Fanpage Karma vs Socialinsider (2026): which should you pick?
As of Nov 13, 2026, Fanpage Karma grades higher than Socialinsider: 2.4 against 2.0 out of 4.0.
Checked Nov 12, 2026 · graded Nov 13, 2026 by ToolGPA
Fanpage Karma grades higher on the free plan and platforms. They get the same grade on value for money, features and ease of use.
Price, platforms and features side by side. The table says where each price was read and when.
Fanpage Karma
Social analytics, publishing and inbox in one account
Socialinsider
Social media analytics and competitor benchmarking
Which one is for you
Pick Fanpage Karma if
- Fits if you want to compare your social profiles with competitors for free
- Works for small agencies that want unlimited brands on one price
Look elsewhere if
- Tight if you are staying free: 1 user, 1 brand, 50 posts and 30 days of history
- Watch out: add-ons are billed per brand, from €9 a month each
- Pricey if you add people: Professional includes 3 users, then €9 each
- Watch out: euros show first, and the dollar prices come from the currency switch
Pick Socialinsider if
- Fits if you report on several networks and want competitor numbers in one view
- Makes sense if an agency needs a hard cap on tracked profiles
Look elsewhere if
- Tight if you work alone with history in mind, as Adapt keeps 3 months and has 1 seat
- Pricey if you only need a few accounts, since the entry is $990 a year
- Skip it if you need publishing, as the pricing page lists none
- Watch out: the page showed another currency from India, and extra profiles and seats cost more on top
How we grade them
| 2.4GPAFanpage KarmaFair | 2.0GPASocialinsiderFair | |
|---|---|---|
| Value for money | C$35 a month billed annually for unlimited brands, between the category's $29 middle and $79 dearer-quarter mark. | CAdapt is $990 a year ($82.50 a month) for 20 accounts, above the $79 dearer-quarter line for social tools but under the $129 dearest-tenth line. |
| Free plan and trial | BFree with no time limit and no card: 1 user, 1 brand, 5 owned and 5 competitor profiles, 50 posts a month. | CA 14-day free trial with no card, and no free plan. |
| Features | CAnalytics, publishing, inbox, reports, AI credits and an API. Editorial workflows, team inbox and benchmarking are paid add-ons per brand. | CSix networks, benchmarking, content analysis, scheduled reports and exports. The page lists no publishing or scheduling. |
| Ease of use | CNo store rating on record. You connect each profile and build dashboards, so it is a C. | CNo store rating on record. You connect or add accounts, then build the reports you want. |
| Platforms and integrations | BWeb only, but with Canva, Google Drive, an API and MCP access. | CWeb only. The one connector listed is an MCP connector for AI tools. |
| Best for | social media analytics and competitor tracking | competitor and cross-network social analytics reports |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Fanpage Karma and Socialinsider. How we grade
Price against what you get
Fanpage Karma starts at $35 a month and scores 2.3 out of 4 on features, ease of use and platforms. Socialinsider starts at $82.50 a month and scores 2.0.
Fanpage Karma scores higher and starts $47.50 a month lower. Of the other social media schedulers on the chart, 9 score higher than Fanpage Karma for less, and 32 score higher than Socialinsider for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Fanpage Karma also covers shared inbox.
At a glance
| Fanpage Karma | Socialinsider | |
|---|---|---|
| Pricing | Free plan | Free trial |
| Starts at | $35 per month, billed annually ($49 billed monthly) | $82.50 per month, billed annually ($990 a year) |
| Free plan | 1 user and 1 brand, 5 owned and 5 competitor profiles, 50 posts a month and one dashboard with 30 days of history. | None |
| Free trial | None listed | 14-day free trial, no credit card required. |
| Web | ||
| Made by | uphill GmbH | Socialinsider |
| Price read from | app.fanpagekarma.com | socialinsider.io |
| Checked | Nov 12, 2026 | Nov 12, 2026 |
Worth knowing
Fanpage Karma
- The pricing page lists euros first; the US dollar prices are shown by its currency switch and were read from the page data.
