Flick vs Iconosquare (2026): which should you pick?
As of Nov 13, 2026, Iconosquare grades higher than Flick: 2.4 against 2.0 out of 4.0.
Checked Oct 17, 2026 and Nov 13, 2026 · graded Oct 17, 2026 and Nov 13, 2026 by ToolGPA
Iconosquare grades higher on the free plan and features. They get the same grade on value for money, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Flick
Instagram hashtag tools, scheduler and analytics with AI help
Iconosquare
Social media analytics and scheduling for brands and agencies
Which one is for you
Pick Flick if
- Fits if Instagram is your main channel and hashtags matter
- Works for a solo creator with up to 4 profiles
Look elsewhere if
- Not for you if you want analytics on networks other than Instagram
- Tight if you schedule more than 30 posts per profile a month on Solo
- Pricey if you add people or profiles: extra users are 8 pounds and extra profiles 4 pounds a month
- Watch out: prices are in pounds with tax added on top
Pick Iconosquare if
- Fits if reporting on Instagram, TikTok and Facebook matters more than posting volume
- Works for agencies sending clients scheduled PDF and XLS reports
Look elsewhere if
- Tight if you're on Starter, at 30 posts a month and one user; Launch stops at 100
- Not for you if you want X or an inbox on the cheapest plan, as both start at Launch at €33
- Pricey if a team needs in: a second user means Scale at €69 a month, and more than 3 users means Custom
- Skip it if you're staying free: 2 profiles, 10 posts a month each and 1 month of history
- Watch out: prices are in euros, and competitor and hashtag tracking need Scale
How we grade them
| 2.0GPAFlickFair | 2.4GPAIconosquareFair | |
|---|---|---|
| Value for money | CSolo is 11 pounds a month on yearly billing for 4 profiles, close to the category's cheaper-quarter line of $14 once converted; prices are shown in pounds and tax is extra. | CStarter and Launch are one user, so two or three people need Scale: €69 a month billed yearly for 5 profiles and 3 users. At any normal exchange rate that's above this category's $58 dearer quarter but under its $99 dearest tenth. Alone, Starter is €15 for 5 profiles. |
| Free plan and trial | DA 7-day trial on every plan with no free plan; the listing does not say whether a card is needed. | CFree for good with 2 profiles and 10 posts a month per profile, plus a 14-day trial with no card. One month of analytics history is thin for an analytics tool, though. |
| Features | CHashtag search and tracking, a scheduler and AI. Analytics are Instagram only, and Solo tracks 30 posts a month. | BAnalytics for 8 networks with dashboards and scheduled PDF and XLS reports, scheduling with captions per network, an inbox from Launch, and competitor and hashtag tracking on Scale. Nothing in the listing shows a gap in the core job. |
| Ease of use | CA web and phone product you set up with profiles and hashtag collections. No store rating on record. | CThere's no App Store rating on record for us to go by, and you'll connect profiles and build dashboards to get the most from it. So it gets the ordinary grade. |
| Platforms and integrations | BWeb, iPhone and Android, with Instagram, Facebook, TikTok and LinkedIn. No desktop app. | BWeb, iPhone and Android, with Zapier, Adobe Express and an MCP link for ChatGPT and Claude. No desktop app, which an A needs. |
| Best for | Instagram hashtags and planning | social analytics and client reports |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Flick and Iconosquare. How we grade
Price against what you get
Flick starts at about $14.74 a month and scores 2.3 out of 4 on features, ease of use and platforms. Iconosquare starts at about $10.05 a month and scores 2.7.
Iconosquare scores higher and starts $4.69 a month lower. Of the other social media schedulers on the chart, 5 score higher than Flick for less, and 3 score higher than Iconosquare for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Iconosquare also covers calendar.
At a glance
| Flick | Iconosquare | |
|---|---|---|
| Pricing | Free trial | Free plan |
| Starts at | £11 per month for 4 profiles, billed yearly | €9 per month for up to 3 social profiles, billed annually |
| Free plan | None | 1 user, up to 2 social profiles, 10 scheduled posts a month per profile, standard analytics and 1 month of history. |
| Free trial | 7-day free trial on all plans | 14-day free trial of all features, no credit card required |
| Web | ||
| iOS | ||
| Android | ||
| Made by | Flick.Tech LTD | Iconosquare (part of Positive) |
| Price read from | flick.social | iconosquare.com |
| Checked | Nov 13, 2026 | Oct 17, 2026 |
Worth knowing
Flick
- Prices are shown in pounds sterling; the vendor's page showed no dollar version.
