Iconosquare vs Rival IQ (2026): which should you pick?

Pick Iconosquare if

• Fits if reporting on Instagram, TikTok and Facebook matters more than posting volume
• Works for agencies sending clients scheduled PDF and XLS reports

Look elsewhere if

• Tight if you're on Starter, at 30 posts a month and one user; Launch stops at 100
• Not for you if you want X or an inbox on the cheapest plan, as both start at Launch at €33
• Pricey if a team needs in: a second user means Scale at €69 a month, and more than 3 users means Custom
• Skip it if you're staying free: 2 profiles, 10 posts a month each and 1 month of history
• Watch out: prices are in euros, and competitor and hashtag tracking need Scale

Pick Rival IQ if

• Fits if your job is comparing your social results with competitors
• Works for agencies that report on several clients every month

Look elsewhere if

• Pricey if you track a handful of rivals, as the entry plan is $199 a month
• Tight if you need history, because Drive keeps 6 months and one user
• Skip it if you need to publish posts, as it lists no scheduling
• Watch out: monthly plans are paid by credit card only, and history starts when you first track a company

Iconosquare

• Starter and Launch include 1 user; Scale includes 3, and more users need the Custom plan.
• Publishing to X and the comments and DMs inbox start at Launch.
• Posting is capped at 30 posts a month on Starter and 100 on Launch; only Scale and Custom are unlimited.
• The free plan keeps just 1 month of analytics history and allows 10 posts a month per profile.

Rival IQ

• Plans are capped by tracked companies (10, 20 or 40), and extra companies are sold in packs of 5 for $50 a month.
• Rival IQ is for analytics and listening; the pricing page lists no publishing or scheduling.
• Data history is limited by plan, from 6 months on Drive to 24 on Engage Pro, and begins when a company is first tracked.
• Monthly plans can be paid only by credit card; invoicing is offered on annual plans.

Iconosquare

Analytics across eight networks

Reach, engagement and audience data for Instagram, TikTok, Facebook, LinkedIn, X, Threads, Pinterest and YouTube, including Reels and Stories, with custom dashboards.

Scheduled reports

Profile, competitor, hashtag and dashboard reports in PDF or XLS, sent on a schedule. Custom adds white-label reports with your own logo.

Scheduling and cross-posting

Schedule posts, Stories and Reels to several networks with captions adjusted per network, saved caption templates and a media library.

Conversations inbox

From Launch, comments, Facebook and Instagram DMs and brand mentions sit in one inbox with saved replies.

Competitor and hashtag tracking

Scale adds competitor benchmarks, hashtag analysis, custom feeds of other accounts and campaign tracking, plus post approval workflows.

Uma AI Analyst

An AI analyst answers questions about your social data using credits included in paid plans. An AI assistant drafts captions, and an MCP link opens the data to ChatGPT or Claude.

Rival IQ

Competitive benchmarking

Tracks one handle per network for each company you add, so your accounts can be compared with competitors, partners or influencers.

Social posts analysis

Analyzes every available post from the tracked companies, with hashtag analysis and a chart builder that is included on every plan.

Scheduled reports and alerts

Reports can be exported as CSV, PowerPoint, PDF or PNG and delivered automatically. Email alerts flag a breakout post or a change by a tracked company.

Social listening

Saved searches monitor topics and mentions continuously on Engage and above, and Instant Search covers one-off research.

Private account analytics

Engage adds reporting on your own Facebook, Instagram, Twitter and LinkedIn data, and Facebook Ads reports and alerts.

Data Studio connector

Engage and Engage Pro can send social metrics into Google Data Studio. API access is a paid add-on on Engage Pro.

Iconosquare

• Free€0

  1 user, up to 2 social profiles, 10 posts a month per profile, standard analytics and 1 month of history.

• Starter€9

  per month for up to 3 social profiles, billed annually

  1 user, 30 posts a month, AI content tools, custom dashboards and 1 year of history. €15 a month for up to 5 profiles.

• Launch€33

  per month for up to 5 social profiles, billed annually

  1 user, 100 posts a month, automated reports, an inbox for comments, DMs and mentions, and X publishing and analytics.

• Scale€69

  per month for up to 5 social profiles, billed annually

  3 users, unlimited posts, approvals, campaign and paid post tracking, competitor and hashtag monitoring. €219 a month at 20 profiles.

• Custom€116

  per month and up, billed annually

  5 to unlimited profiles, one or unlimited users, white-label reports, onboarding and a customer success manager. Arranged through sales.

Rival IQ

• Drive$199

  per month for 10 companies, billed annually ($239 billed monthly)

  10 tracked companies, 6 months of data history and 1 user. Extra companies cost $50 a month per 5; extra users $10 a month.

• Engage$299

  per month for 20 companies, billed annually ($349 billed monthly)

  20 companies, 12 months of history, 2 users, 2 social listening saved searches, private data analysis and Facebook Ads reporting.

• Engage Pro$469

  per month for 40 companies, billed annually ($559 billed monthly)

  40 companies, 24 months of history, 5 users, 10 listening saved searches, multi-handle private data and estimated impressions.

• EnterpriseCustom

  Enterprise and volume packages for larger tracking needs, quoted by the sales team.

Iconosquare

• Annual discount

  Two months free with yearly billing

  Paying yearly saves the equivalent of two months: €36 a year on Starter, €72 on Launch, €168 on Scale and €276 on Custom.

Rival IQ

• Annual discount

  Save 15% with annual billing

  Rival IQ's pricing page says annual plans save 15% against monthly billing.

• Nonprofit

  Nonprofit pricing and training

  The pricing FAQ says Rival IQ offers nonprofit pricing and training; the terms are given on request.