The Metricool Insider’s Guide
Everything we know about Metricool in one document: what it costs, its grades, getting a refund, getting help and what else to look at. Read it here, or keep a copy.
Metricool
The Insider’s Guide
Social media planner and analytics priced by the number of brands
Every plan, grade, refund rule and rival among social media schedulers, read from Metricool’s own pages.
Made by Metricool Software, S.L. · checked Oct 17, 2026 · toolgpa.com
Contents
- 01WelcomeWhat it is, who it suits, its grades and the ten things to know first
- 02What it costsEvery plan, the free plan, ways to pay less and how prices have moved
- 03What it doesIts main features, where it runs, what it works with and who makes it
- 04Where it standsIts grades against its category, and whether to keep it or make your own
- 05The alternativesThe tools it is most often weighed against, side by side
- 06Quick answersThe questions people ask about it, each answered in a line or two
- 07About ToolGPAWho made this guide, what else is on the site, and how to cite it
ToolGPA put this guide together from Metricool’s own pages, its app-store listings and our grades. Every fact in it is on Metricool’s page too, where it is kept up to date. Checked Oct 17, 2026.
Part 01 · Overview
Welcome
What it is, who it suits, its grades and the ten things to know first
2.4
GPA, above 10 of the 19 other social media schedulers we grade
Metricool plans and auto-publishes posts, reports on social profiles, ad accounts and a website, and tracks competitors. Its unit is the brand: one profile on each network plus a website, so prices step up with the number of brands managed rather than with users. A free plan covers one brand with 20 scheduled posts a month.
To get you started, here are 9 things to know about Metricool, taken from its own pages and our grades.
There's no App Store rating on record for us to go by, and you'll connect social, ad and website accounts to get the most from it.
- 1
Best for social, ads and website stats in one place
Metricool is a planner with unusually wide analytics: social profiles, Facebook, Google and TikTok ads, and your website, with unlimited history on paid plans.
- 2
Paid plans start at $20 a month
As its pricing page puts it: $20 per month for up to 5 brands, billed annually ($25 billed monthly).
- 3
There is a free plan
1 brand on every network except LinkedIn and X, 20 scheduled posts a month, 5 competitors and 30 days of analytics.
- 4
It runs on 3 platforms
Web, iOS and Android.
- 5
Planner
A calendar with best-time suggestions auto-publishes to Instagram, Facebook, TikTok, YouTube, Threads, Pinterest, LinkedIn, Bluesky, X, Twitch and Google Business Profile.
- 6
Analytics and competitors
Reports cover social profiles, Facebook, Google and TikTok ads, and a website or blog. Paid plans keep unlimited history and follow up to 100 competitors.
- 7
Reports
PDF and PPT reports can be downloaded or sent monthly; Advanced adds customizable templates and a Data Studio connector for combined reports.
- 8
A 2.4 GPA, above 10 of 19
That is against the other social media schedulers we grade, on value, the free plan, features, ease of use and platforms.
- 9
Keep it
The plain part of Metricool you could make: calendar and reports. What surrounds it you could not. The 4 things listed below take a company, not a weekend.
Metricool at a glance
- Pricing
- Free plan, from $20 per month for up to 5 brands, billed annually ($25 billed monthly)
- Free plan
- Yes
- Free trial
- None stated
- Runs on
- Web, iOS, Android
- Made by
- Metricool Software, S.L., since 2015
- Category
- Social Media Schedulers
- Our grade
- 2.4 GPA, fair
The report card
Best for social, ads and website stats in one place
Metricool is a planner with unusually wide analytics: social profiles, Facebook, Google and TikTok ads, and your website, with unlimited history on paid plans. It's priced by brand rather than by person, and a team needs Advanced at $53 a month billed yearly. X costs $10 a month extra per account on every paid plan.
