The Brand24 Insider’s Guide
Everything we know about Brand24 in one document: what it costs, its grades, getting a refund, getting help and what else to look at. Read it here, or keep a copy.
Brand24
The Insider’s Guide
Social listening across social networks, news, blogs and podcasts
Every plan, grade, refund rule and rival among social media schedulers, read from Brand24’s own pages.
Made by Brand24 Global Inc. · checked Oct 18, 2026 · toolgpa.com
Contents
- 01WelcomeWhat it is, who it suits, its grades and the ten things to know first
- 02What it costsEvery plan, the free plan, ways to pay less and how prices have moved
- 03What it doesIts main features, where it runs, what it works with and who makes it
- 04Where it standsIts grades against its category, and whether to keep it or make your own
- 05The alternativesThe tools it is most often weighed against, side by side
- 06Quick answersThe questions people ask about it, each answered in a line or two
- 07About ToolGPAWho made this guide, what else is on the site, and how to cite it
ToolGPA put this guide together from Brand24’s own pages, its app-store listings and our grades. Every fact in it is on Brand24’s page too, where it is kept up to date. Checked Oct 18, 2026.
Part 01 · Overview
Welcome
What it is, who it suits, its grades and the ten things to know first
2.2
GPA, above 2 of the 20 other social media schedulers we grade
Brand24 is a social listening and media monitoring service. It collects public mentions of the keywords you set from social networks, news sites, blogs, forums, reviews, newsletters and podcasts, then measures their reach and sentiment and flags sudden spikes. Plans are priced by how many keywords you track and how many mentions a month it collects, with AI summaries and a chat assistant over your data on the higher tiers.
To get you started, here are 9 things to know about Brand24, taken from its own pages and our grades.
You pick the keywords, capped by plan, then work through mentions, sentiment and reach.
- 1
Best for hearing what people say about your brand
Brand24 doesn't post anything for you.
- 2
Paid plans start at $199 a month
As its pricing page puts it: $199 per month, billed annually ($249 billed monthly).
- 3
You can try it first
14-day free trial, no credit card required
- 4
It runs on 3 platforms
Web, iOS and Android.
- 5
Mention monitoring
Tracks keywords on Facebook, Instagram, X, Reddit, news and blogs on every plan; LinkedIn, YouTube and TikTok from Team, reviews and newsletters from Pro, podcasts from Business.
- 6
Reach, sentiment and emotions
Sentiment on every plan, reach from Team, and from Pro emotion analysis, advertising value equivalency and a presence score for the brand.
- 7
AI insights and Brand Assistant
Automatic insight reports, topic analysis and a chat assistant that answers questions from your monitoring data, from the Pro plan.
- 8
A 2.2 GPA, above 2 of 20
That is against the other social media schedulers we grade, on value, the free plan, features, ease of use and platforms.
- 9
Your call
You could make the core of Brand24 for yourself: reports.
Brand24 at a glance
- Pricing
- Free trial, from $199 per month, billed annually ($249 billed monthly)
- Free plan
- No
- Free trial
- 14-day free trial, no credit card required
- Runs on
- Web, iOS, Android
- Made by
- Brand24 Global Inc., since 2011
- Category
- Social Media Schedulers
- Our grade
- 2.2 GPA, fair
The report card
Best for hearing what people say about your brand
Brand24 doesn't post anything for you. It listens: it gathers public mentions of your keywords from social networks, news, blogs, forums and podcasts, measures reach and sentiment, and warns you when mentions spike. It's priced like the big social suites, though, at $199 a month billed annually for 3 keywords and 1 user, and LinkedIn, YouTube and TikTok start on Team.
| Subject | Grade | Comment |
|---|---|---|
| Value for money | C | Graded against its listed alternatives, the big social suites, not schedulers. Individual is $199 a month billed annually for 1 user and 3 keywords, dear for one person. Team at $299 has unlimited users, so a small team pays about what those suites charge for two or three seats. |
| Free plan and trial | C | No free plan, but a 14-day free trial with no credit card. Two weeks is enough to see what turns up for your brand name, and going over a plan's mentions prompts an upgrade talk rather than a charge. |
| Features | C | It does listening fully: mentions from social, news, blogs, forums and podcasts, sentiment, spike alerts, influencer ranking and share of voice. But it's a smaller job than this category's, with no posting or inbox, and Individual leaves out LinkedIn, YouTube, TikTok and reach. |
| Ease of use | C | No App Store rating on record. You pick the keywords, capped by plan, then work through mentions, sentiment and reach. Individual only refreshes every 12 hours, and real-time updates and the AI tools that sum it all up start on Pro. |
| Platforms and integrations | B | Web, iPhone and Android, with push alerts on your phone and Slack or Microsoft Teams alerts. The API costs an extra $149 on Pro and Business. No desktop app, which an A needs. |
An A is worth 4 points, a B 3, a C 2, a D 1 and an F nothing. The GPA is the average of the five.
