Iconosquare vs Sprout Social
We give Iconosquare a 2.4 GPA and Sprout Social a 2.2, out of 4.0. Iconosquare grades higher on value for money. They get the same grade on the free plan, features, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Iconosquare
Social media analytics and scheduling for brands and agencies
Sprout Social
Social media management with a shared inbox, listening and reports
How we grade them
| 2.4GPAIconosquareFair | 2.2GPASprout SocialFair | |
|---|---|---|
| Value for money | CStarter and Launch are one user, so two or three people need Scale: €69 a month billed yearly for 5 profiles and 3 users. At any normal exchange rate that's above this category's $58 dearer quarter but under its $99 dearest tenth. Alone, Starter is €15 for 5 profiles. | DEssentials is $79 a seat a month billed yearly and covers 5 profiles, so two people pay $158 a month and three $237. That's in this category's dearest tenth, from $99. And that plan has no inbox: Standard, which does, is $199 a seat. |
| Free plan and trial | CFree for good with 2 profiles and 10 posts a month per profile, plus a 14-day trial with no card. One month of analytics history is thin for an analytics tool, though. | CNo free plan, but a 30-day trial with no card needed, twice the usual 14 days here. That's time to run a whole month of posts through it. |
| Features | BAnalytics for 8 networks with dashboards and scheduled PDF and XLS reports, scheduling with captions per network, an inbox from Launch, and competitor and hashtag tracking on Scale. Nothing in the listing shows a gap in the core job. | BPublishing to 11 networks including Reddit and Snapchat, an inbox that pulls in messages, reviews and WhatsApp, approvals, competitor and paid reports, and an API. Nothing in the listing shows a gap in the core job; listening is an add-on. |
| Ease of use | CThere's no App Store rating on record for us to go by, and you'll connect profiles and build dashboards to get the most from it. So it gets the ordinary grade. | CIts iPhone and iPad app averages 4.2 from about 1,300 ratings, and the full suite takes some setting up across profiles, inbox rules and reports. |
| Platforms and integrations | BWeb, iPhone and Android, with Zapier, Adobe Express and an MCP link for ChatGPT and Claude. No desktop app, which an A needs. | BWeb, iPhone and Android, with Salesforce, Zendesk, HubSpot, Canva, Slack, Shopify and Tableau, and the Sprout API on Advanced. No desktop app, which an A needs. |
| Best for | social analytics and client reports | customer care on social for bigger teams |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Iconosquare and Sprout Social. How we grade
Price against what you get
Iconosquare starts at about $10.09 a month and scores 2.7 out of 4 on features, ease of use and platforms. Sprout Social starts at $79 a month for each person and scores 2.7.
They score the same, and Iconosquare starts $68.91 a month lower. Of the other social media schedulers on the chart, 3 score higher than Iconosquare for less, and 3 score higher than Sprout Social for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Iconosquare starts at €9 per month for up to 3 social profiles, billed annually. Sprout Social starts at $79 per seat / month, billed annually ($99 billed monthly).
- Iconosquare has a free plan. Sprout Social does not, though it has a free trial.
- Sprout Social also covers shared inbox.
At a glance
| Iconosquare | Sprout Social | |
|---|---|---|
| Pricing | Free plan | Free trial |
| Starts at | €9 per month for up to 3 social profiles, billed annually | $79 per seat / month, billed annually ($99 billed monthly) |
| Free plan | 1 user, up to 2 social profiles, 10 scheduled posts a month per profile, standard analytics and 1 month of history. | None |
| Free trial | 14-day free trial of all features, no credit card required | 30-day free trial, no credit card required |
| Web | ||
| iOS | ||
| Android | ||
| Made by | Iconosquare (part of Positive) | Sprout Social, Inc. |
| Price read from | iconosquare.com | sproutsocial.com |
| Checked | Oct 17, 2026 | Oct 17, 2026 |
Who each one suits
Iconosquare
- Brands that care most about reporting on Instagram, TikTok and Facebook results
- Agencies sending clients regular performance reports
- Teams that watch competitors and hashtags alongside their own posts
Sprout Social
- Marketing teams that handle social customer care in the same tool
- Brands that want competitor and paid reporting beside publishing
- Companies connecting social to Salesforce, Zendesk or HubSpot
Worth knowing
Iconosquare
- Starter and Launch include 1 user; Scale includes 3, and more users need the Custom plan.
- Publishing to X and the comments and DMs inbox start at Launch.
- Posting is capped at 30 posts a month on Starter and 100 on Launch; only Scale and Custom are unlimited.
- The free plan keeps just 1 month of analytics history and allows 10 posts a month per profile.
