Fanpage Karma vs Iconosquare (2026): which should you pick?
As of Nov 13, 2026, Fanpage Karma and Iconosquare share a 2.4 GPA, both have a free plan, and Iconosquare starts cheaper, at about $10.05 a month against $35 a month.
Checked Oct 17, 2026 and Nov 12, 2026 · graded Oct 17, 2026 and Nov 13, 2026 by ToolGPA
Fanpage Karma grades higher on the free plan. Iconosquare grades higher on features. They get the same grade on value for money, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Fanpage Karma
Social analytics, publishing and inbox in one account
Iconosquare
Social media analytics and scheduling for brands and agencies
Which one is for you
Pick Fanpage Karma if
- Fits if you want to compare your social profiles with competitors for free
- Works for small agencies that want unlimited brands on one price
Look elsewhere if
- Tight if you are staying free: 1 user, 1 brand, 50 posts and 30 days of history
- Watch out: add-ons are billed per brand, from €9 a month each
- Pricey if you add people: Professional includes 3 users, then €9 each
- Watch out: euros show first, and the dollar prices come from the currency switch
Pick Iconosquare if
- Fits if reporting on Instagram, TikTok and Facebook matters more than posting volume
- Works for agencies sending clients scheduled PDF and XLS reports
Look elsewhere if
- Tight if you're on Starter, at 30 posts a month and one user; Launch stops at 100
- Not for you if you want X or an inbox on the cheapest plan, as both start at Launch at €33
- Pricey if a team needs in: a second user means Scale at €69 a month, and more than 3 users means Custom
- Skip it if you're staying free: 2 profiles, 10 posts a month each and 1 month of history
- Watch out: prices are in euros, and competitor and hashtag tracking need Scale
How we grade them
| 2.4GPAFanpage KarmaFair | 2.4GPAIconosquareFair | |
|---|---|---|
| Value for money | C$35 a month billed annually for unlimited brands, between the category's $29 middle and $79 dearer-quarter mark. | CStarter and Launch are one user, so two or three people need Scale: €69 a month billed yearly for 5 profiles and 3 users. At any normal exchange rate that's above this category's $58 dearer quarter but under its $99 dearest tenth. Alone, Starter is €15 for 5 profiles. |
| Free plan and trial | BFree with no time limit and no card: 1 user, 1 brand, 5 owned and 5 competitor profiles, 50 posts a month. | CFree for good with 2 profiles and 10 posts a month per profile, plus a 14-day trial with no card. One month of analytics history is thin for an analytics tool, though. |
| Features | CAnalytics, publishing, inbox, reports, AI credits and an API. Editorial workflows, team inbox and benchmarking are paid add-ons per brand. | BAnalytics for 8 networks with dashboards and scheduled PDF and XLS reports, scheduling with captions per network, an inbox from Launch, and competitor and hashtag tracking on Scale. Nothing in the listing shows a gap in the core job. |
| Ease of use | CNo store rating on record. You connect each profile and build dashboards, so it is a C. | CThere's no App Store rating on record for us to go by, and you'll connect profiles and build dashboards to get the most from it. So it gets the ordinary grade. |
| Platforms and integrations | BWeb only, but with Canva, Google Drive, an API and MCP access. | BWeb, iPhone and Android, with Zapier, Adobe Express and an MCP link for ChatGPT and Claude. No desktop app, which an A needs. |
| Best for | social media analytics and competitor tracking | social analytics and client reports |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Fanpage Karma and Iconosquare. How we grade
Price against what you get
Fanpage Karma starts at $35 a month and scores 2.3 out of 4 on features, ease of use and platforms. Iconosquare starts at about $10.05 a month and scores 2.7.
Iconosquare scores higher and starts $24.95 a month lower. Of the other social media schedulers on the chart, 9 score higher than Fanpage Karma for less, and 3 score higher than Iconosquare for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Fanpage Karma also covers shared inbox and dashboards.
- Iconosquare also covers calendar.
At a glance
| Fanpage Karma | Iconosquare | |
|---|---|---|
| Pricing | Free plan | Free plan |
| Starts at | $35 per month, billed annually ($49 billed monthly) | €9 per month for up to 3 social profiles, billed annually |
| Free plan | 1 user and 1 brand, 5 owned and 5 competitor profiles, 50 posts a month and one dashboard with 30 days of history. | 1 user, up to 2 social profiles, 10 scheduled posts a month per profile, standard analytics and 1 month of history. |
| Free trial | None listed | 14-day free trial of all features, no credit card required |
| Web | ||
| iOS | ||
| Android | ||
| Made by | uphill GmbH | Iconosquare (part of Positive) |
| Price read from | app.fanpagekarma.com | iconosquare.com |
| Checked | Nov 12, 2026 | Oct 17, 2026 |
Worth knowing
Fanpage Karma
- The pricing page lists euros first; the US dollar prices are shown by its currency switch and were read from the page data.