- Analytics are Instagram only, and Solo allows only 30 tracked posts a month.
- Extra social profiles cost £4 a month and extra users £8 on the plan page.
- Tax is added on top of the prices shown.
Iconosquare
- Starter and Launch include 1 user; Scale includes 3, and more users need the Custom plan.
- Publishing to X and the comments and DMs inbox start at Launch.
- Posting is capped at 30 posts a month on Starter and 100 on Launch; only Scale and Custom are unlimited.
- The free plan keeps just 1 month of analytics history and allows 10 posts a month per profile.
Key features
Flick
- Hashtag search and collections
- Find hashtags, save them in collections and use suggested sets; advanced metrics and a banned-hashtag check sit on the wider platform.
- Hashtag tracking
- Tracks where your posts rank under each hashtag over time using Instagram's API.
- Scheduler
- Schedules Instagram posts and Reels, Facebook, TikTok and LinkedIn, with a media library, feed preview and best times to post.
- Instagram analytics
- Account, content (feed, Stories, Reels), audience activity and hashtag performance reports. Analytics cover Instagram only.
- AI content lab
- AI help with strategy, planning, ideas and caption writing, listed on the vendor's site.
Iconosquare
- Analytics across eight networks
- Reach, engagement and audience data for Instagram, TikTok, Facebook, LinkedIn, X, Threads, Pinterest and YouTube, including Reels and Stories, with custom dashboards.
- Scheduled reports
- Profile, competitor, hashtag and dashboard reports in PDF or XLS, sent on a schedule. Custom adds white-label reports with your own logo.
- Scheduling and cross-posting
- Schedule posts, Stories and Reels to several networks with captions adjusted per network, saved caption templates and a media library.
- Conversations inbox
- From Launch, comments, Facebook and Instagram DMs and brand mentions sit in one inbox with saved replies.
- Competitor and hashtag tracking
- Scale adds competitor benchmarks, hashtag analysis, custom feeds of other accounts and campaign tracking, plus post approval workflows.
- Uma AI Analyst
- An AI analyst answers questions about your social data using credits included in paid plans. An AI assistant drafts captions, and an MCP link opens the data to ChatGPT or Claude.
Plans
Flick
Solo£11
per month for 4 profiles, billed yearly
1 user, 30 scheduled posts per profile a month, 30 tracked Instagram posts, some features.
Pro£24
per month for 8 profiles, billed yearly
2 users, unlimited scheduled and tracked posts, all features; extra users £8 a month.
Agency£55
per month for 20 profiles, billed yearly
5 users, unlimited scheduled and tracked posts, all features; extra users £8 a month.
Iconosquare
Free€0
1 user, up to 2 social profiles, 10 posts a month per profile, standard analytics and 1 month of history.
Starter€9
per month for up to 3 social profiles, billed annually
1 user, 30 posts a month, AI content tools, custom dashboards and 1 year of history. €15 a month for up to 5 profiles.
Launch€33
per month for up to 5 social profiles, billed annually
1 user, 100 posts a month, automated reports, an inbox for comments, DMs and mentions, and X publishing and analytics.
Scale€69
per month for up to 5 social profiles, billed annually
3 users, unlimited posts, approvals, campaign and paid post tracking, competitor and hashtag monitoring. €219 a month at 20 profiles.
Custom€116
per month and up, billed annually
5 to unlimited profiles, one or unlimited users, white-label reports, onboarding and a customer success manager. Arranged through sales.
Ways to pay less
Flick
- Annual discount
Save 20% with yearly billing
Flick's pricing page offers a 20% saving when paying yearly instead of monthly.
Iconosquare
- Annual discount
Two months free with yearly billing
Paying yearly saves the equivalent of two months: €36 a year on Starter, €72 on Launch, €168 on Scale and €276 on Custom.
Common questions
Which is cheaper, Flick or Iconosquare?
As of Nov 13, 2026, Iconosquare is cheaper to start with: about $10.05 a month, against about $14.74 a month for Flick. Flick starts at £11 per month for 4 profiles, billed yearly, and Iconosquare starts at €9 per month for up to 3 social profiles, billed annually.
Which has a free plan, Flick or Iconosquare?
As of Nov 13, 2026, only Iconosquare has a free plan. Flick does not, though it has a free trial.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.