- Add-ons such as editorial workflows, team inbox and benchmarking are billed per brand, starting at 9 euros a month each.
- Professional includes 3 users; each additional user costs 9 euros a month.
- The free plan is capped at 1 user, 1 brand and 50 posts a month.
Socialinsider
- Account, history and seat limits rise with each plan; Adapt has one seat and three months of history.
- Analytics only: the pricing page lists no publishing or scheduling.
- The yearly price is read from the vendor's pricing data; the monthly price in dollars is not shown on the page, which advertises two months off for yearly plans.
- The page showed another currency from this location; the dollar prices come from the vendor's price data file.
Key features
Fanpage Karma
- Analytics dashboards
- Preconfigured dashboards compare your profiles with competitors, with up to 20 profiles per dashboard and 12 months of history on Professional.
- Publishing
- Plan and publish posts from calendar and list views with a media library and Canva and Google Drive integration.
- Community inbox
- Reply to, like, hide and moderate comments and messages for all connected profiles from one inbox.
- Reports
- Professional exports reports as PDF, PowerPoint and CSV; automated delivery and custom design are an add-on.
- AI credits
- Professional includes 100 AI credits, and 1,000 more can be added for each account as an add-on.
- API and MCP access
- Included in Professional; the Data API is billed by usage, per profile or as a credit package.
Socialinsider
- Cross-network analytics
- Covers TikTok, Instagram, LinkedIn, Facebook, X and YouTube in one reporting view, as listed on the site.
- Competitor benchmarking
- Compares your accounts with competitors' public profiles and with industry benchmark reports the vendor publishes each quarter.
- Content analysis
- Looks at which content pillars and post types perform best so that they can be repeated.
- Automated reports and exports
- Every plan includes scheduled reports and unlimited exports.
- Account replacements
- Each plan allows a set number of monthly swaps of the profiles you track, from 10 on Adapt to 20 on Predict.
- MCP connector
- All plans list an MCP connector, which lets compatible AI tools query the analytics.
Plans
Fanpage Karma
Free$0
1 user and 1 brand, 5 owned and 5 competitor profiles, 50 posts a month, basic publishing and inbox, and trial AI credits.
Professional$35
per month, billed annually ($49 billed monthly)
Unlimited brands and profiles, 3 users, unlimited posts, 12 months of history, PDF, PowerPoint and CSV reports, 100 AI credits, API and MCP.
EnterpriseCustom
Custom capacity, automation, white label, onboarding and personal support, quoted on request.
Socialinsider
Adapt$82.50
per month for up to 20 accounts, billed annually ($990/year)
Up to 20 social accounts, 3 months of history, 1 seat and 10 account replacements a month.
Optimize$124.17
per month for up to 30 accounts, billed annually ($1,490/year)
Up to 30 social accounts, 6 months of history, 2 seats and 15 account replacements a month.
Predict$199.17
per month for up to 40 accounts, billed annually ($2,390/year)
Up to 40 social accounts, 12 months of history, 5 seats and 20 account replacements a month.
EnterpriseCustom
Custom pricing based on volume and needs, with the account, history and seat limits set by quote.
Ways to pay less
Fanpage Karma
- Annual discount
Save on yearly billing
Professional is $35 a month billed annually against $49 billed monthly, as shown on the pricing page's two billing views.
Socialinsider
- Annual discount
Two months off on yearly plans
The pricing page says yearly plans save 16%, equal to two months free compared with monthly billing.
Common questions
Which is cheaper, Fanpage Karma or Socialinsider?
As of Nov 12, 2026, Fanpage Karma is cheaper to start with: $35 a month, against $82.50 a month for Socialinsider. Fanpage Karma starts at $35 per month, billed annually ($49 billed monthly), and Socialinsider starts at $82.50 per month, billed annually ($990 a year).
Which has a free plan, Fanpage Karma or Socialinsider?
As of Nov 12, 2026, only Fanpage Karma has a free plan. Socialinsider does not, though it has a free trial.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.