- Add-ons such as editorial workflows, team inbox and benchmarking are billed per brand, starting at 9 euros a month each.
- Professional includes 3 users; each additional user costs 9 euros a month.
- The free plan is capped at 1 user, 1 brand and 50 posts a month.
Iconosquare
- Starter and Launch include 1 user; Scale includes 3, and more users need the Custom plan.
- Publishing to X and the comments and DMs inbox start at Launch.
- Posting is capped at 30 posts a month on Starter and 100 on Launch; only Scale and Custom are unlimited.
- The free plan keeps just 1 month of analytics history and allows 10 posts a month per profile.
Key features
Fanpage Karma
- Analytics dashboards
- Preconfigured dashboards compare your profiles with competitors, with up to 20 profiles per dashboard and 12 months of history on Professional.
- Publishing
- Plan and publish posts from calendar and list views with a media library and Canva and Google Drive integration.
- Community inbox
- Reply to, like, hide and moderate comments and messages for all connected profiles from one inbox.
- Reports
- Professional exports reports as PDF, PowerPoint and CSV; automated delivery and custom design are an add-on.
- AI credits
- Professional includes 100 AI credits, and 1,000 more can be added for each account as an add-on.
- API and MCP access
- Included in Professional; the Data API is billed by usage, per profile or as a credit package.
Iconosquare
- Analytics across eight networks
- Reach, engagement and audience data for Instagram, TikTok, Facebook, LinkedIn, X, Threads, Pinterest and YouTube, including Reels and Stories, with custom dashboards.
- Scheduled reports
- Profile, competitor, hashtag and dashboard reports in PDF or XLS, sent on a schedule. Custom adds white-label reports with your own logo.
- Scheduling and cross-posting
- Schedule posts, Stories and Reels to several networks with captions adjusted per network, saved caption templates and a media library.
- Conversations inbox
- From Launch, comments, Facebook and Instagram DMs and brand mentions sit in one inbox with saved replies.
- Competitor and hashtag tracking
- Scale adds competitor benchmarks, hashtag analysis, custom feeds of other accounts and campaign tracking, plus post approval workflows.
- Uma AI Analyst
- An AI analyst answers questions about your social data using credits included in paid plans. An AI assistant drafts captions, and an MCP link opens the data to ChatGPT or Claude.
Plans
Fanpage Karma
Free$0
1 user and 1 brand, 5 owned and 5 competitor profiles, 50 posts a month, basic publishing and inbox, and trial AI credits.
Professional$35
per month, billed annually ($49 billed monthly)
Unlimited brands and profiles, 3 users, unlimited posts, 12 months of history, PDF, PowerPoint and CSV reports, 100 AI credits, API and MCP.
EnterpriseCustom
Custom capacity, automation, white label, onboarding and personal support, quoted on request.
Iconosquare
Free€0
1 user, up to 2 social profiles, 10 posts a month per profile, standard analytics and 1 month of history.
Starter€9
per month for up to 3 social profiles, billed annually
1 user, 30 posts a month, AI content tools, custom dashboards and 1 year of history. €15 a month for up to 5 profiles.
Launch€33
per month for up to 5 social profiles, billed annually
1 user, 100 posts a month, automated reports, an inbox for comments, DMs and mentions, and X publishing and analytics.
Scale€69
per month for up to 5 social profiles, billed annually
3 users, unlimited posts, approvals, campaign and paid post tracking, competitor and hashtag monitoring. €219 a month at 20 profiles.
Custom€116
per month and up, billed annually
5 to unlimited profiles, one or unlimited users, white-label reports, onboarding and a customer success manager. Arranged through sales.
Ways to pay less
Fanpage Karma
- Annual discount
Save on yearly billing
Professional is $35 a month billed annually against $49 billed monthly, as shown on the pricing page's two billing views.
Iconosquare
- Annual discount
Two months free with yearly billing
Paying yearly saves the equivalent of two months: €36 a year on Starter, €72 on Launch, €168 on Scale and €276 on Custom.
Common questions
Which is cheaper, Fanpage Karma or Iconosquare?
As of Nov 12, 2026, Iconosquare is cheaper to start with: about $10.05 a month, against $35 a month for Fanpage Karma. Fanpage Karma starts at $35 per month, billed annually ($49 billed monthly), and Iconosquare starts at €9 per month for up to 3 social profiles, billed annually.
Which has a free plan, Fanpage Karma or Iconosquare?
As of Nov 12, 2026, both Fanpage Karma and Iconosquare have a free plan.
Which platforms do Fanpage Karma and Iconosquare run on?
As of Nov 12, 2026, only Iconosquare lists iOS and Android apps. Both list a web app. A platform missing from a listing is one its maker's pages did not mention.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.