Metricool vs Taplio
We give Metricool a 2.4 GPA and Taplio a 2.0, out of 4.0. Metricool grades higher on value for money and features. They get the same grade on the free plan, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Metricool
Social media planner and analytics priced by the number of brands
Taplio
LinkedIn post writing, scheduling and engagement tool
How we grade them
| 2.4GPAMetricoolFair | 2.0GPATaplioFair | |
|---|---|---|
| Value for money | CTeam access starts on Advanced, $53 a month billed yearly for up to 15 brands, so that's what two or three people pay for five profiles. That's between this category's $29 middle and $58 dearer quarter. On your own, Starter is $20 for 5 brands. | DOne network, so we set it against its listed alternatives. Two people on Growth, where AI and team features start, pay $98 a month billed yearly ($49 a seat), less 10% for 2 seats. Buffer covers five networks for a team at $50, and Hypefury posts to LinkedIn and four more for about $17. |
| Free plan and trial | CA free plan for 1 brand, with 30 days of analytics and 5 competitors. But it leaves out LinkedIn and X and stops at 20 scheduled posts a month, which a business posting daily will hit. | CNo free plan, but a 7-day trial with full Pro access, then a 30-day money-back guarantee. The guarantee isn't a trial, so it's the week that earns the grade. |
| Features | BA planner for 11 networks, an inbox, comment-to-DM automations, reports with ads and website data, 100 competitors and an API. Nothing in the listing shows a gap in the core job; extras sit in add-ons, like X at $10 an account. | CScheduling, a library of 5 million posts for ideas, AI posts and carousels, engagement feeds, analytics, and lead outreach on Pro. It does the LinkedIn job fully, but that's a smaller job, and Starter has no AI or engagement tools at all. |
| Ease of use | CThere's no App Store rating on record for us to go by, and you'll connect social, ad and website accounts to get the most from it. So it gets the ordinary grade. | CThere's no App Store rating on record for us to go by, and its Connect extension has to stay in a desktop Chromium browser logged into LinkedIn, or scheduled posts fail. |
| Platforms and integrations | BWeb, iPhone and Android, with Canva, Google Drive, Adobe Express, Zapier, Make, Data Studio, WordPress and Shopify, plus an API on Advanced. No desktop app, which an A needs. | BWeb and a browser extension, with lemlist, Zapier, Tweet Hunter, Claude, ChatGPT and an API. No phone or desktop app is listed, so web with integrations is where it tops out. |
| Best for | social, ads and website stats in one place | building a personal brand on LinkedIn |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Metricool and Taplio. How we grade
Price against what you get
Metricool starts at $20 a month and scores 2.7 out of 4 on features, ease of use and platforms. Taplio starts at $32 a month for each person and scores 2.3.
Metricool scores higher and starts $12 a month lower. Of the other social media schedulers on the chart, 3 score higher than Metricool for less, and 8 score higher than Taplio for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Metricool starts at $20 per month for up to 5 brands, billed annually ($25 billed monthly). Taplio starts at $32 per seat / month, billed annually ($39 billed monthly).
- Metricool has a free plan. Taplio does not, though it has a free trial.
- Only Metricool lists iOS and Android apps.
- Only Taplio lists a browser extension.
At a glance
| Metricool | Taplio | |
|---|---|---|
| Pricing | Free plan | Free trial |
| Starts at | $20 per month for up to 5 brands, billed annually ($25 billed monthly) | $32 per seat / month, billed annually ($39 billed monthly) |
| Free plan | 1 brand on every network except LinkedIn and X, 20 scheduled posts a month, 5 competitors and 30 days of analytics. | None |
| Free trial | None listed | 7-day free trial with full Pro access, then a 30-day money-back guarantee |
| Web | ||
| iOS | ||
| Android | ||
| Browser extension | ||
| Made by | Metricool Software, S.L. | lempire |
| Price read from | metricool.com | taplio.com |
| Checked | Oct 17, 2026 | Oct 17, 2026 |
Who each one suits
Metricool
- Freelancers and small agencies paying by brand rather than by user
- People who want ad and website analytics beside social reports
- Anyone starting out on a free plan with one brand
Taplio
- Founders and consultants building a personal brand on LinkedIn
- Ghostwriters and agencies running several LinkedIn accounts
- People who use LinkedIn posts to find sales leads
Worth knowing
Metricool
- The Free plan leaves out LinkedIn and X and allows 20 scheduled posts a month with 30 days of analytics.
- X needs an add-on at $10 a month per connected account on every paid plan.
