Buffer vs Hypefury
We give Buffer a 2.8 GPA and Hypefury a 2.2, out of 4.0. Buffer grades higher on the free plan, ease of use and platforms. Hypefury grades higher on value for money. They get the same grade on features.
Price, platforms and features side by side. The table says where each price was read and when.
Buffer
Social media scheduler priced by the channel, with a free plan
Hypefury
Post scheduler for creators on Bluesky, Threads, LinkedIn and more
How we grade them
| 2.8GPABufferGood | 2.2GPAHypefuryFair | |
|---|---|---|
| Value for money | CFive channels on Team, which a team needs because Essentials is one user, is $50 a month billed yearly ($10 a channel). That's above this category's $29 middle and under the $58 where the dearer quarter starts. On your own, Essentials is $25 for five. | BFull is $199 a year, about $16.60 a month, for all five of its networks. It's narrower than most of this category, so we set it against its listed alternatives: Buffer, Publer, Metricool, SocialBee and Taplio all cost more for five channels. No team seats are listed. |
| Free plan and trial | BFree for good with up to 3 channels, AI help, a comment inbox and 30 days of insights. One person can run three accounts on it. The catch is 10 queued posts per channel at a time and a single user. | CNo free plan, but a 7-day trial with no card needed. A week is just about long enough to see whether Autoplugs earn their keep. |
| Features | CQueue, calendar, ideas board, AI help, reports and an API across 12 networks. The gaps it shows: the inbox is described for comments only, there's no competitor tracking on record, and Instagram personal profiles and Facebook groups only get a reminder to post by hand. | CCross-posting, Tweetshots that turn text into images and videos, Autoplugs, Instagram Auto DMs, evergreen reposts and AI drafts. It does the creator's job, but on five networks: no X any more, no Facebook, and no inbox on record. |
| Ease of use | AIts iPhone and iPad app averages 4.7 from about 34,600 ratings, and the free plan needs nothing but your social accounts connected. | CThere's no App Store rating on record for us to go by, and you'll connect each network and set up Autoplugs first. So it gets the ordinary grade. |
| Platforms and integrations | BWeb, iPhone, Android and a Chrome extension, plus an API on every plan, an MCP server, and Canva, Zapier, Make and WordPress. No desktop app, which is what an A needs. | CBrowser only: its pages list no phone or desktop apps, and its only connections are the five networks it posts to. That's one family of devices. |
| Best for | paying only for the channels you use | creators posting the same writing everywhere |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Buffer and Hypefury. How we grade
Price against what you get
Buffer starts at $5 a month and scores 3.0 out of 4 on features, ease of use and platforms. Hypefury starts at $5 a month and scores 2.0.
Buffer scores higher for the same starting price. Of the other social media schedulers on the chart, none scores higher than Buffer for less, and 1 scores higher than Hypefury for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Buffer starts at $5 per channel / month, billed annually ($6 billed monthly). Hypefury starts at $5 per channel / month, billed annually ($6 billed monthly).
- Buffer has a free plan. Hypefury does not, though it has a free trial.
- Only Buffer lists iOS and Android apps.
- Only Buffer lists a browser extension.
- Buffer also covers templates and calendar.
At a glance
| Buffer | Hypefury | |
|---|---|---|
| Pricing | Free plan | Free trial |
| Starts at | $5 per channel / month, billed annually ($6 billed monthly) | $5 per channel / month, billed annually ($6 billed monthly) |
| Free plan | Up to 3 channels, 10 scheduled posts per channel at a time, 1 user, 100 saved ideas and 30 days of analytics history. | None |
| Free trial | 14-day free trial of the paid plans | 7-day free trial, no credit card required |
| Web | ||
| iOS | ||
| Android | ||
| Browser extension | ||
| Made by | Buffer | Hypefury, Inc. |
| Price read from | buffer.com | hypefury.com |
| Checked | Oct 17, 2026 | Oct 17, 2026 |
Who each one suits
Buffer
- Solo creators and small businesses posting to a handful of accounts
- People who want a free plan for up to three social accounts
- Agencies that add and drop client accounts and want to pay only for those connected
Hypefury
- Solo creators posting the same writing to Bluesky, Threads, LinkedIn and Instagram
- Creators who want to plug a newsletter or product under posts that take off
- People on one or two networks who would rather pay per channel
Worth knowing
Buffer
- The Free plan holds only 10 scheduled posts per channel at a time and keeps 30 days of analytics.
