Hypefury vs Metricool
We give Hypefury a 2.2 GPA and Metricool a 2.4, out of 4.0. Hypefury grades higher on value for money. Metricool grades higher on features and platforms. They get the same grade on the free plan and ease of use.
Price, platforms and features side by side. The table says where each price was read and when.
Hypefury
Post scheduler for creators on Bluesky, Threads, LinkedIn and more
Metricool
Social media planner and analytics priced by the number of brands
How we grade them
| 2.2GPAHypefuryFair | 2.4GPAMetricoolFair | |
|---|---|---|
| Value for money | BFull is $199 a year, about $16.60 a month, for all five of its networks. It's narrower than most of this category, so we set it against its listed alternatives: Buffer, Publer, Metricool, SocialBee and Taplio all cost more for five channels. No team seats are listed. | CTeam access starts on Advanced, $53 a month billed yearly for up to 15 brands, so that's what two or three people pay for five profiles. That's between this category's $29 middle and $58 dearer quarter. On your own, Starter is $20 for 5 brands. |
| Free plan and trial | CNo free plan, but a 7-day trial with no card needed. A week is just about long enough to see whether Autoplugs earn their keep. | CA free plan for 1 brand, with 30 days of analytics and 5 competitors. But it leaves out LinkedIn and X and stops at 20 scheduled posts a month, which a business posting daily will hit. |
| Features | CCross-posting, Tweetshots that turn text into images and videos, Autoplugs, Instagram Auto DMs, evergreen reposts and AI drafts. It does the creator's job, but on five networks: no X any more, no Facebook, and no inbox on record. | BA planner for 11 networks, an inbox, comment-to-DM automations, reports with ads and website data, 100 competitors and an API. Nothing in the listing shows a gap in the core job; extras sit in add-ons, like X at $10 an account. |
| Ease of use | CThere's no App Store rating on record for us to go by, and you'll connect each network and set up Autoplugs first. So it gets the ordinary grade. | CThere's no App Store rating on record for us to go by, and you'll connect social, ad and website accounts to get the most from it. So it gets the ordinary grade. |
| Platforms and integrations | CBrowser only: its pages list no phone or desktop apps, and its only connections are the five networks it posts to. That's one family of devices. | BWeb, iPhone and Android, with Canva, Google Drive, Adobe Express, Zapier, Make, Data Studio, WordPress and Shopify, plus an API on Advanced. No desktop app, which an A needs. |
| Best for | creators posting the same writing everywhere | social, ads and website stats in one place |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Hypefury and Metricool. How we grade
Price against what you get
Hypefury starts at $5 a month and scores 2.0 out of 4 on features, ease of use and platforms. Metricool starts at $20 a month and scores 2.7.
Metricool scores higher, and starts $15 a month higher: the question is whether the extra is worth that to you. Of the other social media schedulers on the chart, 1 scores higher than Hypefury for less, and 3 score higher than Metricool for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Hypefury starts at $5 per channel / month, billed annually ($6 billed monthly). Metricool starts at $20 per month for up to 5 brands, billed annually ($25 billed monthly).
- Metricool has a free plan. Hypefury does not, though it has a free trial.
- Only Metricool lists iOS and Android apps.
- Metricool also covers calendar.
At a glance
| Hypefury | Metricool | |
|---|---|---|
| Pricing | Free trial | Free plan |
| Starts at | $5 per channel / month, billed annually ($6 billed monthly) | $20 per month for up to 5 brands, billed annually ($25 billed monthly) |
| Free plan | None | 1 brand on every network except LinkedIn and X, 20 scheduled posts a month, 5 competitors and 30 days of analytics. |
| Free trial | 7-day free trial, no credit card required | None listed |
| Web | ||
| iOS | ||
| Android | ||
| Made by | Hypefury, Inc. | Metricool Software, S.L. |
| Price read from | hypefury.com | metricool.com |
| Checked | Oct 17, 2026 | Oct 17, 2026 |
Who each one suits
Hypefury
- Solo creators posting the same writing to Bluesky, Threads, LinkedIn and Instagram
- Creators who want to plug a newsletter or product under posts that take off
- People on one or two networks who would rather pay per channel
Metricool
- Freelancers and small agencies paying by brand rather than by user
- People who want ad and website analytics beside social reports
- Anyone starting out on a free plan with one brand
Worth knowing
Hypefury
- The pricing page says X (Twitter) is no longer supported, though the homepage and help center still describe X features.
