Brand24 vs Hootsuite
We give Brand24 a 2.2 GPA and Hootsuite a 2.6, out of 4.0. Brand24 grades higher on value for money. Hootsuite grades higher on features and ease of use. They get the same grade on the free plan and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Brand24
Social listening across social networks, news, blogs and podcasts
Hootsuite
Social media suite for publishing, inbox, listening and reports
How we grade them
| 2.2GPABrand24Fair | 2.6GPAHootsuiteGood | |
|---|---|---|
| Value for money | CGraded against its listed alternatives, the big social suites, not schedulers. Individual is $199 a month billed annually for 1 user and 3 keywords, dear for one person. Team at $299 has unlimited users, so a small team pays about what those suites charge for two or three seats. | DStandard is $99 a user a month billed yearly, so two people managing five profiles pay $198 a month and three pay $297. That's in this category's dearest tenth, which starts at $99. Listening and competitor benchmarks are what the money buys over cheaper tools. |
| Free plan and trial | CNo free plan, but a 14-day free trial with no credit card. Two weeks is enough to see what turns up for your brand name, and going over a plan's mentions prompts an upgrade talk rather than a charge. | CNo free plan, but a 14-day trial with no card needed. Trial accounts are held to 10 to 20 posts a day and can't bulk schedule, which is fine for a look around. |
| Features | CIt does listening fully: mentions from social, news, blogs, forums and podcasts, sentiment, spike alerts, influencer ranking and share of voice. But it's a smaller job than this category's, with no posting or inbox, and Individual leaves out LinkedIn, YouTube, TikTok and reach. | BPublishing to nine networks, a shared inbox with WhatsApp in it, listening, benchmarks against 5 competitors and analytics on the first plan. Nothing in the listing shows a gap in the core job; approvals and routing just cost more, on Advanced. |
| Ease of use | CNo App Store rating on record. You pick the keywords, capped by plan, then work through mentions, sentiment and reach. Individual only refreshes every 12 hours, and real-time updates and the AI tools that sum it all up start on Pro. | AIts iPhone and iPad app averages 4.7 from about 34,300 ratings. Connecting profiles and setting up approvals takes a little time, but people clearly get on with it. |
| Platforms and integrations | BWeb, iPhone and Android, with push alerts on your phone and Slack or Microsoft Teams alerts. The API costs an extra $149 on Pro and Business. No desktop app, which an A needs. | BWeb, iPhone and Android, with more than 100 apps in its directory, among them Canva, Salesforce, Slack and monday.com, plus MCP connectors for ChatGPT and Claude. No desktop app, which an A needs. |
| Best for | hearing what people say about your brand | publishing, inbox and listening in one place |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Brand24 and Hootsuite. How we grade
Price against what you get
Brand24 starts at $199 a month and scores 2.3 out of 4 on features, ease of use and platforms. Hootsuite starts at $99 a month for each person and scores 3.3.
Hootsuite scores higher and starts $100 a month lower. Of the other social media schedulers on the chart, 12 score higher than Brand24 for less, and none scores higher than Hootsuite for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Brand24 starts at $199 per month, billed annually ($249 billed monthly). Hootsuite starts at $99 per user / month, billed annually.
- Hootsuite also covers calendar and shared inbox.
At a glance
| Brand24 | Hootsuite | |
|---|---|---|
| Pricing | Free trial | Free trial |
| Starts at | $199 per month, billed annually ($249 billed monthly) | $99 per user / month, billed annually |
| Free plan | None | None |
| Free trial | 14-day free trial, no credit card required | 14-day free trial, no credit card required |
| Web | ||
| iOS | ||
| Android | ||
| Made by | Brand24 Global Inc. | Hootsuite Inc. |
| Price read from | brand24.com | hootsuite.com |
| Checked | Oct 18, 2026 | Oct 17, 2026 |
Who each one suits
Brand24
- Marketing and PR teams tracking what people say about a brand online
- Spotting complaints or a PR problem early from a spike in mentions
- Agencies reporting on share of voice against competitors
Hootsuite
- Marketing and social teams that also handle customer messages on social
- Brands that want listening and competitor tracking beside publishing
- Larger organizations that need approvals, routing and single sign-on
Worth knowing
Brand24
- Each plan caps keywords and monthly mentions; Individual allows 3 keywords, 2,000 mentions and 1 user. Going over prompts an upgrade talk, not a charge.
- Individual leaves out LinkedIn, YouTube, TikTok and reach tracking; reviews and newsletters start at Pro and podcasts at Business.
- Individual refreshes every 12 hours and Team hourly; real-time updates, the AI tools and PDF or Excel exports start at Pro.
