Fanpage Karma vs Metricool (2026): which should you pick?
As of Nov 13, 2026, we pick Metricool: it is third in our ranking of social media schedulers, and they share a 2.4 GPA.
Checked Nov 9, 2026 and Nov 12, 2026 · graded Oct 17, 2026 and Nov 13, 2026 by ToolGPA
Fanpage Karma grades higher on the free plan. Metricool grades higher on features. They get the same grade on value for money, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Fanpage Karma
Social analytics, publishing and inbox in one account
Metricool
Social media planner and analytics priced by the number of brands
Which one is for you
Pick Fanpage Karma if
- Fits if you want to compare your social profiles with competitors for free
- Works for small agencies that want unlimited brands on one price
Look elsewhere if
- Tight if you are staying free: 1 user, 1 brand, 50 posts and 30 days of history
- Watch out: add-ons are billed per brand, from €9 a month each
- Pricey if you add people: Professional includes 3 users, then €9 each
- Watch out: euros show first, and the dollar prices come from the currency switch
Pick Metricool if
- Fits if you want ad and website numbers beside your social reports
- Works for freelancers paying by brand, at $20 a month for 5 brands billed yearly
Look elsewhere if
- Pricey if you're big on X, as every X account is $10 a month on top of any paid plan
- Tight if you're staying free: 1 brand, 20 posts a month, 30 days of analytics and no LinkedIn or X
- Not for you if a team wants Starter: team access, approvals, the API and Data Studio are on Advanced at $53
- Watch out: Metricool Studio and unlimited campaign dashboards are an add-on, from $12 a month on Starter
How we grade them
| 2.4GPAFanpage KarmaFair | 2.4GPAMetricoolFair | |
|---|---|---|
| Value for money | C$35 a month billed annually for unlimited brands, between the category's $29 middle and $79 dearer-quarter mark. | CTeam access starts on Advanced, $53 a month billed yearly for up to 15 brands, so that's what two or three people pay for five profiles. That's between this category's $29 middle and $58 dearer quarter. On your own, Starter is $20 for 5 brands. |
| Free plan and trial | BFree with no time limit and no card: 1 user, 1 brand, 5 owned and 5 competitor profiles, 50 posts a month. | CA free plan for 1 brand, with 30 days of analytics and 5 competitors. But it leaves out LinkedIn and X and stops at 20 scheduled posts a month, which a business posting daily will hit. |
| Features | CAnalytics, publishing, inbox, reports, AI credits and an API. Editorial workflows, team inbox and benchmarking are paid add-ons per brand. | BA planner for 11 networks, an inbox, comment-to-DM automations, reports with ads and website data, 100 competitors and an API. Nothing in the listing shows a gap in the core job; extras sit in add-ons, like X at $10 an account. |
| Ease of use | CNo store rating on record. You connect each profile and build dashboards, so it is a C. | CThere's no App Store rating on record for us to go by, and you'll connect social, ad and website accounts to get the most from it. So it gets the ordinary grade. |
| Platforms and integrations | BWeb only, but with Canva, Google Drive, an API and MCP access. | BWeb, iPhone and Android, with Canva, Google Drive, Adobe Express, Zapier, Make, Data Studio, WordPress and Shopify, plus an API on Advanced. No desktop app, which an A needs. |
| Best for | social media analytics and competitor tracking | social, ads and website stats in one place |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Fanpage Karma and Metricool. How we grade
Price against what you get
Fanpage Karma starts at $35 a month and scores 2.3 out of 4 on features, ease of use and platforms. Metricool starts at $20 a month and scores 2.7.
Metricool scores higher and starts $15 a month lower. Of the other social media schedulers on the chart, 9 score higher than Fanpage Karma for less, and 3 score higher than Metricool for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Fanpage Karma also covers shared inbox and dashboards.
- Metricool also covers calendar.
At a glance
| Fanpage Karma | Metricool | |
|---|---|---|
| Pricing | Free plan | Free plan |
| Starts at | $35 per month, billed annually ($49 billed monthly) | $20 per month for up to 5 brands, billed annually ($25 billed monthly) |
| Free plan | 1 user and 1 brand, 5 owned and 5 competitor profiles, 50 posts a month and one dashboard with 30 days of history. | 1 brand on every network except LinkedIn and X, 20 scheduled posts a month, 5 competitors and 30 days of analytics. |
| Free trial | None listed | None listed |
| Web | ||
| iOS | ||
| Android | ||
| Made by | uphill GmbH | Metricool Software, S.L. |
| Price read from | app.fanpagekarma.com | metricool.com |
| Checked | Nov 12, 2026 | Nov 9, 2026 |
Worth knowing
Fanpage Karma
- The pricing page lists euros first; the US dollar prices are shown by its currency switch and were read from the page data.