| Subject | Grade | Comment |
|---|---|---|
| Value for money | C | Team access starts on Advanced, $53 a month billed yearly for up to 15 brands, so that's what two or three people pay for five profiles. That's between this category's $29 middle and $58 dearer quarter. On your own, Starter is $20 for 5 brands. |
| Free plan and trial | C | A free plan for 1 brand, with 30 days of analytics and 5 competitors. But it leaves out LinkedIn and X and stops at 20 scheduled posts a month, which a business posting daily will hit. |
| Features | B | A planner for 11 networks, an inbox, comment-to-DM automations, reports with ads and website data, 100 competitors and an API. Nothing in the listing shows a gap in the core job; extras sit in add-ons, like X at $10 an account. |
| Ease of use | C | There's no App Store rating on record for us to go by, and you'll connect social, ad and website accounts to get the most from it. So it gets the ordinary grade. |
| Platforms and integrations | B | Web, iPhone and Android, with Canva, Google Drive, Adobe Express, Zapier, Make, Data Studio, WordPress and Shopify, plus an API on Advanced. No desktop app, which an A needs. |
An A is worth 4 points, a B 3, a C 2, a D 1 and an F nothing. The GPA is the average of the five.
Who Metricool is for
- Great if you want ad and website numbers beside your social reports
- Good for freelancers paying by brand rather than by person
- Handy when you're starting out with one brand on the free plan
Who it is not for
- Pricey if you're big on X, as every X account is $10 a month on top
- Tight if you're staying free, with 20 posts a month and no LinkedIn
- Not for you if a team wants to share Starter, since team access is on Advanced
Good to know
Good for
- Freelancers and small agencies paying by brand rather than by user
- People who want ad and website analytics beside social reports
- Anyone starting out on a free plan with one brand
Worth knowing
- The Free plan leaves out LinkedIn and X and allows 20 scheduled posts a month with 30 days of analytics.
- X needs an add-on at $10 a month per connected account on every paid plan.
- Team access, approvals, the API and Data Studio connector need Advanced at $53 a month, billed annually.
- Metricool Studio and unlimited campaign dashboards need the Advanced Analytics add-on, from $12 a month on Starter and $36 on Advanced.
Part 02 · Pricing
What it costs
Every plan, the free plan, ways to pay less and how prices have moved
$20
A month to start. There is a free plan too
Metricool has a free plan. Paid plans start at $20 per month for up to 5 brands, billed annually ($25 billed monthly).
Free
$0
1 brand, 20 posts a month, 30 days of analytics, 5 competitor profiles and 5 AI credits a month.
Starter
$20
per month for up to 5 brands, billed annually ($25 billed monthly)
Unlimited publishing, LinkedIn, unlimited analytics history, 100 competitors, PDF and PPT reports. $36 a month for 10 brands, billed annually.
Advanced
$53
per month for up to 15 brands, billed annually ($67 billed monthly)
Team and client access, roles, post approvals, report templates, Data Studio connector and API. $85 at 25 brands, $159 at 50, billed annually.
Custom
Custom
More than 50 brands, white label, a dedicated account manager and custom AI credits.
The free plan
1 brand on every network except LinkedIn and X, 20 scheduled posts a month, 5 competitors and 30 days of analytics.
Read from metricool.com on Oct 17, 2026.
Ways to pay less
Annual discount
Up to 24% off with annual billing
Annual billing brings Starter to $20 a month from $25 for 5 brands, and Advanced to $53 from $67 for 15 brands.
Stated on metricool.com
Part 03 · Features
What it does
Its main features, where it runs, what it works with and who makes it
3
Places it runs: Web, iOS and Android
Social media planner and analytics priced by the number of brands. Here is what it does, as its own site describes it, and what it covers: public API, AI features, calendar, reports.
Web, iPhone and Android, with Canva, Google Drive, Adobe Express, Zapier, Make, Data Studio, WordPress and Shopify, plus an API on Advanced.
- Planner
- A calendar with best-time suggestions auto-publishes to Instagram, Facebook, TikTok, YouTube, Threads, Pinterest, LinkedIn, Bluesky, X, Twitch and Google Business Profile.
- Analytics and competitors
- Reports cover social profiles, Facebook, Google and TikTok ads, and a website or blog. Paid plans keep unlimited history and follow up to 100 competitors.
- Reports
- PDF and PPT reports can be downloaded or sent monthly; Advanced adds customizable templates and a Data Studio connector for combined reports.
- Inbox and Flows
- Messages and comments from Instagram, Facebook, TikTok, YouTube, LinkedIn and Google Business Profile in one inbox, plus automations that turn comments into DMs.
- AI assistant and MCP
- AI credits per brand each month (5 on Free, 20 on Starter, 35 on Advanced) write and adapt posts, and a Metricool MCP server works with AI assistants.