- Flexible costs $6 a month for each connected network, so three or more networks cost about as much as Full at $19.
- There is no free plan, only a 7-day trial.
- Its pages list no mobile or desktop apps; it is used in a browser.
Metricool
- The Free plan leaves out LinkedIn and X and allows 20 scheduled posts a month with 30 days of analytics.
- X needs an add-on at $10 a month per connected account on every paid plan.
- Team access, approvals, the API and Data Studio connector need Advanced at $53 a month, billed annually.
- Metricool Studio and unlimited campaign dashboards need the Advanced Analytics add-on, from $12 a month on Starter and $36 on Advanced.
Key features
Hypefury
- Cross-posting to five networks
- Write a post once and schedule it to Bluesky, Threads, LinkedIn, Instagram and TikTok, including LinkedIn carousels and long posts.
- Tweetshots and repurposing
- Turns text posts into Instagram images, Reels, TikTok videos or LinkedIn carousels. Flexible allows 2 Tweetshots a day and Full allows 5.
- Autoplugs and Auto DMs
- Autoplugs add a first comment, such as a newsletter link, under posts that do well. Auto DMs message Instagram users who reply with a chosen keyword.
- Engagement builder
- Watch chosen accounts and keywords, or import Bluesky lists, to gather posts worth replying to in one place. Unlimited on both plans.
- Evergreen and recurring posts
- Past posts can be queued to go out again, and recurring post categories keep a steady stream of reposts on a weekly schedule.
- AI drafts and analytics
- An AI trained on your earlier posts drafts new ones. Analytics show likes, reposts, follower growth and profile clicks for each post.
Metricool
- Planner
- A calendar with best-time suggestions auto-publishes to Instagram, Facebook, TikTok, YouTube, Threads, Pinterest, LinkedIn, Bluesky, X, Twitch and Google Business Profile.
- Analytics and competitors
- Reports cover social profiles, Facebook, Google and TikTok ads, and a website or blog. Paid plans keep unlimited history and follow up to 100 competitors.
- Reports
- PDF and PPT reports can be downloaded or sent monthly; Advanced adds customizable templates and a Data Studio connector for combined reports.
- Inbox and Flows
- Messages and comments from Instagram, Facebook, TikTok, YouTube, LinkedIn and Google Business Profile in one inbox, plus automations that turn comments into DMs.
- AI assistant and MCP
- AI credits per brand each month (5 on Free, 20 on Starter, 35 on Advanced) write and adapt posts, and a Metricool MCP server works with AI assistants.
- SmartLinks
- A link-in-bio page with unlimited links, images and buttons, a YouTube feed and click analytics; paid plans allow several pages.
Plans
Hypefury
Flexible$5
per channel / month, billed annually ($6 billed monthly)
Pay for each network you connect. Unlimited scheduling, 2 Tweetshots a day, Autoplugs, Instagram Auto DMs and the engagement builder.
Full$19
per month, billed monthly
Every supported network with no per-channel charge, and 5 Tweetshots a day. Also sold at $199 a year.
Metricool
Free$0
1 brand, 20 posts a month, 30 days of analytics, 5 competitor profiles and 5 AI credits a month.
Starter$20
per month for up to 5 brands, billed annually ($25 billed monthly)
Unlimited publishing, LinkedIn, unlimited analytics history, 100 competitors, PDF and PPT reports. $36 a month for 10 brands, billed annually.
Advanced$53
per month for up to 15 brands, billed annually ($67 billed monthly)
Team and client access, roles, post approvals, report templates, Data Studio connector and API. $85 at 25 brands, $159 at 50, billed annually.
CustomCustom
More than 50 brands, white label, a dedicated account manager and custom AI credits.
Ways to pay less
Hypefury
- Annual discount
Lower prices with yearly billing
Billed yearly, Full costs $199 instead of $19 a month, and Flexible drops from $6 to $5 per channel a month.
Metricool
- Annual discount
Up to 24% off with annual billing
Annual billing brings Starter to $20 a month from $25 for 5 brands, and Advanced to $53 from $67 for 15 brands.
