Brand24 vs BrandMentions (2026): which should you pick?
As of Oct 23, 2026, Brand24 grades higher than BrandMentions: 2.2 against 2.0 out of 4.0.
Checked Oct 18, 2026 and Oct 23, 2026 · graded Oct 18, 2026 and Oct 23, 2026 by ToolGPA
Brand24 grades higher on platforms. They get the same grade on value for money, the free plan, features and ease of use.
Price, platforms and features side by side. The table says where each price was read and when.
Brand24
Social listening across social networks, news, blogs and podcasts
BrandMentions
Web and social mention monitoring with alerts and AI sentiment
Which one is for you
Pick Brand24 if
- Fits if you run PR or marketing and need to hear about a complaint before it spreads
- Works for teams who want many people on one plan, as Team has unlimited users
Look elsewhere if
- Skip it if you want to schedule and publish posts, as it only listens
- Pricey if you're one person, as Individual is $199 a month billed yearly for 3 keywords and 2,000 mentions
- Not for you if your audience lives on LinkedIn, YouTube or TikTok and you're on Individual, which leaves them out
- Tight if you need fresh data, as Individual refreshes every 12 hours; real-time, AI tools and exports start on Pro at $399
- Watch out: the API is $149 extra on Pro and Business, reviews start at Pro and podcasts at Business
Pick BrandMentions if
- Fits if you want to know when your brand, or a new link to it, shows up online
- Works for PR and marketing teams tracking sentiment and share of voice against rivals
Look elsewhere if
- Tight if you track more than 5 keywords or need faster than daily updates, as hourly starts at Pro ($249 a month billed annually)
- Pricey if you pay short-term: Starter's shortest term is quarterly, at $99 a month
- Not for you if you want a long look first, as there's no free plan, only a 7-day trial
- Watch out: Boolean search and white-label reports start at Expert, and the API at Enterprise from $1,099
- Skip it if you want help winning links, as it monitors and does no outreach
How we grade them
| 2.2GPABrand24Fair | 2.0GPABrandMentionsFair | |
|---|---|---|
| Value for money | CGraded against its listed alternatives, the big social suites, not schedulers. Individual is $199 a month billed annually for 1 user and 3 keywords, dear for one person. Team at $299 has unlimited users, so a small team pays about what those suites charge for two or three seats. | CStarter is $79 a month billed annually for 5 keywords and 5,000 mentions, inside this category's usual range. You can't pay month to month, though: the shortest term is quarterly at $99 a month, and hourly updates need Pro at $249. |
| Free plan and trial | CNo free plan, but a 14-day free trial with no credit card. Two weeks is enough to see what turns up for your brand name, and going over a plan's mentions prompts an upgrade talk rather than a charge. | CNo free plan, just a 7-day free trial with the main features. Enough to see what it catches for your brand, not enough to live on. |
| Features | CIt does listening fully: mentions from social, news, blogs, forums and podcasts, sentiment, spike alerts, influencer ranking and share of voice. But it's a smaller job than this category's, with no posting or inbox, and Individual leaves out LinkedIn, YouTube, TikTok and reach. | CWeb, social, news, review sites and spoken mentions, alerts for new mentions and links, AI sentiment, competitor comparisons and reports. The gaps: Starter updates daily on 5 keywords, Boolean search waits for Expert and the API for Enterprise. |
| Ease of use | CNo App Store rating on record. You pick the keywords, capped by plan, then work through mentions, sentiment and reach. Individual only refreshes every 12 hours, and real-time updates and the AI tools that sum it all up start on Pro. | CNo rating on record. You set up projects and keywords and tune alerts before the feed is useful, and reports and sentiment rules add more to learn. |
| Platforms and integrations | BWeb, iPhone and Android, with push alerts on your phone and Slack or Microsoft Teams alerts. The API costs an extra $149 on Pro and Business. No desktop app, which an A needs. | CWeb only, with Slack as the one named integration. The API comes only with Enterprise, from $1,099 a month billed annually. |
| Best for | hearing what people say about your brand | spotting new brand mentions and links |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Brand24 and BrandMentions. How we grade
Where they differ
At a glance
| Brand24 | BrandMentions | |
|---|---|---|
| Pricing | Free trial | Free trial |
| Starts at | $199 per month, billed annually ($249 billed monthly) | $79 per month for 5 keywords, billed annually ($99 billed quarterly) |
| Free plan | None | None |
| Free trial | 14-day free trial, no credit card required | 7-day free trial with access to the main features |
| Web | ||
| iOS | ||
| Android | ||
| Made by | Brand24 Global Inc. | GESKIMO SRL |
| Price read from | brand24.com | brandmentions.com |
| Checked | Oct 18, 2026 | Oct 23, 2026 |
Worth knowing
Brand24
- Each plan caps keywords and monthly mentions; Individual allows 3 keywords, 2,000 mentions and 1 user. Going over prompts an upgrade talk, not a charge.
- Individual leaves out LinkedIn, YouTube, TikTok and reach tracking; reviews and newsletters start at Pro and podcasts at Business.
- Individual refreshes every 12 hours and Team hourly; real-time updates, the AI tools and PDF or Excel exports start at Pro.
