Metricool vs Social Status (2026): which should you pick?
As of Nov 13, 2026, we pick Metricool: it is third in our ranking of social media schedulers, and they share a 2.4 GPA.
Checked Nov 9, 2026 and Nov 13, 2026 · graded Oct 17, 2026 and Nov 13, 2026 by ToolGPA
Metricool grades higher on features. Social Status grades higher on value for money. They get the same grade on the free plan, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Metricool
Social media planner and analytics priced by the number of brands
Social Status
Social media analytics and automated reports for profiles and ads
Which one is for you
Pick Metricool if
- Fits if you want ad and website numbers beside your social reports
- Works for freelancers paying by brand, at $20 a month for 5 brands billed yearly
Look elsewhere if
- Pricey if you're big on X, as every X account is $10 a month on top of any paid plan
- Tight if you're staying free: 1 brand, 20 posts a month, 30 days of analytics and no LinkedIn or X
- Not for you if a team wants Starter: team access, approvals, the API and Data Studio are on Advanced at $53
- Watch out: Metricool Studio and unlimited campaign dashboards are an add-on, from $12 a month on Starter
Pick Social Status if
- Fits if you need reports on a few profiles and their rivals
- Works for agencies that want white-label reports on the $29 plan
Look elsewhere if
- Not for you if you want to publish posts, as it is analytics only
- Tight if you stay free, with 1 profile and 1 month of data
- Skip it if you need TikTok, LinkedIn or X on a small plan, as only Essential adds them
- Watch out: API access is on Gold and above, and every competitor you add uses quota
How we grade them
| 2.4GPAMetricoolFair | 2.4GPASocial StatusFair | |
|---|---|---|
| Value for money | CTeam access starts on Advanced, $53 a month billed yearly for up to 15 brands, so that's what two or three people pay for five profiles. That's between this category's $29 middle and $58 dearer quarter. On your own, Starter is $20 for 5 brands. | BMicro is $9 a month for 3 profiles, inside the cheaper quarter, which tops out at $14. |
| Free plan and trial | CA free plan for 1 brand, with 30 days of analytics and 5 competitors. But it leaves out LinkedIn and X and stops at 20 scheduled posts a month, which a business posting daily will hit. | CA free plan with 1 profile and 1 month of history, plus a 14-day trial on paid small-business plans. |
| Features | BA planner for 11 networks, an inbox, comment-to-DM automations, reports with ads and website data, 100 competitors and an API. Nothing in the listing shows a gap in the core job; extras sit in add-ons, like X at $10 an account. | CProfile, competitor, ads and influencer analytics with reports. It does that job fully, but it is analytics only, with no publishing. |
| Ease of use | CThere's no App Store rating on record for us to go by, and you'll connect social, ad and website accounts to get the most from it. So it gets the ordinary grade. | CA web app where you connect accounts and set up reports. No store rating on record. |
| Platforms and integrations | BWeb, iPhone and Android, with Canva, Google Drive, Adobe Express, Zapier, Make, Data Studio, WordPress and Shopify, plus an API on Advanced. No desktop app, which an A needs. | BWeb only, with Facebook, Instagram, TikTok, YouTube, LinkedIn, X, Google Slides and Meta Ads. |
| Best for | social, ads and website stats in one place | social analytics and reports |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Metricool and Social Status. How we grade
Price against what you get
Metricool starts at $20 a month and scores 2.7 out of 4 on features, ease of use and platforms. Social Status starts at $9 a month and scores 2.3.
Metricool scores higher, and starts $11 a month higher: the question is whether the extra is worth that to you. Of the other social media schedulers on the chart, 3 score higher than Metricool for less, and 2 score higher than Social Status for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Metricool also covers calendar.
- Social Status also covers dashboards.
At a glance
| Metricool | Social Status | |
|---|---|---|
| Pricing | Free plan | Free plan |
| Starts at | $20 per month for up to 5 brands, billed annually ($25 billed monthly) | $9 per month for 3 profiles, billed monthly |
| Free plan | 1 brand on every network except LinkedIn and X, 20 scheduled posts a month, 5 competitors and 30 days of analytics. | 1 plan quota (one profile, page or account), 1 month of data history and report export. |
| Free trial | None listed | 14-day free trial on paid Small Business plans |
| Web | ||
| iOS | ||
| Android | ||
| Made by | Metricool Software, S.L. | Social Media Status Pty Ltd |
| Price read from | metricool.com | socialstatus.io |
| Checked | Nov 9, 2026 | Nov 13, 2026 |
Worth knowing
Metricool
- The Free plan leaves out LinkedIn and X and allows 20 scheduled posts a month with 30 days of analytics.
