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The Loomly Insider’s Guide

Everything we know about Loomly in one document: what it costs, its grades, getting a refund, getting help and what else to look at. Read it here, or keep a copy.

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ToolGPANovember 2026

Loomly

The Insider’s Guide

Social media calendar with approvals, AI drafting and analytics

Loomly, as pictured on loomly.com

Every plan, grade, refund rule and rival among social media schedulers, read from Loomly’s own pages.

Made by Bending Spoons Operations S.p.A. · checked Nov 12, 2026 · toolgpa.com

2.2GPA

Contents

  1. 01WelcomeWhat it is, who it suits, its grades and the ten things to know first
  2. 02What it costsEvery plan, the free plan, ways to pay less and how prices have moved
  3. 03What it doesIts main features, where it runs, what it works with and who makes it
  4. 04Where it standsIts grades against its category, and whether to keep it or make your own
  5. 05The alternativesThe tools it is most often weighed against, side by side
  6. 06Quick answersThe questions people ask about it, each answered in a line or two
  7. 07About ToolGPAWho made this guide, what else is on the site, and how to cite it

ToolGPA put this guide together from Loomly’s own pages, its app-store listings and our grades. Every fact in it is on Loomly’s page too, where it is kept up to date. Checked Nov 12, 2026.

Part 01 · Overview

Welcome

What it is, who it suits, its grades and the ten things to know first

2.2

GPA, above 16 of the 49 other social media schedulers we grade

Loomly is a social media management tool built around a content calendar. Teams draft, approve and schedule posts for several networks, reply to comments and messages, and read performance reports. AI assistance for captions, post ideas and replies is included on both published plans, and prices rise with the number of social accounts.

To get you started, here are 9 things to know about Loomly, taken from its own pages and our grades.

  1. 1

    Best for teams that approve posts before they go out

    Loomly is a content calendar with approvals and roles, plus an AI assistant, an inbox and analytics.

  2. 2

    Paid plans start at $49 a month

    As its pricing page puts it: $49 per month for 12 social accounts and 3 users, billed yearly ($65 billed monthly).

  3. 3

    You can try it first

    7-day free trial, no credit card required

  4. 4

    It runs on 3 platforms

    Web, iOS and Android.

  5. 5

    Content calendar

    Posts are planned on a calendar with list, calendar and post views, an ideas board, post inspiration and a hashtag manager.

  6. 6

    Approvals and roles

    Approval workflows are on both plans. Custom roles and custom workflows need the Beyond plan.

  7. 7

    AI assistant

    An AI chat, post generation, captions and AI replies are included. Monthly AI use is limited on Starter and extended on Beyond.

  8. 8

    A 2.2 GPA, above 16 of 49

    That is against the other social media schedulers we grade, on value, the free plan, features, ease of use and platforms.

  9. 9

    Keep it

    To replace Loomly you would be making one mailbox that several people work at once. That is not a weekend's work, with an AI app builder or without one.

Loomly at a glance

Pricing
Free trial, from $49 per month for 12 social accounts and 3 users, billed yearly ($65 billed monthly)
Free plan
No
Free trial
7-day free trial, no credit card required
Runs on
Web, iOS, Android
Made by
Bending Spoons Operations S.p.A.
Category
Social Media Schedulers
Our grade
2.2 GPA, fair

The report card

Best for teams that approve posts before they go out

Loomly is a content calendar with approvals and roles, plus an AI assistant, an inbox and analytics. It has no free plan, a 7-day trial, and yearly plans can't be ended early. Custom roles, branding and scheduled reports wait on the $249 Beyond plan.

ToolGPA report cardLoomlyGraded Nov 12, 2026
SubjectGradeComment
Value for moneyC$49 a month on yearly billing ($65 monthly) for 12 social accounts and 3 users. Beyond is $249.
Free plan and trialC7-day free trial with no card. No free plan.
FeaturesCCalendar, approvals, AI, inbox, analytics and listening. Scheduled reports, custom branding and custom roles need Beyond.
Ease of useCNo store rating on record. A calendar and approval flow to set up.
Platforms and integrationsBWeb, iOS and Android, covering Facebook, Instagram, LinkedIn, TikTok, YouTube, Pinterest, Google Business Profile and Threads.
Grade point averageFair, out of 4.02.2

An A is worth 4 points, a B 3, a C 2, a D 1 and an F nothing. The GPA is the average of the five.