- Essentials allows a single user; approval workflows, access controls and branded reports need Team.
- Upgrading means paying for every connected channel, including the three that were free.
- Instagram personal profiles and Facebook groups get reminder notifications to post by hand, not automatic publishing.
Hypefury
- The pricing page says X (Twitter) is no longer supported, though the homepage and help center still describe X features.
- Flexible costs $6 a month for each connected network, so three or more networks cost about as much as Full at $19.
- There is no free plan, only a 7-day trial.
- Its pages list no mobile or desktop apps; it is used in a browser.
Key features
Buffer
- Queue and calendar
- Posts go into a per-channel queue or onto a visual calendar for Instagram, Facebook, LinkedIn, TikTok, X, Threads, Bluesky, Mastodon, Pinterest, YouTube, Substack and Google Business Profile.
- Ideas and AI Assistant
- An ideas board stores drafts and inspiration (100 on Free, unlimited on paid plans), and the AI Assistant helps write and repurpose posts on every plan.
- Community inbox
- Comments from connected accounts can be answered in one place, with saved replies and AI reply suggestions (5 a week on Free).
- Analytics and reports
- Insights cover follower growth, engagement and post performance. Free keeps 30 days of history; paid plans add reports and UTM tags, and Team adds branded reports.
- Start Page
- A link-in-bio page builder is included on every plan, alongside link shortening and a Chrome extension for sharing from any web page.
- API and MCP server
- Every plan includes API keys, from 3,000 requests a month on Free to 15,000 on Team, and Buffer lists a social media MCP server for AI tools.
Hypefury
- Cross-posting to five networks
- Write a post once and schedule it to Bluesky, Threads, LinkedIn, Instagram and TikTok, including LinkedIn carousels and long posts.
- Tweetshots and repurposing
- Turns text posts into Instagram images, Reels, TikTok videos or LinkedIn carousels. Flexible allows 2 Tweetshots a day and Full allows 5.
- Autoplugs and Auto DMs
- Autoplugs add a first comment, such as a newsletter link, under posts that do well. Auto DMs message Instagram users who reply with a chosen keyword.
- Engagement builder
- Watch chosen accounts and keywords, or import Bluesky lists, to gather posts worth replying to in one place. Unlimited on both plans.
- Evergreen and recurring posts
- Past posts can be queued to go out again, and recurring post categories keep a steady stream of reposts on a weekly schedule.
- AI drafts and analytics
- An AI trained on your earlier posts drafts new ones. Analytics show likes, reposts, follower growth and profile clicks for each post.
Plans
Buffer
Free$0
Up to 3 channels and 1 user, 10 queued posts per channel at a time, the AI Assistant and a comment inbox.
Essentials$5
per channel / month, billed annually ($6 billed monthly)
1 user, unlimited scheduled posts, hashtag manager, first-comment scheduling and reports. The rate per channel drops after 10: $100 a month at 25 channels, billed annually.
Team$10
per channel / month, billed annually ($12 billed monthly)
Unlimited team members, approval workflows, access levels and branded reports. $150 a month at 25 channels, billed annually.
Hypefury
Flexible$5
per channel / month, billed annually ($6 billed monthly)
Pay for each network you connect. Unlimited scheduling, 2 Tweetshots a day, Autoplugs, Instagram Auto DMs and the engagement builder.
Full$19
per month, billed monthly
Every supported network with no per-channel charge, and 5 Tweetshots a day. Also sold at $199 a year.
Ways to pay less
Buffer
- Annual discount
About two months free with yearly billing
Yearly billing brings Essentials to $5 a channel a month from $6, and Team to $10 from $12. The pricing page calls it saving two months.
- Nonprofit
50% off for nonprofits and charities
Buffer's pricing FAQ offers nonprofit and charity organizations a 50% discount on its paid plans.
Hypefury
- Annual discount
Lower prices with yearly billing
Billed yearly, Full costs $199 instead of $19 a month, and Flexible drops from $6 to $5 per channel a month.
