Brand24 vs Rival IQ (2026): which should you pick?
As of Nov 13, 2026, Brand24 grades higher than Rival IQ: 2.2 against 1.8 out of 4.0.
Checked Oct 18, 2026 and Nov 12, 2026 · graded Oct 18, 2026 and Nov 13, 2026 by ToolGPA
Brand24 grades higher on value for money and platforms. They get the same grade on the free plan, features and ease of use.
Price, platforms and features side by side. The table says where each price was read and when.
Brand24
Social listening across social networks, news, blogs and podcasts
Rival IQ
Social media benchmarking against competitors, with reports
Which one is for you
Pick Brand24 if
- Fits if you run PR or marketing and need to hear about a complaint before it spreads
- Works for teams who want many people on one plan, as Team has unlimited users
Look elsewhere if
- Skip it if you want to schedule and publish posts, as it only listens
- Pricey if you're one person, as Individual is $199 a month billed yearly for 3 keywords and 2,000 mentions
- Not for you if your audience lives on LinkedIn, YouTube or TikTok and you're on Individual, which leaves them out
- Tight if you need fresh data, as Individual refreshes every 12 hours; real-time, AI tools and exports start on Pro at $399
- Watch out: the API is $149 extra on Pro and Business, reviews start at Pro and podcasts at Business
Pick Rival IQ if
- Fits if your job is comparing your social results with competitors
- Works for agencies that report on several clients every month
Look elsewhere if
- Pricey if you track a handful of rivals, as the entry plan is $199 a month
- Tight if you need history, because Drive keeps 6 months and one user
- Skip it if you need to publish posts, as it lists no scheduling
- Watch out: monthly plans are paid by credit card only, and history starts when you first track a company
How we grade them
| 2.2GPABrand24Fair | 1.8GPARival IQWeak | |
|---|---|---|
| Value for money | CGraded against its listed alternatives, the big social suites, not schedulers. Individual is $199 a month billed annually for 1 user and 3 keywords, dear for one person. Team at $299 has unlimited users, so a small team pays about what those suites charge for two or three seats. | DDrive is $199 a month billed yearly ($239 monthly), against a dearest-tenth line of $129 for social tools. Extra companies are $50 a month per 5. |
| Free plan and trial | CNo free plan, but a 14-day free trial with no credit card. Two weeks is enough to see what turns up for your brand name, and going over a plan's mentions prompts an upgrade talk rather than a charge. | CA 14-day free trial with no card, and no free plan. |
| Features | CIt does listening fully: mentions from social, news, blogs, forums and podcasts, sentiment, spike alerts, influencer ranking and share of voice. But it's a smaller job than this category's, with no posting or inbox, and Individual leaves out LinkedIn, YouTube, TikTok and reach. | CBenchmarking, post and hashtag analysis, scheduled reports, alerts and listening on dearer plans. The pricing page lists no publishing or scheduling. |
| Ease of use | CNo App Store rating on record. You pick the keywords, capped by plan, then work through mentions, sentiment and reach. Individual only refreshes every 12 hours, and real-time updates and the AI tools that sum it all up start on Pro. | CNo store rating on record. You add companies and handles before the reports mean anything. |
| Platforms and integrations | BWeb, iPhone and Android, with push alerts on your phone and Slack or Microsoft Teams alerts. The API costs an extra $149 on Pro and Business. No desktop app, which an A needs. | CWeb only. A Data Studio connector sits on Engage and above, and API access is a paid add-on on Engage Pro. |
| Best for | hearing what people say about your brand | benchmarking your social accounts against competitors |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Brand24 and Rival IQ. How we grade
Price against what you get
Brand24 starts at $199 a month and scores 2.3 out of 4 on features, ease of use and platforms. Rival IQ starts at $199 a month and scores 2.0.
Brand24 scores higher for the same starting price. Of the other social media schedulers on the chart, 13 score higher than Brand24 for less, and 35 score higher than Rival IQ for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Rival IQ also covers dashboards.
At a glance
| Brand24 | Rival IQ | |
|---|---|---|
| Pricing | Free trial | Free trial |
| Starts at | $199 per month, billed annually ($249 billed monthly) | $199 per month, billed annually ($239 billed monthly) |
| Free plan | None | None |
| Free trial | 14-day free trial, no credit card required | 14-day free trial, no credit card required. |
| Web | ||
| iOS | ||
| Android | ||
| Made by | Brand24 Global Inc. | Rival IQ |
| Price read from | brand24.com | rivaliq.com |
| Checked | Oct 18, 2026 | Nov 12, 2026 |
Worth knowing
Brand24
- Each plan caps keywords and monthly mentions; Individual allows 3 keywords, 2,000 mentions and 1 user. Going over prompts an upgrade talk, not a charge.
- Individual leaves out LinkedIn, YouTube, TikTok and reach tracking; reviews and newsletters start at Pro and podcasts at Business.
- Individual refreshes every 12 hours and Team hourly; real-time updates, the AI tools and PDF or Excel exports start at Pro.