- Add-ons such as editorial workflows, team inbox and benchmarking are billed per brand, starting at 9 euros a month each.
- Professional includes 3 users; each additional user costs 9 euros a month.
- The free plan is capped at 1 user, 1 brand and 50 posts a month.
Metricool
- The Free plan leaves out LinkedIn and X and allows 20 scheduled posts a month with 30 days of analytics.
- X needs an add-on at $10 a month per connected account on every paid plan.
- Team access, approvals, the API and Data Studio connector need Advanced at $53 a month, billed annually.
- Metricool Studio and unlimited campaign dashboards need the Advanced Analytics add-on, from $12 a month on Starter and $36 on Advanced.
Key features
Fanpage Karma
- Analytics dashboards
- Preconfigured dashboards compare your profiles with competitors, with up to 20 profiles per dashboard and 12 months of history on Professional.
- Publishing
- Plan and publish posts from calendar and list views with a media library and Canva and Google Drive integration.
- Community inbox
- Reply to, like, hide and moderate comments and messages for all connected profiles from one inbox.
- Reports
- Professional exports reports as PDF, PowerPoint and CSV; automated delivery and custom design are an add-on.
- AI credits
- Professional includes 100 AI credits, and 1,000 more can be added for each account as an add-on.
- API and MCP access
- Included in Professional; the Data API is billed by usage, per profile or as a credit package.
Metricool
- Planner
- A calendar with best-time suggestions auto-publishes to Instagram, Facebook, TikTok, YouTube, Threads, Pinterest, LinkedIn, Bluesky, X, Twitch and Google Business Profile.
- Analytics and competitors
- Reports cover social profiles, Facebook, Google and TikTok ads, and a website or blog. Paid plans keep unlimited history and follow up to 100 competitors.
- Reports
- PDF and PPT reports can be downloaded or sent monthly; Advanced adds customizable templates and a Data Studio connector for combined reports.
- Inbox and Flows
- Messages and comments from Instagram, Facebook, TikTok, YouTube, LinkedIn and Google Business Profile in one inbox. Flows, an add-on from Starter at $12 a month for 2,500 runs, turns comments into DMs.
- AI assistant and MCP
- AI credits per brand each month (5 on Free, 20 on Starter, 35 on Advanced) write and adapt posts, and a Metricool MCP server works with AI assistants.
- SmartLinks
- A link-in-bio page with unlimited links, images and buttons, a YouTube feed and click analytics; paid plans allow several pages.
Plans
Fanpage Karma
Free$0
1 user and 1 brand, 5 owned and 5 competitor profiles, 50 posts a month, basic publishing and inbox, and trial AI credits.
Professional$35
per month, billed annually ($49 billed monthly)
Unlimited brands and profiles, 3 users, unlimited posts, 12 months of history, PDF, PowerPoint and CSV reports, 100 AI credits, API and MCP.
EnterpriseCustom
Custom capacity, automation, white label, onboarding and personal support, quoted on request.
Metricool
Free$0
1 brand, 20 posts a month, 30 days of analytics, 5 competitor profiles and 5 AI credits a month.
Starter$20
per month for up to 5 brands, billed annually ($25 billed monthly)
Unlimited publishing, LinkedIn, unlimited analytics history, 100 competitors, PDF and PPT reports. $36 a month for 10 brands, billed annually.
Advanced$53
per month for up to 15 brands, billed annually ($67 billed monthly)
Team and client access, roles, post approvals, report templates, Data Studio connector and API. $85 at 25 brands, $159 at 50, billed annually.
CustomCustom
More than 50 brands, white label, a dedicated account manager and custom AI credits.
Ways to pay less
Fanpage Karma
- Annual discount
Save on yearly billing
Professional is $35 a month billed annually against $49 billed monthly, as shown on the pricing page's two billing views.
Metricool
- Annual discount
Up to 24% off with annual billing
Annual billing brings Starter to $20 a month from $25 for 5 brands, and Advanced to $53 from $67 for 15 brands.
Common questions
Which is cheaper, Fanpage Karma or Metricool?
As of Nov 12, 2026, Metricool is cheaper to start with: $20 a month, against $35 a month for Fanpage Karma. Fanpage Karma starts at $35 per month, billed annually ($49 billed monthly), and Metricool starts at $20 per month for up to 5 brands, billed annually ($25 billed monthly).
Which has a free plan, Fanpage Karma or Metricool?
As of Nov 12, 2026, both Fanpage Karma and Metricool have a free plan.
Which platforms do Fanpage Karma and Metricool run on?
As of Nov 12, 2026, only Metricool lists iOS and Android apps. Both list a web app. A platform missing from a listing is one its maker's pages did not mention.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.