Alternatives · Social Media
Metricool alternatives
Metricool compared with 8 alternatives: Buffer, Publer, SocialBee, Later, Iconosquare and 3 more.
Metricool has a free plan. Paid plans start at $20 per month for up to 5 brands, billed annually ($25 billed monthly). 3 of the 8 alternatives are free or have a free plan. 5 more offer a free trial.
8 tools · Listings checked up to Oct 17, 2026 · Where the facts come from
At a glance
| Tool | Price | Free plan | Runs on |
|---|---|---|---|
| MetricoolThis tool | Free plan · from $20/mo | Yes | Web, iOS, Android |
| Buffer | Free plan · from $5/mo | Yes | Web, iOS, Android, Browser extension |
| Publer | Free plan · from $4/mo | Yes | Web, iOS, Android, Browser extension |
| SocialBee | Free trial · from $29/mo | Trial only | Web, iOS, Android |
| Later | Free trial · from $18.75/mo | Trial only | Web, iOS, Android, Browser extension |
| Iconosquare | Free plan · from €9/mo | Yes | Web, iOS, Android |
| Hypefury | Free trial · from $5/mo | Trial only | Web |
| Tailwind | Free trial · from $17.99/mo | Trial only | Web, Browser extension |
| Taplio | Free trial · from $32/mo | Trial only | Web, Browser extension |
Price against what you get
Metricool starts at $20 a month and scores 2.7 out of 4 on features, ease of use and platforms. 2 of the 8 alternatives on this chart score higher and start lower: Buffer and Publer.
Later, Iconosquare, Hypefury and Tailwind start lower without scoring higher.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
How each one differs from Metricool
- Free plan · from $5/mo
Buffer
Social media scheduler priced by the channel, with a free plan
- Buffer starts at $5 per channel / month, billed annually ($6 billed monthly). Metricool starts at $20 per month for up to 5 brands, billed annually ($25 billed monthly).
- Only Buffer lists a browser extension.
- Buffer also covers templates.
Suits: Solo creators and small businesses posting to a handful of accounts
- Free plan · from $4/mo
Publer
Social media scheduler priced by connected accounts and members
- Publer starts at $4 per month for 1 social account, billed yearly ($5 billed monthly). Metricool starts at $20 per month for up to 5 brands, billed annually ($25 billed monthly).
- Only Publer lists a browser extension.
Suits: Solo creators who want one or two accounts for a few dollars a month
- Free trial · from $18.75/mo
Later
Visual social media planner with link in bio and analytics
- Later starts at $18.75 per month for up to 8 social profiles, billed annually. Metricool starts at $20 per month for up to 5 brands, billed annually ($25 billed monthly).
- Metricool has a free plan. Later does not, though it has a free trial.
- Only Later lists a browser extension.
- Later also covers shared inbox.
Suits: Creators and brands built around Instagram and TikTok
- Free plan · from €9/mo
Iconosquare
Social media analytics and scheduling for brands and agencies
- Iconosquare starts at €9 per month for up to 3 social profiles, billed annually. Metricool starts at $20 per month for up to 5 brands, billed annually ($25 billed monthly).
Suits: Brands that care most about reporting on Instagram, TikTok and Facebook results
- Free trial · from $5/mo
Hypefury
Post scheduler for creators on Bluesky, Threads, LinkedIn and more
- Hypefury starts at $5 per channel / month, billed annually ($6 billed monthly). Metricool starts at $20 per month for up to 5 brands, billed annually ($25 billed monthly).
- Metricool has a free plan. Hypefury does not, though it has a free trial.
- Only Metricool lists iOS and Android apps.
- Metricool also covers calendar.
Suits: Solo creators posting the same writing to Bluesky, Threads, LinkedIn and Instagram
- Free trial · from $17.99/mo
Tailwind
Pinterest scheduler that designs, writes and times Pins for you
- Tailwind starts at $17.99 per Pinterest account / month, billed annually ($29.99 monthly). Metricool starts at $20 per month for up to 5 brands, billed annually ($25 billed monthly).
- Metricool has a free plan. Tailwind does not, though it has a free trial.
- Only Tailwind lists a browser extension.
- Only Metricool lists iOS and Android apps.
Suits: Bloggers and online shops that get traffic from Pinterest
- Free trial · from $32/mo
Taplio
LinkedIn post writing, scheduling and engagement tool
- Taplio starts at $32 per seat / month, billed annually ($39 billed monthly). Metricool starts at $20 per month for up to 5 brands, billed annually ($25 billed monthly).
- Metricool has a free plan. Taplio does not, though it has a free trial.
- Only Taplio lists a browser extension.
- Only Metricool lists iOS and Android apps.
Suits: Founders and consultants building a personal brand on LinkedIn
Limits worth knowing in Metricool
- The Free plan leaves out LinkedIn and X and allows 20 scheduled posts a month with 30 days of analytics.
- X needs an add-on at $10 a month per connected account on every paid plan.
- Team access, approvals, the API and Data Studio connector need Advanced at $53 a month, billed annually.
- Metricool Studio and unlimited campaign dashboards need the Advanced Analytics add-on, from $12 a month on Starter and $36 on Advanced.
Common questions
What are the alternatives to Metricool?
The alternatives to Metricool in this directory are Buffer, Publer, SocialBee, Later, Iconosquare, Hypefury, Tailwind and Taplio. Each one has a side-by-side comparison with Metricool.
Is there a free alternative to Metricool?
Yes. Buffer, Publer and Iconosquare have a free plan alongside paid ones.
When were these prices checked?
Every listing on this page was checked on Oct 17, 2026, against the pages it cites. Vendors change prices without notice, so confirm on their site before you buy.





