label and client collaboration sit on the Agency add-on. |
| Best for | paying only for the channels you use | turning blog posts into scheduled social campaigns |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Buffer and Missinglettr. How we grade
Price against what you get
Buffer starts at $5 a month and scores 3.0 out of 4 on features, ease of use and platforms. Missinglettr starts at $12 a month and scores 2.0.
Buffer scores higher and starts $7 a month lower. Of the other social media schedulers on the chart, none scores higher than Buffer for less, and 6 score higher than Missinglettr for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Buffer also covers templates.
- Missinglettr also covers marketing automation.
At a glance
| Buffer | Missinglettr | |
|---|---|---|
| Pricing | Free plan | Free trial |
| Starts at | $5 per channel / month, billed annually ($6 billed monthly) | $12 per month, billed annually ($15 billed monthly) |
| Free plan | Up to 3 channels, 10 scheduled posts per channel at a time, 1 user, 100 saved ideas and 30 days of analytics history. | None |
| Free trial | 14-day free trial of the paid plans | Free trial on every plan, no credit card required. |
| Web | ||
| iOS | ||
| Android | ||
| Browser extension | ||
| Made by | Buffer | 1357356 B.C. LTD. |
| Price read from | buffer.com | missinglettr.com |
| Checked | Oct 17, 2026 | Nov 12, 2026 |
Worth knowing
Buffer
- The Free plan holds only 10 scheduled posts per channel at a time and keeps 30 days of analytics.
- Essentials allows a single user; approval workflows, access controls and branded reports need Team.
- Upgrading means paying for every connected channel, including the three that were free.
- Instagram personal profiles and Facebook groups get reminder notifications to post by hand, not automatic publishing.
Missinglettr
- Each destination counts as a social profile: a Facebook Page, Group and two Twitter accounts count as four.
- The FAQ names Twitter and Google My Business; it does not list TikTok, YouTube or Pinterest.
- White labeling and client collaboration are part of the Agency add-on, from $147 a month.
Key features
Buffer
- Queue and calendar
- Posts go into a per-channel queue or onto a visual calendar for Instagram, Facebook, LinkedIn, TikTok, X, Threads, Bluesky, Mastodon, Pinterest, YouTube, Substack and Google Business Profile.
- Ideas and AI Assistant
- An ideas board stores drafts and inspiration (100 on Free, unlimited on paid plans), and the AI Assistant helps write and repurpose posts on every plan.
- Community inbox
- Comments from connected accounts can be answered in one place, with saved replies and AI reply suggestions (5 a week on Free).
- Analytics and reports
- Insights cover follower growth, engagement and post performance. Free keeps 30 days of history; paid plans add reports and UTM tags, and Team adds branded reports.
- Start Page
- A link-in-bio page builder is included on every plan, alongside link shortening and a Chrome extension for sharing from any web page.
- API and MCP server
- Every plan includes API keys, from 3,000 requests a month on Free to 15,000 on Team, and Buffer lists a social media MCP server for AI tools.
Missinglettr
- Drip campaigns
- Builds a series of social posts from a blog post to be published over time. Campaigns are reviewed and approved before anything is posted.
- Curate
- Share curated content from other sources and promote your own through the same queue.
- Calendar and scheduling
- Direct post scheduling and a calendar for coordinating posts; video posts are listed on the plan comparison.
- AI generation
- Plans include monthly generations of AI posts, articles and images.
- Analytics
- Tracks post performance; advanced analytics is listed in the plan comparison.
- Supported destinations
- Per the FAQ, works with Twitter, Facebook Pages and Groups, Instagram, LinkedIn and Google My Business; each destination counts as one profile.
Plans
Buffer
Free$0
Up to 3 channels and 1 user, 10 queued posts per channel at a time, the AI Assistant and a comment inbox.
Essentials$5
per channel / month, billed annually ($6 billed monthly)
1 user, unlimited scheduled posts, hashtag manager, first-comment scheduling and reports. The rate per channel drops after 10: $100 a month at 25 channels, billed annually.
Team$10
per channel / month, billed annually ($12 billed monthly)
Unlimited team members, approval workflows, access levels and branded reports. $150 a month at 25 channels, billed annually.
Missinglettr
Solo$12
per month for 3 profiles, billed annually ($15 billed monthly)
1 workspace, 1 extra user, 3 social profiles and 100 AI post, article and image generations. Billed yearly at $150.
Pro$32
per month for 10 profiles, billed annually ($39 billed monthly)
3 workspaces, 10 social profiles and 500 AI post, article and image generations. Billed yearly at $390.
Agency$117
per month for 25 profiles, billed annually ($147 billed monthly)
25 social profiles, unlimited workspaces and users, 10,000 scheduled posts and white-label options. Billed yearly at $1,415.
EnterpriseCustom
Larger capacity, deeper integrations and a dedicated account manager, arranged through the vendor.
Ways to pay less
Buffer
- Annual discount
About two months free with yearly billing
Yearly billing brings Essentials to $5 a channel a month from $6, and Team to $10 from $12. The pricing page calls it saving two months.
- Nonprofit
50% off for nonprofits and charities
Buffer's pricing FAQ offers nonprofit and charity organizations a 50% discount on its paid plans.
Missinglettr
- Annual discount
First two months free on yearly
The pricing page says the yearly option includes its first 2 months free compared with monthly billing.
Common questions
Which is cheaper, Buffer or Missinglettr?
As of Nov 12, 2026, Buffer is cheaper to start with: $5 a month, against $12 a month for Missinglettr. Buffer starts at $5 per channel / month, billed annually ($6 billed monthly), and Missinglettr starts at $12 per month, billed annually ($15 billed monthly).
Which has a free plan, Buffer or Missinglettr?
As of Nov 12, 2026, only Buffer has a free plan. Missinglettr does not, though it has a free trial.
Which platforms do Buffer and Missinglettr run on?
As of Nov 12, 2026, only Buffer lists iOS and Android apps and a browser extension. Both list a web app. A platform missing from a listing is one its maker's pages did not mention.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.