Who Brand24 is for
- Great if you run PR or marketing and need to hear about a complaint before it spreads
- Handy when you report share of voice against competitors for clients
- Good for teams who want many people on one plan, as Team has unlimited users
Who it is not for
- Skip it if you want to schedule and publish posts, as it only listens
- Pricey if you're one person, as Individual is $199 a month billed annually for 3 keywords
- Not for you if your audience lives on LinkedIn, YouTube or TikTok and you're on Individual, which leaves them out
Good to know
Good for
- Marketing and PR teams tracking what people say about a brand online
- Spotting complaints or a PR problem early from a spike in mentions
- Agencies reporting on share of voice against competitors
Worth knowing
- Each plan caps keywords and monthly mentions; Individual allows 3 keywords, 2,000 mentions and 1 user. Going over prompts an upgrade talk, not a charge.
- Individual leaves out LinkedIn, YouTube, TikTok and reach tracking; reviews and newsletters start at Pro and podcasts at Business.
- Individual refreshes every 12 hours and Team hourly; real-time updates, the AI tools and PDF or Excel exports start at Pro.
- API access costs an extra $149 on Pro and Business and is included on Enterprise; annual billing is set up by contacting Brand24.
Part 02 · Pricing
What it costs
Every plan, the free plan, ways to pay less and how prices have moved
$199
A month to start
Brand24 is a paid product with a free trial, starting at $199 per month, billed annually ($249 billed monthly).
Graded against its listed alternatives, the big social suites, not schedulers.
Individual
$199
per month, billed annually ($249 billed monthly)
3 keywords, 2,000 mentions a month, 1 user, updates every 12 hours and AI sentiment analysis.
Team
$299
per month, billed annually ($349 billed monthly)
7 keywords, 10,000 mentions a month, unlimited users, hourly updates, reach tracking, and LinkedIn, YouTube and TikTok sources.
Pro
$399
per month, billed annually ($499 billed monthly)
12 keywords, 40,000 mentions a month, real-time updates, the AI Brand Assistant, events detection, and AI insights and topics for 2 projects.
Business
$599
per month, billed annually ($699 billed monthly)
25 keywords, 100,000 mentions a month, AI insights for 5 projects, unlimited AI topics, advanced reports and a client success lead.
Enterprise
$1,499
per month and up, billed annually
Custom keyword and mention limits, unlimited AI insights, dedicated consulting and the AI Visibility module. Arranged with sales.
Trying it first
14-day free trial, no credit card required
Read from brand24.com on Oct 18, 2026.
Ways to pay less
Annual discount
Up to 3 months free with annual billing
Brand24's pricing page says annual billing gives up to 3 months free: Individual is $199 a month billed annually against $249 monthly, and Business $599 against $699.
Stated on brand24.com
Part 03 · Features
What it does
Its main features, where it runs, what it works with and who makes it
3
Places it runs: Web, iOS and Android
Social listening across social networks, news, blogs and podcasts. Here is what it does, as its own site describes it, and what it covers: public API, AI features, reports.
But it's a smaller job than this category's, with no posting or inbox, and Individual leaves out LinkedIn, YouTube, TikTok and reach.
- Mention monitoring
- Tracks keywords on Facebook, Instagram, X, Reddit, news and blogs on every plan; LinkedIn, YouTube and TikTok from Team, reviews and newsletters from Pro, podcasts from Business.
- Reach, sentiment and emotions
- Sentiment on every plan, reach from Team, and from Pro emotion analysis, advertising value equivalency and a presence score for the brand.
- AI insights and Brand Assistant
- Automatic insight reports, topic analysis and a chat assistant that answers questions from your monitoring data, from the Pro plan.