- API access costs an extra $149 on Pro and Business and is included on Enterprise; annual billing is set up by contacting Brand24.
Rival IQ
- Plans are capped by tracked companies (10, 20 or 40), and extra companies are sold in packs of 5 for $50 a month.
- Rival IQ is for analytics and listening; the pricing page lists no publishing or scheduling.
- Data history is limited by plan, from 6 months on Drive to 24 on Engage Pro, and begins when a company is first tracked.
- Monthly plans can be paid only by credit card; invoicing is offered on annual plans.
Key features
Brand24
- Mention monitoring
- Tracks keywords on Facebook, Instagram, X, Reddit, news and blogs on every plan; LinkedIn, YouTube and TikTok from Team, reviews and newsletters from Pro, podcasts from Business.
- Reach, sentiment and emotions
- Sentiment on every plan, reach from Team, and from Pro emotion analysis, advertising value equivalency and a presence score for the brand.
- AI insights and Brand Assistant
- Automatic insight reports, topic analysis and a chat assistant that answers questions from your monitoring data, from the Pro plan.
- Alerts and anomaly detection
- Storm alerts and custom notifications for sudden jumps in mentions or reach, with push notifications in the mobile app and Slack or Teams alerts.
- Influencer and competitor analysis
- From Pro, ranks the most influential authors and sites in a discussion; projects can be compared side by side to measure share of voice.
- Reports and exports
- Daily and weekly email reports on every plan; PDF, Excel and PowerPoint exports and white-labelled reports start at Pro.
Rival IQ
- Competitive benchmarking
- Tracks one handle per network for each company you add, so your accounts can be compared with competitors, partners or influencers.
- Social posts analysis
- Analyzes every available post from the tracked companies, with hashtag analysis and a chart builder that is included on every plan.
- Scheduled reports and alerts
- Reports can be exported as CSV, PowerPoint, PDF or PNG and delivered automatically. Email alerts flag a breakout post or a change by a tracked company.
- Social listening
- Saved searches monitor topics and mentions continuously on Engage and above, and Instant Search covers one-off research.
- Private account analytics
- Engage adds reporting on your own Facebook, Instagram, Twitter and LinkedIn data, and Facebook Ads reports and alerts.
- Data Studio connector
- Engage and Engage Pro can send social metrics into Google Data Studio. API access is a paid add-on on Engage Pro.
Plans
Brand24
Individual$199
per month, billed annually ($249 billed monthly)
3 keywords, 2,000 mentions a month, 1 user, updates every 12 hours and AI sentiment analysis.
Team$299
per month, billed annually ($349 billed monthly)
7 keywords, 10,000 mentions a month, unlimited users, hourly updates, reach tracking, and LinkedIn, YouTube and TikTok sources.
Pro$399
per month, billed annually ($499 billed monthly)
12 keywords, 40,000 mentions a month, real-time updates, the AI Brand Assistant, events detection, and AI insights and topics for 2 projects.
Business$599
per month, billed annually ($699 billed monthly)
25 keywords, 100,000 mentions a month, AI insights for 5 projects, unlimited AI topics, advanced reports and a client success lead.
Enterprise$1,499
per month and up, billed annually
Custom keyword and mention limits, unlimited AI insights, dedicated consulting and the AI Visibility module. Arranged with sales.
Rival IQ
Drive$199
per month for 10 companies, billed annually ($239 billed monthly)
10 tracked companies, 6 months of data history and 1 user. Extra companies cost $50 a month per 5; extra users $10 a month.
Engage$299
per month for 20 companies, billed annually ($349 billed monthly)
20 companies, 12 months of history, 2 users, 2 social listening saved searches, private data analysis and Facebook Ads reporting.
Engage Pro$469
per month for 40 companies, billed annually ($559 billed monthly)
40 companies, 24 months of history, 5 users, 10 listening saved searches, multi-handle private data and estimated impressions.
EnterpriseCustom
Enterprise and volume packages for larger tracking needs, quoted by the sales team.
Ways to pay less
Brand24
- Annual discount
Up to 3 months free with annual billing
Brand24's pricing page says annual billing gives up to 3 months free: Individual is $199 a month billed annually against $249 monthly, and Business $599 against $699.
Rival IQ
- Annual discount
Save 15% with annual billing
Rival IQ's pricing page says annual plans save 15% against monthly billing.
- Nonprofit
Nonprofit pricing and training
The pricing FAQ says Rival IQ offers nonprofit pricing and training; the terms are given on request.
Common questions
Which is cheaper, Brand24 or Rival IQ?
As of Nov 12, 2026, they start at the same price. Brand24 starts at $199 per month, billed annually ($249 billed monthly), and Rival IQ starts at $199 per month, billed annually ($239 billed monthly).
Which has a free plan, Brand24 or Rival IQ?
As of Nov 12, 2026, neither Brand24 nor Rival IQ has a free plan. Both have a free trial.
Which platforms do Brand24 and Rival IQ run on?
As of Nov 12, 2026, only Brand24 lists iOS and Android apps. Both list a web app. A platform missing from a listing is one its maker's pages did not mention.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.