Brand24 vs Iconosquare
We give Brand24 a 2.2 GPA and Iconosquare a 2.4, out of 4.0. Iconosquare grades higher on features. They get the same grade on value for money, the free plan, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Brand24
Social listening across social networks, news, blogs and podcasts
Iconosquare
Social media analytics and scheduling for brands and agencies
How we grade them
| 2.2GPABrand24Fair | 2.4GPAIconosquareFair | |
|---|---|---|
| Value for money | CGraded against its listed alternatives, the big social suites, not schedulers. Individual is $199 a month billed annually for 1 user and 3 keywords, dear for one person. Team at $299 has unlimited users, so a small team pays about what those suites charge for two or three seats. | CStarter and Launch are one user, so two or three people need Scale: €69 a month billed yearly for 5 profiles and 3 users. At any normal exchange rate that's above this category's $58 dearer quarter but under its $99 dearest tenth. Alone, Starter is €15 for 5 profiles. |
| Free plan and trial | CNo free plan, but a 14-day free trial with no credit card. Two weeks is enough to see what turns up for your brand name, and going over a plan's mentions prompts an upgrade talk rather than a charge. | CFree for good with 2 profiles and 10 posts a month per profile, plus a 14-day trial with no card. One month of analytics history is thin for an analytics tool, though. |
| Features | CIt does listening fully: mentions from social, news, blogs, forums and podcasts, sentiment, spike alerts, influencer ranking and share of voice. But it's a smaller job than this category's, with no posting or inbox, and Individual leaves out LinkedIn, YouTube, TikTok and reach. | BAnalytics for 8 networks with dashboards and scheduled PDF and XLS reports, scheduling with captions per network, an inbox from Launch, and competitor and hashtag tracking on Scale. Nothing in the listing shows a gap in the core job. |
| Ease of use | CNo App Store rating on record. You pick the keywords, capped by plan, then work through mentions, sentiment and reach. Individual only refreshes every 12 hours, and real-time updates and the AI tools that sum it all up start on Pro. | CThere's no App Store rating on record for us to go by, and you'll connect profiles and build dashboards to get the most from it. So it gets the ordinary grade. |
| Platforms and integrations | BWeb, iPhone and Android, with push alerts on your phone and Slack or Microsoft Teams alerts. The API costs an extra $149 on Pro and Business. No desktop app, which an A needs. | BWeb, iPhone and Android, with Zapier, Adobe Express and an MCP link for ChatGPT and Claude. No desktop app, which an A needs. |
| Best for | hearing what people say about your brand | social analytics and client reports |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Brand24 and Iconosquare. How we grade
Price against what you get
Brand24 starts at $199 a month and scores 2.3 out of 4 on features, ease of use and platforms. Iconosquare starts at about $10.09 a month and scores 2.7.
Iconosquare scores higher and starts $188.91 a month lower. Of the other social media schedulers on the chart, 12 score higher than Brand24 for less, and 3 score higher than Iconosquare for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Brand24 starts at $199 per month, billed annually ($249 billed monthly). Iconosquare starts at €9 per month for up to 3 social profiles, billed annually.
- Iconosquare has a free plan. Brand24 does not, though it has a free trial.
- Iconosquare also covers calendar.
At a glance
| Brand24 | Iconosquare | |
|---|---|---|
| Pricing | Free trial | Free plan |
| Starts at | $199 per month, billed annually ($249 billed monthly) | €9 per month for up to 3 social profiles, billed annually |
| Free plan | None | 1 user, up to 2 social profiles, 10 scheduled posts a month per profile, standard analytics and 1 month of history. |
| Free trial | 14-day free trial, no credit card required | 14-day free trial of all features, no credit card required |
| Web | ||
| iOS | ||
| Android | ||
| Made by | Brand24 Global Inc. | Iconosquare (part of Positive) |
| Price read from | brand24.com | iconosquare.com |
| Checked | Oct 18, 2026 | Oct 17, 2026 |
Who each one suits
Brand24
- Marketing and PR teams tracking what people say about a brand online
- Spotting complaints or a PR problem early from a spike in mentions
- Agencies reporting on share of voice against competitors
Iconosquare
- Brands that care most about reporting on Instagram, TikTok and Facebook results
- Agencies sending clients regular performance reports
- Teams that watch competitors and hashtags alongside their own posts
Worth knowing
Brand24
- Each plan caps keywords and monthly mentions; Individual allows 3 keywords, 2,000 mentions and 1 user. Going over prompts an upgrade talk, not a charge.
- Individual leaves out LinkedIn, YouTube, TikTok and reach tracking; reviews and newsletters start at Pro and podcasts at Business.
