Loomly vs Planable (2026): which should you pick?
As of Nov 12, 2026, Loomly and Planable share a 2.2 GPA, neither has a free plan, and Planable starts cheaper, at $33 a month against $49 a month.
Checked Oct 17, 2026 and Nov 12, 2026 · graded Oct 17, 2026 and Nov 12, 2026 by ToolGPA
They get the same grade on all five counts.
Price, platforms and features side by side. The table says where each price was read and when.
Loomly
Social media calendar with approvals, AI drafting and analytics
Planable
Social media planning and approvals for agencies and brand teams
Which one is for you
Pick Loomly if
- Fits if you need review and sign-off before posts go out
- Works for small agencies managing a dozen brand accounts
Look elsewhere if
- Skip it if you want a free plan, because there's only a 7-day trial
- Tight if you pick Starter: 3 users and 12 social accounts
- Pricey if you need custom roles, branding or scheduled reports: Beyond is $249 a month yearly
- Watch out: the pricing FAQ says yearly plans cannot be ended early
Pick Planable if
- Fits if clients or legal have to approve every post
- Works for agencies that want reviewers to log in without seat fees
Look elsewhere if
- Tight if you have more than 4 profiles or 60 posts a month, which pushes you from Basic to Pro
- Not for you if you want analytics or an inbox included: they're $14 and $9 a workspace a month extra, billed monthly
- Skip it if you want an archive, since published posts are deleted after 13 months
- Watch out: the free start is 50 posts in total, X needs a paid plan, and Basic sends one X post a day
- Pricey if you need SSO or multi-level approvals, which are on Enterprise with no published price
How we grade them
| 2.2GPALoomlyFair | 2.2GPAPlanableFair | |
|---|---|---|
| Value for money | C$49 a month on yearly billing ($65 monthly) for 12 social accounts and 3 users. Beyond is $249. | CBasic stops at 4 social pages, so five profiles means Pro: $49 a month per workspace billed yearly, with unlimited users. That's between this category's $29 middle and $58 dearer quarter, and analytics add $12 a month on top. |
| Free plan and trial | C7-day free trial with no card. No free plan. | CYour first 50 posts are free, with no time limit and no card. It's 50 in total, not each month, and X publishing waits for a paid plan. |
| Features | CCalendar, approvals, AI, inbox, analytics and listening. Scheduled reports, custom branding and custom roles need Beyond. | CApprovals are the focus: comments, suggested edits, optional or required sign-off, and publishing to nine networks. The gaps its listing names: analytics and the inbox aren't included on Basic or Pro, and published posts are deleted after 13 months. |
| Ease of use | CNo store rating on record. A calendar and approval flow to set up. | CThere's no App Store rating on record for us to go by, and you'll set up workspaces, pages and approval steps first. So it gets the ordinary grade. |
| Platforms and integrations | BWeb, iOS and Android, covering Facebook, Instagram, LinkedIn, TikTok, YouTube, Pinterest, Google Business Profile and Threads. | BWeb, iPhone and Android, with Canva, Zapier, Slack, a public API on Pro and an MCP connector. No desktop app, which an A needs. |
| Best for | teams that approve posts before they go out | getting posts approved by clients |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Loomly and Planable. How we grade
Price against what you get
Loomly starts at $49 a month and scores 2.3 out of 4 on features, ease of use and platforms. Planable starts at $33 a month and scores 2.3.
They score the same, and Planable starts $16 a month lower. Of the other social media schedulers on the chart, 9 score higher than Loomly for less, and 9 score higher than Planable for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Loomly also covers shared inbox and reports.
At a glance
| Loomly | Planable | |
|---|---|---|
| Pricing | Free trial | Free trial |
| Starts at | $49 per month for 12 social accounts and 3 users, billed yearly ($65 billed monthly) | $33 per workspace / month, billed yearly ($39 billed monthly) |
| Free plan | None | None |
| Free trial | 7-day free trial, no credit card required | First 50 posts free, with no time limit and no credit card |
| Web | ||
| iOS | ||
| Android | ||
| Made by | Bending Spoons Operations S.p.A. | Planable |
| Price read from | loomly.com | planable.io |
| Checked | Nov 12, 2026 | Oct 17, 2026 |
Worth knowing
Loomly
- There is no free plan, only a 7-day trial.
