Alternatives · Social Media
Brand24 alternatives
Brand24 compared with 4 alternatives: Sprout Social, Hootsuite, Agorapulse and Iconosquare.
Brand24 is a paid product with a free trial, starting at $199 per month, billed annually ($249 billed monthly). 1 of the 4 alternatives is free or has a free plan. 3 more offer a free trial.
4 tools · Listings checked up to Oct 18, 2026 · Where the facts come from
At a glance
| Tool | Price | Free plan | Runs on |
|---|---|---|---|
| Brand24This tool | Free trial · from $199/mo | Trial only | Web, iOS, Android |
| Sprout Social | Free trial · from $79/mo | Trial only | Web, iOS, Android |
| Hootsuite | Free trial · from $99/mo | Trial only | Web, iOS, Android |
| Agorapulse | Free trial · from $79/mo | Trial only | Web, iOS, Android |
| Iconosquare | Free plan · from €9/mo | Yes | Web, iOS, Android |
Price against what you get
Brand24 starts at $199 a month and scores 2.3 out of 4 on features, ease of use and platforms. 4 of the 4 alternatives on this chart score higher and start lower: Sprout Social, Hootsuite, Agorapulse and Iconosquare.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
How each one differs from Brand24
- Free trial · from $79/mo
Sprout Social
Social media management with a shared inbox, listening and reports
- Sprout Social starts at $79 per seat / month, billed annually ($99 billed monthly). Brand24 starts at $199 per month, billed annually ($249 billed monthly).
- Sprout Social also covers calendar and shared inbox.
Suits: Marketing teams that handle social customer care in the same tool
- Free trial · from $99/mo
Hootsuite
Social media suite for publishing, inbox, listening and reports
- Hootsuite starts at $99 per user / month, billed annually. Brand24 starts at $199 per month, billed annually ($249 billed monthly).
- Hootsuite also covers calendar and shared inbox.
Suits: Marketing and social teams that also handle customer messages on social
- Free trial · from $79/mo
Agorapulse
Social media inbox, publishing and ROI reports, priced per user
- Agorapulse starts at $79 per user / month, billed annually ($99 billed monthly). Brand24 starts at $199 per month, billed annually ($249 billed monthly).
- Agorapulse also covers calendar and shared inbox.
Suits: Teams that spend much of their day answering comments and DMs
- Free plan · from €9/mo
Iconosquare
Social media analytics and scheduling for brands and agencies
- Iconosquare starts at €9 per month for up to 3 social profiles, billed annually. Brand24 starts at $199 per month, billed annually ($249 billed monthly).
- Iconosquare has a free plan. Brand24 does not, though it has a free trial.
- Iconosquare also covers calendar.
Suits: Brands that care most about reporting on Instagram, TikTok and Facebook results
Limits worth knowing in Brand24
- Each plan caps keywords and monthly mentions; Individual allows 3 keywords, 2,000 mentions and 1 user. Going over prompts an upgrade talk, not a charge.
- Individual leaves out LinkedIn, YouTube, TikTok and reach tracking; reviews and newsletters start at Pro and podcasts at Business.
- Individual refreshes every 12 hours and Team hourly; real-time updates, the AI tools and PDF or Excel exports start at Pro.
- API access costs an extra $149 on Pro and Business and is included on Enterprise; annual billing is set up by contacting Brand24.
Common questions
What are the alternatives to Brand24?
The alternatives to Brand24 in this directory are Sprout Social, Hootsuite, Agorapulse and Iconosquare. Each one has a side-by-side comparison with Brand24.
Is there a free alternative to Brand24?
Yes. Iconosquare has a free plan alongside paid ones.
When were these prices checked?
Each listing shows its own date. On this page they run from Oct 17, 2026 to Oct 18, 2026. Vendors change prices without notice, so confirm on their site before you buy.