- SmartLinks
- A link-in-bio page with unlimited links, images and buttons, a YouTube feed and click analytics; paid plans allow several pages.
Where it runs
- Web
- iOS
- Android
What it works with
- Canva
- Google Drive
- Adobe Express
- Zapier
- Make
- Data Studio
- WordPress
- Shopify
Metricool is made by Metricool Software, S.L., and has been around since 2015.
Part 04 · Standing
Where it stands
Its grades against its category, and whether to keep it or make your own
10/19
Other social media schedulers it is graded above
Metricool's GPA of 2.4 is higher than 10 of the 19 other social media schedulers we grade, and level with 4.
It stands best on features (B, above 11 of 19) and worst on ease of use (C, above 0).
Its paid plans start at $20 a month, against a middle price of $27.25 for the category: 8 of the 19 others that charge start lower.
On features, ease of use and platforms it scores 2.7 out of 4. 3 tools score higher and cost less.
Each grade against the category
Every bar is all 20 social media schedulers we grade, cut by the letter each got. Metricool’s own letter is outlined.
- CValue for moneyAbove 4 of 19
- CFree plan and trialAbove 1 of 19
- BFeaturesAbove 11 of 19
- CEase of useAbove 0 of 19
- BPlatforms and integrationsAbove 1 of 19
Price against what you get
Each dot is one of 20 social media schedulers. Further left costs less; higher up scores better on features, ease of use and platforms. Metricool is the marked dot.
What paid plans start at, a month (each step along is roughly double) →
Keep it, or make your own?
Whether this is something you could build for yourself with an AI app builder, and what you would give up.
Keep it
The plain part of Metricool you could make: calendar and reports. What surrounds it you could not. The 4 things listed below take a company, not a weekend.
It costs $240 a year.
What you could make
- Calendar and reports: an app builder makes these well.
What you could not
- A real app for iOS and Android. Something home-made would be a web page.
- It plugs into other products, Canva, Google Drive and Adobe Express among them, and has an API.
- AI features, unless you pay a model provider for each request yourself.
- The depth: we grade its features B, which means it covers the whole job.
What this rests on. Metricool’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
Part 05 · Alternatives
The alternatives
The tools it is most often weighed against, side by side
Buffer, Publer, SocialBee, Later and Iconosquare
The 5 tools Metricool is most often weighed against, with where each one differs from it.
- 2.8GPA
Buffer
Free plan · from $5/mo
Social media scheduler priced by the channel, with a free plan.
- Only Buffer lists a browser extension.
- Buffer also covers templates.
- 2.6GPA
Publer
Free plan · from $4/mo
Social media scheduler priced by connected accounts and members.
- Only Publer lists a browser extension.
- 2.2GPA
SocialBee
Free trial · from $29/mo
Category-based social media scheduler that recycles evergreen posts.
- Metricool has a free plan. SocialBee does not, though it has a free trial.
- 2.4GPA
Later
Free trial · from $18.75/mo
Visual social media planner with link in bio and analytics.
- Metricool has a free plan. Later does not, though it has a free trial.
- Only Later lists a browser extension.
- Later also covers shared inbox.
- 2.4GPA
Iconosquare
Free plan · from €9/mo
Social media analytics and scheduling for brands and agencies.
Part 06 · Questions
Quick answers
The questions people ask about it, each answered in a line or two
14
Questions, each answered in a line or two
The short version of everything above, for when you only need the answer. Each one is told in full in its part of the guide.
Is Metricool free?
Metricool has a free plan. 1 brand on every network except LinkedIn and X, 20 scheduled posts a month, 5 competitors and 30 days of analytics.
How much does Metricool cost?
Metricool lists 4 plans. Free: $0.
What platforms does Metricool work on?
Metricool is available on Web, iOS and Android.
Does Metricool offer any discounts?
Metricool publicly lists the following: Up to 24% off with annual billing.
Does Metricool have a Windows app?
No Windows app was listed when its pages were read on Oct 17, 2026. Metricool is listed for Web, iOS and Android.
Does Metricool have a macOS app?
No macOS app was listed when its pages were read on Oct 17, 2026. Metricool is listed for Web, iOS and Android.
Is Metricool open source?
Metricool is not described as open source on its own site, as read on Oct 17, 2026.
Does Metricool have an API?
Yes. Metricool offers a public API, according to its own site.
What does Metricool integrate with?