- Individual refreshes every 12 hours and Team hourly; real-time updates, the AI tools and PDF or Excel exports start at Pro.
- API access costs an extra $149 on Pro and Business and is included on Enterprise; annual billing is set up by contacting Brand24.
Iconosquare
- Starter and Launch include 1 user; Scale includes 3, and more users need the Custom plan.
- Publishing to X and the comments and DMs inbox start at Launch.
- Posting is capped at 30 posts a month on Starter and 100 on Launch; only Scale and Custom are unlimited.
- The free plan keeps just 1 month of analytics history and allows 10 posts a month per profile.
Key features
Brand24
- Mention monitoring
- Tracks keywords on Facebook, Instagram, X, Reddit, news and blogs on every plan; LinkedIn, YouTube and TikTok from Team, reviews and newsletters from Pro, podcasts from Business.
- Reach, sentiment and emotions
- Sentiment on every plan, reach from Team, and from Pro emotion analysis, advertising value equivalency and a presence score for the brand.
- AI insights and Brand Assistant
- Automatic insight reports, topic analysis and a chat assistant that answers questions from your monitoring data, from the Pro plan.
- Alerts and anomaly detection
- Storm alerts and custom notifications for sudden jumps in mentions or reach, with push notifications in the mobile app and Slack or Teams alerts.
- Influencer and competitor analysis
- From Pro, ranks the most influential authors and sites in a discussion; projects can be compared side by side to measure share of voice.
- Reports and exports
- Daily and weekly email reports on every plan; PDF, Excel and PowerPoint exports and white-labelled reports start at Pro.
Iconosquare
- Analytics across eight networks
- Reach, engagement and audience data for Instagram, TikTok, Facebook, LinkedIn, X, Threads, Pinterest and YouTube, including Reels and Stories, with custom dashboards.
- Scheduled reports
- Profile, competitor, hashtag and dashboard reports in PDF or XLS, sent on a schedule. Custom adds white-label reports with your own logo.
- Scheduling and cross-posting
- Schedule posts, Stories and Reels to several networks with captions adjusted per network, saved caption templates and a media library.
- Conversations inbox
- From Launch, comments, Facebook and Instagram DMs and brand mentions sit in one inbox with saved replies.
- Competitor and hashtag tracking
- Scale adds competitor benchmarks, hashtag analysis, custom feeds of other accounts and campaign tracking, plus post approval workflows.
- Uma AI Analyst
- An AI analyst answers questions about your social data using credits included in paid plans. An AI assistant drafts captions, and an MCP link opens the data to ChatGPT or Claude.
Plans
Brand24
Individual$199
per month, billed annually ($249 billed monthly)
3 keywords, 2,000 mentions a month, 1 user, updates every 12 hours and AI sentiment analysis.
Team$299
per month, billed annually ($349 billed monthly)
7 keywords, 10,000 mentions a month, unlimited users, hourly updates, reach tracking, and LinkedIn, YouTube and TikTok sources.
Pro$399
per month, billed annually ($499 billed monthly)
12 keywords, 40,000 mentions a month, real-time updates, the AI Brand Assistant, events detection, and AI insights and topics for 2 projects.
Business$599
per month, billed annually ($699 billed monthly)
25 keywords, 100,000 mentions a month, AI insights for 5 projects, unlimited AI topics, advanced reports and a client success lead.
Enterprise$1,499
per month and up, billed annually
Custom keyword and mention limits, unlimited AI insights, dedicated consulting and the AI Visibility module. Arranged with sales.
Iconosquare
Free€0
1 user, up to 2 social profiles, 10 posts a month per profile, standard analytics and 1 month of history.
Starter€9
per month for up to 3 social profiles, billed annually
1 user, 30 posts a month, AI content tools, custom dashboards and 1 year of history. €15 a month for up to 5 profiles.
Launch€33
per month for up to 5 social profiles, billed annually
1 user, 100 posts a month, automated reports, an inbox for comments, DMs and mentions, and X publishing and analytics.
Scale€69
per month for up to 5 social profiles, billed annually
3 users, unlimited posts, approvals, campaign and paid post tracking, competitor and hashtag monitoring. €219 a month at 20 profiles.
Custom€116
per month and up, billed annually
5 to unlimited profiles, one or unlimited users, white-label reports, onboarding and a customer success manager. Arranged through sales.
Ways to pay less
Brand24
- Annual discount
Up to 3 months free with annual billing
Brand24's pricing page says annual billing gives up to 3 months free: Individual is $199 a month billed annually against $249 monthly, and Business $599 against $699.
Iconosquare
- Annual discount
Two months free with yearly billing
Paying yearly saves the equivalent of two months: €36 a year on Starter, €72 on Launch, €168 on Scale and €276 on Custom.
