Flick vs Metricool (2026): which should you pick?
As of Nov 13, 2026, we pick Metricool: it is third in our ranking of social media schedulers, and it grades higher too, 2.4 against 2.0.
Checked Nov 9, 2026 and Nov 13, 2026 · graded Oct 17, 2026 and Nov 13, 2026 by ToolGPA
Metricool grades higher on the free plan and features. They get the same grade on value for money, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Flick
Instagram hashtag tools, scheduler and analytics with AI help
Metricool
Social media planner and analytics priced by the number of brands
Which one is for you
Pick Flick if
- Fits if Instagram is your main channel and hashtags matter
- Works for a solo creator with up to 4 profiles
Look elsewhere if
- Not for you if you want analytics on networks other than Instagram
- Tight if you schedule more than 30 posts per profile a month on Solo
- Pricey if you add people or profiles: extra users are 8 pounds and extra profiles 4 pounds a month
- Watch out: prices are in pounds with tax added on top
Pick Metricool if
- Fits if you want ad and website numbers beside your social reports
- Works for freelancers paying by brand, at $20 a month for 5 brands billed yearly
Look elsewhere if
- Pricey if you're big on X, as every X account is $10 a month on top of any paid plan
- Tight if you're staying free: 1 brand, 20 posts a month, 30 days of analytics and no LinkedIn or X
- Not for you if a team wants Starter: team access, approvals, the API and Data Studio are on Advanced at $53
- Watch out: Metricool Studio and unlimited campaign dashboards are an add-on, from $12 a month on Starter
How we grade them
| 2.0GPAFlickFair | 2.4GPAMetricoolFair | |
|---|---|---|
| Value for money | CSolo is 11 pounds a month on yearly billing for 4 profiles, close to the category's cheaper-quarter line of $14 once converted; prices are shown in pounds and tax is extra. | CTeam access starts on Advanced, $53 a month billed yearly for up to 15 brands, so that's what two or three people pay for five profiles. That's between this category's $29 middle and $58 dearer quarter. On your own, Starter is $20 for 5 brands. |
| Free plan and trial | DA 7-day trial on every plan with no free plan; the listing does not say whether a card is needed. | CA free plan for 1 brand, with 30 days of analytics and 5 competitors. But it leaves out LinkedIn and X and stops at 20 scheduled posts a month, which a business posting daily will hit. |
| Features | CHashtag search and tracking, a scheduler and AI. Analytics are Instagram only, and Solo tracks 30 posts a month. | BA planner for 11 networks, an inbox, comment-to-DM automations, reports with ads and website data, 100 competitors and an API. Nothing in the listing shows a gap in the core job; extras sit in add-ons, like X at $10 an account. |
| Ease of use | CA web and phone product you set up with profiles and hashtag collections. No store rating on record. | CThere's no App Store rating on record for us to go by, and you'll connect social, ad and website accounts to get the most from it. So it gets the ordinary grade. |
| Platforms and integrations | BWeb, iPhone and Android, with Instagram, Facebook, TikTok and LinkedIn. No desktop app. | BWeb, iPhone and Android, with Canva, Google Drive, Adobe Express, Zapier, Make, Data Studio, WordPress and Shopify, plus an API on Advanced. No desktop app, which an A needs. |
| Best for | Instagram hashtags and planning | social, ads and website stats in one place |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Flick and Metricool. How we grade
Price against what you get
Flick starts at about $14.74 a month and scores 2.3 out of 4 on features, ease of use and platforms. Metricool starts at $20 a month and scores 2.7.
Metricool scores higher, and starts $5.26 a month higher: the question is whether the extra is worth that to you. Of the other social media schedulers on the chart, 5 score higher than Flick for less, and 3 score higher than Metricool for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Metricool also covers calendar.
At a glance
| Flick | Metricool | |
|---|---|---|
| Pricing | Free trial | Free plan |
| Starts at | £11 per month for 4 profiles, billed yearly | $20 per month for up to 5 brands, billed annually ($25 billed monthly) |
| Free plan | None | 1 brand on every network except LinkedIn and X, 20 scheduled posts a month, 5 competitors and 30 days of analytics. |
| Free trial | 7-day free trial on all plans | None listed |
| Web | ||
| iOS | ||
| Android | ||
| Made by | Flick.Tech LTD | Metricool Software, S.L. |
| Price read from | flick.social | metricool.com |
| Checked | Nov 13, 2026 | Nov 9, 2026 |
Worth knowing
Flick
- Prices are shown in pounds sterling; the vendor's page showed no dollar version.
