Agorapulse vs Loomly (2026): which should you pick?
As of Nov 12, 2026, Agorapulse and Loomly share a 2.2 GPA, neither has a free plan and their prices can't be set side by side, so the choice depends on whether you care more about features, where Agorapulse grades higher, or value for money, where Loomly does.
Checked Oct 17, 2026 and Nov 12, 2026 · graded Oct 17, 2026 and Nov 12, 2026 by ToolGPA
They get the same grade on the free plan, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Agorapulse
Social media inbox, publishing and ROI reports, priced per user
Loomly
Social media calendar with approvals, AI drafting and analytics
Which one is for you
Pick Agorapulse if
- Fits if your team spends most of the day answering comments and DMs
- Works for marketers who have to show the revenue social brings in
Look elsewhere if
- Pricey if you're a small team, at $79 a month for each person on yearly billing, $99 monthly
- Skip it if X is a big channel for you, as full X management is an add-on through sales
- Not for you if you were counting on the free plan, which went in July 2026; the Archie AI plan only creates posts
- Tight if you run more than 10 profiles, as each extra one costs $10 a month on yearly billing, $15 monthly
- Watch out: listening, benchmarking and employee advocacy are add-ons sold through a demo, and moderation rules need Advanced at $149
Pick Loomly if
- Fits if you need review and sign-off before posts go out
- Works for small agencies managing a dozen brand accounts
Look elsewhere if
- Skip it if you want a free plan, because there's only a 7-day trial
- Tight if you pick Starter: 3 users and 12 social accounts
- Pricey if you need custom roles, branding or scheduled reports: Beyond is $249 a month yearly
- Watch out: the pricing FAQ says yearly plans cannot be ended early
How we grade them
| 2.2GPAAgorapulseFair | 2.2GPALoomlyFair | |
|---|---|---|
| Value for money | DStandard is $79 a user a month billed yearly with 10 profiles, so two people pay $158 a month and three $237. That puts it in this category's dearest tenth, which starts at $99. The inbox and ROI reports are what you're paying for. | C$49 a month on yearly billing ($65 monthly) for 12 social accounts and 3 users. Beyond is $249. |
| Free plan and trial | CThe free plan was withdrawn on July 6, 2026. What's left is a 30-day trial with no card, and a free Archie AI plan that only creates posts through Archie, for four networks. | C7-day free trial with no card. No free plan. |
| Features | BAn inbox with moderation rules and Google reviews, a shared calendar, approvals on every plan, ROI reports and an MCP server. Nothing in the listing shows a gap in the core job, though full X management and listening are add-ons. | CCalendar, approvals, AI, inbox, analytics and listening. Scheduled reports, custom branding and custom roles need Beyond. |
| Ease of use | CThere's no App Store rating on record for us to go by, and you'll connect profiles and set up moderation rules to get the most from it. So it gets the ordinary grade. | CNo store rating on record. A calendar and approval flow to set up. |
| Platforms and integrations | BWeb, iPhone and Android, with Canva, Google Analytics, Bitly, Zapier, HubSpot, Salesforce, Slack and Microsoft Teams. No desktop app, which an A needs. | BWeb, iOS and Android, covering Facebook, Instagram, LinkedIn, TikTok, YouTube, Pinterest, Google Business Profile and Threads. |
| Best for | teams buried in comments and DMs | teams that approve posts before they go out |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Agorapulse and Loomly. How we grade
Price against what you get
Agorapulse starts at $79 a month for each person and scores 2.7 out of 4 on features, ease of use and platforms. Loomly starts at $49 a month and scores 2.3.
Agorapulse scores higher, and starts $30 a month higher: the question is whether the extra is worth that to you. Of the other social media schedulers on the chart, 3 score higher than Agorapulse for less, and 9 score higher than Loomly for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
At a glance
| Agorapulse | Loomly | |
|---|---|---|
| Pricing | Free trial | Free trial |
| Starts at | $79 per user / month, billed annually ($99 billed monthly) | $49 per month for 12 social accounts and 3 users, billed yearly ($65 billed monthly) |
| Free plan | None | None |
| Free trial | 30-day free trial, no credit card required | 7-day free trial, no credit card required |
| Web | ||
| iOS | ||
| Android | ||
| Made by | Agorapulse | Bending Spoons Operations S.p.A. |
| Price read from | agorapulse.com | loomly.com |
| Checked | Oct 17, 2026 | Nov 12, 2026 |
Worth knowing
Agorapulse
- Each user pays the full plan rate, and each plan includes 10 social profiles; extra profiles cost $10 a month each billed annually ($15 monthly).
- The free plan was withdrawn on July 6, 2026; the free Archie AI plan left in its place only creates posts through Archie and covers four networks.