- Yearly plans cannot be ended early, according to the pricing FAQ.
- Scheduled reports, custom branding and custom roles need the Beyond plan at $249 per month, billed yearly.
- Starter allows 3 users and 12 social accounts.
Planable
- The free start is 50 posts in total, not a monthly allowance, and X publishing is not available until a paid plan.
- Basic caps each workspace at 4 social pages and 60 posts a month, and publishes one X post every 24 hours.
- Analytics and the social inbox are not included on Basic or Pro; they cost $14 and $9 a workspace a month extra, billed monthly.
- Published posts are kept for 13 months on Basic and Pro, then deleted.
Key features
Loomly
- Content calendar
- Posts are planned on a calendar with list, calendar and post views, an ideas board, post inspiration and a hashtag manager.
- Approvals and roles
- Approval workflows are on both plans. Custom roles and custom workflows need the Beyond plan.
- AI assistant
- An AI chat, post generation, captions and AI replies are included. Monthly AI use is limited on Starter and extended on Beyond.
- Engagement inbox
- Replies to comments and messages, saved replies and conversation assignment sit alongside the calendar.
- Analytics and reports
- A post analytics dashboard, link shortener analytics and exportable reports. Scheduled reports are limited to Beyond.
- Social listening
- Mention and trend tracking is capped at 2 listening runs per month on Starter and 5 on Beyond.
Planable
- Feed, calendar and grid views
- Posts can be planned in a feed that previews each network, a calendar or an Instagram-style grid (Pro). Campaigns and labels group related content.
- Comments and approvals
- Reviewers annotate text, suggest edits and approve posts. Approvals can be optional on Basic, required on Pro and multi-step on Enterprise.
- Publishing to nine networks
- Scheduling covers Facebook, Instagram, LinkedIn, X, YouTube, TikTok, Pinterest, Google Business Profile and Threads, with first comments and recurring posts.
- Universal content
- Newsletters, blog posts, ads and other non-social content can be planned and approved in the same calendar.
- AI writing and MCP connector
- AI rewrites and generates posts on every plan, and an MCP connector lets an AI assistant create and manage content across workspaces.
- Paid add-ons
- Analytics ($12 a workspace a month yearly), a comments and DMs inbox ($7.50) and social listening ($82.50), each with a 30-day trial.
Plans
Loomly
Starter$49
per month for 12 accounts, billed yearly ($65 billed monthly)
12 social accounts, 3 users and unlimited calendars, with approvals, scheduling, advanced analytics and limited monthly AI use.
Beyond$249
per month for 60 accounts, billed yearly ($332 billed monthly)
60 social accounts and unlimited users, plus custom branding, custom roles and workflows, hashtag manager and 2FA enforcement.
EnterpriseCustom
61 or more social accounts and unlimited users, with priority support. Priced to the customer.
Planable
Basic$33
per workspace / month, billed yearly ($39 billed monthly)
Unlimited users, 4 social pages and 60 posts a month per workspace, optional approvals, feed and calendar views.
Pro$49
per workspace / month, billed yearly ($59 billed monthly)
10 social pages and 150 posts a month per workspace, required approvals, grid view, team-only drafts and notes, and the public API.
EnterpriseCustom
Unlimited posts, 50 pages per workspace, multi-level approvals, SSO, analytics and inbox add-ons included, and an account manager.
Ways to pay less
Loomly
- Annual discount
25% off with yearly billing
Yearly billing is charged upfront and saves 25% against monthly billing: Starter $49 against $65 a month.
- Nonprofit
50% lifetime nonprofit discount
Nonprofits get 50% off for life on presenting a determination letter or an equivalent government-issued document.
Planable
- Annual discount
Two months free with yearly billing
Yearly billing brings Basic to $33 a workspace a month from $39, and Pro to $49 from $59.
Common questions
Which is cheaper, Loomly or Planable?
As of Nov 12, 2026, Planable is cheaper to start with: $33 a month, against $49 a month for Loomly. Loomly starts at $49 per month for 12 social accounts and 3 users, billed yearly ($65 billed monthly), and Planable starts at $33 per workspace / month, billed yearly ($39 billed monthly).
Which has a free plan, Loomly or Planable?
As of Nov 12, 2026, neither Loomly nor Planable has a free plan. Both have a free trial.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.