Flick vs Tailwind (2026): which should you pick?
As of Nov 13, 2026, Tailwind grades higher than Flick: 2.2 against 2.0 out of 4.0.
Checked Oct 17, 2026 and Nov 13, 2026 · graded Oct 17, 2026 and Nov 13, 2026 by ToolGPA
Tailwind grades higher on the free plan. They get the same grade on value for money, features, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Flick
Instagram hashtag tools, scheduler and analytics with AI help
Tailwind
Pinterest scheduler that designs, writes and times Pins for you
Which one is for you
Pick Flick if
- Fits if Instagram is your main channel and hashtags matter
- Works for a solo creator with up to 4 profiles
Look elsewhere if
- Not for you if you want analytics on networks other than Instagram
- Tight if you schedule more than 30 posts per profile a month on Solo
- Pricey if you add people or profiles: extra users are 8 pounds and extra profiles 4 pounds a month
- Watch out: prices are in pounds with tax added on top
Pick Tailwind if
- Fits if Pinterest sends traffic to your blog or shop and you post there every week
- Works for sites with lots of pages you want turned into new Pins
Look elsewhere if
- Skip it if you want Instagram or Facebook too, as new plans are Pinterest only
- Tight if you make lots of Pins, since credits don't roll over and 100 more cost $10
- Pricey if you want SEO and engagement tools as well, at $29.98 a month for the bundle or $11.99 each
- Pricey if you run several Pinterest accounts, as each one needs its own subscription
- Not for you if you want a free plan or a phone app: the free start is a one-time set of actions, and no app is listed
How we grade them
| 2.0GPAFlickFair | 2.2GPATailwindFair | |
|---|---|---|
| Value for money | CSolo is 11 pounds a month on yearly billing for 4 profiles, close to the category's cheaper-quarter line of $14 once converted; prices are shown in pounds and tax is extra. | COne Pinterest account is $17.99 a month billed yearly, or $29.98 with the SEO and engagement tools. It covers one network, so we set it against its listed alternatives: Buffer charges $10 a channel on Team, but Tailwind also designs and writes the Pins. |
| Free plan and trial | DA 7-day trial on every plan with no free plan; the listing does not say whether a card is needed. | CNo free plan, but each Pinterest account gets a one-off set of free actions, including 10 scheduled Pins and 5 SmartPins, with no card needed. |
| Features | CHashtag search and tracking, a scheduler and AI. Analytics are Instagram only, and Solo tracks 30 posts a month. | CSmartSchedule, weekly SmartPins built from your pages, Ghostwriter copy, and site sync with Shopify and WordPress. It does the Pinterest job fully, but it's one network, and SEO and boosts are separate tools on a credit allowance. |
| Ease of use | CA web and phone product you set up with profiles and hashtag collections. No store rating on record. | CThere's no App Store rating on record for us to go by, and you'll connect Pinterest and your website before the weekly Pins start. So it gets the ordinary grade. |
| Platforms and integrations | BWeb, iPhone and Android, with Instagram, Facebook, TikTok and LinkedIn. No desktop app. | BWeb plus Chrome, Firefox and Safari extensions, with Canva, Shopify, WordPress, Squarespace, Claude and ChatGPT. No phone or desktop app is listed. |
| Best for | Instagram hashtags and planning | Pinterest traffic for blogs and shops |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Flick and Tailwind. How we grade
Price against what you get
Flick starts at about $14.74 a month and scores 2.3 out of 4 on features, ease of use and platforms. Tailwind starts at $17.99 a month and scores 2.3.
They score the same, and Flick starts $3.25 a month lower. Of the other social media schedulers on the chart, 5 score higher than Flick for less, and 6 score higher than Tailwind for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Tailwind also covers calendar.
At a glance
| Flick | Tailwind | |
|---|---|---|
| Pricing | Free trial | Free trial |
| Starts at | £11 per month for 4 profiles, billed yearly | $17.99 per Pinterest account / month, billed annually ($29.99 monthly) |
| Free plan | None | None |
| Free trial | 7-day free trial on all plans | One-time free actions per Pinterest account, including 10 scheduled Pins and 5 SmartPins; no card needed |
| Web | ||
| iOS | ||
| Android | ||
| Browser extension | ||
| Made by | Flick.Tech LTD | Tailwind (Bridesview, Inc.) |
| Price read from | flick.social | tailwindapp.com |
| Checked | Nov 13, 2026 | Oct 17, 2026 |
Worth knowing
Flick
- Prices are shown in pounds sterling; the vendor's page showed no dollar version.