Who Loomly is for

  • Fits if you need review and sign-off before posts go out
  • Works for small agencies managing a dozen brand accounts

Who it is not for

  • Skip it if you want a free plan, because there's only a 7-day trial
  • Tight if you pick Starter: 3 users and 12 social accounts
  • Pricey if you need custom roles, branding or scheduled reports: Beyond is $249 a month yearly
  • Watch out: the pricing FAQ says yearly plans cannot be ended early

Good to know

Good for

  • Marketing teams that need review and approval before posts go out
  • Small agencies managing a dozen brand accounts
  • Teams that want AI drafts inside a calendar

Worth knowing

  • There is no free plan, only a 7-day trial.
  • Yearly plans cannot be ended early, according to the pricing FAQ.
  • Scheduled reports, custom branding and custom roles need the Beyond plan at $249 per month, billed yearly.
  • Starter allows 3 users and 12 social accounts.

Part 02 · Pricing

What it costs

Every plan, the free plan, ways to pay less and how prices have moved

$49

A month to start

Loomly is a paid product with a free trial, starting at $49 per month for 12 social accounts and 3 users, billed yearly ($65 billed monthly).

  • Starter

    $49

    per month for 12 accounts, billed yearly ($65 billed monthly)

    12 social accounts, 3 users and unlimited calendars, with approvals, scheduling, advanced analytics and limited monthly AI use.

  • Beyond

    $249

    per month for 60 accounts, billed yearly ($332 billed monthly)

    60 social accounts and unlimited users, plus custom branding, custom roles and workflows, hashtag manager and 2FA enforcement.

  • Enterprise

    Custom

    61 or more social accounts and unlimited users, with priority support. Priced to the customer.

Trying it first

7-day free trial, no credit card required

Read from loomly.com on Nov 12, 2026.

Ways to pay less

  • Annual discount

    25% off with yearly billing

    Yearly billing is charged upfront and saves 25% against monthly billing: Starter $49 against $65 a month.

    Stated on loomly.com

  • Nonprofit

    50% lifetime nonprofit discount

    Nonprofits get 50% off for life on presenting a determination letter or an equivalent government-issued document.

    Stated on loomly.com

Part 03 · Features

What it does

Its main features, where it runs, what it works with and who makes it

3

Places it runs: Web, iOS and Android

Social media calendar with approvals, AI drafting and analytics. Here is what it does, as its own site describes it, and what it covers: AI features, real-time collaboration, calendar, shared inbox, reports.

Calendar, approvals, AI, inbox, analytics and listening.
From our grade for features
Content calendar
Posts are planned on a calendar with list, calendar and post views, an ideas board, post inspiration and a hashtag manager.
Approvals and roles
Approval workflows are on both plans. Custom roles and custom workflows need the Beyond plan.
AI assistant
An AI chat, post generation, captions and AI replies are included. Monthly AI use is limited on Starter and extended on Beyond.
Engagement inbox
Replies to comments and messages, saved replies and conversation assignment sit alongside the calendar.
Analytics and reports
A post analytics dashboard, link shortener analytics and exportable reports. Scheduled reports are limited to Beyond.
Social listening
Mention and trend tracking is capped at 2 listening runs per month on Starter and 5 on Beyond.

Where it runs

  • Web
  • iOS
  • Android

What it works with

  • Facebook
  • Instagram
  • LinkedIn
  • TikTok
  • YouTube
  • Pinterest
  • Google Business Profile
  • Threads

Loomly is made by Bending Spoons Operations S.p.A.

Part 04 · Standing

Where it stands

Its grades against its category, and whether to keep it or make your own

16/49

Other social media schedulers it is graded above

Loomly's GPA of 2.2 is higher than 16 of the 49 other social media schedulers we grade, and level with 16.

It stands best on platforms and integrations (B, above 10 of 49) and worst on features (C, above 0).

Its paid plans start at $49 a month, against a middle price of $29 for the category: 31 of the 44 others that charge start lower.

On features, ease of use and platforms it scores 2.3 out of 4. 9 tools score higher and cost less.

Each grade against the category

Every bar is all 50 social media schedulers we grade, cut by the letter each got. Loomly’s own letter is outlined.

  • CValue for moneyAbove 10 of 49
  • CFree plan and trialAbove 12 of 49
  • CFeaturesAbove 0 of 49
  • CEase of useAbove 2 of 49
  • BPlatforms and integrationsAbove 10 of 49

Price against what you get

Each dot is one of 45 social media schedulers. Further left costs less; higher up scores better on features, ease of use and platforms. Loomly is the marked dot.

C2.0B3.0A4.0$2$5$10$20$50$100$200$500$1k$2kMore for lessCosts more, scores moreCosts less, scores lessCosts more, scores lessLoomlyHootsuitePublerBufferZoho SocialMetricool

What paid plans start at, a month (each step along is roughly double) →

Keep it, or make your own?

Whether this is something you could build for yourself with an AI app builder, and what you would give up.

Keep it

To replace Loomly you would be making one mailbox that several people work at once. That is not a weekend's work, with an AI app builder or without one.