Metricool's listing names Canva, Google Drive, Adobe Express, Zapier, Make, Data Studio, WordPress and Shopify.
Who makes Metricool?
Metricool is made by Metricool Software, S.L. It dates from 2015.
What are the alternatives to Metricool?
The closest alternatives to Metricool in our directory are Buffer, Publer, SocialBee, Later and Iconosquare.
How does Metricool compare with other social media schedulers?
Metricool's GPA of 2.4 is higher than 10 of the 19 other social media schedulers we grade, and level with 4.
Is Metricool good value for money?
ToolGPA grades Metricool C for value for money. Its paid plans start at $20 a month, against a middle price of $27.25 for the category: 8 of the 19 others that charge start lower.
Could I make my own version of Metricool?
The plain part of Metricool you could make: calendar and reports. What surrounds it you could not.
Where this guide comes from
The prices, plans, platforms and features were read from Metricool’s own pages on Oct 17, 2026, and the grades were given on Oct 17, 2026. Graded from this listing, whose facts were read from Metricool's own pages on 17 October 2026. Not based on using the product, and shorter than our full reviews.
Every tool we list gets five grades, A to F, each with its reason, and a GPA that averages them. How each is decided is at toolgpa.com/grades. This guide is ToolGPA’s own work; it is not made, paid for or approved by Metricool Software, S.L. Prices change, so check metricool.com before you buy.
Part 07 · About
About ToolGPA
Who made this guide, what else is on the site, and how to cite it
1,880
Tools graded, in 47 categories
ToolGPA grades software the way a school report grades a pupil: five subjects, a letter for each with the reason written beside it, and a GPA that averages them. Prices, plans and platforms are read from each maker’s own pages and dated, so you always know how fresh a figure is.
ToolGPA is free to read. It may earn a commission from affiliate links and it works with sponsors, but anything paid for is labelled and no one can pay for a grade. Every tool on the site has a guide like this one, free to download and pass on. It all lives at toolgpa.com.
1,880
tools graded
47
categories
426
price changes on record
579
apps priced in 12 countries
What else is on toolgpa.com
- Metricool, kept up to dateEverything in this guide, with prices and grades as they are todaytoolgpa.com/tools/metricool
- How grades are givenThe rules behind every letter and every GPAtoolgpa.com/grades
- Value chartsWhat each tool costs against what it scores, for every categorytoolgpa.com/charts
- CompareAny two tools side by side, plan by plantoolgpa.com/compare
- Price changesEvery price rise and cut on record, each with its sourcetoolgpa.com/price-changes
- Prices by countryWhat apps cost on the App Store in 12 countriestoolgpa.com/prices-by-country
- Pay lessEvery public discount: yearly billing, students, nonprofitstoolgpa.com/save
- Keep or makeWhich tools are worth paying for, and which you could build yourselftoolgpa.com/keep-or-make
Scan for the live page
Prices and grades as they are today
Quoting this guide?
Please name ToolGPA and link to the live page, so readers can check the figures for themselves:
ToolGPA, "Metricool: The Insider's Guide", checked Oct 17, 2026. https://toolgpa.com/tools/metricool
Know someone choosing between social media schedulers?
Send them this guide: toolgpa.com/tools/metricool/guide
ToolGPA elsewhere: youtube.com/@toolgpa
See our other guides
The best-graded social media schedulers after Metricool, each with an Insider's Guide of its own.
- Social Media Schedulers Insider's GuideEvery one of the 20 social media schedulers we grade, compared
- Buffer Insider's GuideSocial media scheduler priced by the channel, with a free plan2.8 GPA
- Hootsuite Insider's GuideSocial media suite for publishing, inbox, listening and reports2.6 GPA
- Publer Insider's GuideSocial media scheduler priced by connected accounts and members2.6 GPA
Choosing software? Every tool graded, every price dated.
Compare tools at toolgpa.com ›Everything in this guide is ToolGPA’s own summary of what Metricool’s pages, its app-store listings and public reviews said on the dates shown. Grades are our judgement under the rules at toolgpa.com/grades. ToolGPA uses affiliate links and may earn a commission from them, and it works with sponsors; anything paid for is labelled, and no one can pay for a grade. Metricool is a trademark of its owner, and this guide is not made, paid for or approved by Metricool Software, S.L. Prices and plans change: check metricool.com before you buy.