- Analytics are Instagram only, and Solo allows only 30 tracked posts a month.
- Extra social profiles cost £4 a month and extra users £8 on the plan page.
- Tax is added on top of the prices shown.
Tailwind
- Current plans cover Pinterest only; Instagram and Facebook scheduling are limited to legacy plans no longer sold.
- Pinterest SEO and Pinterest Engagement are each $11.99 a month billed yearly ($14.99 monthly) when bought on their own.
- Each plan has a monthly credit allowance that does not carry over; extra credits cost $10 per 100.
- Every Pinterest account needs its own subscription, and the free start is a one-time set of actions, not a free plan.
Key features
Flick
- Hashtag search and collections
- Find hashtags, save them in collections and use suggested sets; advanced metrics and a banned-hashtag check sit on the wider platform.
- Hashtag tracking
- Tracks where your posts rank under each hashtag over time using Instagram's API.
- Scheduler
- Schedules Instagram posts and Reels, Facebook, TikTok and LinkedIn, with a media library, feed preview and best times to post.
- Instagram analytics
- Account, content (feed, Stories, Reels), audience activity and hashtag performance reports. Analytics cover Instagram only.
- AI content lab
- AI help with strategy, planning, ideas and caption writing, listed on the vendor's site.
Tailwind
- SmartSchedule
- Builds a posting calendar with suggested time slots, and spacing rules keep Pins from the same page from going out too close together.
- SmartPin
- Turns pages from your site into new Pin designs each week, picking images and writing copy. A basic SmartPin costs 3 credits and a premium one 7.
- Ghostwriter AI
- Drafts Pin titles, descriptions and alt text. Each generation uses 1 credit from the monthly allowance.
- Website sync and browser extension
- Pulls content from Shopify, WordPress, Squarespace and other sites, and the Chrome, Firefox and Safari extensions make Pins from any page.
- Pinterest SEO
- Keyword research with a single score per keyword, keyword tracking, and a view of which keywords Pinterest matched to each Pin. Sold as a separate tool.
- Turbo boosts
- The Pinterest Engagement tool puts chosen Pins in front of a community of Tailwind users for 30, 60 or 90 days. Sold as a separate tool.
Plans
Flick
Solo£11
per month for 4 profiles, billed yearly
1 user, 30 scheduled posts per profile a month, 30 tracked Instagram posts, some features.
Pro£24
per month for 8 profiles, billed yearly
2 users, unlimited scheduled and tracked posts, all features; extra users £8 a month.
Agency£55
per month for 20 profiles, billed yearly
5 users, unlimited scheduled and tracked posts, all features; extra users £8 a month.
Tailwind
Pin Scheduling & Creation$17.99
per Pinterest account / month, billed annually ($29.99 monthly)
SmartSchedule, Pin spacing, website sync, weekly SmartPin creation and Ghostwriter copy, with 300 credits a month. Scheduling a Pin uses 1 credit.
Bundle$29.98
per Pinterest account / month, billed annually ($44.98 monthly)
Scheduling and creation plus the Pinterest SEO and Pinterest Engagement tools, with 400 credits a month. Saves $180 a year against monthly billing.
Ways to pay less
Flick
- Annual discount
Save 20% with yearly billing
Flick's pricing page offers a 20% saving when paying yearly instead of monthly.
Tailwind
- Annual discount
Up to 40% off with annual billing
Annual billing brings Pin Scheduling & Creation from $29.99 to $17.99 a month and the Bundle from $44.98 to $29.98, charged once a year.
- Nonprofit
50% off for nonprofits
Tailwind's pricing FAQ offers 50% off any product to verified nonprofits that send in their documentation.
Common questions
Which is cheaper, Flick or Tailwind?
As of Nov 13, 2026, Flick is cheaper to start with: about $14.74 a month, against $17.99 a month for Tailwind. Flick starts at £11 per month for 4 profiles, billed yearly, and Tailwind starts at $17.99 per Pinterest account / month, billed annually ($29.99 monthly).
Which has a free plan, Flick or Tailwind?
As of Nov 13, 2026, neither Flick nor Tailwind has a free plan. Both have a free trial.
Which platforms do Flick and Tailwind run on?
As of Nov 13, 2026, only Flick lists iOS and Android apps and only Tailwind lists a browser extension. Both list a web app. A platform missing from a listing is one its maker's pages did not mention.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.