That makes this kind of software worth paying for, not this one in particular: 17 of the 49 other social media schedulers grade higher. It costs $588 a year.

What you could make

  • Calendar and reports: an app builder makes these well.

What you could not

  • One mailbox that several people work at once.
  • A real app for iOS and Android. Something home-made would be a web page.
  • Several people working in it at the same moment.
  • It plugs into other products, Facebook, Instagram and LinkedIn among them.
  • AI features, unless you pay a model provider for each request yourself.

What this rests on. Loomly’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.

Part 05 · Alternatives

The alternatives

The tools it is most often weighed against, side by side

Planable, Agorapulse, Sendible, Hootsuite and Sprout Social

The 5 tools Loomly is most often weighed against, with where each one differs from it.

Part 06 · Questions

Quick answers

The questions people ask about it, each answered in a line or two

13

Questions, each answered in a line or two

The short version of everything above, for when you only need the answer. Each one is told in full in its part of the guide.

Is Loomly free?

No, Loomly is a paid product, but you can try it first. 7-day free trial, no credit card required.

How much does Loomly cost?

Loomly lists 3 plans. Starter: $49 per month for 12 accounts, billed yearly ($65 billed monthly).

What platforms does Loomly work on?

Loomly is available on Web, iOS and Android.

Does Loomly offer any discounts?

Loomly publicly lists the following: 25% off with yearly billing; 50% lifetime nonprofit discount.

Does Loomly have a Windows app?

No Windows app was listed when its pages were read on Nov 12, 2026. Loomly is listed for Web, iOS and Android.

Does Loomly have a macOS app?

No macOS app was listed when its pages were read on Nov 12, 2026. Loomly is listed for Web, iOS and Android.

Is Loomly open source?

Loomly is not described as open source on its own site, as read on Nov 12, 2026.

What does Loomly integrate with?

Loomly's listing names Facebook, Instagram, LinkedIn, TikTok, YouTube, Pinterest, Google Business Profile and Threads.

Who makes Loomly?

Loomly is made by Bending Spoons Operations S.p.A.

What are the alternatives to Loomly?

The closest alternatives to Loomly in our directory are Planable, Agorapulse, Sendible, Hootsuite and Sprout Social.

How does Loomly compare with other social media schedulers?

Loomly's GPA of 2.2 is higher than 16 of the 49 other social media schedulers we grade, and level with 16.

Is Loomly good value for money?

ToolGPA grades Loomly C for value for money. Its paid plans start at $49 a month, against a middle price of $29 for the category: 31 of the 44 others that charge start lower.

Could I make my own version of Loomly?

To replace Loomly you would be making one mailbox that several people work at once.

Where this guide comes from

The prices, plans, platforms and features were read from Loomly’s own pages on Nov 12, 2026, and the grades were given on Nov 12, 2026. Graded from this listing, whose facts were read from Loomly's own pages on 12 November 2026. Not based on using the product, and shorter than our full reviews.

Every tool we list gets five grades, A to F, each with its reason, and a GPA that averages them. How each is decided is at toolgpa.com/grades. This guide is ToolGPA’s own work; it is not made, paid for or approved by Bending Spoons Operations S.p.A. Prices change, so check loomly.com before you buy.

Part 07 · About

About ToolGPA

Who made this guide, what else is on the site, and how to cite it

5,038

Tools graded, in 95 categories

ToolGPA grades software the way a school report grades a pupil: five subjects, a letter for each with the reason written beside it, and a GPA that averages them. Prices, plans and platforms are read from each maker’s own pages and dated, so you always know how fresh a figure is.

Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. Every tool on the site has a guide like this one, free to download and pass on. It all lives at toolgpa.com.

  • 5,038

    tools graded

  • 95

    categories

  • 739

    price changes on record

  • 579

    apps priced in 12 countries

What else is on toolgpa.com

Scan for the live page

Prices and grades as they are today

Quoting this guide?

Please name ToolGPA and link to the live page, so readers can check the figures for themselves:

ToolGPA, "Loomly: The Insider's Guide", checked Nov 12, 2026. https://toolgpa.com/tools/loomly

Know someone choosing between social media schedulers?

Send them this guide: toolgpa.com/tools/loomly/guide

ToolGPA elsewhere: youtube.com/@toolgpa

See our other guides

The best-graded social media schedulers after Loomly, each with an Insider's Guide of its own.

ToolGPA

Choosing software? Every tool graded, every price dated.

Compare tools at toolgpa.com ›

Everything in this guide is ToolGPA’s own summary of what Loomly’s pages, its app-store listings and public reviews said on the dates shown. Grades are our judgement under the rules at toolgpa.com/grades. Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. Loomly is a trademark of its owner, and this guide is not made, paid for or approved by Bending Spoons Operations S.p.A. Prices and plans change: check loomly.com before you buy.