- X needs an add-on at $10 a month per connected account on every paid plan.
- Team access, approvals, the API and Data Studio connector need Advanced at $53 a month, billed annually.
- Metricool Studio and unlimited campaign dashboards need the Advanced Analytics add-on, from $12 a month on Starter and $36 on Advanced.
Social Status
- Small Business plans support only Facebook, Instagram and YouTube, apart from Essential.
- Every profile, ad account or competitor you add uses plan quota.
- It is an analytics tool and does not publish posts.
- Platinum and larger plans sit above Gold; API access is only on Gold and above.
Key features
Metricool
- Planner
- A calendar with best-time suggestions auto-publishes to Instagram, Facebook, TikTok, YouTube, Threads, Pinterest, LinkedIn, Bluesky, X, Twitch and Google Business Profile.
- Analytics and competitors
- Reports cover social profiles, Facebook, Google and TikTok ads, and a website or blog. Paid plans keep unlimited history and follow up to 100 competitors.
- Reports
- PDF and PPT reports can be downloaded or sent monthly; Advanced adds customizable templates and a Data Studio connector for combined reports.
- Inbox and Flows
- Messages and comments from Instagram, Facebook, TikTok, YouTube, LinkedIn and Google Business Profile in one inbox. Flows, an add-on from Starter at $12 a month for 2,500 runs, turns comments into DMs.
- AI assistant and MCP
- AI credits per brand each month (5 on Free, 20 on Starter, 35 on Advanced) write and adapt posts, and a Metricool MCP server works with AI assistants.
- SmartLinks
- A link-in-bio page with unlimited links, images and buttons, a YouTube feed and click analytics; paid plans allow several pages.
Social Status
- Profile analytics
- Tracks pages and profiles you administer across Facebook, Instagram, TikTok, YouTube, LinkedIn and X.
- Competitor analytics
- Tracks public competitor profiles, except LinkedIn, which does not permit competitive tracking.
- Ads analytics
- Shows performance for Meta ad accounts you manage.
- Influencer analytics
- Measures influencer marketing campaigns.
- Automated reports
- Exports to Excel, PDF, PPTX and Google Slides; white-label reports start on Basic.
Plans
Metricool
Free$0
1 brand, 20 posts a month, 30 days of analytics, 5 competitor profiles and 5 AI credits a month.
Starter$20
per month for up to 5 brands, billed annually ($25 billed monthly)
Unlimited publishing, LinkedIn, unlimited analytics history, 100 competitors, PDF and PPT reports. $36 a month for 10 brands, billed annually.
Advanced$53
per month for up to 15 brands, billed annually ($67 billed monthly)
Team and client access, roles, post approvals, report templates, Data Studio connector and API. $85 at 25 brands, $159 at 50, billed annually.
CustomCustom
More than 50 brands, white label, a dedicated account manager and custom AI credits.
Social Status
Free$0
1 plan quota, 1 month of data history and report export.
Micro$9
per month for 3 profiles, billed monthly
3 plan quota and 2 months of data history; supports Facebook, Instagram and YouTube.
Basic$29
per month for 10 profiles, billed monthly
10 plan quota, 3 months of history, CSV, PDF, PPTX and white-label reports.
Essential$49
per month for 40 profiles, billed monthly
40 plan quota, 6 months of history and support for TikTok, LinkedIn and X.
Silver$99
per month for 200 profiles, billed monthly
Professional plan with 200 plan quota; all six channels on every professional plan.
Gold$199
per month for 500 profiles, billed monthly
Professional plan with 500 plan quota; API and data warehouse are optional add-ons.
Ways to pay less
Metricool
- Annual discount
Up to 24% off with annual billing
Annual billing brings Starter to $20 a month from $25 for 5 brands, and Advanced to $53 from $67 for 15 brands.
Social Status
- Annual discount
Save 25% with annual billing
Social Status's plans page labels annual billing as 25% off; Micro is $81 a year against $9 a month.
Common questions
Which is cheaper, Metricool or Social Status?
As of Nov 13, 2026, Social Status is cheaper to start with: $9 a month, against $20 a month for Metricool. Metricool starts at $20 per month for up to 5 brands, billed annually ($25 billed monthly), and Social Status starts at $9 per month for 3 profiles, billed monthly.
Which has a free plan, Metricool or Social Status?
As of Nov 13, 2026, both Metricool and Social Status have a free plan.
Which platforms do Metricool and Social Status run on?
As of Nov 13, 2026, only Metricool lists iOS and Android apps. Both list a web app. A platform missing from a listing is one its maker's pages did not mention.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.