- API access costs an extra $149 on Pro and Business and is included on Enterprise; annual billing is set up by contacting Brand24.
Hootsuite
- There is no free plan. Trial accounts are limited to 10 to 20 posts a day and cannot bulk schedule.
- Every user is a paid seat, and Standard stops at 10 social accounts; unlimited accounts need Professional at $199 per user / month.
- Approval workflows and message assignment need Advanced at $399 per user / month; single sign-on is Enterprise only.
- Monthly billing is offered at a higher rate than the annual figures the plans page shows, but the monthly price is not published there.
Key features
Brand24
- Mention monitoring
- Tracks keywords on Facebook, Instagram, X, Reddit, news and blogs on every plan; LinkedIn, YouTube and TikTok from Team, reviews and newsletters from Pro, podcasts from Business.
- Reach, sentiment and emotions
- Sentiment on every plan, reach from Team, and from Pro emotion analysis, advertising value equivalency and a presence score for the brand.
- AI insights and Brand Assistant
- Automatic insight reports, topic analysis and a chat assistant that answers questions from your monitoring data, from the Pro plan.
- Alerts and anomaly detection
- Storm alerts and custom notifications for sudden jumps in mentions or reach, with push notifications in the mobile app and Slack or Teams alerts.
- Influencer and competitor analysis
- From Pro, ranks the most influential authors and sites in a discussion; projects can be compared side by side to measure share of voice.
- Reports and exports
- Daily and weekly email reports on every plan; PDF, Excel and PowerPoint exports and white-labelled reports start at Pro.
Hootsuite
- Publishing calendar
- Posts for Instagram, Facebook, TikTok, YouTube, X, LinkedIn, Threads, Pinterest and Bluesky are planned on one calendar, with best-time suggestions and bulk scheduling.
- Shared inbox
- DMs and comments land in one inbox, WhatsApp included, with saved and suggested replies. Professional automates replies; Advanced adds assignment and routing.
- Listening and competitors
- Track mentions, trends and competitors' posting. Standard benchmarks 5 competitors and Professional 20; Enterprise covers 13 months of history across more sources.
- Analytics and reports
- Performance analytics come with every plan. Custom, scheduled and exported reports start on Professional, and branded reports shared outside the account need Advanced.
- Wisdom AI and MCP connectors
- An AI assistant drafts posts, recommends and analyzes on every plan, and MCP connectors let ChatGPT, Claude, Copilot and Gemini run Hootsuite tasks.
- App directory
- More than 100 apps plug into the dashboard, among them Canva and Adobe Express in the composer, Salesforce, Slack, monday.com and Google Business Profile.
Plans
Brand24
Individual$199
per month, billed annually ($249 billed monthly)
3 keywords, 2,000 mentions a month, 1 user, updates every 12 hours and AI sentiment analysis.
Team$299
per month, billed annually ($349 billed monthly)
7 keywords, 10,000 mentions a month, unlimited users, hourly updates, reach tracking, and LinkedIn, YouTube and TikTok sources.
Pro$399
per month, billed annually ($499 billed monthly)
12 keywords, 40,000 mentions a month, real-time updates, the AI Brand Assistant, events detection, and AI insights and topics for 2 projects.
Business$599
per month, billed annually ($699 billed monthly)
25 keywords, 100,000 mentions a month, AI insights for 5 projects, unlimited AI topics, advanced reports and a client success lead.
Enterprise$1,499
per month and up, billed annually
Custom keyword and mention limits, unlimited AI insights, dedicated consulting and the AI Visibility module. Arranged with sales.
Hootsuite
Standard$99
per user / month, billed annually
Up to 10 social accounts, unlimited scheduling, AI posts and images, a shared inbox, listening and benchmarks against 5 competitors.
Professional$199
per user / month, billed annually
Unlimited social accounts, automated inbox replies and DMs, 30-day Quick Search, 90-day trend forecasts and custom scheduled reports.
Advanced$399
per user / month, billed annually
Approval workflows, internal comments, message assignment and routing, satisfaction surveys, team productivity and branded reports.
EnterpriseCustom
Single sign-on, compliance tools, 13 months of listening history, attribution and ROI reporting, employee advocacy and onboarding.
Ways to pay less
Brand24
- Annual discount
Up to 3 months free with annual billing
Brand24's pricing page says annual billing gives up to 3 months free: Individual is $199 a month billed annually against $249 monthly, and Business $599 against $699.
Hootsuite
- Nonprofit
Up to 60% off for nonprofits
The HootGiving program gives approved nonprofits a discount of up to 60% on the Standard, Professional and Advanced plans, by application.