- Alerts and anomaly detection
- Storm alerts and custom notifications for sudden jumps in mentions or reach, with push notifications in the mobile app and Slack or Teams alerts.
- Influencer and competitor analysis
- From Pro, ranks the most influential authors and sites in a discussion; projects can be compared side by side to measure share of voice.
- Reports and exports
- Daily and weekly email reports on every plan; PDF, Excel and PowerPoint exports and white-labelled reports start at Pro.
Where it runs
- Web
- iOS
- Android
What it works with
- Slack
- Microsoft Teams
Brand24 is made by Brand24 Global Inc., and has been around since 2011.
Part 04 · Standing
Where it stands
Its grades against its category, and whether to keep it or make your own
2/20
Other social media schedulers it is graded above
Brand24's GPA of 2.2 is higher than 2 of the 20 other social media schedulers we grade, and level with 8.
It stands best on platforms and integrations (B, above 1 of 20) and worst on features (C, above 0).
Its paid plans start at $199 a month, against a middle price of $29 for the category: 20 of the 20 others that charge start lower.
On features, ease of use and platforms it scores 2.3 out of 4. 12 tools score higher and cost less.
Each grade against the category
Every bar is all 21 social media schedulers we grade, cut by the letter each got. Brand24’s own letter is outlined.
- CValue for moneyAbove 4 of 20
- CFree plan and trialAbove 1 of 20
- CFeaturesAbove 0 of 20
- CEase of useAbove 0 of 20
- BPlatforms and integrationsAbove 1 of 20
Price against what you get
Each dot is one of 21 social media schedulers. Further left costs less; higher up scores better on features, ease of use and platforms. Brand24 is the marked dot.
What paid plans start at, a month (each step along is roughly double) →
Keep it, or make your own?
Whether this is something you could build for yourself with an AI app builder, and what you would give up.
Your call
You could make the core of Brand24 for yourself: reports.
What you would give up is listed below. Whether that is worth the price is your call. It costs $2,388 a year.
What you could make
- Reports: an app builder makes this well.
What you could not
- A real app for iOS and Android. Something home-made would be a web page.
- It plugs into other products, Slack and Microsoft Teams among them, and has an API.
- AI features, unless you pay a model provider for each request yourself.
What this rests on. Brand24’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
Part 05 · Alternatives
The alternatives
The tools it is most often weighed against, side by side
Sprout Social, Hootsuite, Agorapulse and Iconosquare
The 4 tools Brand24 is most often weighed against, with where each one differs from it.
- 2.2GPA
Sprout Social
Free trial · from $79/mo
Social media management with a shared inbox, listening and reports.
- Sprout Social also covers calendar and shared inbox.
- 2.6GPA
Hootsuite
Free trial · from $99/mo
Social media suite for publishing, inbox, listening and reports.
- Hootsuite also covers calendar and shared inbox.
- 2.2GPA
Agorapulse
Free trial · from $79/mo
Social media inbox, publishing and ROI reports, priced per user.
- Agorapulse also covers calendar and shared inbox.
- 2.4GPA
Iconosquare
Free plan · from €9/mo
Social media analytics and scheduling for brands and agencies.
- Iconosquare has a free plan. Brand24 does not, though it has a free trial.
- Iconosquare also covers calendar.
Part 06 · Questions
Quick answers
The questions people ask about it, each answered in a line or two
14
Questions, each answered in a line or two
The short version of everything above, for when you only need the answer. Each one is told in full in its part of the guide.
Is Brand24 free?
No, Brand24 is a paid product, but you can try it first. 14-day free trial, no credit card required.
How much does Brand24 cost?
Brand24 lists 5 plans. Individual: $199 per month, billed annually ($249 billed monthly).
What platforms does Brand24 work on?
Brand24 is available on Web, iOS and Android.
Does Brand24 offer any discounts?
Brand24 publicly lists the following: Up to 3 months free with annual billing.
Does Brand24 have a Windows app?
No Windows app was listed when its pages were read on Oct 18, 2026. Brand24 is listed for Web, iOS and Android.
Does Brand24 have a macOS app?
No macOS app was listed when its pages were read on Oct 18, 2026. Brand24 is listed for Web, iOS and Android.
Is Brand24 open source?
Brand24 is not described as open source on its own site, as read on Oct 18, 2026.
Does Brand24 have an API?
Yes. Brand24 offers a public API, according to its own site.
What does Brand24 integrate with?
