Planable vs Vista Social
We give Planable a 2.2 GPA and Vista Social a 2.6, out of 4.0. Vista Social grades higher on features and platforms. They get the same grade on value for money, the free plan and ease of use.
Price, platforms and features side by side. The table says where each price was read and when.
Planable
Social media planning and approvals for agencies and brand teams
Vista Social
Social media management with inbox, DM automations and reviews
How we grade them
| 2.2GPAPlanableFair | 2.6GPAVista SocialGood | |
|---|---|---|
| Value for money | CBasic stops at 4 social pages, so five profiles means Pro: $49 a month per workspace billed yearly, with unlimited users. That's between this category's $29 middle and $58 dearer quarter, and analytics add $12 a month on top. | CProfessional is $950 a year, about $79 a month, for 15 profiles and 2 users, which covers a team of two. That's above this category's $58 dearer quarter but under the $99 where the dearest tenth starts. X is another $29 a month. |
| Free plan and trial | CYour first 50 posts are free, with no time limit and no card. That's a proper look, but it's 50 in total, not each month, and X publishing waits for a paid plan. | CNo free plan, but a 14-day trial with no card needed. |
| Features | CApprovals are the focus: comments, suggested edits, optional or required sign-off, and publishing to nine networks. The gaps its listing names: analytics and the inbox aren't included on Basic or Pro, and published posts are deleted after 13 months. | BPublishing to 9 networks, an inbox with notes and assignment, DM automations, review management for Yelp, TripAdvisor and the app stores, and competitor reports on every plan. Nothing in the listing shows a gap in the core job. |
| Ease of use | CThere's no App Store rating on record for us to go by, and you'll set up workspaces, pages and approval steps first. So it gets the ordinary grade. | CThere's no App Store rating on record for us to go by, and there's a lot to switch on: profiles, inbox, automations and review sites. So it gets the ordinary grade. |
| Platforms and integrations | BWeb, iPhone and Android, with Canva, Zapier, Slack, a public API on Pro and an MCP connector. No desktop app, which an A needs. | AWeb, a Mac app, iPhone, Android and a browser extension, with Canva, Google Drive, Dropbox, OneDrive, Zendesk, Slack, Zapier, Looker Studio and an MCP connector. That's the full spread. |
| Best for | getting posts approved by clients | agencies that also answer reviews |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Planable and Vista Social. How we grade
Price against what you get
Planable starts at $33 a month and scores 2.3 out of 4 on features, ease of use and platforms. Vista Social starts at $99 a month and scores 3.0.
Vista Social scores higher, and starts $66 a month higher: the question is whether the extra is worth that to you. Of the other social media schedulers on the chart, 8 score higher than Planable for less, and none scores higher than Vista Social for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Planable starts at $33 per workspace / month, billed yearly ($39 billed monthly). Vista Social starts at $99 per month for up to 15 social profiles, billed monthly ($950 yearly).
- Only Vista Social lists a macOS app.
- Only Vista Social lists a browser extension.
- Vista Social also covers shared inbox and reports.
At a glance
| Planable | Vista Social | |
|---|---|---|
| Pricing | Free trial | Free trial |
| Starts at | $33 per workspace / month, billed yearly ($39 billed monthly) | $99 per month for up to 15 social profiles, billed monthly ($950 yearly) |
| Free plan | None | None |
| Free trial | First 50 posts free, with no time limit and no credit card | 14-day free trial, no credit card needed |
| Web | ||
| macOS | ||
| iOS | ||
| Android | ||
| Browser extension | ||
| Made by | Planable | Vista Social LLC |
| Price read from | planable.io | vistasocial.com |
| Checked | Oct 17, 2026 | Oct 17, 2026 |
Who each one suits
Planable
- Agencies that need clients to review and approve posts before they go out
- Brand teams with legal or multi-step sign-off
- Teams that want every reviewer to log in without seat fees
Vista Social
- Agencies managing many client profiles with a small team
- Local and multi-location businesses that also answer online reviews
- Brands using DM automations to collect leads from comments
Worth knowing
Planable
- The free start is 50 posts in total, not a monthly allowance, and X publishing is not available until a paid plan.
- Basic caps each workspace at 4 social pages and 60 posts a month, and publishes one X post every 24 hours.