- Analytics are Instagram only, and Solo allows only 30 tracked posts a month.
- Extra social profiles cost £4 a month and extra users £8 on the plan page.
- Tax is added on top of the prices shown.
Metricool
- The Free plan leaves out LinkedIn and X and allows 20 scheduled posts a month with 30 days of analytics.
- X needs an add-on at $10 a month per connected account on every paid plan.
- Team access, approvals, the API and Data Studio connector need Advanced at $53 a month, billed annually.
- Metricool Studio and unlimited campaign dashboards need the Advanced Analytics add-on, from $12 a month on Starter and $36 on Advanced.
Key features
Flick
- Hashtag search and collections
- Find hashtags, save them in collections and use suggested sets; advanced metrics and a banned-hashtag check sit on the wider platform.
- Hashtag tracking
- Tracks where your posts rank under each hashtag over time using Instagram's API.
- Scheduler
- Schedules Instagram posts and Reels, Facebook, TikTok and LinkedIn, with a media library, feed preview and best times to post.
- Instagram analytics
- Account, content (feed, Stories, Reels), audience activity and hashtag performance reports. Analytics cover Instagram only.
- AI content lab
- AI help with strategy, planning, ideas and caption writing, listed on the vendor's site.
Metricool
- Planner
- A calendar with best-time suggestions auto-publishes to Instagram, Facebook, TikTok, YouTube, Threads, Pinterest, LinkedIn, Bluesky, X, Twitch and Google Business Profile.
- Analytics and competitors
- Reports cover social profiles, Facebook, Google and TikTok ads, and a website or blog. Paid plans keep unlimited history and follow up to 100 competitors.
- Reports
- PDF and PPT reports can be downloaded or sent monthly; Advanced adds customizable templates and a Data Studio connector for combined reports.
- Inbox and Flows
- Messages and comments from Instagram, Facebook, TikTok, YouTube, LinkedIn and Google Business Profile in one inbox. Flows, an add-on from Starter at $12 a month for 2,500 runs, turns comments into DMs.
- AI assistant and MCP
- AI credits per brand each month (5 on Free, 20 on Starter, 35 on Advanced) write and adapt posts, and a Metricool MCP server works with AI assistants.
- SmartLinks
- A link-in-bio page with unlimited links, images and buttons, a YouTube feed and click analytics; paid plans allow several pages.
Plans
Flick
Solo£11
per month for 4 profiles, billed yearly
1 user, 30 scheduled posts per profile a month, 30 tracked Instagram posts, some features.
Pro£24
per month for 8 profiles, billed yearly
2 users, unlimited scheduled and tracked posts, all features; extra users £8 a month.
Agency£55
per month for 20 profiles, billed yearly
5 users, unlimited scheduled and tracked posts, all features; extra users £8 a month.
Metricool
Free$0
1 brand, 20 posts a month, 30 days of analytics, 5 competitor profiles and 5 AI credits a month.
Starter$20
per month for up to 5 brands, billed annually ($25 billed monthly)
Unlimited publishing, LinkedIn, unlimited analytics history, 100 competitors, PDF and PPT reports. $36 a month for 10 brands, billed annually.
Advanced$53
per month for up to 15 brands, billed annually ($67 billed monthly)
Team and client access, roles, post approvals, report templates, Data Studio connector and API. $85 at 25 brands, $159 at 50, billed annually.
CustomCustom
More than 50 brands, white label, a dedicated account manager and custom AI credits.
Ways to pay less
Flick
- Annual discount
Save 20% with yearly billing
Flick's pricing page offers a 20% saving when paying yearly instead of monthly.
Metricool
- Annual discount
Up to 24% off with annual billing
Annual billing brings Starter to $20 a month from $25 for 5 brands, and Advanced to $53 from $67 for 15 brands.
Common questions
Which is cheaper, Flick or Metricool?
As of Nov 13, 2026, Flick is cheaper to start with: about $14.74 a month, against $20 a month for Metricool. Flick starts at £11 per month for 4 profiles, billed yearly, and Metricool starts at $20 per month for up to 5 brands, billed annually ($25 billed monthly).
Which has a free plan, Flick or Metricool?
As of Nov 13, 2026, only Metricool has a free plan. Flick does not, though it has a free trial.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.