Brand24's listing names Slack and Microsoft Teams. A listing names up to eight integrations, so it may connect to more.
Who makes Brand24?
Brand24 is made by Brand24 Global Inc. It dates from 2011.
What are the alternatives to Brand24?
The closest alternatives to Brand24 in our directory are Sprout Social, Hootsuite, Agorapulse and Iconosquare.
How does Brand24 compare with other social media schedulers?
Brand24's GPA of 2.2 is higher than 2 of the 20 other social media schedulers we grade, and level with 8.
Is Brand24 good value for money?
ToolGPA grades Brand24 C for value for money. Its paid plans start at $199 a month, against a middle price of $29 for the category: 20 of the 20 others that charge start lower.
Could I make my own version of Brand24?
You could make the core of Brand24 for yourself: reports. What you would give up is listed below.
Where this guide comes from
The prices, plans, platforms and features were read from Brand24’s own pages on Oct 18, 2026, and the grades were given on Oct 18, 2026. Graded from this listing, whose facts were read from Brand24's own pages on 18 October 2026. Not based on using the product, and shorter than our full reviews.
Every tool we list gets five grades, A to F, each with its reason, and a GPA that averages them. How each is decided is at toolgpa.com/grades. This guide is ToolGPA’s own work; it is not made, paid for or approved by Brand24 Global Inc. Prices change, so check brand24.com before you buy.
Part 07 · About
About ToolGPA
Who made this guide, what else is on the site, and how to cite it
2,021
Tools graded, in 54 categories
ToolGPA grades software the way a school report grades a pupil: five subjects, a letter for each with the reason written beside it, and a GPA that averages them. Prices, plans and platforms are read from each maker’s own pages and dated, so you always know how fresh a figure is.
ToolGPA is free to read. It may earn a commission from affiliate links and it works with sponsors, but anything paid for is labelled and no one can pay for a grade. Every tool on the site has a guide like this one, free to download and pass on. It all lives at toolgpa.com.
2,021
tools graded
54
categories
426
price changes on record
579
apps priced in 12 countries
What else is on toolgpa.com
- Brand24, kept up to dateEverything in this guide, with prices and grades as they are todaytoolgpa.com/tools/brand24
- How grades are givenThe rules behind every letter and every GPAtoolgpa.com/grades
- Value chartsWhat each tool costs against what it scores, for every categorytoolgpa.com/charts
- CompareAny two tools side by side, plan by plantoolgpa.com/compare
- Price changesEvery price rise and cut on record, each with its sourcetoolgpa.com/price-changes
- Prices by countryWhat apps cost on the App Store in 12 countriestoolgpa.com/prices-by-country
- Pay lessEvery public discount: yearly billing, students, nonprofitstoolgpa.com/save
- Keep or makeWhich tools are worth paying for, and which you could build yourselftoolgpa.com/keep-or-make
Scan for the live page
Prices and grades as they are today
Quoting this guide?
Please name ToolGPA and link to the live page, so readers can check the figures for themselves:
ToolGPA, "Brand24: The Insider's Guide", checked Oct 18, 2026. https://toolgpa.com/tools/brand24
Know someone choosing between social media schedulers?
Send them this guide: toolgpa.com/tools/brand24/guide
ToolGPA elsewhere: youtube.com/@toolgpa
See our other guides
The best-graded social media schedulers after Brand24, each with an Insider's Guide of its own.
- Social Media Schedulers Insider's GuideEvery one of the 21 social media schedulers we grade, compared
- Buffer Insider's GuideSocial media scheduler priced by the channel, with a free plan2.8 GPA
- Hootsuite Insider's GuideSocial media suite for publishing, inbox, listening and reports2.6 GPA
- Publer Insider's GuideSocial media scheduler priced by connected accounts and members2.6 GPA
Choosing software? Every tool graded, every price dated.
Compare tools at toolgpa.com ›Everything in this guide is ToolGPA’s own summary of what Brand24’s pages, its app-store listings and public reviews said on the dates shown. Grades are our judgement under the rules at toolgpa.com/grades. ToolGPA uses affiliate links and may earn a commission from them, and it works with sponsors; anything paid for is labelled, and no one can pay for a grade. Brand24 is a trademark of its owner, and this guide is not made, paid for or approved by Brand24 Global Inc. Prices and plans change: check brand24.com before you buy.