- Analytics and the social inbox are not included on Basic or Pro; they cost $14 and $9 a workspace a month extra, billed monthly.
- Published posts are kept for 13 months on Basic and Pro, then deleted.
Vista Social
- There is no free plan, only a 14-day trial.
- Users are capped at 2 on Professional, 3 on Advanced and 4 on Scale; more users and profiles cost extra.
- X (Twitter) is a $29 a month add-on on every plan.
- Listening across social, web and news starts at $75 a month, and employee advocacy at $199 a month for 25 employees.
Key features
Planable
- Feed, calendar and grid views
- Posts can be planned in a feed that previews each network, a calendar or an Instagram-style grid (Pro). Campaigns and labels group related content.
- Comments and approvals
- Reviewers annotate text, suggest edits and approve posts. Approvals can be optional on Basic, required on Pro and multi-step on Enterprise.
- Publishing to nine networks
- Scheduling covers Facebook, Instagram, LinkedIn, X, YouTube, TikTok, Pinterest, Google Business Profile and Threads, with first comments and recurring posts.
- Universal content
- Newsletters, blog posts, ads and other non-social content can be planned and approved in the same calendar.
- AI writing and MCP connector
- AI rewrites and generates posts on every plan, and an MCP connector lets an AI assistant create and manage content across workspaces.
- Paid add-ons
- Analytics ($12 a workspace a month yearly), a comments and DMs inbox ($7.50) and social listening ($82.50), each with a 30-day trial.
Vista Social
- Publishing and calendar
- Posts for Facebook, Instagram, LinkedIn, TikTok, X, Threads, YouTube, Reddit and Snapchat are planned on a calendar, with bulk scheduling and optimal-time suggestions.
- Shared inbox
- Comments and messages arrive in one inbox with internal notes, labels, saved replies and task assignment, so messages can be handed to a teammate and tracked.
- DM automations
- Automated direct-message flows collect leads from comments and messages; Advanced and up add the advanced automations, with contact limits from 10,000.
- Review management
- Reviews from sites such as Yelp, TripAdvisor, OpenTable, Trustpilot and the app stores are monitored and answered from the same dashboard, with review reports.
- Reports
- Profile, post, web analytics, review and competitor reports on every plan, with scheduled and downloadable reports.
- AI credits and MCP
- Monthly AI credits draft posts and replies (1,000 on Professional to 3,500 on Scale), and an MCP connector links AI assistants to the account.
Plans
Planable
Basic$33
per workspace / month, billed yearly ($39 billed monthly)
Unlimited users, 4 social pages and 60 posts a month per workspace, optional approvals, feed and calendar views.
Pro$49
per workspace / month, billed yearly ($59 billed monthly)
10 social pages and 150 posts a month per workspace, required approvals, grid view, team-only drafts and notes, and the public API.
EnterpriseCustom
Unlimited posts, 50 pages per workspace, multi-level approvals, SSO, analytics and inbox add-ons included, and an account manager.
Vista Social
Professional$99
per month for up to 15 social profiles, billed monthly ($950 yearly)
2 users, unlimited scheduling, 1,000 AI credits a month, 10 shared calendars, the social inbox and standard reports.
Advanced$199
per month for up to 30 social profiles, billed monthly ($1,910 yearly)
3 users, custom fields, smart scheduling, multi-stage approvals, advanced reporting, DM automations and 2,000 AI credits a month.
Scale$449
per month for up to 70 social profiles, billed monthly ($4,310 yearly)
4 users, client profile connection, 3,500 AI credits a month, and extra profiles sold in packs of 10.
EnterpriseCustom
Unlimited profiles, 8 or more users, single sign-on, 1-on-1 training and a dedicated account manager.
Ways to pay less
Planable
- Annual discount
Two months free with yearly billing
Yearly billing brings Basic to $33 a workspace a month from $39, and Pro to $49 from $59.
Vista Social
- Annual discount
20% off with yearly billing
Yearly billing costs $950 for Professional, $1,910 for Advanced and $4,310 for Scale, against $99, $199 and $449 a month billed monthly.
- Nonprofit
Up to 50% off for nonprofits
Registered nonprofits get up to 50% off the Professional and Advanced plans after sending proof of status, such as a 501(c)(3) letter.
