Iconosquare vs Socialinsider (2026): which should you pick?

Pick Iconosquare if

• Fits if reporting on Instagram, TikTok and Facebook matters more than posting volume
• Works for agencies sending clients scheduled PDF and XLS reports

Look elsewhere if

• Tight if you're on Starter, at 30 posts a month and one user; Launch stops at 100
• Not for you if you want X or an inbox on the cheapest plan, as both start at Launch at €33
• Pricey if a team needs in: a second user means Scale at €69 a month, and more than 3 users means Custom
• Skip it if you're staying free: 2 profiles, 10 posts a month each and 1 month of history
• Watch out: prices are in euros, and competitor and hashtag tracking need Scale

Pick Socialinsider if

• Fits if you report on several networks and want competitor numbers in one view
• Makes sense if an agency needs a hard cap on tracked profiles

Look elsewhere if

• Tight if you work alone with history in mind, as Adapt keeps 3 months and has 1 seat
• Pricey if you only need a few accounts, since the entry is $990 a year
• Skip it if you need publishing, as the pricing page lists none
• Watch out: the page showed another currency from India, and extra profiles and seats cost more on top

Iconosquare

• Starter and Launch include 1 user; Scale includes 3, and more users need the Custom plan.
• Publishing to X and the comments and DMs inbox start at Launch.
• Posting is capped at 30 posts a month on Starter and 100 on Launch; only Scale and Custom are unlimited.
• The free plan keeps just 1 month of analytics history and allows 10 posts a month per profile.

Socialinsider

• Account, history and seat limits rise with each plan; Adapt has one seat and three months of history.
• Analytics only: the pricing page lists no publishing or scheduling.
• The yearly price is read from the vendor's pricing data; the monthly price in dollars is not shown on the page, which advertises two months off for yearly plans.
• The page showed another currency from this location; the dollar prices come from the vendor's price data file.

Iconosquare

Analytics across eight networks

Reach, engagement and audience data for Instagram, TikTok, Facebook, LinkedIn, X, Threads, Pinterest and YouTube, including Reels and Stories, with custom dashboards.

Scheduled reports

Profile, competitor, hashtag and dashboard reports in PDF or XLS, sent on a schedule. Custom adds white-label reports with your own logo.

Scheduling and cross-posting

Schedule posts, Stories and Reels to several networks with captions adjusted per network, saved caption templates and a media library.

Conversations inbox

From Launch, comments, Facebook and Instagram DMs and brand mentions sit in one inbox with saved replies.

Competitor and hashtag tracking

Scale adds competitor benchmarks, hashtag analysis, custom feeds of other accounts and campaign tracking, plus post approval workflows.

Uma AI Analyst

An AI analyst answers questions about your social data using credits included in paid plans. An AI assistant drafts captions, and an MCP link opens the data to ChatGPT or Claude.

Socialinsider

Cross-network analytics

Covers TikTok, Instagram, LinkedIn, Facebook, X and YouTube in one reporting view, as listed on the site.

Competitor benchmarking

Compares your accounts with competitors' public profiles and with industry benchmark reports the vendor publishes each quarter.

Content analysis

Looks at which content pillars and post types perform best so that they can be repeated.

Automated reports and exports

Every plan includes scheduled reports and unlimited exports.

Account replacements

Each plan allows a set number of monthly swaps of the profiles you track, from 10 on Adapt to 20 on Predict.

MCP connector

All plans list an MCP connector, which lets compatible AI tools query the analytics.

Iconosquare

• Free€0

  1 user, up to 2 social profiles, 10 posts a month per profile, standard analytics and 1 month of history.

• Starter€9

  per month for up to 3 social profiles, billed annually

  1 user, 30 posts a month, AI content tools, custom dashboards and 1 year of history. €15 a month for up to 5 profiles.

• Launch€33

  per month for up to 5 social profiles, billed annually

  1 user, 100 posts a month, automated reports, an inbox for comments, DMs and mentions, and X publishing and analytics.

• Scale€69

  per month for up to 5 social profiles, billed annually

  3 users, unlimited posts, approvals, campaign and paid post tracking, competitor and hashtag monitoring. €219 a month at 20 profiles.

• Custom€116

  per month and up, billed annually

  5 to unlimited profiles, one or unlimited users, white-label reports, onboarding and a customer success manager. Arranged through sales.

Socialinsider

• Adapt$82.50

  per month for up to 20 accounts, billed annually ($990/year)

  Up to 20 social accounts, 3 months of history, 1 seat and 10 account replacements a month.

• Optimize$124.17

  per month for up to 30 accounts, billed annually ($1,490/year)

  Up to 30 social accounts, 6 months of history, 2 seats and 15 account replacements a month.

• Predict$199.17

  per month for up to 40 accounts, billed annually ($2,390/year)

  Up to 40 social accounts, 12 months of history, 5 seats and 20 account replacements a month.

• EnterpriseCustom

  Custom pricing based on volume and needs, with the account, history and seat limits set by quote.

Iconosquare

• Annual discount

  Two months free with yearly billing

  Paying yearly saves the equivalent of two months: €36 a year on Starter, €72 on Launch, €168 on Scale and €276 on Custom.

Socialinsider

• Annual discount

  Two months off on yearly plans

  The pricing page says yearly plans save 16%, equal to two months free compared with monthly billing.