- Team access, approvals, the API and Data Studio connector need Advanced at $53 a month, billed annually.
- Metricool Studio and unlimited campaign dashboards need the Advanced Analytics add-on, from $12 a month on Starter and $36 on Advanced.
Taplio
- Publishes to LinkedIn only; posting to X needs Tweet Hunter, a separate subscription from the same company.
- Its Connect extension must stay in a desktop Chromium browser logged into LinkedIn, or scheduled posts fail.
- Starter has no AI writing or engagement tools; those start at Growth, $49 a month billed yearly.
- Each seat covers one LinkedIn account, and the help center says there are no student or nonprofit discounts.
Key features
Metricool
- Planner
- A calendar with best-time suggestions auto-publishes to Instagram, Facebook, TikTok, YouTube, Threads, Pinterest, LinkedIn, Bluesky, X, Twitch and Google Business Profile.
- Analytics and competitors
- Reports cover social profiles, Facebook, Google and TikTok ads, and a website or blog. Paid plans keep unlimited history and follow up to 100 competitors.
- Reports
- PDF and PPT reports can be downloaded or sent monthly; Advanced adds customizable templates and a Data Studio connector for combined reports.
- Inbox and Flows
- Messages and comments from Instagram, Facebook, TikTok, YouTube, LinkedIn and Google Business Profile in one inbox, plus automations that turn comments into DMs.
- AI assistant and MCP
- AI credits per brand each month (5 on Free, 20 on Starter, 35 on Advanced) write and adapt posts, and a Metricool MCP server works with AI assistants.
- SmartLinks
- A link-in-bio page with unlimited links, images and buttons, a YouTube feed and click analytics; paid plans allow several pages.
Taplio
- LinkedIn scheduling queue
- Set your own posting slots and add posts to a queue, with a calendar, drafts in a Kanban view, polls, mentions and text formatting.
- Viral post library
- Search a database of more than 5 million LinkedIn posts for ideas, save them in collections and rework them as your own drafts.
- AI writing and carousels
- From Growth, AI drafts posts, hooks and images, builds carousels and repurposes articles and YouTube videos. Growth has 250 AI credits a month; Pro is unlimited.
- Engagement feeds
- Comment on posts from curated feeds and lead lists, and reply to or auto-like comments on your own posts. Growth includes 500 comment credits a month.
- Analytics
- Follower, profile view and best-post stats on every plan, with CSV export, a monthly stats email and company page statistics.
- Lead outreach
- Pro adds a lead database, automatic DMs and connection requests to people who engage with your posts, and pushing contacts to lemlist campaigns.
Plans
Metricool
Free$0
1 brand, 20 posts a month, 30 days of analytics, 5 competitor profiles and 5 AI credits a month.
Starter$20
per month for up to 5 brands, billed annually ($25 billed monthly)
Unlimited publishing, LinkedIn, unlimited analytics history, 100 competitors, PDF and PPT reports. $36 a month for 10 brands, billed annually.
Advanced$53
per month for up to 15 brands, billed annually ($67 billed monthly)
Team and client access, roles, post approvals, report templates, Data Studio connector and API. $85 at 25 brands, $159 at 50, billed annually.
CustomCustom
More than 50 brands, white label, a dedicated account manager and custom AI credits.
Taplio
Starter$32
per seat / month, billed annually ($39 billed monthly)
Post editor, scheduling queue and calendar, the viral post library and analytics. No AI writing and no engagement tools.
Growth$49
per seat / month, billed annually ($69 billed monthly)
Adds AI posts, images and carousels with 250 AI credits a month, 500 comment credits, engagement feeds and Organizations for teams.
Pro$149
per seat / month, billed annually ($199 billed monthly)
Unlimited AI and comment credits, a lead database of 3M+ profiles, automated lead outreach and priority support.
Ways to pay less
Metricool
- Annual discount
Up to 24% off with annual billing
Annual billing brings Starter to $20 a month from $25 for 5 brands, and Advanced to $53 from $67 for 15 brands.
Taplio
- Annual discount
About 25% off with yearly billing
Billed yearly, Starter is $32, Growth $49 and Pro $149 a month, against $39, $69 and $199 billed monthly.
- Other savings
Seat discounts for teams
Organizations get 10% off every seat from 2 seats, 15% from 11 seats and 20% from 51 seats, starting with the next billing cycle.
- Other savings
25% off with Tweet Hunter
Connecting a Tweet Hunter account takes 25% off future invoices on both subscriptions. Discounts cannot be combined.