- API access costs an extra $149 on Pro and Business and is included on Enterprise; annual billing is set up by contacting Brand24.
BrandMentions
- There is no free plan, only a 7-day trial; Starter's shortest billing term is quarterly, at $99 a month.
- Starter tracks 5 keywords with daily updates; hourly updates start at Pro and real-time updates at Expert.
- White-label reports and Boolean search start at Expert; the API and up to 10 years of history come only with Enterprise.
- BrandMentions calls itself monitoring software, not a link-building service, and it does not sell links or placements.
Key features
Brand24
- Mention monitoring
- Tracks keywords on Facebook, Instagram, X, Reddit, news and blogs on every plan; LinkedIn, YouTube and TikTok from Team, reviews and newsletters from Pro, podcasts from Business.
- Reach, sentiment and emotions
- Sentiment on every plan, reach from Team, and from Pro emotion analysis, advertising value equivalency and a presence score for the brand.
- AI insights and Brand Assistant
- Automatic insight reports, topic analysis and a chat assistant that answers questions from your monitoring data, from the Pro plan.
- Alerts and anomaly detection
- Storm alerts and custom notifications for sudden jumps in mentions or reach, with push notifications in the mobile app and Slack or Teams alerts.
- Influencer and competitor analysis
- From Pro, ranks the most influential authors and sites in a discussion; projects can be compared side by side to measure share of voice.
- Reports and exports
- Daily and weekly email reports on every plan; PDF, Excel and PowerPoint exports and white-labelled reports start at Pro.
BrandMentions
- Web and social monitoring
- Collects public mentions from social networks, video sites, forums, news, blogs, websites and review sites, plus brand names spoken in videos and podcasts.
- Mention and new-link alerts
- Email alerts for new mentions and new links, and Flash Alerts written as plain-language rules. Updates run daily on Starter, hourly on Pro and in real time from Expert.
- AI sentiment and analysis
- Sentiment built on large language models, with 12+ emotions and custom rules. Multilingual sentiment and the AI Assistant start at Pro.
- Competitor tracking
- Track rivals as keywords and compare volume, reach, share of voice and sentiment across projects, competitors and time periods.
- Reports
- AI-written reports exported as PDF or editable PowerPoint, on a schedule or on demand. White-label reports start at Expert.
- API
- A REST API with webhook-style callbacks for new mentions, included on Enterprise plans.
Plans
Brand24
Individual$199
per month, billed annually ($249 billed monthly)
3 keywords, 2,000 mentions a month, 1 user, updates every 12 hours and AI sentiment analysis.
Team$299
per month, billed annually ($349 billed monthly)
7 keywords, 10,000 mentions a month, unlimited users, hourly updates, reach tracking, and LinkedIn, YouTube and TikTok sources.
Pro$399
per month, billed annually ($499 billed monthly)
12 keywords, 40,000 mentions a month, real-time updates, the AI Brand Assistant, events detection, and AI insights and topics for 2 projects.
Business$599
per month, billed annually ($699 billed monthly)
25 keywords, 100,000 mentions a month, AI insights for 5 projects, unlimited AI topics, advanced reports and a client success lead.
Enterprise$1,499
per month and up, billed annually
Custom keyword and mention limits, unlimited AI insights, dedicated consulting and the AI Visibility module. Arranged with sales.
BrandMentions
Starter$79
per month for 5 keywords, billed annually ($99 billed quarterly)
5,000 mentions a month, 3 projects, 1 user, daily updates, basic AI sentiment and 3 months of data retention.
Pro$249
per month for 20 keywords, billed annually ($299 billed monthly)
30,000 mentions a month, 10 projects, 2 users, hourly updates, multilingual AI sentiment, standard reports and the AI Assistant.
Expert$399
per month for 50 keywords, billed annually ($499 billed monthly)
75,000 mentions a month, 50 projects, 10 users, real-time updates, audience demographics, white-label reports and Boolean search.
Enterprise$1,099
per month and up, billed annually ($1,299 billed monthly)
Custom keyword, mention and user limits, unlimited projects, the API, full historical data and a success manager. Booked through a demo.
Ways to pay less
Brand24
- Annual discount
Up to 3 months free with annual billing
Brand24's pricing page says annual billing gives up to 3 months free: Individual is $199 a month billed annually against $249 monthly, and Business $599 against $699.
BrandMentions
- Annual discount
Up to 3 months free with annual billing
BrandMentions' pricing page lists annual billing at up to 3 months free: Pro is $249 a month billed annually instead of $299 billed monthly.
Common questions
Which is cheaper, Brand24 or BrandMentions?
As of Oct 23, 2026, BrandMentions is cheaper to start with: $79 a month, against $199 a month for Brand24. Brand24 starts at $199 per month, billed annually ($249 billed monthly), and BrandMentions starts at $79 per month for 5 keywords, billed annually ($99 billed quarterly).
Which has a free plan, Brand24 or BrandMentions?
As of Oct 23, 2026, neither Brand24 nor BrandMentions has a free plan. Both have a free trial.
Which platforms do Brand24 and BrandMentions run on?
As of Oct 23, 2026, only Brand24 lists iOS and Android apps. Both list a web app. A platform missing from a listing is one its maker's pages did not mention.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.