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Alternatives · Social Media

Metricool alternatives

Metricool compared with 8 alternatives: Buffer, Publer, SocialBee, Later, Iconosquare and 3 more.

Metricool has a free plan. Paid plans start at $20 per month for up to 5 brands, billed annually ($25 billed monthly). 3 of the 8 alternatives are free or have a free plan. 5 more offer a free trial.

8 tools · Listings checked up to Oct 17, 2026 · Where the facts come from

At a glance

ToolPriceFree planRuns on
MetricoolThis toolFree plan · from $20/moYesWeb, iOS, Android
BufferFree plan · from $5/moYesWeb, iOS, Android, Browser extension
PublerFree plan · from $4/moYesWeb, iOS, Android, Browser extension
SocialBeeFree trial · from $29/moTrial onlyWeb, iOS, Android
LaterFree trial · from $18.75/moTrial onlyWeb, iOS, Android, Browser extension
IconosquareFree plan · from €9/moYesWeb, iOS, Android
HypefuryFree trial · from $5/moTrial onlyWeb
TailwindFree trial · from $17.99/moTrial onlyWeb, Browser extension
TaplioFree trial · from $32/moTrial onlyWeb, Browser extension

Price against what you get

Metricool starts at $20 a month and scores 2.7 out of 4 on features, ease of use and platforms. 2 of the 8 alternatives on this chart score higher and start lower: Buffer and Publer.

Later, Iconosquare, Hypefury and Tailwind start lower without scoring higher.

Features, ease of use and platforms, averaged

C2.0B3.0A4.0$2$5$10$20$50$100More for lessCosts more, scores moreCosts less, scores lessCosts more, scores lessMetricoolBufferPublerSocialBeeLaterIconosquareHypefuryTailwindTaplio

What paid plans start at, a month (each step along is roughly double) →

  • The best score at each price
  • Has a free plan
  • No free plan
The full chart of social media schedulers, and the best at every price

How each one differs from Metricool

  1. Buffer

    Social media scheduler priced by the channel, with a free plan

    • Buffer starts at $5 per channel / month, billed annually ($6 billed monthly). Metricool starts at $20 per month for up to 5 brands, billed annually ($25 billed monthly).
    • Only Buffer lists a browser extension.
    • Buffer also covers templates.

    Suits: Solo creators and small businesses posting to a handful of accounts

  2. Publer

    Social media scheduler priced by connected accounts and members

    • Publer starts at $4 per month for 1 social account, billed yearly ($5 billed monthly). Metricool starts at $20 per month for up to 5 brands, billed annually ($25 billed monthly).
    • Only Publer lists a browser extension.

    Suits: Solo creators who want one or two accounts for a few dollars a month

  3. SocialBee

    Category-based social media scheduler that recycles evergreen posts

    • SocialBee starts at $29 per month for up to 5 social profiles, billed monthly ($290 yearly). Metricool starts at $20 per month for up to 5 brands, billed annually ($25 billed monthly).
    • Metricool has a free plan. SocialBee does not, though it has a free trial.

    Suits: Small businesses that want evergreen posts to keep circulating

  4. Later

    Visual social media planner with link in bio and analytics

    • Later starts at $18.75 per month for up to 8 social profiles, billed annually. Metricool starts at $20 per month for up to 5 brands, billed annually ($25 billed monthly).
    • Metricool has a free plan. Later does not, though it has a free trial.
    • Only Later lists a browser extension.
    • Later also covers shared inbox.

    Suits: Creators and brands built around Instagram and TikTok

  5. Iconosquare

    Social media analytics and scheduling for brands and agencies

    • Iconosquare starts at €9 per month for up to 3 social profiles, billed annually. Metricool starts at $20 per month for up to 5 brands, billed annually ($25 billed monthly).

    Suits: Brands that care most about reporting on Instagram, TikTok and Facebook results

  6. Hypefury

    Post scheduler for creators on Bluesky, Threads, LinkedIn and more

    • Hypefury starts at $5 per channel / month, billed annually ($6 billed monthly). Metricool starts at $20 per month for up to 5 brands, billed annually ($25 billed monthly).
    • Metricool has a free plan. Hypefury does not, though it has a free trial.
    • Only Metricool lists iOS and Android apps.
    • Metricool also covers calendar.

    Suits: Solo creators posting the same writing to Bluesky, Threads, LinkedIn and Instagram

  7. Tailwind

    Pinterest scheduler that designs, writes and times Pins for you

    • Tailwind starts at $17.99 per Pinterest account / month, billed annually ($29.99 monthly). Metricool starts at $20 per month for up to 5 brands, billed annually ($25 billed monthly).
    • Metricool has a free plan. Tailwind does not, though it has a free trial.
    • Only Tailwind lists a browser extension.
    • Only Metricool lists iOS and Android apps.

    Suits: Bloggers and online shops that get traffic from Pinterest

  8. Taplio

    LinkedIn post writing, scheduling and engagement tool

    • Taplio starts at $32 per seat / month, billed annually ($39 billed monthly). Metricool starts at $20 per month for up to 5 brands, billed annually ($25 billed monthly).
    • Metricool has a free plan. Taplio does not, though it has a free trial.
    • Only Taplio lists a browser extension.
    • Only Metricool lists iOS and Android apps.

    Suits: Founders and consultants building a personal brand on LinkedIn

Limits worth knowing in Metricool

  • The Free plan leaves out LinkedIn and X and allows 20 scheduled posts a month with 30 days of analytics.
  • X needs an add-on at $10 a month per connected account on every paid plan.
  • Team access, approvals, the API and Data Studio connector need Advanced at $53 a month, billed annually.
  • Metricool Studio and unlimited campaign dashboards need the Advanced Analytics add-on, from $12 a month on Starter and $36 on Advanced.
Metricool pricing and details

Common questions

What are the alternatives to Metricool?

The alternatives to Metricool in this directory are Buffer, Publer, SocialBee, Later, Iconosquare, Hypefury, Tailwind and Taplio. Each one has a side-by-side comparison with Metricool.

Is there a free alternative to Metricool?

Yes. Buffer, Publer and Iconosquare have a free plan alongside paid ones.

When were these prices checked?

Every listing on this page was checked on Oct 17, 2026, against the pages it cites. Vendors change prices without notice, so confirm on their site before you buy.