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Brand24 alternatives · Social Media

Free alternatives to Brand24

Brand24 has no free plan. 28 of the 90 other social media schedulers in this directory are free or have a free plan.

Brand24 is a paid product with a free trial, starting at $199 per month, billed annually ($249 billed monthly). All of them pair the free plan with paid ones.

28 tools · Listings checked up to Nov 13, 2026 · Where the facts come from

The 12 closest to Brand24

  1. Iconosquare

    Social media analytics and scheduling for brands and agencies

    What is free: 1 user, up to 2 social profiles, 10 scheduled posts a month per profile, standard analytics and 1 month of history.

    • Iconosquare starts at €9 per month for up to 3 social profiles, billed annually. Brand24 starts at $199 per month, billed annually ($249 billed monthly).
    • Iconosquare has a free plan. Brand24 does not, though it has a free trial.
    • Iconosquare also covers calendar.
    Iconosquare vs Brand24Iconosquare pricing and details

  2. Buffer

    Social media scheduler priced by the channel, with a free plan

    What is free: Up to 3 channels, 10 scheduled posts per channel at a time, 1 user, 100 saved ideas and 30 days of analytics history.

    • Buffer starts at $5 per channel / month, billed annually ($6 billed monthly). Brand24 starts at $199 per month, billed annually ($249 billed monthly).
    • Buffer has a free plan. Brand24 does not, though it has a free trial.
    • Only Buffer lists a browser extension.
    • Buffer also covers templates and calendar.
    Buffer pricing and details

  3. Metricool

    Social media planner and analytics priced by the number of brands

    What is free: 1 brand on every network except LinkedIn and X, 20 scheduled posts a month, 5 competitors and 30 days of analytics.

    • Metricool starts at $20 per month for up to 5 brands, billed annually ($25 billed monthly). Brand24 starts at $199 per month, billed annually ($249 billed monthly).
    • Metricool has a free plan. Brand24 does not, though it has a free trial.
    • Metricool also covers calendar.
    Metricool pricing and details

  4. Social Champ

    Social media scheduler priced per profile or in bundles

    What is free: 3 social accounts, 1 user and 15 scheduled posts.

    • Social Champ starts at $4 per social account / month, billed yearly ($5 billed monthly). Brand24 starts at $199 per month, billed annually ($249 billed monthly).
    • Social Champ has a free plan. Brand24 does not, though it has a free trial.
    • Only Social Champ lists a browser extension.
    • Social Champ also covers calendar and shared inbox.
    Social Champ pricing and details

  5. Pallyy

    Social media scheduler for agencies, priced per client

    What is free: 1 social set, 15 scheduled posts a month, image posts only, no card needed.

    • Pallyy starts at $25 per month for 1 social set. Brand24 starts at $199 per month, billed annually ($249 billed monthly).
    • Pallyy has a free plan. Brand24 does not, though it has a free trial.
    • Only Brand24 lists iOS and Android apps.
    • Pallyy also covers calendar and shared inbox.
    Pallyy pricing and details

  6. Typefully

    Writing and scheduling for X, LinkedIn, Bluesky and Threads

    What is free: 1 social set, 1 user and 10 posts a month, with advanced scheduling, API and MCP access and limited media uploads.

    • Typefully has a free plan. Brand24 does not, though it has a free trial.
    • Only Typefully lists a macOS app.
    • Only Brand24 lists iOS and Android apps.
    • Typefully also covers calendar.
    Typefully pricing and details

  7. Fanpage Karma

    Social analytics, publishing and inbox in one account

    What is free: 1 user and 1 brand, 5 owned and 5 competitor profiles, 50 posts a month and one dashboard with 30 days of history.

    • Fanpage Karma starts at $35 per month, billed annually ($49 billed monthly). Brand24 starts at $199 per month, billed annually ($249 billed monthly).
    • Fanpage Karma has a free plan. Brand24 does not, though it has a free trial.
    • Only Brand24 lists iOS and Android apps.
    • Fanpage Karma also covers shared inbox and dashboards.
    Fanpage Karma pricing and details

  8. Fedica

    Scheduling and follower analytics across 15 social networks

    What is free: 12 accounts (one per network), unlimited drafts, and up to 10 posts scheduled at any moment.

    • Fedica starts at $10 per month for 15 accounts, billed annually ($15 billed monthly). Brand24 starts at $199 per month, billed annually ($249 billed monthly).
    • Fedica has a free plan. Brand24 does not, though it has a free trial.
    • Only Brand24 lists iOS and Android apps.
    Fedica pricing and details

  9. Upload-Post

    Posting API and scheduler for 22 social networks

    What is free: 10 uploads a month, 2 profiles, scheduling, analytics and API access; TikTok is not included.

    • Upload-Post starts at $16 per month for 5 profiles, billed annually ($24 billed monthly). Brand24 starts at $199 per month, billed annually ($249 billed monthly).
    • Upload-Post has a free plan. Brand24 does not, though it has a free trial.
    • Only Brand24 lists iOS and Android apps.
    • Upload-Post also covers workflow automation and AI agents.
    Upload-Post pricing and details

  10. SocialBu

    Social media scheduler with inbox, listening and automation

    What is free: 3 social accounts and 10 lifetime posts; X (Twitter) is available on paid plans only.

    • SocialBu starts at $22 per month, billed yearly ($29 billed monthly). Brand24 starts at $199 per month, billed annually ($249 billed monthly).
    • SocialBu has a free plan. Brand24 does not, though it has a free trial.
    • Only Brand24 lists iOS and Android apps.
    • SocialBu also covers calendar and workflow automation.
    SocialBu pricing and details

  11. Postpone

    Social media scheduler with inbox, AI writing and an API

    What is free: Schedule 5 posts a month from 2 social accounts; no credit card required.

    • Postpone starts at $16 per month, billed yearly ($24 billed monthly). Brand24 starts at $199 per month, billed annually ($249 billed monthly).
    • Postpone has a free plan. Brand24 does not, though it has a free trial.
    • Only Brand24 lists iOS and Android apps.
    • Postpone also covers calendar and workflow automation.
    Postpone pricing and details

  12. Publer

    Social media scheduler priced by connected accounts and members

    What is free: 1 user, 1 workspace, 3 social accounts other than X, 10 scheduled posts per account at a time and 25 drafts.

    • Publer starts at $4 per month for 1 social account, billed yearly ($5 billed monthly). Brand24 starts at $199 per month, billed annually ($249 billed monthly).
    • Publer has a free plan. Brand24 does not, though it has a free trial.
    • Only Publer lists a browser extension.
    • Publer also covers calendar.
    Publer pricing and details

16 more that are free or have a free plan

All 28 in one table

Common questions

Is there a free alternative to Brand24?

Yes. Iconosquare, Buffer, Metricool, Social Champ, Pallyy, Typefully, Fanpage Karma, Fedica and 20 more are free or have a free plan.

Does Brand24 have a free plan?

Brand24 has no free plan. Brand24 is a paid product with a free trial, starting at $199 per month, billed annually ($249 billed monthly).

When was this checked?

Each listing shows its own date. On this page they run from Oct 17, 2026 to Nov 13, 2026. Vendors change prices and plans without notice, so confirm on their site before you buy.

This page is built from the listings. A tool is here because its listing says so, and the order is how close each is to Brand24: the alternatives its listing names first, then the tools that share the most features with it.