- Full X (Twitter) management is sold as a separate X Lite or X Plus add-on through sales.
- Listening, competitive benchmarking and employee advocacy are add-ons sold through a demo.
Loomly
- There is no free plan, only a 7-day trial.
- Yearly plans cannot be ended early, according to the pricing FAQ.
- Scheduled reports, custom branding and custom roles need the Beyond plan at $249 per month, billed yearly.
- Starter allows 3 users and 12 social accounts.
Key features
Agorapulse
- Social inbox
- Comments, DMs and Google Business Profile reviews from every network land in one inbox, with translation, contact history and automated moderation rules.
- Publishing calendar
- Posts to Facebook, Instagram, LinkedIn, TikTok, X, YouTube, Threads, Pinterest, Bluesky and Google Business Profile are planned on one calendar, with CSV bulk upload of 200 posts.
- Approvals and shared calendars
- Simple approvals for teammates or clients on every plan; calendars shared with outside reviewers (5 on Professional, unlimited on Advanced) and multi-step approvals on Custom.
- Reports and ROI
- Profile, post and community reports with PDF and white-label exports; Advanced adds ads reporting, PowerPoint exports and an ROI report linking posts to revenue.
- AI writing and MCP
- An AI assistant writes captions and alt text, and ChatGPT or Claude can connect through Agorapulse's MCP server.
- Integrations
- Canva, Google Drive, Bitly and Google Analytics in the composer and reports, plus Zapier, HubSpot, Salesforce, Slack, Microsoft Teams and Looker Studio.
Loomly
- Content calendar
- Posts are planned on a calendar with list, calendar and post views, an ideas board, post inspiration and a hashtag manager.
- Approvals and roles
- Approval workflows are on both plans. Custom roles and custom workflows need the Beyond plan.
- AI assistant
- An AI chat, post generation, captions and AI replies are included. Monthly AI use is limited on Starter and extended on Beyond.
- Engagement inbox
- Replies to comments and messages, saved replies and conversation assignment sit alongside the calendar.
- Analytics and reports
- A post analytics dashboard, link shortener analytics and exportable reports. Scheduled reports are limited to Beyond.
- Social listening
- Mention and trend tracking is capped at 2 listening runs per month on Starter and 5 on Beyond.
Plans
Agorapulse
Standard$79
per user / month, billed annually ($99 billed monthly)
10 social profiles, unlimited scheduling, the social inbox, basic reports with branded exports and 6 months of data.
Professional$119
per user / month, billed annually ($149 billed monthly)
Adds link in bio, calendar notes, ad comment moderation, post and inbox assignments, team reports and 12 months of data.
Advanced$149
per user / month, billed annually ($199 billed monthly)
Adds labels, saved replies, moderation rules, bulk actions, unlimited shared calendars, ads and ROI reports and 24 months of data.
CustomCustom
Unlimited profiles, AI reply suggestions, SSO, custom roles, multi-step approvals, the reports API and a customer success manager.
Loomly
Starter$49
per month for 12 accounts, billed yearly ($65 billed monthly)
12 social accounts, 3 users and unlimited calendars, with approvals, scheduling, advanced analytics and limited monthly AI use.
Beyond$249
per month for 60 accounts, billed yearly ($332 billed monthly)
60 social accounts and unlimited users, plus custom branding, custom roles and workflows, hashtag manager and 2FA enforcement.
EnterpriseCustom
61 or more social accounts and unlimited users, with priority support. Priced to the customer.
Ways to pay less
Agorapulse
- Annual discount
Up to 20% off with annual billing
Annual billing brings Standard to $79 a user a month from $99, Professional to $119 from $149 and Advanced to $149 from $199.
- Nonprofit
Special pricing for nonprofits
Agorapulse's pricing FAQ says nonprofits can get a plan at a special price by contacting the company; no figure is published.
Loomly
- Annual discount
25% off with yearly billing
Yearly billing is charged upfront and saves 25% against monthly billing: Starter $49 against $65 a month.
- Nonprofit
50% lifetime nonprofit discount
Nonprofits get 50% off for life on presenting a determination letter or an equivalent government-issued document.
Common questions
Which is cheaper, Agorapulse or Loomly?
As of Nov 12, 2026, Agorapulse starts at $79 per user / month, billed annually ($99 billed monthly), and Loomly starts at $49 per month for 12 social accounts and 3 users, billed yearly ($65 billed monthly). One is priced for each person and the other is not, so which costs less depends on how many of you use it.
Which has a free plan, Agorapulse or Loomly?
As of Nov 12, 2026, neither Agorapulse nor Loomly has a free plan. Both have a free trial.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.