Sprout Social
- There is no free plan, and every seat is charged at the plan's full rate, from $79 a month on Essentials to $399 on Advanced, billed annually.
- Essentials and Standard stop at 5 social profiles; unlimited profiles start at Professional.
- The Sprout API and help desk integrations need Advanced at $399 per seat / month, billed annually.
- Listening and Premium Analytics are paid add-ons on top of the plan price, available from Standard.
Key features
Iconosquare
- Analytics across eight networks
- Reach, engagement and audience data for Instagram, TikTok, Facebook, LinkedIn, X, Threads, Pinterest and YouTube, including Reels and Stories, with custom dashboards.
- Scheduled reports
- Profile, competitor, hashtag and dashboard reports in PDF or XLS, sent on a schedule. Custom adds white-label reports with your own logo.
- Scheduling and cross-posting
- Schedule posts, Stories and Reels to several networks with captions adjusted per network, saved caption templates and a media library.
- Conversations inbox
- From Launch, comments, Facebook and Instagram DMs and brand mentions sit in one inbox with saved replies.
- Competitor and hashtag tracking
- Scale adds competitor benchmarks, hashtag analysis, custom feeds of other accounts and campaign tracking, plus post approval workflows.
- Uma AI Analyst
- An AI analyst answers questions about your social data using credits included in paid plans. An AI assistant drafts captions, and an MCP link opens the data to ChatGPT or Claude.
Sprout Social
- Publishing calendar
- Posts for Facebook, Instagram, X, LinkedIn, TikTok, YouTube, Threads, Pinterest, Bluesky, Reddit and Snapchat are planned on one calendar, with optimal send times.
- Smart Inbox
- Messages, comments, Messenger and WhatsApp conversations and reviews arrive in one inbox, with tagging from Professional and sentiment on Advanced.
- Approvals and collaboration
- Message approval workflows, calendar notes and a shared asset library, with calendars that can be shared with people outside the account for sign-off.
- Reports and competitor insights
- Profile and post reports on every plan; competitor, tag and paid reports from Professional; team productivity and customer care reports on Advanced.
- Trellis AI agent
- Each seat gets 100 Trellis credits a month for questions about social data. Trellis Plus costs $28 per user a month billed annually ($35 monthly).
- Add-ons
- Listening, Premium Analytics and Employee Advocacy are sold separately on Standard and up, and influencer marketing is a separate product.
Plans
Iconosquare
Free€0
1 user, up to 2 social profiles, 10 posts a month per profile, standard analytics and 1 month of history.
Starter€9
per month for up to 3 social profiles, billed annually
1 user, 30 posts a month, AI content tools, custom dashboards and 1 year of history. €15 a month for up to 5 profiles.
Launch€33
per month for up to 5 social profiles, billed annually
1 user, 100 posts a month, automated reports, an inbox for comments, DMs and mentions, and X publishing and analytics.
Scale€69
per month for up to 5 social profiles, billed annually
3 users, unlimited posts, approvals, campaign and paid post tracking, competitor and hashtag monitoring. €219 a month at 20 profiles.
Custom€116
per month and up, billed annually
5 to unlimited profiles, one or unlimited users, white-label reports, onboarding and a customer success manager. Arranged through sales.
Sprout Social
Essentials$79
per seat / month, billed annually ($99 billed monthly)
Publishing for up to 5 social profiles, optimal send times, profile and post reports, and 100 Trellis AI credits a month.
Standard$199
per seat / month, billed annually ($249 billed monthly)
5 social profiles, the consolidated inbox, collaboration tools, keyword and location monitoring, and review management.
Professional$299
per seat / month, billed annually ($399 billed monthly)
Unlimited social profiles, message tagging, competitor, tag and paid insights, and AI post enhancement.
Advanced$399
per seat / month, billed annually ($499 billed monthly)
AI reply help, inbox sentiment, the Sprout API, help desk integrations, team productivity and customer care reports, and spike alerts.
EnterpriseCustom
A tailored plan with white-glove onboarding, single sign-on setup and priority support.
Ways to pay less
Iconosquare
- Annual discount
Two months free with yearly billing
Paying yearly saves the equivalent of two months: €36 a year on Starter, €72 on Launch, €168 on Scale and €276 on Custom.
Sprout Social
- Annual discount
About 20% off with annual billing
Paying for a year up front brings Standard to $199 a seat a month from $249, Professional to $299 from $399 and Advanced to $399 from $499.
- Nonprofit
Nonprofit pricing on Professional and Advanced
US nonprofits that commit to at least two seats on an annual plan pay $239 a seat a month for Professional and $299 for Advanced.
